Charity auction

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Declan Crouch Fund Charity Art Auction in 2012 Jack Wilkie-Jans at the Declan Crouch Fund Charity Art Auction, 2012.JPG
Declan Crouch Fund Charity Art Auction in 2012

Charity auctions are a way of raising funds for charities. These events are typically hosted in hotels or ballrooms, and dinner or cocktails may be served to guests. Charity auctions aimed at business leaders and other well-off potential donors often take the form of a formal gala.

Contents

According to the New York Times , items that sell well in such auctions are experiential items that cannot typically be bought in the store, including meetings with celebrities, [1] an autographed guitar, and naming rights for characters in a forthcoming novel. [2] In one notable example, Musician Eric Clapton sold 100 of his guitars in a charity auction in 1999 and raised $5 million for his substance abuse treatment facility. [3]

In a charity auction the winning payment benefits a cause that is presumably valued by the bidder as well as competing bidders. Thus, the bidder receives a benefit from his own payment – both the item won and the value the donation supports the organization – and other bidders do as well, as their charity is supported. Therefore, bidders have two objectives that could be in conflict with one another: to win items that they value but also to support a charitable cause in part by driving up the price.

This makes the charity auction a public good, and that means that bidders may be incentivized to lose. This introduces a free-rider problem. If the free-rider problem dominates, then bids and consequently auction revenues would be depressed. [4] On the other hand, bids could rise because they are subsidized by charitable sentiment [5] Theoretical work [6] [7] has investigated the properties of different formats of charity auctions under the assumption that bidders care about the charity's revenue. The general result is that private benefits from charitable giving can translate into a “charity premium,” an increase in auction revenue resulting from charitable donations.

Different Academic Approaches to Charity Research

There are three primary approaches to academic research on charity auctions: (1) utility-based (Economics discipline), (2) appeals-based (Marketing discipline), and (3) societal-based (Sociology discipline). [8]

Altruism

Altruism is commonly considered to be the principle motive in donation behavior, [9] and this altruism could very much depend on the proportion of the proceeds that is donated to charity. [10] Altruism is often confused with empathy, [11] leading to paradoxes such as avoiding fundraisers.

Related Research Articles

<span class="mw-page-title-main">Altruism</span> Principle or practice of concern for the welfare of others

Altruism is the principle and practice of concern for the well-being and/or happiness of other humans or animals above oneself. While objects of altruistic concern vary, it is an important moral value in many cultures and religions. It may be considered a synonym of selflessness, the opposite of selfishness.

<span class="mw-page-title-main">Auction</span> Process of offering goods or services up for bids

An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition exist and are described in the section about different types. The branch of economic theory dealing with auction types and participants' behavior in auctions is called auction theory.

<span class="mw-page-title-main">Nonprofit organization</span> Organization operated for a collective benefit

A nonprofit organization (NPO) or non-profit organization, also known as a non-business entity, or nonprofit institution, and often referred to simply as a non-profit, is a legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that operates as a business aiming to generate a profit for its owners. A nonprofit is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. An array of organizations are nonprofit, including some political organizations, schools, business associations, churches, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be tax-exempt, and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as a nonprofit entity without having tax-exempt status.

<span class="mw-page-title-main">Winner's curse</span> Tendency to overestimate in auctions

The winner's curse is a phenomenon that may occur in common value auctions, where all bidders have the same value for an item but receive different private signals about this value and wherein the winner is the bidder with the most optimistic evaluation of the asset and therefore will tend to overestimate and overpay. Accordingly, the winner will be "cursed" in one of two ways: either the winning bid will exceed the value of the auctioned asset making the winner worse off in absolute terms, or the value of the asset will be less than the bidder anticipated, so the bidder may garner a net gain but will be worse off than anticipated. However, an actual overpayment will generally occur only if the winner fails to account for the winner's curse when bidding.

