List of Burger King marketing campaigns

Main article: Burger King advertising

This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.

Slogans

This is a partial history of BK advertising slogans: ^{[1] [2]}

• "Have it My way" (1974–1975) -"Have it your way" (1974-present))
  • "Your Way Right Away" (1991–1992)
  • "If you ask us, it just tastes better" (March–August 1998)
  • "When you have it your way, it just tastes better" (August 1998 – 1999)
  • "Burger King, where you're the boss!" (1999 - 2014)
  • "Be Your Way" (2014–2015)
  • "Your Way" (2015–2022)
  • "You Rule" (2022–present)
• The Whopper is BKs signature product, and it has produced several ad campaigns promoting it:
  • "Home of the Whopper"
    Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage.
  • "It takes two hands to handle a Whopper"
  • "In the land of burgers, Whopper is king" (March 2000–August 2003)
  • "Eat Like a Man, Man" (2006–2008) Used globally; and in the US to promote the Texas Double Whopper
  • "The Whopper says:" (2001) ^[3]
  • "The one and only Whopper" (1978)
• As part of its campaign to differentiate itself by its cooking method, flame broiling, BK has emphasized it in several slogans:
  • "Fuel Your Fire"
  • "Feel the Fire"
  • "The Fire's Ready" (2003)
  • "Earl: Employee of the Month" ("Earl" is the nickname of its broiling unit, an automated gas grill.)
  • "We do it like you'd do it!" (A Weber grill morphs into the BK logo.) ^[4]
  • "It's not a secret, it's real fire" (2021)
• "Wake up with the King" (breakfast slogan, 2004–present)
• "Stack it high, tough guy" (promoting BK Stackers; 2005, 2007)
• "@ BK You Got It!" (2002-2003) ^[5]
• "The taste that beat McDonald's fries" (1997; to promote BK's new French fries at the time)
• "Get Your Burger's Worth" (June 1994–February 1998) ^[6]
• "Where value is King" (1994; in commemoration to the upcoming film The Lion King )
• "BK Tee Vee: I love this place!" (ads featured Dan Cortese, 1992–93) ^[7]
• "Sometimes, you gotta break the rules" (1989–1991)
• "We do it like you do it" (1988–1989)
• "The Best Food for Fast Times" (1987–88) ^[4]
• "At Burger King, you not only get change, you get change" (99¢ daily specials, 1989)
• "King Me!" (Triple Jump Checkers game, 1988)
• "We know how burgers should be" (1986)
• "This is a Burger King town" (1986, used with the previous slogan)
• "Where's Herb?" (1986)
• "Mo Beef, Betta Taste" (In an ad featuring Mr. T, for 1/3 lb Whopper, 1985)
• "Aren't you doubly hungry for Burger King now?" (In an ad promoting the Bacon Double Cheeseburger, 1982)
• "Aren't you thirsty for Burger King now?" (In an ad promoting a Coca-Cola deal, 1982)
• "Aren't You Hungry?", "Aren't you hungry for Burger King now?" (1981–1986)
• "Who has the best darn burgers?" (1978)
• "The Burger King and I" (Pun on The King and I, 1978)
• "We're America's Burger King" (1975)
• "Bigger, Better, Burger King!."
• "Eat like a king. Not a clown." (2006) (In reference to Ronald McDonald of McDonald's.)
• "You're no clown with the Crown." (2006)
• "Got the Urge?/Got the Urge? Get to Burger King!" (2000–March 2001)
• "BK4U" (commercials featuring Ice-T, 2000–2001)
• "Quality Just Tastes Better!"
• "Taste Is King" (2012–2014)
• "Have a Pepsi at Burger King now." (1983; was used to promote BK's switch to Pepsi as part of the Cola Wars)
• "Give your hunger a Texas Double Whopper"
• "Eat Like Andy" (2019; Super Bowl LIII) ^[8]
• "100% Whopper, 0% Beef" (2019; marketing for the Impossible Whopper) ^[9]
• ”You Rule” (2022–present)

Children's advertising

• "Imagination is King"
• "Burger King Kids Club, Where it's cool to be a kid!"
• "Great food, cool stuff, kids only" (Burger King Kids Club) (1995–97)
• "Just for fun, and just for you!" (Burger King Kids Club) (1989)
• "Its always something special when you're with Burger King" (1980)
• "Magic makes it special when you're with Burger King" (1979)
• "Burger King: Where kids are king" (1970–1975)
• "Taste Rules!" (Burger King Kids Club) (1990's & 2000s)
• "Burger King Kids Club, It's a cool place" (1992)
• "Burger King Kids Club, I Love This Place!" (1994)
• "Burger King Kids Club, Where Kids Rule!"^{[ citation needed ]}
• "The Burger King Kids Club! It's just for fun, and just for you!" (1980s)
• "Home of the real, Big Kids Meal!" (2000s)

