Burger King legal issues

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The legal issues of Burger King include several legal disputes and lawsuits involving the international fast food restaurant chain Burger King (BK) as both plaintiff and defendant in the years since its founding in 1954. These have involved almost every aspect of the company's operations. Depending on the ownership and executive staff at the time of these incidents, the company's responses to these challenges have ranged from a conciliatory dialog with its critics and litigants to a more aggressive opposition with questionable tactics and negative consequences. The company's response to these various issues has drawn praise, scorn, and accusations of political appeasement from different parties over the years.

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A diverse range of groups have raised issues, such as People for the Ethical Treatment of Animals (PETA), over the welfare of animals, governmental and social agencies over health issues and compliance with nutritional labeling laws, and unions and trade groups over labor relations and laws. These situations have touched on the concepts of animal rights, corporate responsibility and ethics, as well as social justice. While the majority of the disputes did not result in lawsuits, in many of the cases the situations raised legal questions, dealt with statutory compliance, or resulted in legal remedies such as changes in contractual procedure or binding agreements between parties. The resolutions to these legal matters have often altered the way the company interacts and negotiates contracts with its suppliers and franchisees or how it does business with the public.

Further controversies have occurred because of the company's involvement in the Middle East. The opening of a Burger King location in the Israeli-occupied territories led to a breach of contract dispute between Burger King and its Israeli franchise; the dispute eventually erupted into a geopolitical conflagration involving Muslim and Jewish groups on multiple continents over the application of and adherence to international law. The case eventually elicited reactions from the members of the 22-nation Arab League; the Islamic countries within the League made a joint threat to the company of legal sanctions including the revocation of Burger King's business licenses within the member states' territories. A second issue involving members of the Islamic faith over the interpretation of the Muslim version of Canon Law, Shariah, regarding the promotional artwork on a dessert package in the United Kingdom raised issues of cultural sensitivity, and, with the former example, posed a larger question about the lengths to which companies must go to ensure the smooth operation of their businesses in the communities they serve.

A trademark dispute involving the owners of the identically named Burger King in Mattoon, Illinois led to a federal lawsuit; the case's outcome helped define the scope of the Lanham act and trademark law in the United States. An existing trademark held by a shop of the same name in South Australia forced the company to change its name in Australia, while another state trademark in Texas forced the company to abandon its signature product, the Whopper, in several counties around San Antonio. The company was only able to enter northern Alberta, in Canada, in 1995, after it paid the founders of another chain named Burger King. [1]

Legal decisions from other suits have set contractual law precedents in regards to long-arm statutes, the limitations of franchise agreements, and ethical business practices; many of these decisions have helped define general business dealings that continue to shape the entire marketplace.

Animal welfare

2001 protest by veganism proponents outside a Burger King restaurant in San Francisco, California Burgerking.jpg
2001 protest by veganism proponents outside a Burger King restaurant in San Francisco, California

In 2001, the animal rights group PETA began targeting fast food chains in the United States regarding the treatment of chickens by suppliers such as Tyson Foods. Using parodies of corporate logos and slogans, the group sought to publicly embarrass the companies into changing their corporate policies in dealing with their poultry suppliers. After winning concessions from McDonald's with its "McCruelty" campaign, the group targeted Burger King with a six-month campaign it called Murder King. [2] The group and its supporters, with the backing of celebrities including Alec Baldwin, James Cromwell, and Richard Pryor, [3] staged protests outside Burger King restaurants across the United States, calling on the company to establish these new compliance guidelines. [4] On June 28, 2001, Burger King entered into an agreement with the group and established a contractual framework that defined procedures to ensure that its suppliers were conforming to the agreed-upon standards of animal welfare. [4] These changes, along with the company's new vegetarian offering, the BK Veggie sandwich, drew praise from the group. [5] [6]

In 2006, PETA went before Burger King's board of directors during its parent company's annual corporate meeting to request that poultry suppliers switched to a more-humane method of slaughter called controlled atmosphere killing (CAK). Instead of using its previous tactic of stating that the procedure is more humane, the group claimed that CAK was economically more feasible as it reduces the chances of injury to workers in poultry factories and it produces better products by preventing injury to the animal. [7] Responding to the proposal in March 2007, Burger King announced it would make further changes to its animal-welfare policies. The new policies favor suppliers of chickens that utilize CAK rather than electric shock to knock birds unconscious before slaughter, and require its pork and poultry suppliers to upgrade the living conditions of pigs and chickens. Under the agreement, 2% of BK's North American egg suppliers are to use cage-free-produced eggs and 10% of pork suppliers are to use crate-free pigs for its pork products. PETA and the Humane Society of the United States were quoted as saying that Burger King's initiatives put it ahead of its competitors in terms of animal rights and welfare and that they were hopeful that the new initiatives would trigger reform throughout the fast food industry as a whole. [8] [9]

Nutrition

The Burger King Quad Stacker sandwich. At 1,000 calories and 68 g (2.4 oz) of fat per serving, it is half the daily caloric intake and 3 g more than the daily fat intake for an adult as recommended by the USDA. BKQuadStacker.jpg
The Burger King Quad Stacker sandwich. At 1,000 calories and 68 g (2.4 oz) of fat per serving, it is half the daily caloric intake and 3 g more than the daily fat intake for an adult as recommended by the USDA.