<span class="mw-page-title-main">Dutch auction</span> Type of auction which begins with a high asking price, and lowers it.

A Dutch auction is one of several similar types of auctions for buying or selling goods. Most commonly, it means an auction in which the auctioneer begins with a high asking price in the case of selling, and lowers it until some participant accepts the price, or it reaches a predetermined reserve price. This type of price auction is most commonly used for goods that are required to be sold quickly such as flowers, fresh produce, or tobacco. A Dutch auction has also been called a clock auction or open-outcry descending-price auction. This type of auction shows the advantage of speed since a sale never requires more than one bid. It is strategically similar to a first-price sealed-bid auction.

Car donation is the practice of giving away unwanted used automobiles or other vehicles to charitable organizations. In the United States, these donations can provide a tax benefit to the donor.

<span class="mw-page-title-main">Fundraising</span> Process of gathering donations

Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for non-profit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for for-profit enterprises.

<span class="mw-page-title-main">Vickrey auction</span> Auction priced by second-highest sealed bid

A Vickrey auction or sealed-bid second-price auction (SBSPA) is a type of sealed-bid auction. Bidders submit written bids without knowing the bid of the other people in the auction. The highest bidder wins but the price paid is the second-highest bid. This type of auction is strategically similar to an English auction and gives bidders an incentive to bid their true value. The auction was first described academically by Columbia University professor William Vickrey in 1961 though it had been used by stamp collectors since 1893. In 1797 Johann Wolfgang von Goethe sold a manuscript using a sealed-bid, second-price auction.

<span class="mw-page-title-main">English auction</span> Type of dynamic auction

An English auction is an open-outcry ascending dynamic auction. It proceeds as follows.

<span class="mw-page-title-main">Auction theory</span> Branch of applied economics regarding the behavior of bidders in auctions

Auction theory is an applied branch of economics which deals with how bidders act in auction markets and researches how the features of auction markets incentivise predictable outcomes. Auction theory is a tool used to inform the design of real-world auctions. Sellers use auction theory to raise higher revenues while allowing buyers to procure at a lower cost. The conference of the price between the buyer and seller is an economic equilibrium. Auction theorists design rules for auctions to address issues which can lead to market failure. The design of these rulesets encourages optimal bidding strategies among a variety of informational settings. The 2020 Nobel Prize for Economics was awarded to Paul R. Milgrom and Robert B. Wilson “for improvements to auction theory and inventions of new auction formats.”

<span class="mw-page-title-main">First-price sealed-bid auction</span> Auction where all participants concurrently submit undisclosed bids

A first-price sealed-bid auction (FPSBA) is a common type of auction. It is also known as blind auction. In this type of auction, all bidders simultaneously submit sealed bids so that no bidder knows the bid of any other participant. The highest bidder pays the price that was submitted.

<span class="mw-page-title-main">Combinatorial auction</span>

A combinatorial auction is a type of smart market in which participants can place bids on combinations of discrete heterogeneous items, or “packages”, rather than individual items or continuous quantities. These packages can be also called lots and the whole auction a multi-lot auction. Combinatorial auctions are applicable when bidders have non-additive valuations on bundles of items, that is, they value combinations of items more or less than the sum of the valuations of individual elements of the combination.

Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.

Empathy-altruism is a form of altruism based on moral emotions or feelings for others.

<span class="mw-page-title-main">Charity (practice)</span> Voluntary giving of help to those in need

The practice of charity, which is the voluntary provision of assistance to those in need, serves as a humanitarian act, and is unmotivated by self-interest. Various philosophies about charity exist, with frequent associations with religion.

<span class="mw-page-title-main">Vickrey–Clarke–Groves auction</span> Type of sealed-bid multiple-item auction

A Vickrey–Clarke–Groves (VCG) auction is a type of sealed-bid auction of multiple items. Bidders submit bids that report their valuations for the items, without knowing the bids of the other bidders. The auction system assigns the items in a socially optimal manner: it charges each individual the harm they cause to other bidders. It gives bidders an incentive to bid their true valuations, by ensuring that the optimal strategy for each bidder is to bid their true valuations of the items; it can be undermined by bidder collusion and in particular in some circumstances by a single bidder making multiple bids under different names. It is a generalization of a Vickrey auction for multiple items.