International slogans

Canada

• "You're gonna love us!" (1990)

Quebec

• "Les burgers, c'est notre affaire" (1986)
• "Au rhythms et au gout d'aujourd'hui" ("The rhythms and taste of today") (1987)
• "Laissez-vous fêter!" ("Let's celebrate!") (1989)
• "Mets-en que c'est bon!" ("Make it good!") (1990–1992)
• "Laissez-vous captiver par le goût!" ("Let yourself be captivated by the taste!") (1991)
• "Je préfère Burger King" ("I prefer Burger King") (1993–1996)
• "Le Restaurant du Whopper" (1994)
• "Je préfère le gout de Burger King" ("I prefer the taste of Burger King") (1999–2000)

Mexico

• "Así lo quiero" (1992–1995)
• "Simplemente sabe mejor" (Simply tastes better) (1999)
• "A la parrilla sabe mejor" (2005– )
• "A tu manera" (Current)

Australia (Hungry Jack's)

• "Got the Hungry's"
• "The Burgers are Better at Hungry Jack's"
• "Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?"
• "We're all about fresh at Hungry Jack's"
• "Love it at Hungry Jack's"
• "Home of The Whopper"
• "Oh Yeah!"
• "Tastier burgers and more funner!"
• "Gotta get back to Jack's"

UK

• "There's 'OK', And there's BK!!" (2002)
• "The original flame-grilled taste" (1988)
• "It's Flaming Tasty" (1990)
• "No sun, no fun" (1995)
• "It's Not A Secret, It's Real Fire"/"No Secrets, It's Just Fire" (2021)
• "We give up." (2023; used to promote the Chicken Royale)

New Zealand

• "Burger King – It just tastes better" (2000–present) ^[10]
• Have it your way
• Have it our way (November 2021–

Germany

• "Der König der Hamburger" (1980)
• "Weil's besser schmeckt" ("Because it tastes better") (1999–2001)
• ”Geschmack ist king” (2010) ^[11]

Sweden

• "Grillat ÄR Godast" (1998)

Jingles

The Burger King jingle

In 1973, BK introduced a jingle in response to McDonald's Big Mac song. ^[12] The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so:

(Chorus) Have it your way, have it your way! Have it your way at Burger King!

Hold the pickles, hold the lettuce;

special orders don't upset us.

All we ask is that you let us serve it your way...

We can serve your broiled-beef Whopper

fresh with everything on top or

Any way you think is proper; have it your way...

(Chorus) Have it your way, have it your way! At Burger King, eat at Burger King!

The jingle was used for several years in the 1970s, and has been modified several times and reused: during the 1980s the phrase at Burger King today was added at the end of the song. A commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into a 1950s malt shop, then 1960s and 1970s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called the Whopperettes featuring Brooke Burke, the performers sang a modified version of the song during a musical number overseen by the King.

Whopper Whopper

Main article: Whopper Whopper

The Whopper Whopper song is a variation of The Burger King jingle, and was played in ads during 2022 and 2023. ^[13]

Promotions

CP+B

Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.

• The Subservient Chicken

Main article: The Subservient Chicken

This ad program was used in 2004 to introduce the TenderCrisp sandwich. The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. Other versions of the character appeared for various other promotions of new and limited time versions of the product.

• Coq Roq

See also: BK Chicken Fries § Advertising

In the summer of 2005, Burger King introduced BK Chicken Fries to its menu. The advertising campaign featured a faux metal band named Coq Roq in a commercial called Bob Your Head, members of whom wore chicken masks parodying the style of masks of nu metal band Slipknot. The website included music videos, downloadable cellular ringtones, and a store selling band merchandise. In addition, there is a MySpace page for the "band" that features bios, pictures, and their songs. ^[14] While successful, the campaign drew scorn for sexual double entendres and a lawsuit from Slipknot in regards to the promotion alleged copying of Slipknot's "look and feel". ^{[15] [16]}

• Chick Flix

Chickflix.com, a play on the term "chick flicks", was another interactive website campaign based on BK's Chicken Fries. At the website, users could not only play ads created by Burger King, but also create their own.

• Sith Sense

Sithsense.com was an interactive website that tied in with the Star Wars: Episode III – Revenge of the Sith advertising program. The site featured an interactive video of Darth Vader utilizing a 20 Questions-style answering program which operated in way similar to the Subservient Chicken website. ^[17]

• Dr. Angus

Dr. Angus was a CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by British comedian Harry Enfield, he is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and TenderCrisp sandwiches. ^[18]

In addition, CP+B added a viral marketing web page called The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via email by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet – just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy." ^[19]

• Manthem

In May 2006, in promotion of the Texas Double Whopper, Burger King released a campaign called the "Manthem" which parodies Helen Reddy's I Am Woman . It depicts a man and his girlfriend at a fancy restaurant. Disappointed by the meager portions he is served, the man bursts into song, expressing his desire for a Texas Double Whopper, in place of what he deems "chick food." As he walks out of the restaurant, he is joined by a chorus of men who rebel by not only eating Texas Double Whoppers, but also go commando, lift a minivan over the side of an overpass, and unfurl a banner which says "Eat This Meat." This has been the source of some controversy, as the commercial has been described as demeaning to male vegetarians/vegans, as well as misogynistic toward women. ^{[20] [21]} This ad was reused in January 2007 when the sandwich was reintroduced and in Germany for a sandwich in the company's BK XXL line, and in January 2008 in Great Britain for the Double Whopper.

