Cybermania '94

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Cybermania '94
Cybermania '94.png
Poster by Peter Max
DateNovember 5, 1994 (1994-11-05)
Venue Universal Amphitheatre
CountryUnited States
Presented by
Highlights
Most awards Voyeur (2)
Most nominations MegaRace and Myst (3)
Best Overall Game Mortal Kombat
Television coverage
Network TBS
Runtime2 hours
Viewership1.1% (Nielsen ratings)
Produced byPeter Hayman
Directed bySue Brophey

Cybermania '94: The Ultimate Gamer Awards was the first televised video game awards show. Created by the Academy of Interactive Arts & Sciences (AIAS), the two-hour event was broadcast live on TBS on November 5, 1994, with Leslie Nielsen and Jonathan Taylor Thomas as the hosts. Out of twelve award categories, Mortal Kombat won "Best Overall Game". Although the show was received negatively, it was seen by 1.1% of US households and the AIAS produced a less successful follow-up in 1996. Geoff Keighley, who had been part of the production for Cybermania '94, went on to work on video game awards for other networks and created The Game Awards in 2014.

Contents

Background

Andrew Zucker, an entertainment lawyer, envisioned an awards show for video games while watching the 43rd Primetime Emmy Awards in 1991. The show briefly introduced Syd Cassyd, who had founded the administering Academy of Television Arts & Sciences in 1946, when televisions were scarce in American households. As Zucker believed that the video game industry would experience a similar growth in the future, he established the Academy of Interactive Arts & Sciences (AIAS) later in 1991. [1] The academy announced its first foray into awards ceremonies, to be named the "Ajax", in June 1993, aiming to distribute them at a self-funded event in April 1994. [2] [3] In March 1994, it planned to announce the nominees in thirty-four categories in May and hand out the awards at the Pantages Theatre on June 16. [4] The Ajax format was ultimately abandoned. [5]

In creating the awards for Cybermania '94, the group solicited nominations from 2,500 multimedia companies across the United States. Because of an application fee, only 200 competing entries were received. Some companies, such as LucasArts, decided to stay out of the event due to the unclear credibility of the AIAS. [6] The academy's 300-member body compiled and voted on nominations based on their quality and sales numbers. [6] [7] A total of fifty categories were prepared, of which twelve were to be televised and the rest mentioned in a crawl. Subscribers of the Prodigy service were asked to reduce the number of nominees for "Best Overall Game" by voting on nine candidates. [1]

Zucker planned the television strategy with ICE Integrated Communications & Entertainment, the only company he knew that produced award shows in addition to making video games. [7] The AIAS pitched the idea of a televised awards show to several television networks and eventually reached an agreement with TBS. [8] ICE subsequently presented its work to TBS and was hired to produce the event. [7] According to early reports, the show was to be titled Cybermania: The 1994 Interactive Games Awards and later Cybermania '94: The Ultimate Gamers' Event, to be broadcast from Wilshire Theater in Beverly Hills. [9] [10]

Format

Cybermania '94 was produced by the AIAS, ICE and TBS, with ICE's Peter Hayman as the executive producer. [7] [8] It was staged in the Universal Amphitheatre at Universal Studios Hollywood and broadcast live on TBS on Saturday, November 5, 1994, at 5:05 pm PST. [5] [11] The show ran for two hours with the actors Leslie Nielsen and Jonathan Taylor Thomas as hosts. [12] William Shatner narrated the nominee announcements. [13] Awards in twelve categories were handed out by a range of lesser-known celebrities, interlaced with acts like jugglers, wrestling, and dancers performing to music by Herbie Hancock, as well as comedic clips about the gaming scene. [6] [12] [14]

Televoting over an 800 number was used to determine the "Best Overall Game", with votes tabulated on a backstage computer in a process audited by Price Waterhouse. [8] [12] The eventual winner was Mortal Kombat . [12] Four out of twelve awards, making for almost half of all entertainment categories, were won by Philips Interactive Media. [6] [15] According to a representative, the company considered its products winning awards on national television "worthwhile" as a marketing strategy and morale boost for its employees. [6] A rerun of Cybermania '94 was broadcast on November 12, 1994, at 1:05 pm PST. [7]

Awards

Winners are listed first, highlighted in boldface, and indicated with a double dagger (‡).