Since the 1980s, several parties, including the Center for Science in the Public Interest (CSPI), the City of New York, [11] and the Spanish government, [12] have argued that Burger King has contributed to obesity and unhealthy eating behaviors in Western nations by producing products that contain large amounts of salt, fat, trans-fat and calories. [13] After its purchase by TPG Capital from former parent company Diageo in 2002, the company introduced several large, oversized products including its European BK XXL line, [12] the Enormous Omelet Sandwich line and the BK Stacker line. [14] [15] These new offerings, and others like them, have resulted in further international scorn and negative attention due to the large portion size and increased amounts of unhealthy fats and trans-fats in these items. Many consumer groups have accused Burger King and other fast food restaurant chains of failing to provide healthier alternatives. [16]

A 1985 agreement with the New York city public health commissioner's office, over publication of nutritional data regarding the food it sells, helped define guidelines used by the city for the dissemination of nutritional information. In a five-month negotiation with Burger King and its then parent Grand Metropolitan PLC (now part of Diageo), the company agreed to post complete nutritional information that complied with the Federal Government's guidelines for the maximum daily recommended intake of fat and sodium. Additionally the data was to be presented in a format easy for the general public to understand and use. On the basis of this agreement, New York public health commissioner Mark Green, with support of Mayor David Dinkins, proposed legislation that would require all fast food restaurants to display nutritional data as well. [11]

In response to the 2006 introduction of the BK XXL product line in Spain, the Spanish Health Ministry publicly claimed that the company had violated a voluntary agreement between the company and the Spanish Federation of Hoteliers and Restaurateurs, a group to which Burger King belongs, that called on its members to refrain from advertising large portions of food. The Minister of Health, Elena Salgado, claimed that the new promotion and the new sandwiches, averaging over 970 calories each, violated the accord. [12] [17] The head of Spain's food regulatory body, Felix Lobo, stated a legal case could be made against Burger King for "illegally failing to comply with a contract". In a response to the Government's allegations, the European offices of Burger King released this statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years. Our philosophy can be summed up with the motto 'As you like it,' in which our customers' taste trumps all." [12] The company also explained that it had always worked "to reduce the risk of illness provoked by an inadequate diet and to promote a balanced ... diet." [17] A spokesperson for the company stated that customers have the choice of salads versus a Whopper, that they have the option to modify their sandwiches as they please, and that the company was going to continue to advertising the products. [12]

Burger King's lower fat kids' meal with apples, macaroni and cheese, and low-fat chocolate milk New KM.jpg
Burger King's lower fat kids' meal with apples, macaroni and cheese, and low-fat chocolate milk

In May 2007, the Center for Science in the Public Interest (CSPI) sought a state-level class action lawsuit against Burger King in the Superior Court for the District of Columbia over the inclusion of trans-fats in foods served by Burger King and Burger King's failure to set a definitive time line for their elimination from the company's menu. [18] [19] The CSPI suit sought to require the company to place large health warnings on Burger King's food packaging that explained the dangers of trans-fat and the levels of trans-fat contained in its products. Burger King sought to move the case to the Federal courts and have the suit dismissed. The Federal Court denied the company's motion for dismissal and sent the case back to the Superior Court for trial. [20] To address the CSPI's legal challenge, as well as several laws passed in New York City, Philadelphia and other cities regarding the issue of trans-fats in its food, BK announced a plan in July 2007 to phase out all trans-fats from its products by the end of 2008. [21] [22]

In response to the issue of childhood obesity, Burger King announced in October 2007 that it was joining The Council of Better Business Bureau's Children's Food and Beverage Advertising Initiative. The program is a voluntary self-regulation program designed to modify advertising messages aimed at children so as to encourage healthier eating habits and lifestyles. [23] As part of its participation in the program, Burger King announced a series of steps in its advertising and children's product lines to which it was committing itself:

The modified Kid's Meal line will include new products, such as broiled Chicken Tenders, apple "fries" (French cut, raw apples served in a fry box), and Kraft macaroni and cheese. [26] [27] According to the statement by the company's corporate parent, Burger King Brands, the meals will contain no more than 560 calories per meal, with less than 30 percent of the calories derived from fat, less than 10 percent of the calories from saturated fat, no added trans fats and no more than 10 percent of calories derived from added sugars. [24] [25] As of August 1, 2008, Burger King has introduced the product line in the United States, but not the broiled Chicken Tenders product available in the United Kingdom and Ireland. [10] [28] [29] [30]

Labor

Map showing the Immokalee region of South Florida Collier County Florida Incorporated and Unincorporated areas Immokalee Highlighted.svg
Map showing the Immokalee region of South Florida

A protracted South Florida labor dispute between the Coalition of Immokalee Workers (CIW) and growers of tomatoes in the region expanded to include Burger King and other major fast food companies, including McDonald's and Yum! Brands. In 2001, the CIW sought a pay raise for tomato pickers in the region and, starting with its Boot the Bell campaign aimed at Yum! subsidiary Taco Bell, began to target the chains with protests, letter writing campaigns, and petitions demanding that the companies purchase tomatoes only from suppliers who agree to the pay increase. [31] [32] [33] The campaign, which eventually attracted the support of religious groups, labor organizations, student groups and anti-slavery activists, became known as the Campaign for Fair Food with a stated goal to increase the wages of the pickers by 1¢ per pound picked above the 45¢ paid per bucket at the time, or about 77¢ for each 32-pound (14.5 kg) bucket in 2005 US dollars. [34] [35] [36] In 2005, McDonald's Corporation and Yum! signed agreements acquiescing to the group's purchasing demands, although implementation was put on hold due to threats by the Florida Tomato Growers Exchange to fine its members $100,000 if they complied; however, Burger King corporate parent Burger King Brands declined to enter into a similar agreement with the group. [37]

