| Diary 001 | ||||
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| EP by | ||||
| Released | May 25, 2018 | |||
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| Length | 14:43 | |||
| Label | Fader Label | |||
| Producer |
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| Clairo chronology | ||||
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| Singles from Diary 001 | ||||
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Diary 001 is the solo debut studio extended play by American singer-songwriter Clairo. It is her twelfth extended play overall, following several demos and collaborative releases under the name Claire Cottrill. The EP was released on May 25, 2018 through Fader Label.
Clairo began her career in 2014 with the demo EP Do U Wanna Fall in Love?, released through Bandcamp under her legal name Claire Cottrill. [1] Over the following years, she released eight more demo EPs and two collaborative EPs.
After signing with Fader Label in 2017, she released the indie pop single "Flaming Hot Cheetos", her first release under the new name Clairo. The single was followed by "Pretty Girl", whose music video which went viral on social media. The video was filmed entirely in Clairo's bedroom in Carlisle, Massachusetts, and its success caused major labels, including Capitol, Columbia and RCA to gain interest in her. [3] "4EVER" was released as the EP's final single in April 2018.
In support of the EP, Clairo performed as an opening act for English-Albanian singer Dua Lipa in 2018, during the Self-Titled Tour. [4] [5] She also performed her own tour the same year, dubbed the Lazy Days Tour. [4] [5] [6]
Some Reddit users accused Clairo of using her ties in the music industry to promote the release, resulting in an inorganic success. Many claimants labeled her an "industry plant" and brought up the idea that her father may have boosted the release due to his affiliations in the industry. [7] [8] In response to the claims, Clairo said "The fact that there has to be a man behind my success when I genuinely have worked so hard is frustrating," implying that the claims are sexist. She told the New York Times "No, I just have representation, like every single other artist you listen to." [9]
| Review scores | |
|---|---|
| Source | Rating |
| Pitchfork | 7.0/10 [1] |
The EP received a positive review of 7.0/10 from Pitchfork , with Sasha Geffen praising Clairo's "careful songwriting" and noting that "[s]he has worked hard to make it sound this easy". [1]
| No. | Title | Lyrics | Music | Production | Length |
|---|---|---|---|---|---|
| 1. | "Hello?" (featuring Rejjie Snow) |
| Cottrill | Cottrill | 2:15 |
| 2. | "Flaming Hot Cheetos" | Cottrill | Cottrill | Cottrill | 2:02 |
| 3. | "B.O.M.D." (featuring Danny L Harle) | Cottrill |
|
| 2:39 |
| 4. | "4EVER" | Cottrill |
|
| 2:39 |
| 5. | "Pretty Girl" | Cottrill | Cottrill | Cottrill | 2:59 |
| 6. | "How" (demo) | Cottrill | Cottrill | Cottrill | 2:07 |
| Total length: | 14:43 | ||||
| Region | Certification | Certified units/sales |
|---|---|---|
| United States (RIAA) [10] | Gold | 500,000‡ |
‡ Sales+streaming figures based on certification alone. | ||
| Country | Date | Format | Ref. |
|---|---|---|---|
| Various | May 25, 2018 | [11] | |
| United States | August 10, 2018 | LP vinyl | [12] |
Fader Label is an independent record label based in New York City that has released albums by Slayyyter, Clairo, Matt and Kim, Yuna, Neon Indian, and more. It was founded in 2002 by Rob Stone and Jon Cohen.
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Geoff Cottrill is an American marketer who currently serves as Chief Marketing Officer at Topgolf. He formerly held top positions at Procter & Gamble, Coca-Cola, Starbucks, and Converse. He is the father of the musical artist Clairo.
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Industry plant is a pejorative used to describe musicians who ostensibly become popular through their connections to the music industry yet present themselves as independent and self-made. Artists described as industry plants are also often alleged to have their public images manufactured for them by record executives. The term originated in the early 2010s on hip hop-focused message boards to describe various rappers before being used against indie rock and pop musicians, such as Clairo and Billie Eilish, in the late 2010s. It has been called a conspiracy theory by critics and criticized in the media and by artists for being disproprotionately used against female artists and a form of misogyny, for placing scrutiny on individual musicians rather than the music industry as a whole, and for its variable meaning, or lack thereof, depending on who is using it.
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But for Claire's part, she hopes diary 001 will mark the end of her "bedroom pop" phase, a label that has become somewhat awkward to work around.