Best Overall GameBest Action/Adventure
Best CD Computer GameBest Portable
Best ComedyBest Art and Graphics in an Interactive Product
  • Myst ‡
    • Tuneland
    • OceanLife II, III
    • Space: A Visual History
    • Macworld Interactive Vol. I, II
Best MusicBest Simulation/Strategy
Best SportsBest Actor – Female
Best Actor – MaleSpecial awards
  • Governor's Award for Best Achievement in Virtual Reality: Iwerks Entertainment (Virtual Adventures)
  • Special Achievement in Education: Ruff's Bone
  • Individual Growth In Development: American Institute for Learning (Addiction and Its Processes)

Reception

The broadcast was seen by 1.1% of US households, according to Nielsen ratings. [12] The journalistic reception was largely negative. [5] Bill Kunkel, writing for Electronic Games , criticized the show's production value, including missing details for games (such as platforms, developers, and publishers), missed cues, poor writing, and bad performances. He also lamented that, when a winner was announced, only the involved companies were named and not the people who collected the awards. Kunkel remarked that, as a video game journalist, he had never before had to "endure anything like TBS' horrendous Cybermania '94, the first televised attempt to integrate electronic games and the tired TV award show format". [14] Chris Nashawaty of Entertainment Weekly described the ceremony as "a low-rent whack at the MTV Video Music Awards without the faintest whiff of Oscar's legitimacy". [12]

Chuck Miller of Computer Gaming World argued that, because several major titles were not nominated and others (such as Super Street Fighter II and Return to Zork ) were nominated in the same categories depite having different genres, the show failed to adequately reflect the video game industry. [16] Jeremy Berg of Computer Player criticized the AIAS for prioritize profiting off the entry fee over nominating games based on merit. [6] Additionally, Kunkel believed the AIAS had advantaged Philips Interactive Media with its many wins and nominations such that it appeared "more important to the industry than Sega, Nintendo, 3DO and Atari combined". [14] In 2022, Time Extension contacted several of the show's winners, of whom several reported that they had not known the show was to be televised prior to the event. [5]

Legacy

Cybermania '94 was the first televised video game awards show. [6] [13] The AIAS produced a follow-up event, The Second Annual AIAS Awards, originally scheduled for December 1995. To broaden its audience, the academy sought a prime time slot on a major network and a well-known host. Considerations for the latter included Dennis Miller, Howie Mandel, and Sinbad. [17] The show was ultimately held online via Bravo on April 17, 1996, and hosted by Ariana Richards. [18] [19] According to Joseph Olin, the 2004–2010 AIAS president, "maybe five people watched it". Reestablished in 1996, the academy went on to create the Interactive Achievement Awards in 1998. [20]

Geoff Keighley, at the time a teenager writing for a video game magazine, was part of the Cybermania '94 production team through a connection between his father and Hayman. [21] As the "interactive products specialist", he wrote Shatner's narrations and informed other team members on video games. [13] [21] He said that being at an event with the creators behind popular games like Doom and Myst left a big impression on him. Keighley went on to work on the annually hosted award shows of G4 (G-Phoria) and Spike TV (Spike Video Game Awards) until 2013. In 2014, he created The Game Awards, which he hosts. [13]

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The D.I.C.E. Award for Outstanding Achievement for an Independent Game is an award presented annually by the Academy of Interactive Arts & Sciences during the D.I.C.E. Awards. This is "awarded to a game that embodies the independent spirit of game creation, representing a higher degree of risk tolerance and advances our media with innovative gameplay and experiences". All active creative/technical, business, and affiliate members of the Academy are qualified to vote for this category.