• Ugoff

Main article: Ugoff

Ugoff was a character in a 2004 ad campaign for Burger King directed by Roman Coppola. He was used to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. Ugoff was designed a stereotypical male fashion designer with an indeterminate middle-European accent and haughty personality.

• Earl, Employee of the Month

In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by Nieco and not named Earl. ^[22]

McGarryBowen

• Fries King

On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.

Mother

London-based Mother had been working in partnership with McGarryBowen for the company beginning in December 2011. ^[23] Mother took over as the company's firm of record on 19 February 2013, from McGarryBowen. The partnership only lasted one year until the agency was dropped on 6 January 2014. ^[24]

• John the Manager

John the Manager is a series of ads that feature the main character, a Burger King manager named John, and an eclectic cast of customers that form a family unit. The members of this family unit consist of a Muppet, a cheerleader mom, a cowboy, a security guard, a park ranger and an astronaut. ^[25]

Free Burger Survey

Burger King supports its advertising and change efforts with the opportunity for customers to fill out a My BK Experience survey every time after they eat at Burger King, keep their receipt, and go online to complete the survey. Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.

Media tie-ins

The following movies and shows were promoted in store as Kids' Meal or other promotional products.

4Kids Entertainment

Name	Date	Notes
Cubix: Robots for Everyone	2001
Pokémon: The First Movie	1999
Yu-Gi-Oh! The Movie: Pyramid of Light [26]	2004

20th Century Fox

Name	Date	Notes
Alvin and the Chipmunks: Chipwrecked	2011	International markets only
Anastasia [27]	1997
Capitol Critters	1992
Fantastic Four [28]	2005
Fantastic Four: Rise of the Silver Surfer	2007
Gulliver's Travels	2010
Ice Age [29]	2002	Also in 2014
Ice Age 2: The Meltdown [30]	2006
Marmaduke	2010
Mighty Morphin Power Rangers: The Movie	1995	International markets only
Rio 2	2014
Robots [31]	2005
The Simpsons - "Treehouse of Horror XII"	2001
The Simpsons Movie [32] [33]	2007
Star Wars [34]	1978
The Empire Strikes Back [35]	1980
Return of the Jedi [36]	1983
Star Wars: Episode III – Revenge of the Sith [36]	2005
X-Men: The Last Stand	2006	International markets only

The Walt Disney Company

Name	Date	Notes
Aladdin [37]	1992
Beauty and the Beast [37]	1991
Bonkers	1994
Cinderella	1992	UK only (VHS release)
Gargoyles [37]	1995
A Goofy Movie [37]	1995
Goof Troop [37]	1993
The Hunchback of Notre Dame [37]	1996
Mickey's Toontown	1993
The Nightmare Before Christmas [37]	1993
Oliver & Company re-release [37]	1996
The Lion King [37]	1994	1995 (UK)
Pinocchio [37]	1992	re-release
Pocahontas [37]	1995
Snow White and the Seven Dwarfs	1994	UK only (VHS release)
Timon & Pumbaa [37]	1996
Toy Story [38]	1995	Also in 1996
Walt Disney World	1991

Marvel Studios

Name	Date	Notes
The Incredible Hulk [39]	2008
Iron Man	2008
Iron Man 2 [40]	2010
Thor	2011
X-Men: Evolution [41]	2001

DreamWorks Animation/DreamWorks Pictures

Name	Date	Notes
Chicken Run [42] [43]	2000
The Croods: A New Age	2020
DreamWorks Animation	2025
How to Train Your Dragon	2025
Kung Fu Panda 4	2024
Madagascar [44]	2005
The Road to El Dorado	2000
Shark Tale [45]	2004
Shrek [46] [47] [48]	2001
Shrek 2 [49]	2004
Sinbad: Legend of the Seven Seas	2003
Small Soldiers [50] [51]	1998
Spirit: Stallion of the Cimarron [44]	2002
Toonsylvania	1998
Trolls	2016
Wallace & Gromit: The Curse of the Were-Rabbit	2005

Funimation Entertainment

Name	Date	Notes
Dragon Ball Z	2000
Dragon Ball Z	2002

Hasbro

Name	Date	Notes
Furby	2005
G.I. Joe: Sigma 6	2006
iDog Family	2007
Mr. Potato Head	1998
Mr. Potato Head	1999
Peppa Pig	2025
Transformers: Cybertron	2005
Transformers: Cyberverse	2019

