Designer label

Last updated July 21, 2024

The Tommy Hilfiger brand is an example of a designer label.

Armani is another example of luxury designer clothing label. Armani.jpg — Armani is another example of luxury designer clothing label.

The term designer label refers to clothing, luxury automobile manufacturers and other personal accessory items sold under an often prestigious marque which is commonly named after a designer, founder, or a location-like where the company was founded (such as BMW). The term is most often applied to luxury goods. While members of the upper middle class, or the mass affluent, are perhaps the most commonly targeted customers of these designer labels, some marquees—such as Cartier, Rolex, Montblanc and the haute couture — tend to a wealthier customer base. But almost every designer brand has merchandise that the middle-class wouldn't normally be able to afford, such as exotic skins, furs and hides, limited edition pieces, or things simply priced higher. Designer label companies use their smaller and cheaper merchandise, aimed at the middle class, such as wallets, fashion jewellery, key-rings and small accessories, to make the majority of their income, whilst the more expensive pieces such as haute couture, high jewellery, hand-bags, shoes and even furnishings are usually reserved for the wealthier upper-class clientele.^[1]

Many big designer labels focus on haute couture and marketing while licensing the production of their cheaper merchandise to others.^[2] In the eyewear industry for example brands like Burberry, Chanel, Armani and Prada license their brand names to market leaders like Luxottica.^[3]

Many department stores themselves may be considered designer labels, such as Neiman Marcus, Harrods, David Jones and Daimaru.

Designer labels are not only restricted to the fashion design industry. Many car and motorcycle companies such as Rolls-Royce, Harley-Davidson and Mercedes-Benz are regarded as designer labels.^{[ citation needed ]} These companies make their vehicles to a higher standard than the average manufacturers and many other attributes such leather used in the upholstery, woodwork and paneling, high levels of technology, extra safety and speed are employed to make for a better product. These vehicles are also in high demand all over the world, and waiting lists may be applied to some models, such as the Rolls-Royce Phantom and the Bugatti Veyron.

Many people consider designer labels to be a status symbol.

Some research indicates that products with designer labels on them are perceived as higher in quality and fashionability than the same products without designer labels.^[4] Other studies show evidence that brand names do influence consumers perception of price, but not of quality of the products.^[5]

The relationship between consumer products and social status is highly debated.^[6]

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Related Research Articles

<span class="mw-page-title-main">Giorgio Armani</span> Italian fashion designer (born 1934)

Giorgio Armani is an Italian fashion designer. He first gained renown working for Cerruti and then for many others, including Allegri, Bagutta, and Hilton. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels. By 2001, Armani was acclaimed as the most successful designer of Italian origin, and is credited with pioneering red-carpet fashion.

Luxottica Group S.p.A. is an Italian eyewear conglomerate based in Milan. As a vertically integrated company, Luxottica designs, manufactures, distributes, and retails its eyewear brands all through its own subsidiaries. The company, presently organized as a subsidiary of EssilorLuxottica which formed when the Italian conglomerate merged with the French optical firm Essilor, is the world's largest company in its industry, both prior to and after its merger with Essilor.

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925 by Edoardo Fendi and Adele Casagrande, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.

Prada S.p.A. is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances and cosmetics.

Chanel is a luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by the Wertheimer family and has been headquartered in London since 2018.

Gianni Versace S.r.l., usually referred to as Versace, is an Italian luxury fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia, the company logo is inspired by Medusa, a figure from Greek mythology.

Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Among others, Armani licenses its name and branding to Luxottica for eyewear and L'Oréal for fragrances and cosmetics. It is considered Italy's third-biggest fashion group behind Gucci and Prada.

Designer clothing is clothing designed by a particular fashion designer or licensed by a person or brand. It is often luxury clothing proven to be high quality and haute couture for the general public, made by, or carrying the label of, a well-known designer. Licensing of designer names has been a common practice within the fashion industry since about the 1970s. Designer clothing comprises numerous types of apparel, including designer jeans that often cost several hundreds of dollars.

Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy.

Freja Beha Erichsen, also known as Freja Beha, is a Danish model. Dubbed as the "Queen of Cool", she is known for her androgynous look and for being one of the muses of the late Karl Lagerfeld.

Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends, and has varied over time and place. "A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for consumers. He or she can specialize in clothing, accessory, or jewelry design, or may work in more than one of these areas."

Fashion in France is an important subject in the culture and country's social life, as well as being an important part of its economy.

