List of Burger King marketing campaigns

Last updated

This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.

Contents

Slogans

This is a partial history of BK advertising slogans: [1] [2]

Children's advertising

International slogans

Canada

  • "You're gonna love us!" (1990)
Quebec
  • "Les burgers, c'est notre affaire" (1986)
  • "Au rhythms et au gout d'aujourd'hui" ("The rhythms and taste of today") (1987)
  • "Laissez-vous fêter!" ("Let's celebrate!") (1989)
  • "Mets-en que c'est bon!" ("Make it good!") (1990–1992)
  • "Laissez-vous captiver par le goût!" ("Let yourself be captivated by the taste!") (1991)
  • "Je préfère Burger King" ("I prefer Burger King") (1993–1996)
  • "Le Restaurant du Whopper" (1994)
  • "Je préfère le gout de Burger King" ("I prefer the taste of Burger King") (1999–2000)
Mexico
  • "Así lo quiero" (1992–1995)
  • "Simplemente sabe mejor" (Simply tastes better) (1999)
  • "A la parrilla sabe mejor" (2005– )
  • "A tu manera" (Current)

Australia (Hungry Jack's)

  • "Got the Hungry's"
  • "The Burgers are Better at Hungry Jack's"
  • "Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?"
  • "We're all about fresh at Hungry Jack's"
  • "Love it at Hungry Jack's"
  • "Home of The Whopper"
  • "Oh Yeah!"
  • "Tastier burgers and more funner!"
  • "Gotta get back to Jack's"

UK

  • "There's 'OK', And there's BK!!" (2002)
  • "The original flame-grilled taste" (1988)
  • "It's Flaming Tasty" (1990)
  • "No sun, no fun" (1995)
  • "It's Not A Secret, It's Real Fire"/"No Secrets, It's Just Fire" (2021)
  • "We give up." (2023; used to promote the Chicken Royale)

New Zealand

  • "Burger King – It just tastes better" (2000–present) [10]
  • Have it your way
  • Have it our way (November 2021–

Germany

  • "Der König der Hamburger" (1980)
  • "Weil's besser schmeckt" ("Because it tastes better") (1999–2001)
  • ”Geschmack ist king” (2010) [11]

Sweden

  • "Grillat ÄR Godast" (1998)

Jingles

The Burger King jingle

In 1973, BK introduced a jingle in response to McDonald's Big Mac song. [12] The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so:

(Chorus) Have it your way, have it your way! Have it your way at Burger King!

Hold the pickles, hold the lettuce;

special orders don't upset us.

All we ask is that you let us serve it your way...

We can serve your broiled-beef Whopper

fresh with everything on top or

Any way you think is proper; have it your way...

(Chorus) Have it your way, have it your way! At Burger King, eat at Burger King!

The jingle was used for several years in the 1970s, and has been modified several times and reused: during the 1980s the phrase at Burger King today was added at the end of the song. A commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into a 1950s malt shop, then 1960s and 1970s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called the Whopperettes featuring Brooke Burke, the performers sang a modified version of the song during a musical number overseen by the King.

Whopper Whopper

The Whopper Whopper song is a variation of The Burger King jingle, and was played in ads during 2022 and 2023. [13]

Promotions

CP+B

Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.

This ad program was used in 2004 to introduce the TenderCrisp sandwich. The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. Other versions of the character appeared for various other promotions of new and limited time versions of the product.
In the summer of 2005, Burger King introduced BK Chicken Fries to its menu. The advertising campaign featured a faux metal band named Coq Roq in a commercial called Bob Your Head, members of whom wore chicken masks parodying the style of masks of nu metal band Slipknot. The website included music videos, downloadable cellular ringtones, and a store selling band merchandise. In addition, there is a MySpace page for the "band" that features bios, pictures, and their songs. [14] While successful, the campaign drew scorn for sexual double entendres and a lawsuit from Slipknot in regards to the promotion alleged copying of Slipknot's "look and feel". [15] [16]
Chickflix.com, a play on the term "chick flicks", was another interactive website campaign based on BK's Chicken Fries. At the website, users could not only play ads created by Burger King, but also create their own.
Sithsense.com was an interactive website that tied in with the Star Wars: Episode III – Revenge of the Sith advertising program. The site featured an interactive video of Darth Vader utilizing a 20 Questions-style answering program which operated in way similar to the Subservient Chicken website. [17]
Dr. Angus was a CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by British comedian Harry Enfield, he is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and TenderCrisp sandwiches. [18]
In addition, CP+B added a viral marketing web page called The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via email by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet – just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy." [19]
In May 2006, in promotion of the Texas Double Whopper, Burger King released a campaign called the "Manthem" which parodies Helen Reddy's I Am Woman . It depicts a man and his girlfriend at a fancy restaurant. Disappointed by the meager portions he is served, the man bursts into song, expressing his desire for a Texas Double Whopper, in place of what he deems "chick food." As he walks out of the restaurant, he is joined by a chorus of men who rebel by not only eating Texas Double Whoppers, but also go commando, lift a minivan over the side of an overpass, and unfurl a banner which says "Eat This Meat." This has been the source of some controversy, as the commercial has been described as demeaning to male vegetarians/vegans, as well as misogynistic toward women. [20] [21] This ad was reused in January 2007 when the sandwich was reintroduced and in Germany for a sandwich in the company's BK XXL line, and in January 2008 in Great Britain for the Double Whopper.
Ugoff was a character in a 2004 ad campaign for Burger King directed by Roman Coppola. He was used to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. Ugoff was designed a stereotypical male fashion designer with an indeterminate middle-European accent and haughty personality.
In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by Nieco and not named Earl. [22]