Microsoft

Name	Date	Notes
Viva Piñata: Party Animals	2007
Windows 7 [52]	2009

Nintendo

Name	Date	Notes
Nintendo Superstars [53]	2002
Nintendo Switch	2021
Wii	2008
Wii U	2012
Pokémon	1999
Pokémon [54]	2000
Pokémon	2008
Pokémon	2009

Paramount Global

Name	Date	Notes
The Adventures of Jimmy Neutron: Boy Genius [55]	2002
Avatar: The Last Airbender	2006
CatDog	1999
Danny Phantom	2005
Dora the Explorer	2005
The Fairly OddParents	2004
G.I. Joe: The Rise of Cobra [56]	2009
Indiana Jones and the Kingdom of the Crystal Skull [57]	2008
Neopets	2008
Nickelodeon Kids' Choice Awards [44]	1999	Also in 2009
PAW Patrol: The Mighty Movie	2023
Rango	2011
The Rugrats Movie [58]	1998
Rugrats [44]	1998 2000
Rugrats in Paris: The Movie [44]	2000
Rugrats Go Wild [59]	2003
Sherlock Gnomes	2018
Smurfs	2025
SpongeBob SquarePants [44]	2001	Repeated tie-ins through 2014, and 2024
The SpongeBob SquarePants Movie	2004
SpongeBob's Atlantis SquarePantis	2007
SpongeBob SquarePants - "Pest of the West"	2008
Star Trek [60]	2009
Transformers [33]	2007
Transformers: Revenge of the Fallen [61] [62]	2009
Transformers: Dark of the Moon	2011
Transformers One	2024
The Wild Thornberrys [63]	2000

Playmates Toys

Name	Date	Notes
Teenage Mutant Ninja Turtles	1989	Also in 1990
Teenage Mutant Ninja Turtles	2003

Sega

Name	Date	Notes
Sonic the Hedgehog	2023

Sony Pictures Entertainment

Name	Date	Notes
Cloudy with a Chance of Meatballs	2009
The Garfield Movie	2024
Ghost Rider	2007	International markets only
Hotel Transylvania	2012	International markets only
Jackie Chan Adventures	2000	Also in 2005
Men in Black II	2002
Men in Black: The Series	1997
Muppets from Space [64]	1999	UK only
Open Season	2006
Planet 51	2009
Smurfs: The Lost Village	2017
Spider-Man 2 [65] [66] [49]	2004
Spider-Man 3 [67]	2007
Spider-Man: Across the Spider-Verse	2023

Universal Pictures

Name	Date	Notes
Big Miracle	2012
Butt-Ugly Martians	2002
The Cat in the Hat	2003
The Flintstones in Viva Rock Vegas	2000
Hop	2011
Jurassic Park	2013
Jurassic Park III	2001	International markets only
King Kong	2005
King Ralph	1991
Kubo and the Two Strings	2016
The Land Before Time	1998
The Lost World: Jurassic Park	1997
The Secret Life of Pets	2016
The Secret Life of Pets 2	2019
Universal Monsters	1997

Warner Bros.

Name	Date	Notes
The Ant Bully	2006
Aquaman	2018
Batman Beyond	1999	Also in 2001
Batwheels	2023
Beetlejuice	1990
Cats & Dogs: The Revenge of Kitty Galore	2010
The Dark Knight	2008	International markets only
Detective Pikachu	2019
Dexter's Laboratory	2003
Dolphin Tale 2	2014
Foster's Home for Imaginary Friends	2006
The Golden Compass [68]	2008	International markets only
Happy Feet	2006
Happy Feet Two	2011
Justice League	2002
Justice League	2024
Legend of the Guardians: The Owls of Ga'Hoole	2010
Looney Tunes/DC Comics	2023
The Lord of the Rings: The Fellowship of the Ring [69]	2001
The Powerpuff Girls	2002
Superman: The Animated Series	1997
Superman Returns	2006
Superman	2025
Scooby-Doo 2: Monsters Unleashed	2004
Scooby-Doo	1996
Tom and Jerry	2014	Also in 2024
Wild Wild West	1999
Wonder Woman 1984	2019

