Designer label

Last updated October 25, 2022

The Tommy Hilfiger brand is an example of a designer label.

Armani is another example of luxury designer clothing label. Armani.jpg — Armani is another example of luxury designer clothing label.

The term designer label refers to clothing, luxury automobile manufacturers and other personal accessory items sold under an often prestigious marque which is commonly named after a designer, founder, or a location-like where the company was founded (such as BMW). The term is most often applied to luxury goods. While members of the upper middle class, or the mass affluent, are perhaps the most commonly targeted customers of these designer labels, some marquees—such as Cartier, Rolex, Montblanc and the haute couture — tend to a wealthier customer base. But almost every designer brand has merchandise that the middle-class wouldn't normally be able to afford, such as exotic skins, furs and hides, limited edition pieces, or things simply priced higher. Designer label companies use their smaller and cheaper merchandise, aimed at the middle class, such as wallets, fashion jewellery, key-rings and small accessories, to make the majority of their income, whilst the more expensive pieces such as haute couture, high jewellery, hand-bags, shoes and even furnishings are usually reserved for the wealthier upper-class clientele.^[1]

Many big designer labels focus on haute couture and marketing while licensing the production of their cheaper merchandise to others.^[2] In the eyewear industry for example brands like Burberry, Chanel, Armani and Prada license their brand names to market leaders like Luxottica.^[3]

Many department stores themselves may be considered designer labels, such as Neiman Marcus, Harrods, David Jones and Daimaru.

Designer labels are not only restricted to the fashion design industry. Many car and motorcycle companies such as Rolls-Royce, Harley-Davidson and Mercedes-Benz are regarded as designer labels.^{[ citation needed ]} These companies make their vehicles to a higher standard than the average manufacturers and many other attributes such leather used in the upholstery, woodwork and paneling, high levels of technology, extra safety and speed are employed to make for a better product. These vehicles are also in high demand all over the world, and waiting lists may be applied to some models, such as the Rolls-Royce Phantom and the Bugatti Veyron.

Many people consider designer labels to be a status symbol.

Some research indicates that products with designer labels on them are perceived as higher in quality and fashionability than the same products without designer labels.^[4] Other studies show evidence that brand names do influence consumers perception of price, but not of quality of the products.^[5]

The relationship between consumer products and social status is highly debated.^[6]

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Related Research Articles

<span class="mw-page-title-main">Giorgio Armani</span> Italian fashion designer

Giorgio Armani is an Italian fashion designer. He first gained notoriety working for Cerruti and then for many others, including Allegri, Bagutta and Hilton. He formed his company, Armani, in 1975, which eventually expanded into music, sport and luxury hotels. By 2001 Armani was acclaimed as the most successful designer of Italian origin, and is credited with pioneering red-carpet fashion. In 2010, he opened the Armani Hotel in Burj Khalifa, the world's tallest building. He is also the richest openly LGBT (bisexual) person in the world. According to Bloomberg Billionaires Index, Armani has an estimated net worth of US$9.53 billion, as of 2021.

Luxottica Group PIVA is an Italian eyewear conglomerate and the world's largest company in the eyewear industry. It is based in Milan, Italy.

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.

Fossil Group, Inc., is an American fashion designer and manufacturer founded in 1984 by Tom Kartsotis and based in Richardson, Texas. Their brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. Fossil also makes licensed accessories for brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.

Prada S.p.A. is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances.

Chanel is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is well known for its No. 5 perfume and "Chanel Suit". Chanel is credited for revolutionizing haute couture and ready-to-wear by replacing structured, corseted silhouettes with more functional garments that women still found flattering.

Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Armani licenses its name and branding to Luxottica for eyewear; L'Oréal for fragrances and cosmetics; and Fossil for watches and jewelry. It is considered Italy's second-biggest fashion group behind Prada.

Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats, leather accessories, and footwear. Its name and branding are licensed to Coty for fragrances and cosmetics and to Luxottica for eyewear.

Erin Elizabeth Wasson is an American fashion model, actress, fashion designer and stylist.

Designer clothing is expensive luxury clothing considered to be high quality and haute couture for the general public, made by, or carrying the label of, a well-known fashion designer.

Freja Beha Erichsen, also known as Freja Beha, is a Danish model. Dubbed as the "Queen of Cool", she is known for her androgynous look and for being one of the muses of the late Karl Lagerfeld.

Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends, and has varied over time and place. "A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for consumers. He or she can specialize in clothing, accessory, or jewelry design, or may work in more than one of these areas."

A cruise collection or resort collection or resort wear sometimes also referred to as holiday or travel collection, is an inter-season or pre-season line of ready-to-wear clothing produced by a fashion house or fashion brand in addition to the recurrent biannual seasonal collections — spring/summer and autumn /winter — heralded at the fashion shows in New York, London, Paris and Milan.

