 Felix logo | |
| Industry | Cat food |
|---|---|
| Parent | Nestlé Purina PetCare Company |
| Website | Official website |
Felix is a European brand of wet and dry cat food owned by Purina. The brand's mascot, since 1989, is a black and white cat named "Felix". [1]
| Felix logo | |
| Industry | Cat food |
|---|---|
| Parent | Nestlé Purina PetCare Company |
| Website | Official website |
Felix is a European brand of wet and dry cat food owned by Purina. The brand's mascot, since 1989, is a black and white cat named "Felix". [1]
Felix Catfood originally produced dry cat biscuits from its manufacturing plant in Biggleswade, England. In 1970, it was acquired by the Quaker Oats Company as part of its expansion into the European pet food market. Production was subsequently moved to Quaker's factory in Southall, west London, with a new formulation and product range (including tinned wet food). [2] [3]
During the 1980s, Felix was a struggling brand with a six per cent share of the cat food market in the UK (whereas Whiskas lead with over 50 per cent), and it was facing a potential de-listing by retailers. In 1989 the brand was re-launched with a new range and its black-and-white cartoon "Felix" mascot. After a large newspaper, and later TV, advertising campaign it dramatically increased its market share and expanded the brand across Europe. [4] [5]
Quakers sold the brand to Spillers (owned by Dalgety plc) alongside its whole European pet food division in 1995, [6] and it was subsequently sold to Nestlé in 1997. [7]
It is owned by Purina and sold in the United Kingdom, Australia, Russia, Belgium, Slovenia, the Republic of Ireland, the Netherlands, Germany, Austria and Chile, as well as France, Italy, Greece, Sweden and Denmark (both under the name Pussi), and Finland (under the name Latz). The brand also sells milk.
Breakfast cereal is a traditional breakfast food made from processed cereal grains, primarily in Western societies. Warm cereals like porridge and grits have the longest history. Ready-to-eat cold cereals, appearing around the late 19th century, are most often mixed with milk, but can also be paired with yogurt instead or eaten plain. Fruit or nuts are sometimes added. Many breakfast cereals are produced via extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-fiber cereals. In the United States, cereals are often fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals are made with high sugar content. Many are marketed towards children, feature a cartoon mascot, and may contain a toy or prize.
Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia.
Ralston Purina Company was a St. Louis, Missouri–based American animal feed, food and pet food company. On December 12, 2001, it merged with Swiss food-giant Nestlé's Friskies division to form Nestlé Purina PetCare Company.
Meow Mix is a variety of dry and wet cat food known for its advertising jingle. It is a product of The J.M. Smucker Company as of March 23, 2015. Meow Mix was introduced in 1974 and sells many flavors, including Original Choice, Seafood Medley, among many others. It also is known for selling Alley Cat dry cat food. Their current slogan is "It's all about the mix".
Nestlé Purina Petcare is an American subsidiary of Nestlé. It produces and markets pet food, treats and cat litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina ONE. The company was formed in 2001 by combining Nestlé's Friskies Petcare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally and the largest in the United States.
Alpo is an American brand of dog food marketed and manufactured by the Nestlé Purina PetCare subsidiary of Nestlé. The brand is offered as a canned or packaged soft food, as well as in dry kibbles.
Dog Chow is a name brand of dog food marketed and manufactured by Nestlé Purina PetCare. The brand's dry dog food is offered worldwide, in numerous formulas. For example, there is a Dog Chow product for young dogs, called "Puppy Chow", one for elderly dogs, called "Senior 7+", and a weight maintenance formula called "Light and healthy". Dog Chow was first introduced in 1957, and only took two years to become the leading brand sold in the United States.
9Lives is the name of a brand of cat food, owned by Big Heart Pet Brands and introduced to the market by tuna processor StarKist Foods in 1959. It is best known for its mascot, Morris. 9Lives has four varieties of dry food, and five lines of wet food in various flavors.
Wolf Brand Chili is a brand of chili con carne currently owned by ConAgra Foods. It is available either with or without beans.
Beneful is a brand of dog food products by Nestle Purina Petcare global that includes wet dog food, dry dog food and dog treats. As of 2012, it was the fourth most popular dog food brand, generating more than $1.5 billion in annual revenues. According to a SWOT analysis by Marketline, Beneful is one of Nestle Purina's more significant brands by revenue.
Gaines-Burgers was a brand of dog food. It was introduced in 1961 by General Foods, and production ceased in the 1990s. The product consisted of individually wrapped patties of moisturized dog food that resembled a hamburger. Unlike hamburgers, the Gaines-Burgers could be stored at room temperature for long periods of time. The technique was later used for human foods.
Friskies is a brand of wet and dry cat food and treats. It is owned by Nestlé Purina PetCare Company, a subsidiary of Nestlé global. Friskies was initially introduced by Carnation Company in the 1930s as a dog food brand. When Friskies cat food was introduced in the 1950s, it was the first dry pet food product specifically for cats. The brand was acquired by Nestlé in 1985. From the 1970s to the 2000s, variations in Friskies cat food proliferated as the competition for consumer spending intensified.
Dalgety plc—as Dalgety and Company—was for more than a century a major pastoral and agricultural company or stock and station agency in Australia and New Zealand. Controlled from London it was listed on the London Stock Exchange and Australasian exchanges.
Winalot is a popular brand of dog food sold in the United Kingdom and Ireland.
Kennomeat was a popular brand of canned dog food sold in the United Kingdom. It was particularly popular in the 1960s due to a successful series of TV commercials which reversed the role of dogs and their masters.
Spillers Ltd was a British company that owned flour milling operations, operated bakeries and also sold pet food and equine feeds.
Fancy Feast is a brand of gourmet cat food from Nestlé Purina PetCare. Introduced by the Carnation Company in 1982, it was originally offered in seven flavors of wet food.
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.
Anderson, Clayton and Company was a cotton trading firm started in Oklahoma City by Frank Anderson, Monroe Anderson, and William Clayton. These three men formed a partnership on August 1, 1904. The company moved to Houston very early in the 20th Century because that city was gaining on Galveston for the title of Cotton Capital of the U. S. after the near-complete destruction of that port by the Galveston Hurricane of 1900, and on account of Houston's rapidly expanding shipping facilities. In time the company itself was the world's largest cotton-trading company.
 | This product or company article is a stub. You can help Wikipedia by expanding it. |