Haute couture is the creation of exclusive custom-fitted high-end fashion design. The term haute couture is French, "haute" meaning "high" or "elegant," and "couture" translating to "sewing" or "dressmaking." The term haute couture generally refers to a specific type of upper garment common in Europe during the 16th to the 18th century, or to the upper portion of a modern dress to distinguish it from the skirt and sleeves. Beginning in the mid-nineteenth century, Paris became the centre of a growing industry that focused on making outfits from high-quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable of sewers—often using time-consuming, hand-executed techniques. Couture translates literally from French as "dressmaking", sewing, or needlework and is also used as a common abbreviation of haute couture and can often refer to the same thing in spirit.

Italy is one of the leading countries in fashion design, alongside France and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dress; la bella figura, or good appearance, retains its traditional importance.

The Italian city of Milan is recognised internationally as one of the world's most important fashion capitals, along with Paris, New York and London.

Italian design refers to all forms of design in Italy, including interior design, urban design, fashion design, and architectural design. Italy is recognized as a worldwide trendsetter and leader in design. The architect Luigi Caccia Dominioni claimed, "Quite simply, we are the best. We have more imagination, more culture, and are better mediators between the past and the future". Italy today still exerts a vast influence on urban design, industrial design, interior design, and fashion design worldwide.

<span class="mw-page-title-main">Yumi Lambert</span> Belgian model

Laura Yumi Lambert is a Belgian model.

Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries.

EssilorLuxottica SA is an Italian-French vertically integrated multinational corporation based in Paris and founded on 1 October 2018 from the merger of the Italian Luxottica with the French Essilor. The eyewear-focused group designs, produces and markets ophthalmic lenses, optical equipment, prescription glasses and sunglasses.

The term "fashion brand" includes all the brands that operate within the fashion industry. A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve.

References

↑ Kapferer, Jean-Noël. (2012). The luxury strategy: break the rules of marketing to build luxury brands. Bastien, Vincent. (2nd ed.). London: Kogan Page. ISBN 978-0-7494-6491-2. OCLC 778828666.
↑ Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto (2008). "Managing brand extension via licensing: An investigation into the high-end fashion industry". International Journal of Research in Marketing . 25 (2): 129. doi:10.1016/j.ijresmar.2008.01.002 – via Science Direct.
↑ "Eyewear Brands: our glasses". Luxottica. Retrieved 2019-05-23.
↑ Davis, Leslie L. (1985). "Effects of Physical Quality and Brand Labeling on Perceptions of Clothing Quality". Perceptual and Motor Skills . 61 (2): 671–677. doi:10.2466/pms.1985.61.2.671. S2CID 144503408.
↑ Forsythe, Sandra M. (2016-07-25). "Effect of Private, Designer, and National Brand Names on Shoppers' Perception of Apparel Quality and Price". Clothing and Textiles Research Journal . 9 (2): 1–6. doi:10.1177/0887302x9100900201. S2CID 111110032.
↑ Ehrenreich, Barbara (1989). Fear of Falling, The Inner Life of the Middle Class . New York, NY: HarperCollins. ISBN 978-0-06-097333-9.

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[1] Kapferer, Jean-Noël. (2012). The luxury strategy: break the rules of marketing to build luxury brands. Bastien, Vincent. (2nd ed.). London: Kogan Page. ISBN 978-0-7494-6491-2. OCLC 778828666.

[2] Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto (2008). "Managing brand extension via licensing: An investigation into the high-end fashion industry". International Journal of Research in Marketing . 25 (2): 129. doi:10.1016/j.ijresmar.2008.01.002 – via Science Direct.

[3] "Eyewear Brands: our glasses". Luxottica. Retrieved 2019-05-23.

[4] Davis, Leslie L. (1985). "Effects of Physical Quality and Brand Labeling on Perceptions of Clothing Quality". Perceptual and Motor Skills . 61 (2): 671–677. doi:10.2466/pms.1985.61.2.671. S2CID 144503408.

[5] Forsythe, Sandra M. (2016-07-25). "Effect of Private, Designer, and National Brand Names on Shoppers' Perception of Apparel Quality and Price". Clothing and Textiles Research Journal . 9 (2): 1–6. doi:10.1177/0887302x9100900201. S2CID 111110032.

[The_Inner_Life_of_the_Middle_Class-6] Ehrenreich, Barbara (1989). Fear of Falling, The Inner Life of the Middle Class . New York, NY: HarperCollins. ISBN 978-0-06-097333-9.

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