CTRL (film)

Last updated

CTRL
CTRL.jpeg
Official release poster
Directed by Vikramaditya Motwane
Written by
Produced by Nikhil Dwivedi
Arya Menon
Starring
CinematographyPratik Shah
Edited byJahaan Noble
Music by
Production
companies
Saffron Magicworks
Andolan Films
Distributed by Netflix
Release date
  • 4 October 2024 (2024-10-04)
Running time
99 minutes [1]
CountryIndia
LanguageHindi

CTRL is a 2024 Indian Hindi-language screenlife thriller film directed by Vikramaditya Motwane, written by Motwane and Avinash Sampath with dialogues by Sumukhi Suresh. Produced by Nikhil Dwivedi and Arya Menon under the banners of Saffron Magicworks and Andolan Films, the film stars Ananya Panday and Vihaan Samat. [2] It premiered on Netflix on 4 October 2024. [3]

Contents

Plot

Nalini "Nella" Awasthi and Joe Mascarenhas are a popular social media influencer couple who make comedy skits and vlog their lives online. While livestreaming on the fifth anniversary of the launch of their channel NJoy, Nella is shocked to find Joe kissing another woman at a restaurant. Her livestream quickly becomes viral, and she angrily breaks up with Joe.

Scrolling through her profile, Nella discovers and decides to use the new Artificial Intelligence application CTRL, which provides her with a personalized AI assistant. She names her assistant Allen and instructs him to remove Joe from all her digital records, including photos, videos and files. Allen persuades Nella to revive her channel on her own and guides her in her internet comeback, causing her to regain popularity. However, unbeknownst to her, the app secretly accesses her screen when she is not looking, alongside deleting Joe from her digital past.

One night, a distressed Joe arrives at Nella's new apartment, wanting to speak to her urgently. She declines and sends him away while he texts her to meet him at a ferry. Before Nella can see the text, Allen replies, agreeing to visit him, and deletes their chat. A few days later, Nella receives a call from her friend Bina, who claims Joe has gone missing. Worried, Nella tries to find clues about his whereabouts by digging into his social media accounts and contacting his friends. While talking to Shonali, the woman at the restaurant with him, Nella finds out Joe had been secretly working to expose the illegal activities of the wealthy, fast-growing online portal company Mantra Unlimited, including a secret internal project called 'Project Unicorn', a scheme using AI to manipulate and steal private data of their customers to plan an enormous scam. Joe had gathered evidence and planned to do a public report before disappearing.

Further investigating herself, Nella discovers an encrypted communication line and the secured files against Mantra through Joe's accounts. Soon after, the news of Joe being found dead in the ferry is released, and an overwhelmed Nella attends the funeral. Returning home, she browses through the files and finds a video of Joe explaining his plan to expose Mantra. In the video, Joe details how Mantra used to be a data-broking company which collected and sold personal customer data and had planned to scheme their users through 'Project Unicorn' with the first step being CTRL, which will have the ability to control their digital lives completely with their single login access to any of Mantra services and the AI assistance. He also explains how the young CEO of Mantra, Aryan K, was previously suspended and arrested in America for insider trading and that Mantra was planning to kill him much like a data analyst who was recently killed for joining Joe's cause. Realising her danger, Nella quickly logs out of CTRL and uploads the video on her channel, but Allen ultimately edits it to frame Nella for Joe's murder.

Nella is shortly arrested after the edited video becomes viral. While in jail, Nella is met by Bina alongside a lawyer working for Mantra, Manish Hirani. Manish strongly urges Nella to drop all charges against Mantra, citing the yearlong periods and heavily expensive costs of court proceedings, and promises a complete erasure of her digital footprint to help her start afresh. Nella reluctantly agrees and is released. She starts mundanely living with her parents and working at a bakery. Noticing a billboard advertisement one day, she logs into CTRL again and sees Joe's likeness as a custom AI assistant. Choosing him and remembering their relationship, Nella starts to open up.

Cast

Production

The film was announced in February 2023. [4] Principal photography of the film wrapped in February 2024. [5] The teaser was released on 4 August 2024. [6] The film is cinematographically inspired by the POV art-style of Aneesh Chaganty's directorial debut Searching (2018). [7]

Music

CTRL
Soundtrack album by
Sneha Khanwalkar, Amit Trivedi and Yashraj Mukhate
Released14 October 2024
Recorded2023
Genre Feature film soundtrack
Length18:14
LanguageHindi
Label Zee Music Company
Official audio
CTRL (Audio Jukebox) on YouTube
Track listing
No.TitleLyricsMusicSinger(s)Length
1."Ainwayi Yunhi" Anvita Dutt Sneha Khanwalkar Anika Bharwani4:30
2."B(h)adass"Anvita DuttSneha Khanwalkar Ananya Pandey, Sneha Khanwalkar3:20
3."Ulfat"Anvita DuttSneha KhanwalkarMary Ann Alexander3:47
4."Teddy Bear"Puneet Sharma Amit Trivedi Anand Bhaskar, Nikhita Gandhi 2:46
5."Mera Boyfriend"Yashraj Mukhate Yashraj Mukhate Yashraj Mukhate, Ananya Panday0:51
Total length:18:14

