 TVS Scooty Streak | |
| Manufacturer | TVS Motors |
|---|---|
| Production | Since 1996 |
| Assembly | Hosur, India |
| Class | Scooter |
The TVS Scooty is a brand of Scooters made by TVS Motors of India. It is marketed mainly to women, and in 2009 was the largest selling brand among scooters aimed specifically at women buyers, selling about 25,000 units per month, compared to about 60,000 per month for the overall top selling scooter in India. [1]
Scooty was initially conceived of as a Scooter for both sexes. However sales figures over the first two years indicated that more women were buying the Scooty than men. In 1996, Scooty went through a repositioning exercise to target women. Though it was seen as a risk with the large majority of Indian two-wheeler riders being male, TVS chose the strategy to tap the nascent segment of women riders. [1] Over the last decade, Scooty has launched several models that cater to different segments of the market. These include the Scooty ES 60cc (1996 - Self & Kick start), the Scooty Pep 75cc (2003 - Self & Kick start) and Pep+ 90cc (2005 - Self & Kick start), Scooty Teenz 60cc (2007 - Self & Kick start), Scooty Streak 90cc (2009 - Self & Kick start) and Scooty Zest 110cc (2014 - Self & Kick start).
In 2009 TVS Scooty began providing two-wheeler riding training to women across small and large towns in India in an effort to increase the size of the target market. Fewer than 2% of Indian women in the potential two-wheeler buying category of 15- to 60-year-olds actually buy a scooter. The campaign was called Women on Wheels: Building the Riding Habit, and later renamed the TVS Scooty Institute. The program has had 80 locations, and 42,000 women have been trained to ride a two-wheeler. [2] About 20% of women trained at the institute buy the TVS Scooty. This campaign won the EMVIE by the Ad Club Bombay for campaign innovation. [3]
The TVS Scooty range has benefited from product placement in Bollywood movies and Indian TV Serials, as either a prop, or in certain cases part of the plot. In the 2008 film Ghajini starring Aamir Khan, lead actress Asin Thottumkal rides the TVS Scooty Pep+ to get around in the role of Kalpana. [4] It has appeared in the films Chance Pe Dance starring Genelia D'Souza, and in Sunday starring Ayesha Takia. [5] [6] Ranbir Kapoor in the lead role of the 2009 release Rocket Singh: Salesman of the Year rather unwillingly has to ride the a bright pink Scooty Pep+, bought lovingly for him by his father, played by the avuncular Prem Chopra. The Scooty becomes central to the plot as much of the time Ranbir's character Harpreet Singh spends on the road is on this scooter. [7]
TVS Scooty [8] supported the MTV Scooty Teen Diva reality television contest in which contestants were judged on a variety of skills and attributes. The 2009 edition had over 3,000 applicants, 11 of whom participated in a 15-day shoot on location which was televised into an eight-episode reality series on MTV India in July–August 2009. [9] Featuring judges who were members of the Indian fashion industry, contestants were graded on skills such as ramp-walking, cheerleading, acting and creativity. The winner of the 2008 edition was Koyal Rana [10] and of the 2009 edition was Apeksha Porwal. [11] They have both competed as India's representative at the Miss Teen International beauty pageant in July 2009 and 2010 in Chicago, United States. The association with a youth-oriented TV series is believed to reinforce Scooty's position in the minds of the target consumer. [12]
Launched in March 2009, the TVS Scooty Streak features LED tail lamps, external fuel filling and an easy-to-use center stand: making it specifically designed for the young woman. It has 90mm wide anti-skid tyres fashioned from wet compound giving it stronger grip in wet weather driving. [13] [14]
Launched in 2005 Scooty Pep Plus features a light-weight body, with a choice of 99 colours and easy to drive. [15]
The Scooty Teenz was launched in 2007 has also been released in the electric edition that is designed specifically for young women who travel short distances. [16] The Teenz Electric can carry a load of 130 kg with a pillion rider, up to a distance of 40 km (25 mi) per charge. [17] The Scooty Teenz also has a mobile charger as part of its features.
Launched in 2014 Scooty Zest 110. [15]
TVS Scooty Zest is a stylish and efficient scooter built for urban areas. It is one of the most popular scooters in India and is renowned for its stylish looks, excellent ride quality, superior fuel efficiency and low maintenance cost. The scooter comes with a 110.9 cc engine which gives a power output of 8.7 BHP and a torque output of 8.8 NM. It has an electronic fuel injection system for improved fuel efficiency and better performance. The scooter also has CVTi transmission for better torque delivery and acceleration. The scooter also has wet multi-plate automatic clutch for easy gear shifting. It has well-padded dual seat, LED taillight, foldable footrest and alloy wheels. All these features make this scooter perfect for day-to-day commuting.
The Bajaj Pulsar is a range of motorcycles manufactured by Bajaj Auto in India. It was developed by the product engineering division of Bajaj Auto in association with Tokyo R&D, and later with motorcycle designer Glynn Kerr. A variant of the bike, the Pulsar 200NS was launched in 2012, but it was suspended for some time. With average monthly sales of around 86,000 units in 2011, Pulsar claimed a 2011 market share of 47% in its segment. By April 2012, more than five million units of Pulsar were sold. In 2018, they celebrated selling over ten million Pulsars backed an exclusive TV commercial and a marquee ride to in 6 cities to write "PULSAR" on a pre-defined route. The model is also sold as Rouser under other markets, such as South America.
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The Burgman series of scooters is produced by Suzuki with engine capacities from 125 cc up to 638 cc.
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TVS Motor Company is an Indian multinational motorcycle manufacturer headquartered in Chennai. It is the third-largest motorcycle company in India in terms of revenue. The company has annual sales of three million units and an annual production capacity of over four million vehicles. TVS Motor Company is also the second largest two-wheeler exporter in India with exports to over 60 countries.
The automotive industry in India is the third-largest by production in the world as per 2023 statistics.As of 2023, India is the 3rd largest automobile market in the world in terms of sales. In 2022, India became the fourth largest country in the world by the valuation of its automotive industry.
A fuel gas-powered scooter is a scooter powered by fuel gas. Fuel gases include such fuels such as liquefied petroleum gas (LPG), compressed natural gas (CNG), biogas and hydrogen (HICE). Hydrogen use in two-wheelers has only recently being started to be looked into, mainly by developing countries, to decrease local pollution at an affordable cost.
A centreless wheel is a wheel that lacks a centre or hub, instead being supported and driven at the rim.
LML is a defunct Indian scooter and motorcycle manufacturer formerly based in Kanpur, Uttar Pradesh.
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The Honda Activa is a motor scooter made by Honda Motorcycle and Scooter India (HMSI). It was launched in India in May 1999. Production in Mexico began in 2004. It is a 109/125 cc, 7 bhp (5.2 kW) scooter. The vehicle has the option of kick- and self-start.
The Honda Unicorn is a motorcycle developed by Honda Motorcycle & Scooter India (HMSI) and introduced in 2004. It was internally called the CBF150M. The engine was taken from the CRF150F post 2005 engine. The previous version of CRF150F was the old CBZ classic. The design of the bike was done keeping in mind Indian road conditions. Many new features were incorporated, including a two-way air jacket and a diamond frame. The first version of the bike featured spoke wheels and kick start with an optional self-starter.
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TVS Wego is a scooter manufactured by TVS Motor Company. It is a unisex, dual usage scooter and was introduced in 2010. After releasing several variants of TVS Scooty, the company entered the higher-end segment of the scooterette market by introducing Wego.
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