Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
Need for Speed (NFS) is a racing game franchise published by Electronic Arts and currently developed by Criterion Games, the developers of Burnout. The series generally centers around illegal street racing and tasks players to complete various types of races while evading the local law enforcement in police pursuits. The series is one of EA's oldest franchises not published under their EA Sports brand. The series released its first title, The Need for Speed, in 1994. The most recent game, Need for Speed Unbound, was released on December 2, 2022. Additionally, a free-to-play mobile installment released in 2015, Need for Speed: No Limits, is actively developed by Firemonkeys Studios, the developers of Real Racing 3.
Unreal II: The Awakening is a first-person shooter video game developed by Legend Entertainment and published by Infogrames under the Atari brand for Microsoft Windows, the game was later ported to Microsoft's Xbox console by Tantalus. It is the sequel to the 1998 video game Unreal and part of the franchise of the same name. Cliff Bleszinski was an executive producer for the title.
Medal of Honor: Airborne is a first-person shooter video game, developed by EA Los Angeles, and released worldwide on mobile phones in August 2007, on Microsoft Windows and Xbox 360 in September 2007, and on PlayStation 3 in November 2007. It is the 11th installment of the Medal of Honor series, and uses a modified version of Unreal Engine 3, In the game's single-player mode, players assume the role of an American paratrooper in the US 82nd Airborne Division who is airdropped with his squadrons and fights against hostile forces across six large missions that take place during the latter half of the European theater of World War II, while in its online multiplayer mode, players can choose to fight as Allied soldiers that parachute into the battlefield, or as Axis soldiers who defend on the ground.
Crash Tag Team Racing is a 2005 kart racing game developed by Radical Entertainment and published by Vivendi Universal Games under the Sierra Entertainment label for the GameCube (GC), PlayStation 2 (PS2), Xbox, and the PlayStation Portable (PSP). The game was released in North America on October 21, 2005 and in Europe on November 4, 2005. The PlayStation 2 version was re-released in the three-disc "Crash Bandicoot Action Pack" compilation in the United States on June 12, 2007 and in Europe on July 20, 2007. Crash Tag Team Racing is the third racing game in the Crash Bandicoot video game series, following Crash Nitro Kart.
Need for Speed: Carbon is a 2006 racing video game and the tenth installment in the Need for Speed series. Developed by EA Black Box, Rovio Mobile and published by Electronic Arts, it was released on October 31, 2006, for the PlayStation 2, PlayStation 3, Xbox, Xbox 360, GameCube, Windows, and Mac OS X, and on November 19, 2006 as a launch title for the Wii and in 2008 for arcade cabinets. The game sees players conducting illegal street races within the fictional city of Palmont City, with the game's main story taking place after the events of Need for Speed: Most Wanted and focusing on the player's character taking control of the city from various street-racing gangs. While the gameplay is similar to its predecessor, Carbon introduced a number of new features, including crews and racing wingmen, Touge-styled racing events, and greater customization options.
Phantom Crash is a 2002 video game developed by the Japanese game studio Genki and published by Phantagram exclusively for the Xbox. The game is a vehicular combat game in which players enter competitive combat using mecha named Scoot Vehicles, using the winnings of events to customise and upgrade the capabilities of their vehicles. Upon release, Phantom Crash received average reviews, with praise directed to the game's level of detail in its vehicles and customisation features, whilst critiquing the large levels of dialogue and lack of stages and multiplayer options. In 2005, Genki released a sequel exclusively for the PlayStation 2, titled S.L.A.I.: Steel Lancer Arena International.
Battlefield: Bad Company is a first-person shooter video game developed by DICE and published by Electronic Arts for the PlayStation 3 and Xbox 360. Part of the Battlefield series, it was released in North America on 23 June 2008, followed by a European release on 26 June. The game was hinted at just before the release of Battlefield 2, and announced sixteen months later. A direct sequel, Battlefield: Bad Company 2, was released for the PlayStation 3, Xbox 360 and Windows on 2 March 2010. The player controls protagonist Private Preston Marlowe and his exploits to steal gold from mercenaries along with his squad, in the midst of a war between the United States and Russia.
RoadKill is an open world vehicular combat video game developed by Terminal Reality and published in 2003 by Midway. The game was described by Midway as "the only mission-based combat driving game set in a post-apocalyptic world".
