Beurger King Muslim (also referred to as BKM) was a French halal fast-food restaurant launched in July 2005. [1] [2] [3] After widespread media attention when it opened, it permanently closed after less than two years of operation in 2007. [4] The restaurant mimicked American fast food restaurants. It was in the suburb of Clichy-sous-Bois, Paris, France, [5] offering hamburgers, French fries, sundaes, cola and doughnuts. The beef and chicken used in their burgers were halal - meaning they are made with meat slaughtered according to Islamic dietary laws. It was located in the eastern Paris suburb of Clichy-sous-Bois, where many locals are first- or second-generation Muslim immigrants from former French colonies.
The word "Beur" is a French slang word for the second generation of North Africans living in France. [5] "Beur" refers to a "French-born person of North African origin." [6] The word Beurger, therefore, is a play on words, appropriate as the majority of the clients and owners of BKM were from North Africa. [7]
All of Beurger King Muslim's food was halal. [1] [6] Halal - meaning fit to eat - has to be prepared in specific ways as deemed by Islamic laws. This is part of the Muslim ritual rules for food, that include a prohibition on pork. [7] The restaurant substitutes pork-related dishes with other meats, for example, the bacon cheeseburger is made with smoked turkey. Various sauces and spices used by the restaurant were monitored to ensure that they were not made with alcohol, blood, or fats from animals prohibited from Islamic laws. [1] [8] Representatives from an independent certification services came to the restaurant every week to ensure that the restaurant used halal ingredients. [9]
The restaurant's interior was designed to cater to Muslim customers. [1] For example, the toilets had water hoses to accommodate clients, and the menu had Arabic lettering. [1] There was a children's playground. The restaurant closed on Friday, the Muslim Day of Prayer. On Friday, the restaurant re-opened at 4 P.M. and closed at midnight. [9] Muslim female employees were allowed to wear headscarves if they choose to do so, but were not required to do so. [6]
Aside from serving burgers, fries, sundaes and doughnuts, [10] the restaurant also served signature dishes such as 'Bakon Halal', 'Double Koull Cheeseburger' (Koull is a play on the American word "cool"). [6] Koull can also mean "to eat" in Arabic), the BKM burger (a burger similar to McDonald's Big Mac), [5] [8] [9] and several types of "koull" burgers.
As a result of the halal food, more than 80% of the restaurant's customers were Muslim. While this is responsible for the business' success, it also had a downturn. During Ramadan, the Muslims' annual fast that lasts for a month, the revenues dropped, according to Ibrahim Dar, by 40 to 50%. [7]
When the restaurant opened, it gave a boost to the local economy of the Parisian suburb. Project manager Mourad Benhamid said that BKM had provided 28 jobs, and for most of the staff, "ended a long period of unemployment". [5]
A hamburger is a food, which in American English is considered a sandwich, consisting of one or more cooked patties—usually ground meat, typically beef—placed inside a sliced bread roll or bun. The patty may be pan fried, grilled, smoked or flame broiled. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis; condiments such as ketchup, mustard, mayonnaise, relish, or a "special sauce", often a variation of Thousand Island dressing; and are frequently placed on sesame seed buns. A hamburger topped with cheese is called a cheeseburger.
A fast food restaurant, also known as a quick service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food cuisine and has minimal table service. The food served in fast food restaurants is typically part of a "meat-sweet diet", offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.
A cheeseburger is a hamburger topped with cheese. Traditionally, the slice of cheese is placed on top of the meat patty. The cheese is usually added to the cooking hamburger patty shortly before serving, which allows the cheese to melt. Cheeseburgers can include variations in structure, ingredients and composition. As with other hamburgers, a cheeseburger may include toppings such as lettuce, tomato, onion, pickles, bacon, mayonnaise, ketchup, and mustard.
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The Burger King Specialty Sandwiches are a line of sandwiches developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult oriented fare beyond hamburgers. Additionally, the new line was intended to differentiate the company from other fast food hamburger restaurants at the time. Since the line's introduction, the other sandwiches have been discontinued, leaving the chicken offering, the Original Chicken Sandwich, as the primary product left. Additionally, other sandwiches that utilize the same roll as the chicken sandwich have been introduced to the company's menu both domestically and internationally since the original product line was introduced.
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McDonald's Corporation is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's traces its origins to a 1940 restaurant in San Bernardino, California. After expanding within the United States, McDonald's became an international corporation in 1967, when it opened a location in Richmond, British Columbia, Canada. By the end of the 1970s, McDonald's restaurants existed in five of the Earth's seven continents; an African location came in 1992 in Casablanca, Morocco.
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