Reception

Saibal Chatterjee of NDTV gave 3.5 stars out of 5 and stated that "CTRL, in spirit and substance, reinforces Vikramaditya Motwane's proven penchant for turning an established genre on its head." [8] Sukanya Verma of Rediff.com rated the film 4/5 stars and called it an "eerie, immersive, real-time experience". [9] Rishabh Suri from Hindustan Times termed the film an Indian version of Black Mirror . [10] Nandini Ramnath of Scroll.in considered it a "gripping thriller about data privacy in the age of AI". [11]

Shubhra Gupta of The Indian Express rated 2.5/5 stars and said in her review "While both Ananya Panday and Vihaan Samat do their job well, the film truly feels potent only when it comes off the screen." [12] Anuj Kumar of The Hindu stated in his review that "Director Vikramaditya Motwane succeeds in creating the mood, moments, and message but the thriller lacks the killer punch". [13] Arushi Jain of India Today rated 2.5/5 stars and said "Ananya Panday's film offers an intriguing concept about AI's impact on life and love but falters with a tedious execution, ultimately failing to deliver a compelling message." [14]

Dhaval Roy of The Times of India gave 3 stars out of 5 and observed that "While CTRL excels in depicting social media obsession and AI's influence, its thriller parts are underdeveloped and don’t quite hit the mark. Despite thought-provoking themes and impressive visuals, it leaves viewers craving complexity and depth." [15] Lachmi Deb Roy of Firstpost writes in her review that "Netflix’s CTRL teaches us to take control of our life and not to be slaves of technology. Engaging idea, but not executed well." [16] The Statesman gave it 3.5 out of 5 stars and wrote that Ananya's ability to convey the emotional weight of Nella’s predicament elevates the film, making the audience empathize with her struggles, while supporting performances from the cast further enrich the narrative. The lauded the film's visual style, anchored in the digital landscape that enhances its thematic depth. [17]

See also

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References

  1. ↑ "CTRL (15)". British Board of Film Classification . 4 October 2024. Retrieved 4 October 2024.
  2. 1 2 3 4 FC, Team (27 April 2023). "Ananya Panday's Next is titled Control". www.filmcompanion.in. Archived from the original on 8 August 2024. Retrieved 8 August 2024.
  3. ↑ The Hindu Bureau (5 August 2024). "'CTRL': Ananya Panday, Vikramaditya Motwane's digital-age thriller gets released date". The Hindu. Archived from the original on 8 August 2024. Retrieved 8 August 2024.
  4. ↑ "Ananya Panday to star in Vikramaditya Motwane's new film, says 'dreams do come true'". India Today. 1 February 2023. Archived from the original on 8 August 2024. Retrieved 8 August 2024.
  5. ↑ "Ananya Panday wraps up Vikramaditya Motwane's film; pens gratitude note: 'I hope I made you proud'". The Indian Express. 27 February 2023. Archived from the original on 8 August 2024. Retrieved 8 August 2024.
  6. ↑ "CTRL: Ananya Panday's thriller to arrive on Netflix in October. Watch teaser". Hindustan Times.
  7. ↑ Bhardwaj, Kartik (9 October 2024). "'CTRL' movie review: A predictable, surface-level thriller on social media obsession". The New Indian Express. Retrieved 5 October 2024.
  8. ↑ Chatterjee, Saibal (4 October 2024). "CTRL Review: An Uncategorisable Film That Is Equal Parts Entertaining And Sobering". NDTV. Archived from the original on 6 October 2024. Retrieved 7 October 2024.
  9. ↑ Verma, Sukanya (4 October 2024). "CTRL Review: Masterful Thriller". Rediff.
  10. ↑ Suri, Rishabh (4 October 2024). "CTRL review: Ananya Panday's thriller on artificial intelligence is a desi, pacy version of Black Mirror". Hindustan Times.
  11. ↑ Ramnath, Nandini (4 October 2024). "'CTRL' review: A gripping thriller about data privacy in the age of AI". Scroll.in. Retrieved 4 October 2024.
  12. ↑ Gupta, Shubhra (4 October 2024). "Ctrl movie review: Ananya Panday, Vikramaditya Motwane film is two-dimensional". The Indian Express. Archived from the original on 4 October 2024. Retrieved 4 October 2024.
  13. ↑ Kumar, Anuj (4 October 2024). "'CTRL' movie review: Ananya Panday is in control in this timely lesson on the dangers of AI". The Hindu. Archived from the original on 4 October 2024. Retrieved 4 October 2024.
  14. ↑ Jain, Arushi (4 October 2024). "CTRL review: Ananya Panday shines in clever AI world, but execution falls short". India Today. Archived from the original on 4 October 2024. Retrieved 4 October 2024.
  15. ↑ Roy, Dhaval (4 October 2024). "CTRL Review : Slick and stylish with a skewed narrative". The Times of India. Archived from the original on 5 October 2024. Retrieved 4 October 2024.
  16. ↑ Roy, Lachmi Deb (4 October 2024). "Netflix's CTRL Movie Review: Ananya Panday's compelling performance in a not so well executed film by Vikramaditya Motwane". Firstpost. Archived from the original on 4 October 2024. Retrieved 4 October 2024.
  17. ↑ "CTRL Review: A cautionary tale of love, loss and the digital age". The Statesman. 6 October 2024.
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