Perfume is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Perfumes can be defined as substances that emit and diffuse a pleasant and fragrant odor. They consist of manmade mixtures of aromatic chemicals and essential oils. The 1939 Nobel Laureate for Chemistry, Leopold Ružička stated in 1945 that "right from the earliest days of scientific chemistry up to the present time, perfumes have substantially contributed to the development of organic chemistry as regards methods, systematic classification, and theory."
Fantasy is a women's fragrance by American singer Britney Spears in collaboration with Elizabeth Arden. Created by Ann Gottlieb and Givaudan, it debuted in the United States in September 2005. Marketed as a playful and enchanting scent, the fragrance achieved commercial success upon its release becoming the number one new fragrance launch at mass retailers in 2006 and generating over $1.5 billion in sales. The fragrance is recognized for contributing to the trend of celebrity-endorsed perfumes in the mid-2000s.
American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
With Love... Hilary Duff is the first fragrance by American singer and actress Hilary Duff. It was launched at Macy's department stores in the United States on September 14, 2006.
Glow by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez, and released through Coty, Inc. It was conceived as far back as 1998 when Lopez announced a lifestyle line that would include a fragrance. Contradictory to assumptions that it would be unsuccessful, it performed extremely well, becoming America's top-selling fragrance. Glow Industries filed a lawsuit against Lopez and Coty to not use the term "Glow", however, a judge denied their request. Along with products from Lopez's fashion and lifestyle line, it brought in over $300 million by 2004. Subsequently, Glow became a successful woman's fragrance line.
Francis Kurkdjian is a French perfumer and businessman of Armenian descent. He is best known for creating the men's fragrance Le Male for Jean Paul Gaultier in 1995, which has become one of the world's best-selling perfumes.
Because of You... is a perfume endorsed by American singer, songwriter Jordin Sparks, which she created alongside Belmay Fragrances. The product was released exclusively to Dots Department Stores on October 6, 2010. Because of You... was followed by two additional releases. Fascinate was intended to be more of a daytime fragrance, and Ambition. Each scent was followed with its own Eau De Parfum release and multiple gift sets.
S by Shakira is the first woman's fragrance by Colombian singer songwriter Shakira. Developing an interest in perfumery and scents, Shakira signed an agreement with international fashion company Puig to create a line of beauty and personal care products. S by Shakira is an amber perfume which combines scents of various exotic sources like sambac jasmine, sandalwood, and vanilla. The bottle of the perfume is made of treated glass which reflects light at different angles; it does not have a cap and instead utilises a key-like mechanism to stop the flow of the perfume. Shakira launched S by Shakira at a press release in Madrid, Spain, in June 2010, and it was sent to retail stores in September 2010. Critics praised the scent of S by Shakira, but there was criticism regarding the design of the bottle. It was nominated for a FiFi Award in 2011.
Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.
Still Jennifer Lopez is a women's fragrance endorsed by American entertainer Jennifer Lopez, released by Coty, Inc. in September 2003. The fragrance contains notes of sake, mandarin, earl grey, pink freesia, honeysuckle, orange flower, sandalwood, amber and orris. Still Jennifer Lopez followed in the footsteps of Glow by JLo, an international success that shaped the fragrance industry and began a trend in the celebrity endorsement of fragrance. The release of Still Jennifer Lopez was not anticipated due to the negative publicity generated from Lopez's film Gigli (2003) and a fall-out with her manager Benny Medina. Several fragrance industry experts noted that it could ruin the success of Glow by JLo. It was also noted that her public image at the time would have irreparable effects on the fragrance's performance.
Lady Gaga Fame is the first fragrance created by American singer Lady Gaga. A unisex fragrance, it was released in Guggenheim Museum and in Macy's stores in the United States and a range of different stores in the United Kingdom on August 22, 2012, and worldwide in September through the singer's Haus Laboratories label in association with Coty, Inc. According to promotional materials, the perfume uses "push-pull technology", rather than the pyramidal structure traditional of perfumes, to combine notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey.
Ambition is the third women's fragrance created by American pop/R&B singer, songwriter Jordin Sparks alongside CPL Aromas & Preferred Fragrance, endorsed by Jordin Sparks. The product was released exclusively to Bon-Ton Department Stores nationwide on November 8, 2012 in store and online. Ambition... was Preceded by two additional releases. her first fragrance "Because of You..." and her second fragrance "Fascinate". Each scent was followed with its own Eau De Parfum release and multiple gift sets.
Love and Glamour is a women's eau de toilette fragrance endorsed by American entertainer Jennifer Lopez.
Elixir is a women's fragrance by Colombian singer songwriter Shakira, developed in a collaboration with international fashion company Puig. After the release of her first two fragrances, Puig enlisted several perfumers to work on Shakira's third fragrance, which she claimed would capture her "most sensual and exotic side." The final product was Elixir, an amber perfume based on various spicy and woody sources. The flacon of the perfume is inspired by apothecary bottles and is made to resemble a magical potion, featuring a light golden colour scheme.
Our Moment is a perfume for women endorsed by English-Irish boy band One Direction. It was launched on 6 June 2013 in London. The line includes, besides the 30ml, 50ml and 100ml eau de parfum, a shower gel, and a body lotion.
Rise is a perfume endorsed by Beyoncé and distributed through division Coty Beauty of manufacturer Coty, Inc. She collaborated with perfumer Loc Dong from the company International Flavors & Fragrances (IFF) for creating the scent. It marks her third fragrance following the release of Heat (2010) and Pulse (2011). Inspired by African-American author Maya Angelou and meant to showcase private sides of Beyoncé's personal life, Rise was created as a woman's fragrance.
Narciso Rodriguez for Her is an eau de toilette-strength perfume launched in September 2003 by fashion designer Narciso Rodriguez and created by perfumers Christine Nagel and Francis Kurkdjian. It has won Fragrance Foundation awards in France and the US, both at its original launch and retrospectively. The original eau de toilette is primarily a musk, amber and orange blossom scent. Narciso Rodriguez subsequently released an eau de parfum version and many other versions, known as flankers, that include other notes.
Christina Aguilera Fragrances is a perfume brand by American singer Christina Aguilera. It was founded in 2007 in a deal with Procter & Gamble (P&G), who manufactured the products until 2016, after its production and distribution rights were bought out by Elizabeth Arden, Inc. In addition to fragrances, the brand has also worked with the production and sale of other cosmetics, including body lotions, body sprays, bath gels, and deodorants.
