Assaf Swissa

Last updated
Assaf Swissa
Born1981
Boston, Massachusetts
Alma mater Boston University
Occupation Entrepreneur
TitleFounder of Superdigital
Website https://www.superdigital.com/

Assaf Swissa (born 1981) is an American entrepreneur of Israeli descent. [1] He is the founder and creative director of the advertising agency Superdigital. [2]

Contents

Early life and education

Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005. [3]

Career

In 2010, Swissa cofounded Unreal Brands. [4] [5] He later founded Superdigital in 2013, a creative advertising agency that has worked with Microsoft, Hasbro, Dunkin’, and others. [6] [7] [8] [3] Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson. [6] [9] [10]

In 2016, Swissa co-wrote Flying High, a children's book with Julian Edelman, the former New England Patriots player. [11] The book was published by Superdigital. [11]

Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content. [5] [2] Coast produces the sports history podcast Games with Names, hosted by Edelman. [12] [13] In 2019, Swissa produced the Showtime documentary 100%, which chronicled Edelman's journey from a career-threatening injury to his Super Bowl LIII MVP performance. [14] [15] [16] 100% is narrated by Michael Rappaport and features appearances by Bill Burr, Tom Brady, Snoop Dogg, Mark Wahlberg, and Guy Fieri. [16] [15] [14]

In 2024, Swissa and Edelman partnered with Rob Gronkwoski on Nuthouse Sports (previously Coast Productions) and launched the Dudes on Dudes podcast. [17] That same year, Swissa was selected for Campaign US’ 40 over 40. [18]

Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism.". [19]

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References

  1. ↑ "Sen. Lieberman speaks at AIPAC" (PDF). Heritage Florida Jewish News. 2017.
  2. 1 2 Siegel, Tatiana (2019-08-15). "NFL Star Julian Edelman and Business Partner Reveal Hollywood Ambitions and Advice From Mark Wahlberg". The Hollywood Reporter. Retrieved 2024-11-22.
  3. 1 2 "Jump-start Your Job Search: Founder and Creative Director, Superdigital". Boston University. Retrieved 2024-11-22.
  4. ↑ "Five things you should know about Assaf Swissa - The Boston Globe". BostonGlobe.com. Retrieved 2024-11-25.
  5. 1 2 "Julian Edelman Is Back on Top and Ready to Take Over the World". Sports Illustrated. 2019-07-03. Retrieved 2024-11-22.
  6. 1 2 "Guy Fieri Saves Flavortown in Animated 'NERF House X' Celebrity Series". Animation World Network. Retrieved 2024-11-22.
  7. ↑ "Microsoft and Superdigital Promote Copilot+ PCs by Tapping Creators for the Next Great Windows Wallpaper". adsofbrands.net. Retrieved 2024-11-22.
  8. ↑ "Meet the Upstart Marketing Agency that Made Julian Edelman Stand Out". www.americaninno.com. Retrieved 2024-11-22.
  9. ↑ "It's NERF Or Nothin' for Star-Studded Worlds in NERF House X | LBBOnline". lbbonline.com. Retrieved 2024-11-22.
  10. ↑ "CoachUp's New Stephen Curry Video Is a Perfect Private Coaching Endorsement". www.americaninno.com. Retrieved 2024-11-22.
  11. 1 2 Edelman, Julian (2016). Flying High. Superdigital. ISBN   978-0692797440.
  12. ↑ "Super Bowl MVP Julian Edelman Launches 'Games With Names' Podcast With Comedian Sam Morril". Insideradio.com. 2022-08-16. Retrieved 2024-11-25.
  13. ↑ White, Peter (2022-08-16). "Former New England Patriots Star Julian Edelman Moves Into Podcasting With Comedian Sam Morril". Deadline. Retrieved 2024-11-25.
  14. 1 2 Finn, Chad. "Julian Edelman's new documentary looks like a winner". www.boston.com. Retrieved 2024-11-25.
  15. 1 2 "'He Was Not Born For It, He Was Made For It': Filmmakers Assaf Swissa & Kyler Schelling On '100%: Julian Edelman' - CBS Detroit". www.cbsnews.com. 2019-06-26. Retrieved 2024-11-25.
  16. 1 2 Jr, Mike Fleming (2019-06-03). "Super Bowl MVP Julian Edelman, Assaf Swissa Launch Coast Productions With Showtime Injury Recovery Docu '100%'". Deadline. Retrieved 2024-11-25.
  17. ↑ Staff, Sportico (2024-10-18). "Sportico Transactions: Moves and Mergers Roundup for Oct. 18". Sportico.com. Retrieved 2024-11-25.
  18. ↑ "Introducing the 2024 Campaign US 40 Over 40 honorees". www.campaignlive.com. Retrieved 2024-11-25.
  19. ↑ Saval, Malina (2021-10-26). "Julian Edelman, 'Fauda' Creator Lior Raz Topline Paley Center Panel on Combating Antisemitism". Variety. Retrieved 2024-11-25.
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