Ticket sales
The ticket registration system that was established in 2007 continued in 2008 having won numerous awards, including Best Innovation at the 2007 UK Festival Awards. [4] Registration was available throughout February, online and from Millets camping stores. It closed on 14 March, [5] however due to tickets not selling out, registration for the festival was re-opened at 4 pm on Tuesday 8 April allowing those who hadn't previously registered to purchase tickets. [6]
In July 2007 site owner and organiser Michael Eavis stated that 40 per cent of tickets for the upcoming festival would be sold by telephone in order to attract more teenagers to the event. Eavis was quoted as saying that most sales being on-line during 2007 resulted in most festival-goers being "too middle aged and respectable". [7] The logic of this reasoning seems questionable, however, as internet use is traditionally associated with youths, certainly more so than ownership of a phone line.
Sale of tickets did not occur as fast as has been the case in recent years. [8] After tickets went public on 6 April, only around 100,000 were purchased, prompting Eavis to re-open registration two days later. By contrast, 2007 saw the then entire allocation of 137,500 tickets sell out in around two hours. There are a number of theories as to why the 2008 lapse in ticket sales has occurred, with one popular theory being that would-be patrons have been put off due to the inclusion of hip hop artist Jay-Z. Michael Eavis disputes this, [9] claiming that the lapse is due to a long run of poor weather conditions during previous years of the festival. The global economic downturn may be another explanation for would-be festival goers deciding instead to hold on to their money. The event did eventually sell out, although the final tickets were sold on the opening Friday. [10]
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