Assault Heroes is an arcade-style, top-down shooter video game developed by Wanako Games. The game has the player driving 4x4 vehicles, piloting speedboats, or proceeding on foot against enemy hordes. Players can play alone or co-operatively, including both online and offline 2-player co-operative modes.
Section 8 is a first-person shooter video game developed by TimeGate Studios and published by SouthPeak Games. It utilizes the Unreal Engine 3 and was released for Microsoft Windows, PlayStation 3 and Xbox 360. It was released in September 2009 for Xbox 360 and PC, and for the PlayStation 3 on March 25 in North America and April 15, 2010, in the PAL region.
Avatar: The Game is a 2009 third-person shooter action-adventure game based on the 2009 film Avatar. The game was developed by Ubisoft Montreal and published by Ubisoft. It was released on the PlayStation 3, Xbox 360, Microsoft Windows, Wii, and Nintendo DS on December 1, 2009, with a PlayStation Portable version later released on December 7. It uses the same technology as the film to be displayed in stereoscopic 3D. As of May 19, 2010, the game has sold nearly 2.7 million copies.
Dash of Destruction is a racing advergame developed by indie developer NinjaBee for the Xbox 360's Xbox Live Arcade service. It was released on December 17, 2008, for free. The concept originated from gamer Mike Borland, winner of Doritos-sponsored "Unlock Xbox" competition.
Alfa Romeo Racing Italiano, known in Europe as SCAR - Squadra Corse Alfa Romeo, is a racing video game for the PlayStation 2, Windows and Xbox. It was developed by Milestone srl and released in 2005.
Need for Speed: Shift is a 2009 racing video game developed by Slightly Mad Studios in conjunction with EA Bright Light and published by Electronic Arts for Microsoft Windows, PlayStation 3, Xbox 360, PlayStation Portable, Android, iOS, Symbian, Windows Mobile, MeeGo and J2ME. It is the thirteenth installment in the Need for Speed franchise.
Blur is a 2010 vehicular combat arcade-style racing video game for Microsoft Windows, PlayStation 3 and Xbox 360. It was developed by Bizarre Creations, published by Activision in North America and Europe, and published in Japan by Square Enix. The game features a racing style that incorporates real world cars and locales with arcade style handling and vehicular combat. Blur was the penultimate game developed by Bizarre Creations before they were shut down by Activision on February 18, 2011.
Earth Defense Force: Insect Armageddon is a 2011 third-person shooter developed by Vicious Cycle Software, and published by D3 Publisher, for the PlayStation 3, Xbox 360 and Windows. It is a spin-off entry in the Japanese Earth Defense Force series, and is essentially an American take on the premise, following the titular Earth Defense Force as they deploy to fight an invasion of aliens and giant insects in the United States. Insect Armageddon has no story or setting connection to the numbered Earth Defense Force series.
Doritos Crash Course is a 3D sidescrolling platforming advergame developed by Wanako Games for the Xbox 360. It was released for free as one of the finalists of the "Unlock Xbox" competition sponsored by Doritos, alongside Harms Way. The concept for the game was designed by Jill Robertson from Raleigh, North Carolina, inspired by Japanese game shows such as Sasuke. On December 29, 2010, the game was announced the winner of the second "Unlock Xbox" competition. The game received positive reviews from critics.
Tribes: Ascend is a free-to-play first-person shooter developed and published by Hi-Rez Studios for Microsoft Windows, as part of the Tribes series. Aspects from previous Tribes games such as jetpacks and skiing are featured in the game.
Warface: Clutch is a free-to-play online first-person shooter video game developed by Crytek Kiev, co-produced by Crytek Seoul, and published by My.com. The full version of the game was released on 21 October 2013 as playable in North America and Europe. The game was developed with Crytek's in-house CryEngine 3. Warface: Clutch centers around online firefights in player versus player (PvP) matches, with microtransactions allowing players to purchase weapons, equipment, and cosmetic gear. The Xbox 360 port, which was developed by Crytek UK, was discontinued in February 2015. The console version of the game was relaunched for the PlayStation 4 and Xbox One in 2018 and on the Nintendo Switch in 2020. Members of the game's development team split from Crytek Kiev in February 2019 to form a new development studio, Blackwood Games, who will handle future development duties for Warface: Clutch. A tactical shooter spin-off game named Warface: Breakout was released on 26 May 2020 for the PlayStation 4 and Xbox One.