McGarryBowen

On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.

Mother

London-based Mother had been working in partnership with McGarryBowen for the company beginning in December 2011. [23] Mother took over as the company's firm of record on 19 February 2013, from McGarryBowen. The partnership only lasted one year until the agency was dropped on 6 January 2014. [24]

John the Manager is a series of ads that feature the main character, a Burger King manager named John, and an eclectic cast of customers that form a family unit. The members of this family unit consist of a Muppet, a cheerleader mom, a cowboy, a security guard, a park ranger and an astronaut. [25]

Free Burger Survey

Burger King supports its advertising and change efforts with the opportunity for customers to fill out a My BK Experience survey every time after they eat at Burger King, keep their receipt, and go online to complete the survey. Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.

Media tie-ins

The following movies and shows were promoted in store as Kids' Meal or other promotional products.

4Kids Entertainment

NameDateNotes
Yu-Gi-Oh! The Movie: Pyramid of Light [26] 2004
Pokémon: The First Movie 1999Also known as Mewtwo Strikes Back

20th Century Fox

NameDateNotes
Alvin and the Chipmunks: Chipwrecked 2011International markets only
Anastasia [27] 1997
Capitol Critters 1992
Fantastic Four [28] 2005
Fantastic Four: Rise of the Silver Surfer 2007
Gulliver's Travels 2010
Ice Age [29] 2002Also in 2014
Ice Age 2: The Meltdown [30] 2006
Marmaduke 2010
Mighty Morphin Power Rangers: The Movie 1995International markets only
Rio 2 2014
Robots [31] 2005
The Simpsons Movie [32] [33] 2007
Star Wars [34] 1977
The Empire Strikes Back [35] 1981
Return of the Jedi [36] 1983
Star Wars: Episode III – Revenge of the Sith [36] 2005
X-Men: The Last Stand 2006International markets only
X-Men: Evolution [37] 2001

The Walt Disney Company

NameDateNotes
Aladdin [38] 1992
Beauty and the Beast [38] 1991
Bonkers 1994
Cinderella 1992UK only (VHS release)
Gargoyles [38] 1995
A Goofy Movie [38] 1995
Goof Troop [38] 1993
The Hunchback of Notre Dame [38] 1996
The Nightmare Before Christmas [38] 1993
Oliver & Company re-release [38] 1996
The Lion King [38] 19941995 (UK)
Lilo & Stitch 2025
Pinocchio [38] 1992 re-release
Pocahontas [38] 1995
Snow White and the Seven Dwarfs 1994UK only (VHS release)
Timon & Pumbaa [38] 1996
Toy Story [39] 1995Also in 1996

Marvel Studios

NameDateNotes
The Incredible Hulk [40] 2008
Iron Man 2008
Iron Man 2 [41] 2010
Thor 2011

DreamWorks Animation/DreamWorks Pictures

NameDateNotes
Chicken Run [42] [43] 2000
The Croods: A New Age 2020
Kung Fu Panda 4 2024
Madagascar [44] 2005
The Road to El Dorado 2000
Shark Tale [45] 2004
Shrek [46] [47] [48] 2001
Shrek 2 [49] 2004
Sinbad: Legend of the Seven Seas 2003
Small Soldiers [50] [51] 1998
Spirit: Stallion of the Cimarron [44] 2002
Toonsylvania 1998
Wallace & Gromit: The Curse of the Were-Rabbit 2005