A December 2007 QSR Magazine article about the conflict claimed that Burger King Brands had devised a contingency plan to remove itself from the dispute. Citing internal company documents, the Associated Press stated BK had concerns that such agreements might prove to be a possible violation of anti-trust laws, had possible tax implications, and that there were issues with third-party oversight for the agreements. As part of the company's plan, QSR Magazine claimed that the company was going to cease purchasing product from suppliers with whom the CIW was in disagreement. [37] In response, the company issued a press release in February 2007 claiming that while it is a large purchaser, it is not responsible for the pay rates of it suppliers' workers as wage disputes are the province of the producer. BK also pointed out that it has an open offer of employment for any dissatisfied CIW members and scholarships (through its Have it Your Way Foundation) for family members of CIW workers. [38]

In the release, Steven Grover, BK Vice President of Global Food Safety, Quality Assurance, and Regulatory Compliance, confirmed the factuality of the QSR report and that if the dispute between the growers and the CIW continues, the company would go forward with its plans to stop purchasing tomatoes from farms in the Immokalee region. [37] The company stated it would purchase only one percent of its tomatoes from that area and other suppliers could easily make up the difference. Speaking on the dispute, Grover stated, "We’re being asked to do something that we have legal questions about. We want to find a way to make sure that workers are protected and receive a decent wage." [39] CIW spokesperson Julia Perkins faulted this move, stating, "... farm workers across the country and world face the same problems as those in the Immokalee region, but many do not have a human rights organization, such as the CIW, to stand up for their interests. Running away from the scene of the crime, does that make you any more innocent? Are they really willing to pay an exorbitantly higher transportation cost[s] to bring in tomatoes from overseas or Mexico and pass that on to their customers rather than pay a penny more per pound?" [37]

In an April 2008 Senate hearing chaired by U.S. Sen. Bernie Sanders (I-VT) regarding farm conditions, Eric Schlosser, author of the best-selling Fast Food Nation , commented on Burger King's recalcitrance to sign an agreement with the CIW while Yum! and McDonald's had. Schlosser stated, "The admirable behavior of these two industry giants makes the behavior or Burger King ... seem completely unjustifiable." [40]

Sen. Sanders overseeing the signing of the agreement between the CIW and Burger King Ciw-bk.jpg
Sen. Sanders overseeing the signing of the agreement between the CIW and Burger King

In May 2008, several issues came to the fore that damaged the credibility of Burger King and its position on the topic. Steven Grover was found to be trolling websites that have posted pro-CIW positions and opinions; under an assumed screen name, Grover posted several comments disparaging the ethics and honesty of the leadership of the group. [41] Besides the trolling incident, Grover was tied to several terse, stridently worded e-mails sent from a possibly fictitious employee name at the BK global headquarters in Miami to supporters and media groups; [42] the company labeled these communications as unsanctioned and not reflecting official corporate positions. [40] Additionally, Burger King was found to have hired an outside security company, Pembroke Pines, Florida based Diplomatic Tactical Services, to infiltrate the CIW and its supporting groups and spy on their members. [41] [43] After these issues came to light, BK terminated Grover and company spokesman Keva Silversmith, as well as its relationship with Diplomatic Tactical Services. Critics of the personnel action, such as PR Watch editor Sheldon Rampton, noted that it appeared that the two terminated employees were being made scapegoats by the company. Rampton went on to note that Silversmith had been, up to a few weeks before the story came to light, employed by the PR firm Edelman, which had been contracted by company parent Burger King Brands to provide PR services; Edelman has employed tactics on the behalf of its other clients, Wal-Mart and Microsoft, which Rampton and his organization termed "sleazy". [41] [ failed verification ] [42] [ failed verification ] Sen. Sanders agreed with Rampton's claim of scapegoating, and called for hearings into the incidents to investigate the company's behaviors to see if other Burger King officers had instigated the attacks on the labor group as company policy. Sanders stated that he wished to "make sure that we find out how high up the corporate ladder this scheme went". [41]

The issue was resolved on May 23, 2008 when BK CEO John Chidsey announced an agreement with the CIW granting the requested 1¢ pay increase to the workers. Chidsey also apologized on behalf of the company for the comments made about the pickers and the behavior of Grover and Silversmith. Additionally, the company agreed to provide a ½¢ per pound payment to the CIW to cover payroll taxes and administrative costs for the tomato growers. [44]

Israel, Palestine, and the occupied territories

A view of the Ma'aleh Adumim settlement Ma'ale Adumim, 2006 (2).jpg
A view of the Ma'aleh Adumim settlement

In the summer of 1999, a geopolitical dispute with the global Islamic community and Jewish groups in the United States and Israel arose over an Israeli franchisee opening stores in the Israeli-occupied territories. When Burger King franchisee in Israel, Rikamor, Ltd., opened a store in the West Bank settlement of Ma'aleh Adumim in August of that year, Islamic groups, including the Arab League and American Muslims for Jerusalem, argued that international Burger King parent Burger King Corporation's licensing of the store helped legitimize the disputed Israeli settlement. [45] [46] [47] Beyond the called-for Islamic boycott of the company, the Arab League also threatened the revocation of the business licenses of Burger King's primary Middle Eastern franchise in the 22 countries that are part of the League's membership. [48]