Haute couture is the creation of impeccable, custom-fitted high-end fashion design that today is partially constructed by hand and often utilizes other handmade, one-of-a-kind embellishments, notions and trimmings. Beginning in the mid-nineteenth century, Charles Frederick Worth made a name for himself dressing the then French Empress Eugenie and placed himself at the centre of an industry that grew out of traditional French dressmaking whose focus on making outfits from high-quality, expensive, often unusual fabric were best solidified in the 17th and 18th Centuries at the courts of Louis XIV, XV, and XVI.. Couture translates literally from French as "dressmaking", sewing, or needlework and is also used as a common abbreviation of haute couture and can often refer to the same thing in spirit. Haute translates literally to "high".

Italy is one of the leading countries in fashion design, alongside France, the United States and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dress; la bella figura, or good appearance, retains its traditional importance.

The Italian city of Milan is recognised internationally as one of the world's most important fashion capitals, along with Paris, New York and London.

Italian design refers to all forms of design in Italy, including interior design, urban design, fashion design and architectural design. Italy is recognized as being a worldwide trendsetter and leader in design: the architect Luigi Caccia Dominioni claims that "Quite simply, we are the best" and that "We have more imagination, more culture, and are better mediators between the past and the future". Italy today still exerts a vast influence on urban design, industrial design, interior design, and fashion design worldwide. Generally, the term "design" is associated with the age of the Industrial Revolution, which arrived in Italy during the pre-unification in the Kingdom of the Two Sicilies, in this context, was born on Italian design and development in various fields such as silks San Leucio and workshops Pietrarsa, shipyards of Castellammare di Stabia. The rest of Italy was characterized by fragmented political and geographical condition and the threshold of 1860 was farming and backward. After the Unification of Italy, despite the slow consolidation of the cotton industry and factories, the industrialization of the country was seldom talked about prior to 1870-80. At the beginning of the twentieth century formed the first great Italian designers such as Vittorio Ducrot and Ernesto Basile.

<span class="mw-page-title-main">Yumi Lambert</span> Belgian model

Laura Yumi Lambert is a Belgian model.

Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries.

EssilorLuxottica SA is a French-Italian vertically integrated multinational corporation based in Paris and founded on 1 October 2018 from the merger of the Italian Luxottica with the French Essilor. The group designs, produces and markets ophthalmic lenses, optical equipment, prescription glasses and sunglasses. The company has a portfolio of proprietary and licensed brands including Ray-Ban, Oakley, Michael Kors, Varilux, Crizal, Transitions and LensCrafters. EssilorLuxottica is currently a global leader in the design, production and sale of ophthalmic lenses and frames

References

↑ Jean-Noël., Kapferer (2012). The luxury strategy : break the rules of marketing to build luxury brands. Bastien, Vincent. (2nd ed.). London: Kogan Page. ISBN 978-0749464912. OCLC 778828666.
↑ Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto (2008). "Managing brand extension via licensing: An investigation into the high-end fashion industry". International Journal of Research in Marketing . 25 (2): 129. doi:10.1016/j.ijresmar.2008.01.002 – via Science Direct.
↑ "Eyewear Brands: our glasses". Luxottica. Retrieved 2019-05-23.
↑ Davis, Leslie L. (1985). "Effects of Physical Quality and Brand Labeling on Perceptions of Clothing Quality". Perceptual and Motor Skills . 61 (2): 671–677. doi:10.2466/pms.1985.61.2.671. S2CID 144503408.
↑ Forsythe, Sandra M. (2016-07-25). "Effect of Private, Designer, and National Brand Names on Shoppers' Perception of Apparel Quality and Price". Clothing and Textiles Research Journal . 9 (2): 1–6. doi:10.1177/0887302x9100900201. S2CID 111110032.
↑ Ehrenreich, Barbara (1989). Fear of Falling, The Inner Life of the Middle Class . New York, NY: HarperCollins. ISBN 978-0-06-097333-9.

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[1] Jean-Noël., Kapferer (2012). The luxury strategy : break the rules of marketing to build luxury brands. Bastien, Vincent. (2nd ed.). London: Kogan Page. ISBN 978-0749464912. OCLC 778828666.

[2] Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto (2008). "Managing brand extension via licensing: An investigation into the high-end fashion industry". International Journal of Research in Marketing . 25 (2): 129. doi:10.1016/j.ijresmar.2008.01.002 – via Science Direct.

[3] "Eyewear Brands: our glasses". Luxottica. Retrieved 2019-05-23.

[4] Davis, Leslie L. (1985). "Effects of Physical Quality and Brand Labeling on Perceptions of Clothing Quality". Perceptual and Motor Skills . 61 (2): 671–677. doi:10.2466/pms.1985.61.2.671. S2CID 144503408.

[5] Forsythe, Sandra M. (2016-07-25). "Effect of Private, Designer, and National Brand Names on Shoppers' Perception of Apparel Quality and Price". Clothing and Textiles Research Journal . 9 (2): 1–6. doi:10.1177/0887302x9100900201. S2CID 111110032.

[The_Inner_Life_of_the_Middle_Class-6] Ehrenreich, Barbara (1989). Fear of Falling, The Inner Life of the Middle Class . New York, NY: HarperCollins. ISBN 978-0-06-097333-9.

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