Viz Media

Name	Date	Notes
Hamtaro	2003

Miscellaneous

Name	Date	Notes
The Addams Family	2024
ALF	1988
Alpha and Omega	2010
Angry Birds	2021
Angry Birds Go!	2014
Animal Planet	2021
Archie Comics	1991
Barbie/Hot Wheels	2024
Beyblade	2003
Bratz	2006
Cabbage Patch Kids	2008
Captain Planet and the Planeteers	1991
Care Bears	2005
The Chipmunk Adventure	1987
Chub City	2007
Crayola [70]	2020
Crayola Bears	1986
The Dark Crystal	1989
The Dark Crystal	2019
Emoji	2019 2022
Feisty Pets	2019
Groovy Girls	2007
Hoodwinked Too! Hood vs. Evil	2010
Inspector Gadget	1991
Kids Discover	2013
Masters of the Universe	1985
Miraculous: Tales of Ladybug and Cat Noir	2022
Monster Jam	2009
Nerfuls	1985
Peanuts/Snoopy	2008
The Pink Panther 2	2008
Plants vs. Zombies	2015
Purr-tenders [71]	1988
Rodney and Friends	1987
Scholastic	2021
Sports Illustrated College Legends	1995
Teletubbies [72] [73]	1999
U.S. Figure Skating	2006

Cross promotions

• AOL ^[74]
• DirecTV ^[75]
• Konami ^[76]
• Major League Baseball Players Association ^[77]
• Maxim Magazine Hometown Hotties ^[78] Flash based section on the US Burger King website that allows visitors to engage in a "conversation" with some of the Maxim's Hometown Hotties models and drivers from Waltrip Racing.
• MTV In December 2005, Burger King teamed with MTV for a "Have It Your Way" rap contest. Burger King and MTV selected Anthony DeSean Stokes out of 400 entries to star in a commercial. Part of his winning rap was "You can have it your way, there's nothin' to it / If you can dream it, you can do it!" The commercial ran for a short time, exclusively on MTV.
• NASCAR
  • Dale Earnhardt ^[79]
  • Joe Nemechek's 87 Chevrolet in the mid-1990s
  • Michael Waltrip Racing BK co-sponsored the 00 Toyota driven by David Reutimann with Domino's Pizza in 2007, and Bill Elliott(part-time) in 2006. ^[80]
  • Tony Stewart (2009–)
  • BK Racing (2012–) BK is one of the Primary Sponsors of the Team, and Co-Sponsor of 83 Toyota driven by Matt DiBenedetto with Cosmo Motors and Dustless Blasting
• Formula One
  • Sauber (minimal sponsorship that began at the 2010 European Grand Prix)
• NFL ^[81]
  • Jacksonville Jaguars ^[82]
• Nintendo ^[83]
• Microsoft Windows 7 and Xbox ^{[84] [85] [86]}
• UFC
  • Anderson Silva (2011–2013)

Celebrity spokespeople

• Ben Affleck ^[87]
• Backstreet Boys (2000, 2001) ^[88]
• Adam Carolla ^[89]
• John Goodman ^[90]
• Samuel L. Jackson
• Emmanuel Lewis (1984) ^[91]
• Shaquille O'Neal (2002) ^[92]
• Nicole Richie
• Drew Rosenhaus (2007) ^[93]
• Elisabeth Shue (1982) ^[94]
• Phyllis Hyman ^[95]
• David Beckham (2012)^{[ citation needed ]}
• Mary J. Blige (2012)^{[ citation needed ]}
• Salma Hayek (2012)^{[ citation needed ]}
• Jay Leno (2012)^{[ citation needed ]}
• Steven Tyler (2012)^{[ citation needed ]}
• Sofía Vergara (2012)^{[ citation needed ]}

Mister Rodney

In 1984, a commercial was produced featuring a smiling, cardigan-clad Mister Rogers impersonator touting the superiority of Burger King burgers over the competition. The man himself, who believed in never advertising to children and who was a staunch vegetarian, took issue with the spot and quickly called up Burger King's CEO, stating that young children would find it confusing and that it went against his principles and beliefs. He politely requested that the commercial be pulled from the airwaves and the company promptly complied.

Herb the Nerd (Where's Herb?)

Main article: Where's Herb

The Where's Herb? ad campaign ran in 1985 and 1986. The television commercials featured a rather nerdy character named Herb, who was described as never having eaten a Whopper in his life. Advertisements called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order.

