"Atlas, Rise!" was released on October 31, 2016, and received a Halloween-themed promotion. The single's release was promoted with a limited-edition free Hardwired Halloween mask at participating record stores that contained a special download code to be able to access the track 30 minutes earlier than the full public release. [4] It was performed live for the first time in Bogotá, Colombia, on November 1, 2016. [5]
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