References

  1. 1 2 Jensen, Kris (October 30, 1994). "Best interactive works to take a bow on TV". The Atlanta Journal . p. P2. Archived from the original on August 24, 2023. Retrieved August 24, 2023– via Newspapers.com.
  2. ↑ Lippman, John (June 17, 1993). "Oscar, Emmy, Tony: Move Over for Ajax". Los Angeles Times . Archived from the original on August 24, 2023. Retrieved August 24, 2023.
  3. ↑ Harmon, Amy (June 22, 1993). "Interactive Interplay". Los Angeles Times . Archived from the original on August 24, 2023. Retrieved August 24, 2023.
  4. ↑ "Interactive awards show set". Pasadena Star-News . March 11, 1994. p. Cheers!-13. Archived from the original on August 24, 2023. Retrieved August 24, 2023– via Newspapers.com.
  5. 1 2 3 4 Yarwood, Jack (December 8, 2022). "Before The Game Awards, There Was Cybermania '94". Time Extension . Archived from the original on August 23, 2023. Retrieved August 23, 2023.
  6. 1 2 3 4 5 6 7 Berg, Jeremy (February 1995). "Buying Your Award – Cybermania '94: Respected Awards Show or Joke of the Year". Computer Player. Vol. 1, no. 9. HG Publications. pp. 13–14. Retrieved August 24, 2023– via Internet Archive.
  7. 1 2 3 4 5 Davis, Pamela (November 7, 1994). "Interactivities". Playback . Archived from the original on December 23, 2024. Retrieved December 23, 2024.
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  10. ↑ Richey, Rodney (September 25, 1994). "R&R". The Star Press . p. 13B. Archived from the original on August 24, 2023. Retrieved August 24, 2023– via Newspapers.com.
  11. ↑ Miller, Lesslie (October 31, 1994). "'Cybermania '94' to honor top computer entertainment". The Desert Sun . Gannett News Service. p. B6. Archived from the original on August 24, 2023. Retrieved August 24, 2023– via Newspapers.com.
  12. 1 2 3 4 5 6 Nashawaty, Chris (November 25, 1994). "Cybermania '94: The Ultimate Gamer Awards". Entertainment Weekly . Archived from the original on August 23, 2023. Retrieved August 23, 2023.
  13. 1 2 3 4 Martens, Todd (December 5, 2017). "Geoff Keighley's lifelong obsession to create a video game Oscars". Los Angeles Times . Archived from the original on August 23, 2023. Retrieved August 23, 2023.
  14. 1 2 3 Kunkel, Bill (January 1995). "The Kunkel Report: TBS & The Sonic Hedgehog". Electronic Games . Vol. 2, no. 11. Decker Publications. p. 144. Retrieved August 24, 2023– via Internet Archive.
  15. ↑ "'Cybermania' Cites Tops In Multimedia". Billboard . BPI Communications. November 19, 1994. p. 58. Archived from the original on August 24, 2023. Retrieved August 24, 2023– via Google Books.
  16. ↑ Miller, Chuck (January 1995). "Lite Games From Miller: All The Flavor, Half The 'Splat'". Computer Gaming World . No. 126. Ziff Davis. p. 283. Retrieved January 24, 2025– via Internet Archive.
  17. ↑ "Interactive Media Awards". Internet Underground. Vol. 1, no. 1. Sendai Media. December 1995. p. 20. Retrieved August 24, 2023– via Internet Archive.
  18. ↑ "The Second Annual AIAS Awards". Academy of Interactive Arts & Sciences. 1996. Archived from the original on November 7, 1996.
  19. ↑ "Cyberspace". Los Angeles Times . April 15, 1996. p. D1. Archived from the original on August 24, 2023. Retrieved August 24, 2023– via Newspapers.com.
  20. ↑ Takahashi, Dean (February 21, 2017). "DICE Awards turn 20: How gaming's Academy Awards have grown". VentureBeat . Archived from the original on August 24, 2023. Retrieved August 24, 2023.
  21. 1 2 Gordon, Lewis (December 8, 2022). "How Geoff Keighley Became Gaming's Master of Ceremonies". The Ringer . Archived from the original on December 23, 2024. Retrieved December 23, 2024.
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