See also

• Florida portal
• Companies portal
• Food portal
• Drink portal

• Fast food advertising
• Burger King advertising
• McDonald's advertising

References

1. BKC publication. "Marketing and Advertising History". Burger King Holdings. Archived from the original on 25 May 2007. Retrieved 31 October 2007.
2. "Advertising Slogans, "B"". TV Acres.com. 4 August 2006. Archived from the original on 13 September 2012. Retrieved 31 October 2007.
3. "Burger King has new ad campaign". South Florida Business Journal. 6 March 2001. Retrieved 27 October 2007.
4. Alva, Marilyn (28 February 1998). "BK revives old themes in new ads". Nation's Restaurant News. Highbeam.com. Archived from the original on 9 November 2013. Retrieved 28 March 2010.
5. BKC press release (14 March 2002). "Burger King Launches First-Ever Veggie Burger". BizJournals on Bison.com. Archived from the original on 28 September 2007. Retrieved 28 October 2007.
6. Start Elliot (30 August 1994). "Burger King, shifting its pitch yet again, mounts a populist campaign to return to fast-food basics". The New York Times. Retrieved 28 October 2007.
7. Stuart Elliot (21 October 1993). "Once Again, Burger King Shops for an Agency". The New York Times. Retrieved 6 February 2008. The image-building effort centered on a youth-oriented campaign by D.M.B. & B. that imitated the rapid-fire pace and irreverence of MTV. Not only did the television commercials use the slogan "BK Tee Vee," they featured Dan Cortese, a hunky MTV host, as the pitchman.
8. "Why You Saw Andy Warhol in That 2019 Super Bowl Ad". Time.
9. "Lawsuit claims Burger King's Impossible Whoppers are contaminated by meat". Reuters. 18 November 2019. Retrieved 9 June 2023.
10. "TV Advertisements on BK NZ web site".
11. asukasboy (20 November 2010). "RTL 2 commercial break (1999) (19)". Archived from the original on 26 April 2014. Retrieved 15 April 2017– via YouTube.
12. Hyken, Shep (26 May 2006). "Customer service and more". BlogSpot. Retrieved 26 September 2007.
13. "The Burger King Whopper commercial song & lyrics". auralcrave.com. Auralcrave. Archived from the original on 17 February 2023. Retrieved 17 February 2023.
14. "Coq Roq on MySpace.com". Crispin Porter+Bogusky. June 2005. Retrieved 24 October 2007.
15. Joel, Mitch (26 July 2005). "Burger King Goes Viral Again". TwistImage.com. Retrieved 7 October 2007.
16. "Slipknot's Burger King Beef". The Smoking Gun. AP Wire. 17 August 2005. Retrieved 3 December 2007.
17. "Burger King Sith Sense". Crispin Porter + Bogusky. Archived from the original on 11 October 2007. Retrieved 24 October 2007.
18. Newcomb, Kevin (4 September 2004). "Burger King's Back With New Buzz". Clickz.com. Archived from the original on 11 October 2007. Retrieved 27 October 2007.
19. "Burger King Angus Interventions". Crispin Porter + Bogusky. Archived from the original on 9 June 2007. Retrieved 24 October 2007.
20. Popken, Ben (8 May 2006). "Ads We Love: Burger King's "Manthem"". AdJab.com. Archived from the original on 19 June 2006. Retrieved 27 October 2007.
21. "I Am Man, Hear Me Roar... When My Heart Explodes". The Consumerist. 31 May 2006. Retrieved 27 October 2007.
22. "Employee of the Month". Zoic Studios. Archived from the original on 28 September 2007. Retrieved 27 October 2007.
23. McMains, Arthur (20 February 2013). "Burger King Taps Mother for Lead Creative Role". AdWeek. Retrieved 12 December 2014.
24. Morrison, Maureen (6 January 2014). "Burger King Splits With Lead Agency Mother". Advertising Age. Retrieved 12 December 2014.
25. Nudd, Tim (20 February 2013). "Meet the Oddball Characters From Mother's New Burger King Campaign". AdWeek. Retrieved 12 December 2014.
26. "Yu-Gi-Oh to Star in Burger King Kids Meals". Promo! Magazine. 11 August 2004. Archived from the original on 16 March 2010. Retrieved 5 March 2010.
27. "Burger King bets that 'Anastasia' hits it big without backing from the Mouse". South Florida Business Journal. 28 November 1997.
28. Johannes, Amy (7 July 2005). "Fantastic Four Garners Over $100 MM in Promos". Promo! Magazine. Archived from the original on 6 June 2011. Retrieved 3 March 2010.
29. ""Ice Age" Hits Burger King Restaurants with New Toys, Treat". QSR Magazine. 7 March 2002. Archived from the original on 21 October 2007. Retrieved 2 March 2010.
30. Johannes, Amy (22 May 2006). "Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins". Promo! magazine. Archived from the original on 6 June 2011. Retrieved 2 March 2010.
31. Johannes, Amy (9 March 2005). "Robots The Movie brings $150 million in Promotional Tie-ins". Promo! Magazine. Archived from the original on 6 June 2011. Retrieved 2 March 2010.