Funimation Entertainment

NameDateNotes
Dragon Ball Z 2000
Dragon Ball Z 2002

Hasbro

NameDateNotes
Furby 2005
G.I. Joe: Sigma 6 2006
iDog Family2007
Mr. Potato Head 1998
Mr. Potato Head 1999
Transformers: Cybertron 2005

Microsoft

NameDateNotes
Viva Piñata: Party Animals 2007
Windows 7 [52] 2009

Nintendo

NameDateNotes
Nintendo Superstars [53] 2002
Nintendo Switch 2021
Wii 2008
Wii U 2012
Pokémon 1999
Pokémon [54] 2000
Pokémon 2008
Pokémon 2009

Paramount Global

NameDateNotes
Avatar: The Last Airbender 2006
CatDog 1999
Danny Phantom 2005
Dora the Explorer 2004
The Fairly OddParents 2003Also in 2004
G.I. Joe: The Rise of Cobra [55] 2009
Indiana Jones and the Kingdom of the Crystal Skull [56] 2008
Jimmy Neutron: Boy Genius [57] 2001Also in 2002
Nickelodeon Kids' Choice Awards [44] 1999
PAW Patrol: The Mighty Movie 2023
Rango 2011
The Rugrats Movie [58] 1998
Rugrats [44] 1999
Rugrats in Paris: The Movie [44] 2000
Rugrats Go Wild [59] 2003
Sherlock Gnomes 2018
SpongeBob SquarePants [44] 2001Repeated tie-ins through 2014, and 2024
The SpongeBob SquarePants Movie 2004
SpongeBob's Atlantis SquarePantis 2007
Pest of the West 2008
Star Trek [60] 2009
Transformers [33] 2007
Transformers: Revenge of the Fallen [61] [62] 2009
Transformers: Dark of the Moon 2011
The Wild Thornberrys [63] 1999
The Wild Thornberrys Movie 2002

Playmates Toys

NameDateNotes
Teenage Mutant Ninja Turtles (1987 TV series) 1989Also in 1990
Teenage Mutant Ninja Turtles (2003 TV series) 2003

Sega

NameDateNotes
Sonic the Hedgehog 2023

Sony Pictures Entertainment

NameDateNotes
Cloudy with a Chance of Meatballs 2009
Ghost Rider 2007International markets only
Hotel Transylvania 2012International markets only
Jackie Chan Adventures 2000Also in 2005
Men in Black II 2002
Men in Black: The Series 1997
Muppets from Space [64] 1999UK only
Open Season 2006
Planet 51 2009
Spider-Man 2 [65] [66] [49] 2004
Spider-Man 3 [67] 2007
Spider-Man: Across the Spider-Verse 2023

Universal Pictures

NameDateNotes
Big Miracle 2012
Butt-Ugly Martians 2002
The Cat in the Hat (film) 2003
The Flintstones in Viva Rock Vegas 2000
Hop 2011
Jurassic Park 2013
Jurassic Park III 2001International markets only
King Kong 2005
King Ralph 1991
The Land Before Time 1998
The Lost World: Jurassic Park 1997
Universal Monsters 1997

Warner Bros.

NameDateNotes
The Ant Bully 2006
Batman Beyond 1999Also in 2001
Batwheels 2023
Beetlejuice 1990
Cats & Dogs: The Revenge of Kitty Galore 2010
The Dark Knight 2008International markets only
Dexter's Laboratory 2003
Foster's Home for Imaginary Friends 2006
The Golden Compass [68] 2008International markets only
Happy Feet 2006
Happy Feet Two 2011
Harry Potter and the Sorcerer's Stone 2001
Justice League 2002
Justice League 2024
Justice League Unlimited 2004
Legend of the Guardians: The Owls of Ga'Hoole 2010
Looney Tunes/DC Comics 2023
The Lord of the Rings: The Fellowship of the Ring [69] 2001
Pokémon: Detective Pikachu 2019
The Powerpuff Girls 2002
Superman: The Animated Series 1996
Superman Returns 2006
The Scooby-Doo Movie 2002
Scooby-Doo 2: Monsters Unleashed 2004
Scooby-Doo 1996
Tom and Jerry 2014Also in 2024
Wild Wild West 1999
Yogi Bear 2010

Viz Media

NameDateNotes
Hamtaro 2003

Miscellaneous

NameDateNotes
ALF 1988
Alpha and Omega 2010
Beyblade 2003
Bratz 2006
Care Bears 2005
Chicken Run: Dawn of the Nugget 2023
The Chipmunk Adventure 1987
Chub City2007
The Dark Crystal 1989
Groovy Girls 2007
Hoodwinked Too! Hood vs. Evil 2010
Kids Discover 2013
Monster Jam 2009
Neopets 2008
Peanuts/Snoopy 2008
Purr-tenders [70] 1988
Scholastic 2021
Teletubbies [71] [72] 1999
U.S. Figure Skating 2006

Cross promotions

Celebrity spokespeople

Mister Rodney

In 1984, a commercial was produced featuring a smiling, cardigan-clad Mister Rogers impersonator touting the superiority of Burger King burgers over the competition. The man himself, who believed in never advertising to children and who was a staunch vegetarian, took issue with the spot and quickly called up Burger King's CEO, stating that young children would find it confusing and that it went against his principles and beliefs. He politely requested that the commercial be pulled from the airwaves and the company promptly complied.

