Assaf Swissa | |
|---|---|
| Born | 1981 |
| Alma mater | Boston University |
| Occupation | Entrepreneur |
| Title | Founder of Superdigital |
| Website | https://www.superdigital.com/ |
Assaf Swissa (born 1981) is an American entrepreneur of Israeli descent. [1] He is the founder and creative director of the advertising agency Superdigital. [2]
Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005. [3]
In 2010, Swissa cofounded Unreal Brands. [4] [5] He later founded Superdigital in 2013, a creative advertising agency that has worked with Microsoft, Hasbro, Dunkin’, and others. [6] [7] [8] [3] Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson. [6] [9] [10]
In 2016, Swissa co-wrote Flying High, a children's book with Julian Edelman, the former New England Patriots player. [11] The book was published by Superdigital. [11]
Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content. [5] [2] Coast produces the sports history podcast Games with Names, hosted by Edelman. [12] [13] In 2019, Swissa produced the Showtime documentary 100%, which chronicled Edelman's journey from a career-threatening injury to his Super Bowl LIII MVP performance. [14] [15] [16] 100% is narrated by Michael Rappaport and features appearances by Bill Burr, Tom Brady, Snoop Dogg, Mark Wahlberg, and Guy Fieri. [16] [15] [14]
In 2024, Swissa and Edelman partnered with Rob Gronkwoski on Nuthouse Sports (previously Coast Productions) and launched the Dudes on Dudes podcast. [17] That same year, Swissa was selected for Campaign US’ 40 over 40. [18]
Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism.". [19]