Author | Alvin Toffler |
---|---|
Language | English |
Subject | Social Sciences |
Publisher | Random House |
Publication date | 1970 |
Publication place | United States |
Media type | Print (hardback & paperback) |
ISBN | 0-394-42586-3 (original hardcover) |
Followed by | The Third Wave |
Future Shock is a 1970 book by American futurist Alvin Toffler, [1] written together with his wife Adelaide Farrell, [2] [3] in which the authors define the term "future shock" as a certain psychological state of individuals and entire societies, and a personal perception of "too much change in too short a period of time". The book, which became an international bestseller, has sold over 6 million copies and has been widely translated.
The book grew out of the article "The Future as a Way of Life" in Horizon magazine, Summer 1965 issue. [4] [5] [6] [7]
Alvin Toffler argued that society is undergoing an enormous structural change, a revolution from an industrial society to a "super-industrial society". This change, he states, overwhelms people. He argues that the accelerated rate of technological and social change leaves people disconnected and suffering from "shattering stress and disorientation"—future shocked. Toffler stated that the majority of social problems are symptoms of future shock. In his discussion of the components of such shock, he popularized the term " information overload ."
This analysis of the phenomenon of information overload is continued in later publications, especially The Third Wave and Powershift .
In the introduction to an essay titled "Future Shock" in his book, Conscientious Objections, Neil Postman wrote:
Sometime about the middle of 1963, my colleague Charles Weingartner and I delivered in tandem an address to the National Council of Teachers of English. In that address we used the phrase "future shock" as a way of describing the social paralysis induced by rapid technological change. To my knowledge, Weingartner and I were the first people ever to use it in a public forum. Of course, neither Weingartner nor I had the brains to write a book called Future Shock, and all due credit goes to Alvin Toffler for having recognized a good phrase when one came along. (p. 162)
Alvin Toffler distinguished three stages in the development of society and production: agrarian, industrial, and post-industrial.
Each of these waves develops its own "super-ideology” to explain reality. This ideology affects all the spheres that make up a civilization phase: technology, social patterns, information patterns, and power patterns.
The first stage began in the period of the Neolithic Era with the advent of agriculture, thereby passing from barbarity to civilization. A large number of people acted as prosumers (eating their grown food, hunting animals, building their own houses, making clothes,....). People traded by exchanging their own goods for commodities of others. The second stage began in England with the Industrial Revolution with the invention of the machine tool and the steam engine. People worked in factories to make money they could spend on goods they needed (it means they produced for exchange, not for use). Countries also created new social systems. The third stage began in the second half of the 20th century in the West when people invented automatic production, robotics, and the computer. The services sector attained great value.
Toffler proposed one criterion for distinguishing between industrial society and post-industrial society: the share of the population occupied in agriculture versus the share of city labor occupied in the services sector. In a post-industrial society, the share of the people occupied in agriculture does not exceed 15%, and the share of city laborers occupied in the services sector exceeds 50%. Thus, the share of the people occupied with brainwork greatly exceeds the share of the people occupied with physical work in post-industrial society.
The third wave led to the Information Era (now). Homes are the dominant institutions. Most people carry produce and consume in their homes or electronic cottages, as they produce more of their own products and services markets become less important for them. People consider each other to be equally free as vendors of prosumer-generated commodities.
Alvin Toffler's main thought centers on the idea that modern humans (we) feel shock from rapid changes. For example, Toffler's daughter went to shop in New York City and she couldn't find a shop where it used to be, thus New York is a city losing her history.
The book sold over 6 million copies within five years [8] and has been widely translated (it had translations into twenty foreign languages as of 2003). [9] It has been described as "an international bestseller within weeks of publication". [10]
A documentary film based on the book was released in 1972 with Orson Welles as the on-screen narrator. [11]
Wang Huning, a distinguished member of the CCP Politburo Standing Committee mentioned the book in his 1991 travelogue America Against America. [12]
Alvin Eugene Toffler was an American writer, futurist, and businessman known for his works discussing modern technologies, including the digital revolution and the communication revolution, with emphasis on their effects on cultures worldwide. He is regarded as one of the world's outstanding futurists.
Adhocracy is a flexible, adaptable, and informal form of organization defined by a lack of formal structure and employs specialized multidisciplinary teams grouped by function. It operates in a fashion opposite to bureaucracy. Warren Bennis coined the term in his 1968 book The Temporary Society. Alvin Toffler popularized the term in 1970 with his book, Future Shock, and has since become often used in the management theory of organizations. The concept has been further developed by academics such as Henry Mintzberg.
An information society is a society or subculture where the usage, creation, distribution, manipulation and integration of information is a significant activity. Its main drivers are information and communication technologies, which have resulted in rapid growth of a variety of forms of information. Proponents of this theory posit that these technologies are impacting most important forms of social organization, including education, economy, health, government, warfare, and levels of democracy. The people who are able to partake in this form of society are sometimes called either computer users or even digital citizens, defined by K. Mossberger as “Those who use the Internet regularly and effectively”. This is one of many dozen internet terms that have been identified to suggest that humans are entering a new and different phase of society.
An experience economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the next economy following the agrarian economy, the industrial economy, and the most recent service economy.
