Don't Copy That Floppy

Last updated

The "Disk Protector" showing the title of the campaign during the rap portion of the video Dontcopythatfloppy.jpg
The "Disk Protector" showing the title of the campaign during the rap portion of the video

Don't Copy That Floppy was an anti-copyright infringement campaign run by the Software Publishers Association (SPA) beginning in 1992. [1]

Contents

The video for the campaign, starring M. E. Hart as "MC Double Def DP", was filmed at Cardozo High School in Washington, D.C., and produced by cooperation between the SPA, the Educational Section Anti-Piracy Committee, and the Copyright Protection Fund, in association with Vilardi Films. [2]

The groups distributed the film for general viewing through VHS tapes that were mailed to schools. In later years, the film became a viral video sensation through websites such as YouTube, where the official video has had over 2 million views as of January 2022. [2] [3]

In May 2009, the Software and Information Industry Association (formed in 1999 when the Software Publishers Association merged with the Information Industry Association) released the trailer for a follow-up to Don't Copy That Floppy, called Don't Copy That 2, released on September 9, 2009. The sequel features MC Double Def DP as he continues his crusade against "piracy" in the digital age. [4]

Synopsis

Screenshot from ad showing Corey and Jenny playing a video game Dontcopythatfloppy3.jpg
Screenshot from ad showing Corey and Jenny playing a video game

Two teenagers, Jenny (played by Marja Allen) and Corey (played by Jimmy Todd [5] ), are playing a game on a classroom computer. Corey is exuberantly pushing keys to show the viewer that he is heavily immersed in the game action; Jenny is winning.

Frustrated, he asks for a rematch, but she has an upcoming class and must leave. He decides he will copy the game so that he can play it at home. Upon inserting his blank floppy disk into the Apple Macintosh LC, a video pops up on the computer. This video is of a rapper named MC Double Def DP, the "Disk Protector" (played by M.E. Hart).

The point of the video is the message that copyright infringement of software will cause the video game industry to lose money, resulting in less production of computer games. (The games the video chooses as examples— The Oregon Trail , Tetris , and the Where in the World is Carmen Sandiego? series—were among the most successful and best-selling games from the end of the 1980s to the mid-1990s.)

The rap video portion is interspersed with interviews of artists, writers, programmers and a lawyer. These people are the staff responsible for design of an early version of the game Neverwinter Nights (then an America Online MMORPG) and allows them to explain the issue in greater detail:

They explain how games are made, indicating that creating a game can involve 20 to 30 people integrating the various parts, and working on documentation, technical support, and marketing. The point they try to raise is that if sales are low, the authors may decide that the game is unpopular and stop making it.

At the end of the video, the DP fades away, leaving Corey and Jenny to decide for themselves whether they will copy the game — they decide against it. Corey, who has some money left over from his summer job, decides that he will buy the game. Jenny agrees and jokes that Corey's game will even come with a manual. The Wall Street Journal has stated that the film's aesthetic is similar to the television program Saved By the Bell . It has also highlighted it as an example of classic bubblegum hip-hop with significant staying power. [3]

Criticism

The major criticism of the campaign came from educators and the press, who criticized the campaign for only promoting one point of view, instead of a broader scope of the issue of copyright online. That point of view, they argued, was biased because it benefited a specific group (the software publishing industry), and failed to present alternative views such as the Free Software movement. [6]

Popularity online

In the mid-2000s, the popularity of the video was revived, but this time as a meme. Since the creators have always allowed noncommercial copying of the film, it became a viral video after video-sharing sites such as Google Video and YouTube went online in the mid-2000s. The video first gained popularity on the site YTMND in 2004 and then gained (and regained) widespread YouTube popularity in 2005, 2006, and 2008, sparking user-generated remixes and parodies, and is now considered a popular internet meme. [7]

Sequel

In May 2009, the Software and Information Industry Association (SIIA) released the trailer for a follow up to the original video of 1992, which premiered on September 9, 2009. Don't Copy That 2 features M. E. Hart reprising his role as "MC Double Def DP". The trailer shows armed SWAT police raiding homes and arresting the mothers of would-be pirates. The SIIA website says that "Antipiracy hero MC Double Def DP will return to drop some knowledge on would-be pirates in the sequel to 1992's 'Don't Copy That Floppy.'" [4] [8]

Criticism

Since its release, Don't Copy That 2 has been criticized by the press for being out of date, referencing material like the Doom series and Klingon that the current target audience (mostly teenagers) may not be familiar with. [9] The sequel was also heavily criticized in the press for misrepresenting the way copyright law is enforced, what types of copying were actually considered "criminal" enough to prompt punishment, and what punishment actually looked like. [10]