Burger King Corporation quickly pulled the franchise license for that location and had the store shuttered explaining that Rikamor, Ltd. had violated its contract by opening the location in the West Bank. [49] Several American-based Jewish groups issued statements that denounced the decision as acceding to threats of boycotts by Islamic groups. Burger King Corporation issued a statement that it "made this decision purely on a commercial basis and in the best interests of thousands of people who depend on the Burger King reputation for their livelihood". [50] [51]

Islamic relations

The Islamic symbol for Allah (simplified) IslamSymbolAllah.PNG
The Islamic symbol for Allah (simplified)

An issue of a religious nature arose in 2005 in the United Kingdom when Burger King introduced a new prepackaged ice cream product; the label of the product included a silhouette of the ice cream that when rotated on its side bore a resemblance to the Islamic inscription for God, Allah (الله). When a British Muslim named Rashad Akhtar, a resident of the community of High Wycombe, was presented with the ice cream cone in a Park Royal Burger King restaurant, he noticed the resemblance and became angered at what he felt was an offense to the Islamic faith. [52] After being informed of the likeness, the local Islamic group Muslim Council of Britain pointed out the issue of the possible interpretation to Burger King and its relevance to Shariah, the Muslim version of canon law which governs the lives of members of the Islamic faith and carries the same weight as civil law in their belief structure. The company responded by voluntarily recalling the product and reissuing it with a new label. [53] Akhtar was not satisfied with the company's withdrawal of the product. [52]

In response to the perceived blasphemy, Akhtar declared it was his personal jihad to find those responsible for the packaging and destroy their professional status, personal life and the UK as a whole for having a culture allowing the insult to occur. [52] This event, Akhtar's reaction and other similar issues with companies such as Nike and Unilever have been used by conservative political critics, such as James Joyner, claiming that western nations and organizations are kowtowing in too easily to Muslims' claims or threats and by commentators, including author Daniel C. Dennett, highlighting how factions of the Islamic faith gravitate towards iconoclasm. [54] [55] [56]

Cases of note

Burger King Corporation v. Hungry Jack's Pty Limited

A sign outside a Hungry Jack's location in Sydney, Australia HJ's sign.jpg
A sign outside a Hungry Jack's location in Sydney, Australia

When Burger King moved to expand its operations into Australia in the early 1970s, its business name was already trademarked by a takeaway food shop in Adelaide. [57] As a result, Burger King provided the Australian franchisee, Jack Cowin, with a list of possible alternative names derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury that could be used to name the Australian restaurants. Cowin selected the Hungry Jack brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to the possessive form, Hungry Jack's. [58] The first Australian franchise of Burger King Corporation was established in Perth in 1971, under the auspices of Cowin's new company Hungry Jack's Pty, Limited. [59]

In 1990, Hungry Jack's renewed its franchise agreement with then BK parent Burger King Corporation, which allowed Hungry Jack's to license third party franchisee. One of the terms and conditions of the renewed agreement required Hungry Jack's to open a minimum number of new locations each year for the duration of the contract. Shortly after the Australian trademark on the Burger King name lapsed in 1996, Burger King requested that Cowin rebrand the Hungry Jack's locations to Burger King, which Cowin declined. [60] Burger King Corporation accused Hungry Jack's of violating the conditions of the renewed franchise agreement by failing to expand the chain at the rate defined and sought to terminate the agreement. Under the aegis of this claim, Burger King Corporation, in partnership with Royal Dutch Shell's Australian division Shell Company of Australia Ltd., began to open its own stores in 1997 beginning in Sydney and extending throughout the regions of New South Wales, Australian Capital Territory and Victoria. [61] [62] [63] In addition, BK sought to limit HJ's ability to open new locations in the country, whether they were corporate locations or third-party licensees. [64]

As a result of Burger King's actions, Hungry Jack's owner Jack Cowin and his private holding company Competitive Foods Australia began legal proceedings in 2001 against Burger King's parent Burger King Corporation with a counter-claim that the company had violated the conditions of the master franchising agreement and was in breach of the contract. In a decision handed down by the Supreme Court of New South Wales that affirmed Cowin's claims, Burger King was determined to have violated the terms of the contract and as a result was required to pay Cowin and Hungry Jack's a A$46.9 million (US$41.6 million 2001) award. [notes 1] The court's decision was one of the first major cases in Australia that implied that the American legal concept of good faith negotiations existed with the framework of the Australian legal system, which until that verdict, had rarely been seen in the country's courts. [64] [65] In its decision, the Court stated that Burger King had failed to act in good faith during contract negotiations by seeking to include standards and clauses that would engineer a default of the franchise agreement, allowing the company to limit the number of new Hungry Jack's branded restaurants and ultimately claim the Australian market as its own, a purpose that was extraneous to the agreement. [64] [66] [notes 2]

After Burger King Corporation lost the case, it decided to terminate its operations in the country, and in July 2002, the company transferred its assets to its New Zealand franchise group, Trans-Pacific Foods (TPF). [67] The terms of the sale had TPF assume oversight of the Burger King franchises in the region as the Burger King brand's master franchisee. [68] Trans-Pacific Foods administered the chain's 81 locations until September 2003 when the new management team of Burger King Corporation reached an agreement with Hungry Jack's Pty Ltd to re-brand the existing Burger King locations to Hungry Jack's and make HJP the sole master franchisee of both brands. An additional part of the agreement required Burger King Corporation to provide administrative and advertising support as to insure a common marketing scheme for the company and its products. [69] Trans-Pacific Foods transferred its control of the Burger King franchises to Hungry Jack's Pty Ltd, which subsequently renamed the remaining Burger King locations as Hungry Jack's. [58] [62]

