Hero Honda Pleasure

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Hero Honda Pleasure
Hero Honda Pleasure (side view).jpg
Manufacturer Hero Honda
Production2005-2020
SuccessorHero Pleasure Plus
Engine 102 cc (6.2 cu in), air-cooled, four-stroke, OHC, single
Power 5.15 KW @ 7000 RPM
Torque 8.10 Nm @ 5000 RPM
Transmission Variomatic
Suspension Front: bottom link with spring-loaded hydraulic dampers
Rear: swingarm with spring-loaded hydraulic dampers
Brakes Drum; internal expanding-shoe type (130 mm (5.1 in)) (combined braking system)
Tires 3.50 x 10 – 4 PR / 51 J (tube LESS)
Weight101 kg (223 lb) (dry)
Fuel capacity5 L (1.1 imp gal; 1.3 US gal)
Related Hero Maestro

The Hero Pleasure was an automatic scooter manufactured in India by Hero Honda. It was launched in 2005.

Contents

History

It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively. As of 2013, it sold in the range of 40,000 units per month, and is second only to the Honda Activa in a rapidly growing scooter segment.[ citation needed ]

The Pleasure was unique at a marketing level more than at a product level. It was positioned sharply as a women's scooter with the brand tagline "Why should boys have all the fun?" conceived by team FCB-Ulka. [1] It thus polarized the entire scooter market, with offerings being positioned either specifically male or female. The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time. In 2020, the Hero Pleasure was discontinued and was replaced by the Hero Pleasure Plus.[ citation needed ]

Features

The Pleasure features a 102 cc (6.2 cu in) engine with variomatic drive transmission system and an engine swingarm suspension system.

2013 saw a number of improvements in the Pleasure, and included a Pleasure limited edition and the All New Pleasure. [2]

References

  1. ↑ "Effies 2007: Hero Honda Pleasure has all the fun". Afaqs.com. 2007-10-11. Retrieved 2017-12-15.
  2. ↑ "New Hero Pleasure 2013 Specifications and other details". Motoroids.com. 2013-10-11. Retrieved 2013-12-04.


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