Herb the Nerd (Where's Herb?)

main article: Where's Herb

The Where's Herb? ad campaign ran in 1985 and 1986. The television commercials featured a rather nerdy character named Herb, who was described as never having eaten a Whopper in his life. Advertisements called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order.

See also

Related Research Articles

<span class="mw-page-title-main">Burger King</span> Global chain of hamburger fast food restaurants headquartered in Florida

Burger King Corporation is an American multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959 and renamed it "Burger King". Over the next half-century, the company changed hands four times and its third set of owners, a partnership between TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with its partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons under the auspices of a new Canadian-based parent company named Restaurant Brands International.

<span class="mw-page-title-main">Whopper</span> Hamburger sold at Burger King and Hungry Jacks

The Whopper is the signature hamburger and an associated product line sold by the international fast food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, the hamburger has undergone several reformulations, including changes to portion size and bread used. The hamburger is well known in the fast food industry, with Burger King advertising itself as "the Home of the Whopper" and naming its kiosk stores the BK Whopper Bar. In response to the Whopper, Burger King's competitors have developed similar products designed to compete against it.

<span class="mw-page-title-main">Hungry Jack's</span> Australian fast food franchise

Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin. Hungry Jack's owns and operates or sub-licenses all of the Burger King/Hungry Jack's restaurants in Australia.

The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website, television and print campaigns and a one-time pay-per-view program. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Coq Roq, Ugoff, and Sith Sense.

<span class="mw-page-title-main">TenderCrisp</span> Chicken sandwich sold by Burger King

The TenderCrisp is a chicken sandwich sold by international fast-food restaurant chain Burger King and its Australian franchisee, Hungry Jack's. It is one of their "indulgent" products.

<span class="mw-page-title-main">The Burger King</span> Mascot of American food chain Burger King

The Burger King is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s, Burger King started using a small and animated version of the King in its children's advertising, voiced by Allen Swift. In 1976, the original animated King was replaced by the "Marvelous Magical Burger King" which was a red-bearded and Tudor-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The Burger King Kingdom advertisements were discontinued in the late 1980s in favor of the BK Kids Club Gang and other advertising programs.

<span class="mw-page-title-main">Value menu</span> Low-priced items on a menu

A value menu is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $2.99. The portion size, and number of items included with the food, are typically related to the price.

<span class="mw-page-title-main">Big King</span> Hamburger sold by Burger King

The Big King sandwich is one of the major hamburger products sold by the international fast-food restaurant chain Burger King, and was part of its menu for more than twenty years. As of March 2019, it is sold in the United States under its 1997 Big King XL formulation. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac—including a three-piece roll. It was later reformulated as a more standard double burger during the latter part of product testing in 1997. It was given its current name when the product was formally introduced in September 1997, but maintained the more conventional double cheeseburger format.

<span class="mw-page-title-main">BK Tee Vee</span> 1990s Burger King advertising campaign

BK Tee Vee was Burger King's MTV-inspired advertising campaign from 1991 to 1993.

<span class="mw-page-title-main">BK Chicken Fries</span> Fried chicken product sold by Burger King

BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. At the time of their introduction in 2005, the company had intended Chicken Fries to be one of their larger, adult-oriented products made with higher-quality ingredients than their standard menu items. Additionally, the product further targeted the snacking and convenience food markets with a specific packaging design that was intended to be easier to handle and fit into automotive cup holders. The product was part of a series of product introductions designed to expand Burger King's menu with both more sophisticated fare and present a larger, meatier product that appealed to 24- to 36-year-old males. Along with this series of larger, more complex menu products, the company intended to attract a larger, more affluent adult audience who would be willing to spend more on the better-quality products. They were discontinued in the United States in 2012, but continued to be sold in some markets, such as Italy. In August 2014, they were reintroduced for a limited-time offering (LTO) in North America, leading to their permanent re-addition to the menu in March 2015 in over 30 countries globally.