32. Johannes, Amy (18 July 2007). "Burger King Launches Interactive Promo Tied to 'Simpsons' Movie". Promo! Magazine. Archived from the original on 19 February 2010. Retrieved 2 March 2010.
33. Sainz, Adrian (11 May 2007). "Burger King profit rises 23%". USA Today. Associated Press. Retrieved 3 March 2010. In the U.S., the company said its marketing campaigns with "The Simpsons Movie" and "Transformers" drove sales of the Ultimate DoubleWhopper sandwich.
34. Blum, Matt (23 February 2009). "Pottery Barn Kids Print Borrows from a 1977 Burger King Star Wars Promo". Wired . Retrieved 2 March 2010.
35. Jenkins, Duncan (10 April 2009). "Vintage Food Premiums: "Everybody Wins" Burger King Game 1981". Starwars.com. Archived from the original on 2 February 2010. Retrieved 2 March 2010.
36. Vilmur, Pete (20 May 2005). "Doing Star Wars the Burger King Way". Starwars.com. Archived from the original on 3 July 2007. Retrieved 2 March 2010.
37. Burger King Corporation, Turnaround under Grand Met in the 1990s on FundingUniverse.com
38. Price, David A. (5 May 2009). The Pixar Touch. Random House/Vintage Press. p. 151. ISBN   978-0-307-27829-6 . Retrieved 3 March 2010.
39. T.L. Stanley (20 April 2008). "BK, 7-Eleven Adding Bulk to Hulk Redux". Brandweek . Archived from the original on 21 April 2008. Retrieved 20 April 2008.
40. Hampp, Andrew (19 April 2010). "'Iron Man 2' Sparks $100M Marketing Bonanza". Adage. Retrieved 29 January 2011.
41. "Burger King partners with Marvel on 'X-Men' promotion". Nation's Restaurant news. 7 January 2002. Archived from the original on 27 February 2006. Retrieved 3 March 2010.
42. "Burger King Corporation Invites Customers To Take Part in the Most Daring Escape Ever Hatched With 'Chicken Run' From DreamWorks" (Press release). Burger King. 14 June 2000. Retrieved 5 March 2010.
43. "Burger King Hatches "Chicken Run" Promotion". QSR Magazine. 7 June 2000. Archived from the original on 22 October 2007. Retrieved 2 March 2010.
44. "Burger King Partners with DreamWorks, Nickelodeon". QSR Magazine. 3 October 2001. Archived from the original on 11 October 2007. Retrieved 5 March 2010.
45. Cebrzynski, Gregg (8 August 2005). "McD partners with DreamWorks; future ties to Disney uncertain". Nation's Restaurant News. Archived from the original on 9 September 2011. Retrieved 5 March 2010. The nation's No. 2 quick-service chain had been a nonexclusive DreamWork's partner for the two previous "Shrek" films and last fall's popular "Shark Tale" movie.
46. "Burger King Dangles Shrek Premiums with Kids Meals – collector cards based on motion picture 'Shrek'". Brandweek. 7 May 2001. Archived from the original on 29 December 2011. Retrieved 3 March 2010.
47. Promo Magazine staff (10 April 2001). "Burger King Serves Up Ooze". Promo Magazine. Archived from the original on 6 June 2011. Retrieved 16 February 2010.
48. "Burger King Promotes Dreamworks Film". QSR Magazine. 3 May 2001. Archived from the original on 21 October 2007. Retrieved 16 February 2010.
49. Howard, Theresa (1 August 2004). "Shrek and Donkey's waxy – uh, wacky – ad Dials up winner". USA Today. Retrieved 3 March 2010.
50. Morgan, Richard (14 July 1998). "'Soldiers' rating beef may be burger boost". Variety.com. Retrieved 28 August 2007.
51. Fuchs, Andreas (1 May 1998). "Godzilla Vanilla and More Summer Movies Inspire Big-Scale Promotions". Film Journal. BNet..com. p. 3. Retrieved 6 March 2010.
52. "Big in Japan: Burger King Sells Windows 7 Whopper". Fox News Channel. 23 October 2009. Archived from the original on 1 June 2011. Retrieved 5 March 2010.
53. Rick (6 January 2002). "Nintendo Superstars". Gamecubical.com. Retrieved 28 February 2008.
54. "Burger King Pokémon Promotion #1 from The Sylvan Lane Shoppe". Archived from the original on 11 August 2009.
55. "Tie-ins: Neutron, Pals Blast Off". Brandweek. Allbusiness.com. 11 February 2002. Retrieved 5 March 2010.
56. "Burger King Offers G.I. Joe Kids Meals" (Press release). Burger King. 3 August 2009. Retrieved 3 March 2010.
57. Petrecca, Laura (21 April 2008). "Marketers whip up a storm of Indiana Jones tie-ins". USA Today. Retrieved 2 March 2010.
58. "Rugrats Crawl into Burger King". QSR Magazine. 2 November 2000. Archived from the original on 22 October 2007. Retrieved 2 March 2010.
59. "Paramount/Nickelodeon Partners Go Wild for the June 13th Film Release Of 'Rugrats Go Wild'" (Press release). Paramount Pictures. Archived from the original on 9 May 2012. Retrieved 6 March 2010.