Burger King v. Rudzewicz

In 1979, two Michigan businessmen, John Rudzewicz and Brian MacShara, entered into a franchise agreement with Burger King to run a restaurant in Detroit, Michigan. After MacShara attended four months of training courses at the regional Burger King training facilities in Michigan and in the Florida headquarters on how to operate and administer a Burger King franchise, it was agreed that the partners would take over operation of an existing Burger King location in Drayton Plains, Michigan. However, during this time disagreements arose between the partners and Burger King over issues of rent, construction fees, building designs and the assignment of legal liabilities. MacShara and Ruzewicz finally signed their franchise agreement after gaining limited concessions over the issues, with Rudzewicz assuming a 20-year, $1,000,000 financial obligation over the life of the contract. [70]

Due to a recessionary period in the United States beginning with the energy crisis in late 1979, sales began to decline at the location and the partnership failed to pay their required franchise fees and rent service to Burger King Corporation. After attempts over the intervening months to negotiate a compromise with MacShara and Ruzewicz failed, [notes 3] Burger King terminated the franchise agreement and ordered the pair to vacate the property. Rudzewicz and MacShara refused to comply and continued operation of their restaurant even after they were served the notice. Burger King response was to file a lawsuit in May 1981 in the United States District Court for the Southern District of Florida claiming breach of contract and trademark infringement. Burger King sought an injunction against the pair preventing them from operating the restaurant and seeking damages because MacShara and Ruzewicz were "... tortiously infringing its [Burger King] trademarks and service marks through their continued, unauthorized operation as a Burger King restaurant". The company also sought reimbursement of all legal fees and costs associated with the filing. [70]

The defendants, MacShara and Rudzewicz, filed a motion to dismiss the case on the argument as Michigan residents, the District Court of Southern Florida did not have jurisdiction. After a hearing, the Court ruled that Florida has personal jurisdiction under State of Florida's long-arm statute, [notes 4] stating that "... a non-resident Burger King franchise is subject to the personal jurisdiction of this Court in actions arising out of its franchise agreements". The partners filed a counter claim and alleged Burger King had violated Michigan's Franchise Investment Law and sought damages and fees. [notes 5] After a short trial, the Court found for Burger King and ordered Rudzewicz and MacShara to close the restaurant and awarded Burger King damages, fees, and costs. [70]

After the loss, MacShara withdrew from the case but Rudzewicz appealed the decision to the United States Court of Appeals for the Eleventh Circuit. [notes 6] In the filing, Rudzewicz claimed that since they were residents of Michigan, and because the claims did not arise within the Southern District of Florida, that District Court lacked personal jurisdiction over them. [71] Additionally Rudzewicz argued that the long-arm statute violated the 14th Amendment and was unconstitutional. Citing a similar case, World-Wide Volkswagen Corp. v. Woodson , the Appeals court agreed with the defendants and overturned the lower court's decision. [72] The court also agreed with Rudzewicz's assertion of the constitutionality of Florida's long arm statute in its application to the case. [70] [72]

In turn, Burger King Corporation asked for a rehearing, which was denied. [73] Burger King then filed an appeal to the US Supreme Court, which agreed to hear the case on its merits, after which it would decide if it had jurisdiction to grant a writ of certiorari. [notes 7] In its decision, the Supreme Court overturned the Appellate Court and found that Florida does have jurisdiction in the case. The Court concluded that the defendants, Rudzewicz and MacShara, sought out their franchise in the state of Florida and were availed of the protections of that state and were, therefore, subject to jurisdiction there. Additionally, the Court reasoned that the defendants had a "substantial and continuing" relationship with Burger King in Florida and that due process would not be violated because the defendants should have reasonably anticipated being summoned into court in Florida for breach of contract. [70] [72] [74]

The decision in Burger King Corp. v. Rudzewicz, has been criticized as complicating "personal jurisdiction jurisprudence by creating, in dicta, a new bifurcated test" that duplicates a venue analysis, adds little to the minimum contacts inquiry, hinders predictability, is a burdensome process, and potentially allows a plaintiff to manipulate a defendant's constitutional rights. [75] [76]

Burger King of Florida, Inc. v. Hoots

The Hoots' family Burger King restaurant on the corner of Charleston Ave. and Fifteenth St. in Mattoon, Illinois Mattoon Burger King.jpg
The Hoots' family Burger King restaurant on the corner of Charleston Ave. and Fifteenth St. in Mattoon, Illinois

As the company expanded, it was subject to several legal issues regarding trademarks. Because of its use as a case study in American law schools, one of the most prominent incidents of infringement in the United States occurred with the similarly named Burger King located in Mattoon, Illinois. Eugene and Elizabeth Hoots owned an ice cream shop in the city of Mattoon; due to the success of the store, in 1957 they expanded it with an additional shop in a former garage next to the original operation. Keeping with theme related to the name of the ice cream shop, Frigid Queen, they named their burger stand Burger King and registered their trademark with the state of Illinois in 1959. In 1962 The Hootses, with knowledge of the Federal trademark held by Burger King Corporation, added a second location in Charleston, Illinois. [77] [78]