The negative-state relief model states that human beings have an innate drive to reduce negative moods. They can be reduced by engaging in any mood-elevating behaviour, including helping behaviour, as it is paired with positive value such as smiles and thank you. Thus negative mood increases helpfulness because helping others can reduce one's own bad feelings.

<span class="mw-page-title-main">Helping behavior</span> Voluntarily prosocial behaviour

Helping behavior refers to voluntary actions intended to help others, with reward regarded or disregarded. It is a type of prosocial behavior.

Warm-glow giving is an economic theory describing the emotional reward of giving to others. According to the original warm-glow model developed by James Andreoni, people experience a sense of joy and satisfaction for "doing their part" to help others. This satisfaction - or "warm glow" - represents the selfish pleasure derived from "doing good", regardless of the actual impact of one's generosity. Within the warm-glow framework, people may be "impurely altruistic", meaning they simultaneously maintain both altruistic and egoistic (selfish) motivations for giving. This may be partially due to the fact that "warm glow" sometimes gives people credit for the contributions they make, such as a plaque with their name or a system where they can make donations publicly so other people know the "good" they are doing for the community.

<span class="mw-page-title-main">Psychological barriers to effective altruism</span> Area of study

In the philosophy of effective altruism, an altruistic act such as charitable giving is considered more effective, or cost-effective, if it uses a set of resources to do more good per unit of resource than other options, with the goal of trying to do the most good. Following this definition of effectiveness, researchers in psychology and related fields have identified psychological barriers to effective altruism that can cause people to choose less effective options when they engage in altruistic activities such as charitable giving. These barriers can include evolutionary influences as well as motivational and epistemic obstacles.

References

  1. Hawthorne, Fran (2011-10-18). "For Charity, Bidding for Access to Stars — Even a Hug". The New York Times. ISSN   0362-4331 . Retrieved 2023-01-27.
  2. Jacobs, Deborah L. (2008-11-11). "Donations With Dividends, Like Cruises and Puppies". The New York Times. ISSN   0362-4331 . Retrieved 2023-01-27.
  3. Engers, M., & McManus, B. (2007). Charity auctions. International Economic Review, 48(3), 953-994.
  4. Haruvy, E., & Popkowski Leszczyc, P. (2015). The Loser’s Bliss in Auctions with Price Externality. Games, 6(3), 191-213.
  5. Engers, M., & McManus, B. (2007). Charity auctions. International Economic Review, 48(3), 953-994.
  6. Engers, M. P., & McManus, B. P. (2007). Charity auctions. International Economic Review, 48(3), 953–994.
  7. Goeree, J. K., Maasland, E., Onderstal, S., & Turner, J. L. (2005). How (not) to raise money. Journal of Political Economy, 113(4), 897–918.
  8. 12. Haruvy, Ernan, Peter Popkowski Leszczyc, Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Sherry Xin Li, John A. List, Yu Ma, and Yu Wang. (2020). "Fundraising design: key issues, unifying framework, and open puzzles." Marketing Letters 31, no. 4, 371-380.
  9. DellaVigna, S., List, J. A., & Malmendier, U. (2012). Testing for altruism and social pressure in charitable giving. The quarterly journal of economics, 127(1), 1-56.
  10. Haruvy, E., & Leszczyc, P. T. P. (2009). Bidder motives in cause-related auctions. International Journal of Research in Marketing, 26(4), 324-331.
  11. Andreoni, J., Rao, J. M., & Trachtman, H. (2017). Avoiding the ask: A field experiment on altruism, empathy, and charitable giving. Journal of political Economy, 125(3), 625-653