See also

Related Research Articles

<span class="mw-page-title-main">Warez</span> Movies, software or music distributed in violation of copyright

Warez is a common computing and broader cultural term referring to pirated software that is distributed via the Internet. Warez is used most commonly as a noun, a plural form of ware, and is intended to be pronounced like the word wares. The circumvention of copy protection (cracking) is an essential step in generating warez, and based on this common mechanism, the software-focused definition has been extended to include other copyright-protected materials, including movies and games. The global array of warez groups has been referred to as "The Scene", deriving from its earlier description as "the warez scene". Distribution and trade of copyrighted works without payment of fees or royalties generally violates national and international copyright laws and agreements. The term warez covers supported as well as unsupported (abandonware) items, and legal prohibitions governing creation and distribution of warez cover both profit-driven and "enthusiast" generators and distributors of such items.

<span class="mw-page-title-main">Famicom Disk System</span> Video game console peripheral

The Family Computer Disk System, commonly shortened to the Famicom Disk System or just Disk System, is a peripheral for Nintendo's Family Computer home video game console, released only in Japan on February 21, 1986. It uses proprietary floppy disks called "Disk Cards" for cheaper data storage and it adds a new high-fidelity sound channel for supporting Disk System games.

Copy protection, also known as content protection, copy prevention and copy restriction, describes measures to enforce copyright by preventing the reproduction of software, films, music, and other media.

In computer networks, download means to receive data from a remote system, typically a server such as a web server, an FTP server, an email server, or other similar systems. This contrasts with uploading, where data is sent to a remote server.

<span class="mw-page-title-main">Software and Information Industry Association</span> Trade association

The Software and Information Industry Association (SIIA) is a trade association dedicated to the entertainment, consumer and business software industries. Established in 1984 as the Software Publishers Association (SPA), the SIIA took its new name when it merged with the related Information Industry Association on January 1, 1999. The joint enterprise was headed by Software Publishers Association founder Ken Wasch and operated out of the SPA's existing offices.

The Federation Against Copyright Theft (FACT) is a British organisation established in 1983 to protect and represent the interests of its members' intellectual property (IP). FACT also investigates fraud and cybercrime, and provides global due diligence services to support citizenship investment and trade, business, financial and legal compliance.

<span class="mw-page-title-main">You can click, but you can't hide</span> "Respect Copyrights" campaign

"You can click, but you can't hide" is an advertising campaign run jointly by several international associations, most notably the Motion Picture Association of America and the GVU, as part of the larger "Respect Copyrights" campaign against peer-to-peer file sharing of motion pictures. The associations have long alleged that Internet file sharing, or maintaining a file sharing tracker, network or search engine, constitutes copyright infringement since the practice hurts their revenues.

Who Makes Movies? was an advertising campaign run jointly by several international associations looking to crack down on copyright infringement of motion pictures, most notably the MPAA, as part of the larger "Respect Copyrights" campaign. The campaign was endorsed by several motion picture workers' guilds, including the Directors Guild of America, the International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts, the Motion Picture Editors Guild, the Screen Actors Guild and the Writers Guild of America.

A video mashup combines multiple pre-existing video sources with no discernible relation with each other into a unified video. These are derivative works as defined by the United States Copyright Act 17 U.S.C. § 101, and as such, may find protection from copyright claims under the doctrine of fair use. Examples of mashup videos include movie trailer remixes, vids, YouTube Poop, and supercuts.

<span class="mw-page-title-main">Piracy is theft</span> Slogan against copyright infringement

"Piracy is theft" was a slogan used by UK non-profit organization FAST. It was first used in the 1980s and has since then been used by other similar organisations such as MPAA. It has also been used as a statement, although that has been challenged as being inaccurate.

File sharing is the practice of distributing or providing access to digital media, such as computer programs, multimedia, program files, documents or electronic books/magazines. It involves various legal aspects as it is often used to exchange data that is copyrighted or licensed.

<i>Good Copy Bad Copy</i> 2007 film

Good Copy Bad Copy is a 2007 documentary film about copyright and culture in the context of Internet, peer-to-peer file sharing and other technological advances, directed by Andreas Johnsen, Ralf Christensen, and Henrik Moltke. It features interviews with many people with various perspectives on copyright, including copyright lawyers, producers, artists and filesharing service providers.

"You Wouldn't Steal a Car" is the first sentence of a public service announcement that debuted on July 27, 2004, which was part of the anti-copyright infringement campaign "Piracy. It's a crime." It was created by the Federation Against Copyright Theft and the Motion Picture Association of America in cooperation with the Intellectual Property Office of Singapore, and appeared in theaters internationally from 2004 until 2007, and on many commercial DVDs during the same period as a clip before the main menu or other previews appear, as either an unskippable or skippable video.

