Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994. [1] After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership. [2] The brand is strong in rural India, where it sells in high volumes. [3]
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients to help prevent tooth decay and gum disease (gingivitis). Owing to differences in composition and fluoride content, not all toothpastes are equally effective in maintaining oral health. The decline of tooth decay during the 20th century has been attributed to the introduction and regular use of fluoride-containing toothpastes worldwide. Large amounts of swallowed toothpaste can be toxic. Common colors for toothpaste include white and blue.
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in those countries to Church & Dwight.
Dentifrices, including toothpowder and toothpaste, are agents used along with a toothbrush to clean and polish natural teeth. They are supplied in paste, powder, gel, or liquid form. Many dentifrices have been produced over the years, some focusing on marketing strategies to sell products, such as offering whitening capabilities. The most essential dentifrice recommended by dentists is toothpaste which is used in conjunction with a toothbrush to help remove food debris and dental plaque. Dentifrice is also the French word for toothpaste.
Darlie is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Chinese and Southeast Asian markets. The company is headquartered in Hong Kong with manufacturing facilities in Zhongshan. The name, logo, and brand-mascot of the company have been the subject of ongoing controversy regarding racial stereotyping.
Elmex is a brand of toothpaste that has been sold since 1962. It is manufactured by GABA International AG, a Swiss manufacturer of branded oral care products located in Therwil. GABA was acquired by the Colgate-Palmolive company of the United States in 2004 for US$841 million. Elmex was the first toothpaste to contain the organic Amine Fluoride (AmF) olaflur as an active ingredient for protection against dental caries. Elmex is often sold together with Aronal which should be used in the morning. Aronal contains vitamin A and zinc to protect the gums against inflammation.
Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by the Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste. In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes.
Ipana was a toothpaste manufactured by Bristol-Myers Company. The wintergreen-flavored toothpaste, with active ingredient 0.243% sodium fluoride, reached its peak market penetration during the 1950s in North America. Marketing of Ipana used a Disney-created mascot named Bucky Beaver in the 1950s.
Kolynos is a line of oral care products created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995. The name is a combination of two Greek words, meaning "beautifier" and "disease preventer".
Tom's of Maine is a brand name and manufacturing company of natural personal care products. Tom's of Maine has been a majority-owned subsidiary of Colgate-Palmolive since 2006. The company's products are sourced and derived from nature, with formulas that are free of artificial flavors, fragrances, colors, sweeteners, and preservatives. The products are not tested on animals, and the company claims that its ingredient processing is supportive of human and environmental health. While most of the company's products are vegan, some products contain propolis and/or beeswax sourced from bees. The company was founded in 1970 by Tom Chappell and Kate Chappell in Maine, United States.
Sensodyne is a brand name of toothpaste and mouthwash targeted at people with sensitive teeth. Sensodyne is owned by Haleon and is marketed under the name Shumitect in Japan.
Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.
Ultra Brite is an American brand of toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Marketed as a whitening toothpaste, its active ingredients are baking soda, hydrogen peroxide and sodium monofluorophosphate.
Cibaca may refer to:
Binaca is an oral hygiene brand that is marketed in India and owned by Dabur.
Promise is a brand of toothpaste that was launched in 1978 by Balsara hygiene in India. Initially, the brand was successful and commanded second highest marketshare after Colgate which was then the market leader. The success of the brand was attributed to the fact that it was positioned as a toothpaste made of clove oil, which is traditionally used in India to treat dental ailments. The brand's tagline was "The unique toothpaste with time-tested clove oil". Its brand ambassador was Maya Alagh. In 1994, the company launched a 2-in-1 gel under the Promise brand, however this product failed because it was aimed at the youth segment which did not relate to Promise's strong clove taste. In 2005, Promise was sold by Balsara to Dabur along with other Balsara toothpaste brands Babool and Meswak in a ₹1.43 billion (US$18 million) deal.
Meswak is a fluoride-free toothpaste brand that was launched in India by Balsara Hygiene in 1998. The toothpaste is marketed as a herbal toothpaste as it is made from extracts of the Salvadora persica plant. The teeth cleaning twig of the plant is reputed to have been used over 7,000 years ago.
Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987. Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India. The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool". Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand. In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a ₹1.43 billion (US$18 million) deal. As of 2007, the Babool brand was valued at ₹1 billion (US$13 million).
Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market.
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