In 1961, with its first location in Skokie, Illinois, Burger King Corporation and its franchises began opening stores and by 1967 had over 20 locations spread throughout the state. The Hootses, claiming that their trademark gave them exclusive rights to the name in Illinois sued BK in the state, and later federal, courts under the case Burger King of Florida, Inc. v. Hoots 403 F.2d 904 (7th Cir. 1968). The decision issued by United States District Court for the Central District of Illinois, and upheld by the United States Court of Appeals for the Seventh Circuit, stated that the BK federal trademark, applied for in 1961 and granted in 1963, took precedence over the Hootses' older, state trademark; The Court granted the Hootses exclusive rights to the Burger King trademark within a circular area defined with a 20-mile (32 km) radius centered on their original location. [77] [notes 8] [notes 9]

The Burger King v. Hoots trademark dispute and its resulting decision went beyond the original case, it established a major legal precedent in the United States in regards to the Lanham Act. [78] The ruling states that while the senior user of the state service mark or trademark has prior usage of the common law marks, federal statute overrides the earlier, state service mark and prohibits the senior user from preventing the junior user from exercising the use of the federally registered mark outside a defined geographic reach of the senior user. [79] [80]

The Hoots decision would again affect Burger King as it moved into the state of Texas. [notes 10] When Burger King expanded into the San Antonio area, it was prevented from utilizing the name of its signature product, the Whopper, in its local advertising and stores due to a prior state registered service mark owned by a local chain known as Whopper Burger. [81] The chain, owned by Frank and Barbara Bates, prevented the company from using the name in Bexar County for several years until Mrs. Bates, the CEO of Whopper Burger after the death of her husband in 1983, retired and sold the chain with its related trademarks to then-corporate parent Pillsbury in the mid-1980s. [82]

See also

Notes

  1. Burger King Corporation v Hungry Jack's Pty Ltd [2001] NSWCA 187
  2. Burger King obtained special leave to appeal to the High Court:[2002] HCATrans 180 (19 April 2002), however the appeal was later dismissed by consent: [2002] HCATrans 578 (14 November 2002).
  3. Teply, p. 246 – Burger King's policy was to have the corporate home office negotiate directly with franchises that were in financial distress in order to come to a solution mutually resolving the issue.
  4. § 48.193(1)(g) (Supp. 1984) of the Florida Statutes
  5. § 445.1501 et se. (1979) of the Michigan Statutes
  6. Teply, p. 247 – MacShara did not appeal his judgement ...
  7. 105 S.Ct. 77, (US FL OCT 1, 1984) (Mem)
  8. 403 F.2d 904 – The district court defined the Mattoon market area as a circle having a radius of twenty miles and a center located at the defendants' place of business in Mattoon, Illinois
  9. 403 F.2d 904 – The court cited numerous examples where the federal law explicitly gave federal trademarks stronger weight than other kinds. See, for example, 15 U.S.C.   § 1127: "The intent of this chapter is ... to protect registered marks used in such commerce from interference by State, or territorial legislation."
  10. Barkoff – p. 23, footnote 85

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Burger King Corporation is an American multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959 and renamed it "Burger King". Over the next half-century, the company changed hands four times and its third set of owners, a partnership between TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with its partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons under the auspices of a new Canadian-based parent company named Restaurant Brands International.

<span class="mw-page-title-main">Whopper</span> Hamburger sold at Burger King and Hungry Jacks

The Whopper is the signature hamburger and an associated product line sold by the international fast food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, the hamburger has undergone several reformulations, including changes to portion size and bread used. The hamburger is well known in the fast food industry, with Burger King advertising itself as "the Home of the Whopper" and naming its kiosk stores the BK Whopper Bar. In response to the Whopper, Burger King's competitors have developed similar products designed to compete against it.

<span class="mw-page-title-main">Hungry Jack's</span> Australian fast food franchise

Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin. Hungry Jack's owns and operates or sub-licenses all of the Burger King/Hungry Jack's restaurants in Australia.

<span class="mw-page-title-main">Big King</span> Hamburger sold by Burger King

The Big King sandwich is one of the major hamburger products sold by the international fast-food restaurant chain Burger King, and was part of its menu for more than twenty years. As of March 2019, it is sold in the United States under its 1997 Big King XL formulation. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac—including a three-piece roll. It was later reformulated as a more standard double burger during the latter part of product testing in 1997. It was given its current name when the product was formally introduced in September 1997, but maintained the more conventional double cheeseburger format.

Jack Cowin is a Canadian-Australian businessman and entrepreneur with a long-term involvement in franchised fast food chains in Australia and Canada. Cowin brought KFC to Australia, founded and owns Hungry Jack's, which is the Burger King franchise in Australia, and has at various stages controlled the Domino's Pizza franchise in Australia prior to its 2005 listing on the ASX.

Burger King v. Rudzewicz, 471 U.S. 462 (1985), is a notable case in United States civil procedure that came before the Supreme Court of the United States addressing personal jurisdiction.

McDonald's has been involved in a number of lawsuits and other legal cases in the course of the fast food chain's 70-year history. Many of these have involved trademark issues, most of which involving the "Mc" prefix, but McDonald's has also launched a defamation suit which has been described as "the biggest corporate PR disaster in history".

<span class="mw-page-title-main">BK Stacker</span> Sandwich line sold by Burger King

The BK Stacker sandwiches are a family of cheeseburgers sold by the international fast-food restaurant chain Burger King.

