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| Parent | Arriva |
|---|---|
| Founded | September 2014 |
| Service type | Premium bus |
| Routes | 13 (October 2022) |
| Fleet | Mercedes-Benz Citaro VDL DB300/Wright Gemini 2 Scania OmniCity Alexander Dennis Enviro400 Wright StreetLite Volvo B9TL VDL SB200/Wright Pulsar |
| Operator | Arriva Buses Wales Arriva North East Arriva Shires & Essex Arriva Southern Counties Arriva Yorkshire |
Arriva Max was a premium brand used by various Arriva bus subsidiaries in the United Kingdom.
In September 2014, Arriva launched the Max brand for interurban express services. The first services were launched by Arriva North East, which is cited as the creator and home of the brand (alongside jointly managed Arriva Yorkshire), with routes X10 and X11 from Newcastle to Blyth using refurbished double-deck vehicles. [1] [2] [3]
The brand was additionally rolled out by Arriva Buses Wales, Arriva Shires & Essex and Arriva Southern Counties, all of which have since discontinued the brand. Arriva North East and Arriva Yorkshire increased the number of Max branded routes within their regions. Most of the new routes were launched with Titan the Robot, to celebrate and create interest in each upgrade. [4] [5] [6] [7] [8] [9]
The Max brand has been scaled back significantly in recent years as part of the Arriva rebrand, however some routes were withdrawn or were upgraded with new standard or refurbished Arriva Sapphire buses.
In 2022, Arriva started to phase out the Max brand nationally, with the majority of buses being repainted into the standard Arriva livery or replaced with new buses.
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As of July 2024, there were 8 Arriva Max routes.
Ariva Northumbria
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Max branded vehicles had leather seats, free WiFi and a modified livery, some also include charging points (standard from early-2016), furthermore some buses also include air conditioning. Initially only refurbished vehicles were used with Arriva North East and Arriva Yorkshire opting for Wright Gemini 2 bodied VDL DB300s.
Since then, Arriva North East had also refurbished Scania OmniCitys and Alexander Dennis Enviro400s and more recently had purchased brand new stock in the form of further Alexander Dennis Enviro400s, Wright StreetLites and Volvo B9TLs. Meanwhile, Arriva Yorkshire had refurbished a mixture of Wright Gemini 2/VDL DB300s and Alexander Dennis Enviro400s as well as purchasing new Alexander Dennis Enviro400s. Elsewhere, Arriva Herts & Essex had refurbished Mercedes-Benz Citaros while Arriva Buses Wales had refurbished Wright Pulsar bodied VDL SB200s.