<span class="mw-page-title-main">Motion Picture Association</span> Trade organization representing major American film studios

The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, as well as the video streaming service Netflix. Founded in 1922 as the Motion Picture Producers and Distributors of America (MPPDA) and known as the Motion Picture Association of America (MPAA) from 1945 until September 2019, its original goal was to ensure the viability of the American film industry. In addition, the MPA established guidelines for film content which resulted in the creation of the Motion Picture Production Code in 1930. This code, also known as the Hays Code, was replaced by a voluntary film rating system in 1968, which is managed by the Classification and Rating Administration (CARA).

Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures (TPM) like access control technologies, can restrict the use of proprietary hardware and copyrighted works. DRM technologies govern the use, modification and distribution of copyrighted works and of systems that enforce these policies within devices. DRM technologies include licensing agreements and encryption.

<span class="mw-page-title-main">Copyright infringement</span> Illegal usage of copyrighted works

Copyright infringement is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works. The copyright holder is typically the work's creator, or a publisher or other business to whom copyright has been assigned. Copyright holders routinely invoke legal and technological measures to prevent and penalize copyright infringement.

Knock-off Nigel was a 2007 television campaign against copyright infringement in the United Kingdom.

<span class="mw-page-title-main">Music piracy</span> Copying and distribution of music without the consent of creators or copyright holders

Music piracy is the copying and distributing of recordings of a piece of music for which the rights owners did not give consent. In the contemporary legal environment, it is a form of copyright infringement, which may be either a civil wrong or a crime depending on jurisdiction. The late 20th and early 21st centuries saw much controversy over the ethics of redistributing media content, how much production and distribution companies in the media were losing, and the very scope of what ought to be considered piracy – and cases involving the piracy of music were among the most frequently discussed in the debate.

Video game piracy is the unauthorized copying and distributing of video game software, and is a form of copyright infringement. It is often cited as a major problem that video game publishers face when distributing their products, due to the ease of being able to distribute games for free, via torrenting or websites offering direct download links. Right holders generally attempt to counter piracy of their products by enforcing the Digital Millennium Copyright Act, though this has never been totally successful. Digital distribution of pirated games has historically occurred on bulletin board systems (BBS), and more recently via decentralized peer-to-peer torrenting. In terms of physical distribution, Taiwan, China and Malaysia are known for major manufacturing and distribution centers for pirated game copies, while Hong Kong and Singapore are major importers.

<i>Nintendo of America, Inc. v. Blockbuster Entertainment Corp.</i> Court case

Nintendo of America, Inc. v. Blockbuster Entertainment Corp. is a 1989 legal case related to the copyright of video games, where Blockbuster agreed to stop photocopying game instruction manuals owned by Nintendo. Blockbuster publicly accused Nintendo of starting the lawsuit after being excluded from the Computer Software Rental Amendments Act, which prohibited the rental of computer software but allowed the rental of Nintendo's game cartridges. Nintendo responded that they were enforcing their copyright as an essential foundation of the video game industry.

References

  1. "Don't Copy That Floppy". Edge . No. 131. Future Publishing. December 2003. p. 91.
  2. 1 2 "Don't Copy That Floppy" . Retrieved April 29, 2013 via YouTube.
  3. 1 2 LaVallee, Andrew (September 8, 2009). "'Don't Copy That Floppy' Dusts Itself Off for the '00s". The Wall Street Journal . Retrieved December 23, 2009.
  4. 1 2 "Piracy and Copyright Educational Resources". The Software & Information Industry Association. Archived from the original on March 20, 2018. Retrieved December 11, 2014. Start with this fun and educational video starring anti-piracy hero MC Double Def DP (Digital Protecter) of 1992's "Don't Copy That Floppy" fame.
  5. "Jimmy Todd". IMDb.
  6. Stuebe, Alison. "The Struggle to Teach Virtual Ethics". The New York Times. Retrieved April 29, 2013.
  7. "Know Your Meme". June 14, 2009. Retrieved June 22, 2021.
  8. AntiSoftwarePirates. "Trailer for Don't Copy That 2 - See the video on 9/9/09". Archived from the original on December 21, 2021 via YouTube.
  9. Summers, Nick. "Why Rap, Klingons, and Jailhouse-Rape-by-Broomstick Aren't the Best Way To Teach Kids About Piracy". The Daily Beast. Archived from the original on August 28, 2013. Retrieved April 29, 2016.
  10. Masnick, Mike (July 7, 2009). "SIIA's Sequel To Don't Copy That Floppy Lies About Criminality of Copying". TechDirt.