As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented. This program is intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products on one side while maintaining a lower cost value menu dedicated to a more cost-conscious audience on the other. The hope is that the customers would be drawn in initially for the lower prices of the value-menu and upgrade to the more expensive products, upping overall sales.

The predecessor to what is now the international fast food restaurant chain Burger King was founded on July 23, 1954, in Jacksonville, Florida, as Instant Burger King. Inspired by the McDonald brothers' original store location in San Bernardino, California, the founders and owners, Keith G. Cramer and his stepfather Matthew Burns, began searching for a concept. After purchasing the rights to two pieces of equipment called "Insta" machines, the two opened their first stores around a cooking device known as the Insta-Broiler. The Insta-Broiler oven proved so successful at cooking burgers, they required all of their franchises to carry the device. After the original company began to falter in 1959, it was purchased by its Miami, Florida, franchisees James McLamore and David R. Edgerton. The two initiated a corporate restructuring of the chain; the first step being to rename the company, Burger King. The duo ran the company as an independent entity for eight years, eventually expanding to over 250 locations in the United States, when they sold it to the Pillsbury Company in 1967.

<span class="mw-page-title-main">Burger King products</span> Products of Burger King

When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Not all of these products and services have been successful; in 1992, Burger King introduced limited table service featuring special dinner platters, but this concept failed to generate interest and was discontinued.

The majority of the locations of international fast-food restaurant chain Burger King are privately owned franchises. While the majority of franchisees are smaller operations, several have grown into major corporations in their own right. At the end of the company's fiscal year in 2015, Burger King reported it had more than 15,000 outlets in 84 countries; of these, approximately 50% are in the United States and 99.9% are privately owned and operated. The company locations employ more than 37,000 people who serve approximately 11.4 million customers daily.

Competitive Foods Australia (CFA) is the largest franchiser of restaurants in Australia. It is owned and operated by Jack Cowin. Its units are Hungry Jack's and, previously, some KFC stores.

<i>Burger King Corporation v Hungry Jacks Pty Ltd</i> Australian court case between Burger King and Hungry Jacks

Burger King Corporation v Hungry Jack's (2001) 69 NSWLR 558 was an Australian court case decided in the New South Wales Court of Appeal on 21 June 2001, concerning a dispute between United States-based fast food chain Burger King, and its Australian franchisee Hungry Jack's. It related to the breach of a business development agreement between the two companies, and the resulting attempts of Burger King to terminate the contract. The Court of Appeal decided that Burger King could not terminate the contract, for several reasons, one of which was that it was in breach of an implied term of good faith, having taken steps to engineer the breach of the contract.

<span class="mw-page-title-main">Burger King grilled chicken sandwiches</span> Fast food items

The fast-food restaurant chain Burger King was the first major fast food chain to introduce a grilled chicken burger to the marketplace, in 1990, six months before Wendy's and four years before McDonald's. Since then, Burger King, and its Australian franchise Hungry Jack's have offered a variety of grilled chicken burgers, as have Wendy's and McDonald's.

<span class="mw-page-title-main">Burger King breakfast sandwiches</span> Breakfast sandwiches in the product portfolio of Burger King

International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have had a variety of breakfast sandwiches in their product portfolio since 1978. The Croissan'wich was the first major breakfast sandwich product introduced by the company.

<span class="mw-page-title-main">Burger King fish sandwiches</span> Fast food items

International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have had a variety of fish sandwiches in their product portfolio since 1975. The Whaler sandwich was the first iteration, designed to compete with rival burger-chain McDonald's Filet-O-Fish sandwich. With the addition of the company's Specialty Sandwich line in 1978, the sandwich was reformulated as the Long Fish sandwich. With the discontinuation of the Specialty Sandwich line, the sandwich was returned to its original recipe and name. With the introduction of the company's BK Broiler chicken sandwich in 1990, the fish sandwich became tied to the development cycle of the broiled chicken sandwich and was again reformulated and renamed as the Ocean Catch Fish fillet. When the broiled chicken sandwich underwent another reformulation in 2002, the fish sandwich was also redone and renamed as the BK Big Fish sandwich. By 2015, the sandwich had undergone several more modifications and went through a series of names including the BK Fish and Premium Alaskan fish sandwich. It is currently sold as the BK Big Fish sandwich in the United States and Canada. Internationally the fish sandwich is also known as the BK Fish, BK Fish'n Crisp burger, Fish King and Fish Royale in those markets.