<span class="mw-page-title-main">Burger King Specialty Sandwiches</span> Line of burgers developed by Burger King in 1978

The Burger King Specialty Burgers are a line of burgers developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult oriented fare beyond hamburgers. Additionally, the new line was intended to differentiate the company from other fast food hamburger restaurants at the time. Since the line's introduction, the other burgers have been discontinued, leaving the chicken offering, the Original Chicken Burger, as the primary product left. Additionally, other burgers that utilize the same roll as the chicken burger have been introduced to the company's menu both domestically and internationally since the original product line was introduced.

Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper. From the early 1980s until approximately 2002, Burger King engaged a series of advertising agencies that produced many unsuccessful slogans and programs, including its least successful campaign, Where's Herb?.

As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented. This program is intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products on one side while maintaining a lower cost value menu dedicated to a more cost-conscious audience on the other. The hope is that the customers would be drawn in initially for the lower prices of the value-menu and upgrade to the more expensive products, upping overall sales.

<span class="mw-page-title-main">Burger King products</span> Products of Burger King

When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Not all of these products and services have been successful; in 1992, Burger King introduced limited table service featuring special dinner platters, but this concept failed to generate interest and was discontinued.

<span class="mw-page-title-main">Where's Herb?</span> 1985 advertising campaign for Burger King

Where's Herb? was an advertising campaign for the fast food chain Burger King that ran in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Whopper in his life. Advertisements called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order. This confused people who tried to follow the promotion because they did not know what Herb looked like. By the time his appearance was revealed, many people had already lost interest in the campaign. The promotion was poorly received and was the last campaign that the J. Walter Thompson agency designed for Burger King.

Burger King Dinner Baskets were a series of products introduced in 1993 by the international fast-food restaurant chain Burger King. The products were designed to add appeal to families and customers looking for a "higher class" meal found in family style restaurants.

The legal issues of Burger King include several legal disputes and lawsuits involving the international fast food restaurant chain Burger King (BK) as both plaintiff and defendant in the years since its founding in 1954. These have involved almost every aspect of the company's operations. Depending on the ownership and executive staff at the time of these incidents, the company's responses to these challenges have ranged from a conciliatory dialog with its critics and litigants to a more aggressive opposition with questionable tactics and negative consequences. The company's response to these various issues has drawn praise, scorn, and accusations of political appeasement from different parties over the years.

<span class="mw-page-title-main">Burger King grilled chicken sandwiches</span> Fast food items

The fast-food restaurant chain Burger King was the first major fast food chain to introduce a grilled chicken burger to the marketplace, in 1990, six months before Wendy's and four years before McDonald's. Since then, Burger King, and its Australian franchise Hungry Jack's have offered a variety of grilled chicken burgers, as have Wendy's and McDonald's.

<span class="mw-page-title-main">Burger King fish sandwiches</span> Fast food items

International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have had a variety of fish sandwiches in their product portfolio since 1975. The Whaler sandwich was the first iteration, designed to compete with rival burger-chain McDonald's Filet-O-Fish sandwich. With the addition of the company's Specialty Sandwich line in 1978, the sandwich was reformulated as the Long Fish sandwich. With the discontinuation of the Specialty Sandwich line, the sandwich was returned to its original recipe and name. With the introduction of the company's BK Broiler chicken sandwich in 1990, the fish sandwich became tied to the development cycle of the broiled chicken sandwich and was again reformulated and renamed as the Ocean Catch Fish fillet. When the broiled chicken sandwich underwent another reformulation in 2002, the fish sandwich was also redone and renamed as the BK Big Fish sandwich. By 2015, the sandwich had undergone several more modifications and went through a series of names including the BK Fish and Premium Alaskan fish sandwich. It is currently sold as the BK Big Fish sandwich in the United States and Canada. Internationally the fish sandwich is also known as the BK Fish, BK Fish'n Crisp burger, Fish King and Fish Royale in those markets.

References

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  3. "Burger King has new ad campaign". South Florida Business Journal. 6 March 2001. Retrieved 27 October 2007.
  4. 1 2 Alva, Marilyn (28 February 1998). "BK revives old themes in new ads". Nation's Restaurant News. Highbeam.com. Archived from the original on 9 November 2013. Retrieved 28 March 2010.
  5. BKC press release (14 March 2002). "Burger King Launches First-Ever Veggie Burger". BizJournals on Bison.com. Archived from the original on 28 September 2007. Retrieved 28 October 2007.
  6. Start Elliot (30 August 1994). "Burger King, shifting its pitch yet again, mounts a populist campaign to return to fast-food basics". The New York Times. Retrieved 28 October 2007.
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