60. "Burger King Corp. Beams up Movie Tie-Ins with Paramount Pictures" (Press release). Burger King. 4 May 2009. Retrieved 5 March 2010.
61. "Burger King launches Transformers promo". QSR Web. 23 June 2009. Archived from the original on 15 July 2011. Retrieved 3 March 2010.
62. Straczynski, Stacy (23 June 2009). "Burger King 'Transforms' Menu, Packaging for Movie Promo". Brandweek. Archived from the original on 18 December 2009. Retrieved 3 March 2010.
63. Stanley, T.L.; Reyes, Sonia (7 February 2000). "The Thornberrys Storm Gathers". Brandweek. Archived from the original on 4 June 2012. Retrieved 6 March 2010.
64. Dosier, Ryan (7 May 2014). "5 Good and Bad Things About… Muppets From Space". The Muppet Mindset. Retrieved 28 December 2014.
65. "Spider-Man 2 Already Spinning a Web of Success at Burger King Restaurants" (Press release). Burger King. 2 July 2004.
66. Schiller, Gail (29 June 2004). "'Spider-man 2' marketing push to pass first film". The Hollywood Reporter. Archived from the original on 23 August 2007. Retrieved 3 March 2010.
67. "Burger King Restaurants Get in the Swing of Spider-Man 3" (Press release). Burger King. 23 May 2007. Archived from the original on 30 January 2016. Retrieved 4 March 2010. Marketers love 'Shrek,' 'Spider-Man'
68. "New Line Cinema Announces Extensive Worldwide Promotional Partnerships In Support of The Golden Compass" (Press release). New Line Cinema. 7 November 2007. Retrieved 3 March 2010.
69. Burger King and New Line Cinema Sign Unprecedented Worldwide Deal to Support Theatrical Launch of 'The Lord of the Rings: The Fellowship of the Ring' on Time Warner 31 May 2001
70. "Crayola, Burger King Drive-Thru New Partnership". License Global. 1 June 2020.
71. "Adopt a Purr-tender". New York Daily News . 27 December 1988. p. 24. Retrieved 19 April 2019.
72. "Teletubbies Come To Play At Burger King". Point of Purchase Magazine. AllBusiness.com. 1 June 1999. Retrieved 2 March 2010.
73. Hernandez, Greg (28 May 1999). "Fast-Food Promotional Wars Heading Into a Furious Summer". Los Angeles Times. Retrieved 28 December 2014.
74. Saunders, Christopher (5 November 2001). "Burger King, AOL Fire Up Marketing Deal". ClickZ. Archived from the original on 29 September 2007. Retrieved 20 December 2014.
75. Digital Domain puts Burger King in NFL action Archived 24 September 2015 at the Wayback Machine on FindArticles.com; November 2005
76. Berardini, César A. (5 December 2006). "Konami Announces Major Burger King Promotion". TeamBox.com. Archived from the original on 5 November 2013.
77. The Players Choice Group Licensing Program MLBPA Info on MLB.com
78. "BK Table Guest" . Retrieved 24 August 2007.
79. Earnhardt signs a Whopper Charlotte Business Journal 9 January 1997
80. Elliott to drive No. 00 Burger King Car NASCAR Headlines on NASCAR.com 5 July 2006
81. Burger King huddles with NFL as sponsor NFL News on NFL.com 16 May 2005
82. McDonald's revives burger war with Burger King by Susanna Barton; Jacksonville Business Journal 5 September 1997
83. Nintendo Burger King Promotion on gamecubicle.com Rick – Editor in Chief 6 January 2002
84. Davidson, John (22 October 2009). "Windows 7: A Whopper of an OS, with a Side of Fries". GamePro . PCWorld . Retrieved 23 October 2009.
85. Eat Like a King. Play Like a King Archived 14 January 2009 at the Wayback Machine Xbox.com
86. "BKGamer.com". Archived from the original on 2 November 2012. Retrieved 5 June 2015.
87. "Ben Affleck:Good Will Hunting". SuperiorPics.com. Retrieved 26 October 2007.
88. "Back Street Boys BK Video Tapes on Amazon.com". Amazon.
89. "Burger King Corporation Introduces New 99 cent BK Value Menu" (Press release). Burger King Corporation. 12 September 2007. Retrieved 26 October 2007.
90. "John Goodman Biography". IMDb.com. Retrieved 2 October 2007.
91. Joe Edwards (21 May 1984). "Burger King ad strategy pushes unit volumes near $1M". Nation's Restaurant News. Archived from the original on 12 February 2009. Retrieved 2 October 2007.
92. BKC press release (25 April 2002). "New Burger King Advertising Features 'Shaq as Shaft'; Spot Introduces New SHAQ PACK Value Meal". Burger King Corporation. Archived from the original on 9 August 2021. Retrieved 10 October 2007.
93. Brad Biggs (4 February 2007). "Shark's tale: Drew Rosenhaus may be overbearing, but his tireless". Chicago Sun-Times . Retrieved 10 November 2007.^{[ dead link ]}
94. "Elisabeth Shue Filmography". IMDb.com. Retrieved 2 October 2007.
95. "THINGS according to me:Phyllis Hyman". blogspot.com. 30 June 2008. Retrieved 2 November 2013.

External links

• The Angus Diet book