References

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  5. PETA (2001-06-28). "Burger King Complies With Demand for Improved Animal Welfare Standards" (Press release). Femail.com.au. Retrieved 2008-03-09. The only way to avoid cruelty in meat production is to go vegetarian, but today Burger King has taken giant steps to improve the lives of millions of animals
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  32. Presbyterian Church (U.S.A.) (2005-03-12). "Coalition of Immokalee Workers and Yum Brands Reach Historic Agreement for Human Rights" (PDF) (Press release). Presbyterian Church (U.S.A.). Retrieved 2008-06-08. In the ensuing years thousands of Presbyterians across the country upheld the boycott and wrote letters, prayed, protested and supported the CIW and its work.
  33. Eighth Day Center for Justice. "Farmworkers Focus on McDonald's (letter writing campaign, 2005)". Eighth Day Center for Justice. Archived from the original on 2008-05-09. Retrieved 2008-06-07. Contact McDonald's now, or at your earliest convenience and demand that they, too, pay a fair price for their tomatoes and that they work with the CIW to end human rights violations in the fields.... Print out the sample letter below, or write your own, and mail or fax it to McDonald's Corporation ...
  34. Michael Gould-Wartofsky (2007-12-14). "Farmworkers and Students Take On Burger King". The Nation . Retrieved 2008-06-04. Hundreds of students, workers, clergy and allied activists marched with them, as they have since the birth of the Campaign for Fair Food in 2001 ...
  35. Robyn E. Blumner (2008-04-24). "It's just a penny a pound, people". St. Petersburg Times, Reprinted by Sen. Bernie Sanders . Archived from the original on 2008-05-29. Retrieved 2008-06-04. Burger King Corp. has refused to join with other fast food giants to pay workers an additional penny per pound of tomatoes.
  36. "Tomato Pickers Protest at Burger King Miami HQ". Reuters . Reuters. 2007-03-12. Archived from the original on March 15, 2008. Retrieved 2008-06-04. At the time of the McDonald's deal, the CIW said the extra penny would raise pickers' wages to 77 cents for each 32-pound (14.5 kg) bucket of tomatoes they picked, effectively a 71 percent wage hike.
  37. 1 2 3 4 Jamie Hartford (February 2008). "Tomato Troubles". QSR Magazine. Archived from the original on 2008-03-05. Retrieved 2008-03-28. We are working diligently to find a legal way to comply with this scheme.
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  40. 1 2 Amy Bennett Williams (2008-04-28). "Burger King gets farm workers petition; Daughter of Burger King VP says dad wrote anti-coalition postings". The Fort Myers News-Press . Archived from the original on 2013-01-29. Retrieved 2008-04-28. At Senate hearings on farm conditions held by U.S. Sen. Bernie Sanders, I-Vt., earlier this month, Eric Schlosser, author of the best-selling 'Fast Food Nation,' praised Yum! and McDonald's for working with the coalition and urged Burger King to do the same. 'The admirable behavior of these two industry giants makes the behavior of Burger King ... seem completely unjustifiable.'
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  47. United Nations Office for the Coordination of Humanitarian Affairs (OCHA) OCHA - occupied Palestinian territory (oPt) Archived 2014-09-13 at the Wayback Machine
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  56. Edward Rothestien (2006-02-20). "History Illuminates the Rage of Muslims". The New York Times . Retrieved 2008-06-04. Today's Iconoclasts want to oppose all attempts to display forbidden images, whatever their provenance. And for a variety of reasons, many in the West readily defer. Last fall, for example, Burger King withdrew its ice cream from restaurants in Britain after receiving complaints from Muslims that the swirling illustration on the package resembled the name of Allah.
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  60. Allison Jackson (2002-04-25). "Jack not so hungry for Burger King". The Sydney Morning Herald . Retrieved 2008-07-27. Burger King wanted Cowin to change the Hungry Jack's outlets to the Burger King brand when the copyright ended, though Cowin resisted.
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  65. "Importing into Australian law the US notion of good faith in contract-related dealings". Allens Arthur Robinson . Retrieved 2008-05-24. Now, it seems that the Courts are using these concepts in commercial disputes in New South Wales. An unreported judgment late last year in Hungry Jack's v Burger King indicates that the notion of good faith may well be implied between the parties in some contractual disputes.
  66. Leiann Comben. "Franchisors and good faith". Findlaw.com (Australia). Retrieved 2008-06-02. The Court found that Burger King's conduct, including its conduct in purporting to terminate the agreement, breached its obligation of good faith and reasonableness because its actions were neither reasonable nor for a legitimate purpose. Instead, the actions were taken:
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  77. 1 2 John Jermaine (2003-11-20). "The Burger King and Queen of Mattoon". Illinois Times . Archived from the original on 2007-10-26. Retrieved 2007-09-26.
  78. 1 2 'Burger King of Florida, Inc. v. Hoots', 403F.2d904 (U.S. App. 7th Cir.1968-11-15)("We affirm the judgment restraining the defendants from using the name 'Burger King' in any part of Illinois except in their Mattoon, Illinois, market, and restraining plaintiffs from using their trade mark in the market area of Mattoon, Illinois").
  79. Sheldon W. Halpern; Craig Allen Nard (2006). Fundamentals of United States Intellectual Property Law: Copyright, Patent and Trademark. Kenneth L. Port. Alphen aan den Rijn, The Netherlands. p. 354, text and footnote 326. ISBN   90-411-2599-X. Because of the nature of Commerce in the United States has changed so dramatically in the last 50 years with changes in transportation, communication and marketing, state boundaries are becoming less and less relevant in determining the geographical scope of unregistered trademarks{{cite book}}: |work= ignored (help)CS1 maint: location missing publisher (link)[ permanent dead link ]
  80. Kenneth L. Port (2004). Trademark Law and Policy. Carolina Academic Press. pp. 184–187. ISBN   1-59460-019-8.
  81. Rupert M. Barkoff (2005-01-25). Fundamentals of Franchising. American Bar Association. p. 23. ISBN   1-59031-409-3.
  82. "San Antonio: A Legacy Steeped in History, A Culture Rich in Diversity" (PDF) (Press release). United States General Services Administration. February 2003. San Antonio is the original birthplace of the 'whopper burger.' Because of copyright laws, Burger King was unable to open restaurants in San Antonio until 'Whopper Burger' was bought out by the Pillsbury Company and the remainder of the restaurants closed down or were transformed into Burger Kings.[ permanent dead link ]
Cases citing Rudzewicz
Cases citing Hoots