Anticipatory democracy is a theory of civics relying on democratic decision making that takes into account predictions of future events that have some credibility with the electorate. The phrase was coined by Alvin Toffler in his book Future Shock and was expanded on in the 1978 book Anticipatory Democracy, edited by Clement Bezold.
In sociology, the post-industrial society is the stage of society's development when the service sector generates more wealth than the manufacturing sector of the economy.
A prosumer is an individual who both consumes and produces. The term is a portmanteau of the words producer and consumer. Research has identified six types of prosumers: DIY prosumers, self-service prosumers, customizing prosumers, collaborative prosumers, monetised prosumers, and economic prosumers.
Futurists are people whose specialty or interest is futurology or the attempt to systematically explore predictions and possibilities about the future and how they can emerge from the present, whether that of human society in particular or of life on Earth in general.
Futures studies, futures research, futurism research, futurism, or futurology is the systematic, interdisciplinary and holistic study of social/technological advancement, and other environmental trends; often for the purpose of exploring how people will live and work in the future. Predictive techniques, such as forecasting, can be applied, but contemporary futures studies scholars emphasize the importance of systematically exploring alternatives. In general, it can be considered as a branch of the social sciences and an extension to the field of history. Futures studies seeks to understand what is likely to continue and what could plausibly change. Part of the discipline thus seeks a systematic and pattern-based understanding of past and present, and to explore the possibility of future events and trends.
The difference between material culture and non-material culture is known as culturallag. The term cultural lag refers to the notion that culture takes time to catch up with technological innovations, and the resulting social problems that are caused by this lag. In other words, cultural lag occurs whenever there is an unequal rate of change between different parts of culture causing a gap between material and non-material culture. Subsequently, cultural lag does not only apply to this idea only, but also relates to theory and explanation. It helps by identifying and explaining social problems to predict future problems in society. The term was first coined in William F. Ogburn's 1922 work Social Change with Respect to Culture and Original Nature.
The 5th Wave is a weekly gag cartoon by Rich Tennant, published on Sundays. Started in 1981, the comic usually deals with computers and technology. Tennant's cartoons regularly appear in the For Dummies book series, and have appeared in PC Magazine and Computerworld, a magazine for which he worked from 1987 to 1999. Like most gag cartoons, Tennant's comics have no continuity, no recurring characters, and no storylines that continue into the next week.
The Third Wave is a 1980 book by Alvin Toffler. It is the sequel to Future Shock (1970), and the second in what was originally likely meant to be a trilogy that was continued with Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century in 1990. A new addition, Revolutionary Wealth, was published, however, in 2006 and may be considered as a major expansion of The Third Wave.
Revolutionary Wealth is a book written by futurists Alvin Toffler and his wife Heidi Toffler, first published in 2006 by Knopf. It is a continuation of The Third Wave (1980), which itself is a sequel to Future Shock (1970).
Participatory culture, an opposing concept to consumer culture, is a culture in which private individuals do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the production or creation of some type of published media.
Ephemeralization, a term coined by R. Buckminster Fuller in 1938, is the ability of technological advancement to do "more and more with less and less until eventually you can do everything with nothing," that is, an accelerating increase in the efficiency of achieving the same or more output while requiring less input. The application of materials and technology in modern cell phones, compared to older computers and phones, exemplify the concepts of Ephemeralization whereby technological advancement can drive efficiency in the form of fewer materials being used to provide greater utility. Fuller's vision was that ephemeralization, through technological progress, could result in ever-increasing standards of living for an ever-growing population. The concept has been embraced by those who argue against Malthusian philosophy.
Next: The Future Just Happened is a book by Michael Lewis published on July 17, 2001 by W. W. Norton & Company. The book argues that rapidly evolving technology will upend the power structure of society. It gives power to the youngster who doesn't have preconceptions and entrenched interests. By making information readily available, the internet erodes the power and mystique of many professions.
A technological revolution is a period in which one or more technologies is replaced by another novel technology in a short amount of time. It is a time of accelerated technological progress characterized by innovations whose rapid application and diffusion typically cause an abrupt change in society.
Technological unemployment is the loss of jobs caused by technological change. It is a key type of structural unemployment. Technological change typically includes the introduction of labour-saving "mechanical-muscle" machines or more efficient "mechanical-mind" processes (automation), and humans' role in these processes are minimized. Just as horses were gradually made obsolete as transport by the automobile and as labourer by the tractor, humans' jobs have also been affected throughout modern history. Historical examples include artisan weavers reduced to poverty after the introduction of mechanized looms. Thousands of man-years of work was performed in a matter of hours by the bombe codebreaking machine during World War II. A contemporary example of technological unemployment is the displacement of retail cashiers by self-service tills and cashierless stores.
The following outline is provided as an overview of and topical guide to society:
Present Shock: When Everything Happens Now is a non-fiction work written by Douglas Rushkoff and published in 2013. The book introduces the concept of present shock, a state of anxiety which people all live with as they try to keep up with the ever-increasing speed and immediacy of time. The instantaneous nature of digital technology has shaped the way humanity perceives and deals with time. According to Rushkoff, rather than focusing on building a better future, society is primarily concerned with building a worthwhile present. Rushkoff addresses brands, pop culture, news outlets and political movements, with particular attention to the post-Y2K era, in an attempt to explain the effects of presentism on modern humanity.