Mahindra Two Wheelers

Last updated

Mahindra Two Wheelers
Company type Division
Industry Motorcycle
Founded2008;16 years ago (2008)
Defunct2020;4 years ago (2020)
Headquarters,
India
Area served
Worldwide
Key people
Anand Mahindra (Chairman & Managing Director)
Products
Brands BSA Company
Jawa
Yezdi
Kinetic
Parent Mahindra & Mahindra
Website mahindratwowheelers.com

Mahindra Two Wheelers Limited (MTWL) was a group venture owned by Mahindra & Mahindra (M&M), which manufactures scooters and motorcycles. Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra acquired the business assets of Kinetic Motor Company Limited. [1] MTWL has partnered with Taiwan's Sanyang Industry Company (SYM) to help develop its scooter portfolio, and with Italy-based Engines Engineering for research and product design. In October 2016, Mahindra purchased BSA trademark for £3.4 million in an effort to reintroduce motorcycles bearing the famous BSA name.

Contents

Facilities

The company has a manufacturing facility at Pithampur, near Indore in Madhya Pradesh.

Mahindra Two Wheelers Limited has a Research and Development unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing. It has invested 100 crore (US$12 million) to make it functional. [2]

The company has a 200 strong vendor network spread across the nation with more than 300 dealers creating 700 touch points.[ citation needed ]

Discontinued

Scooters

Motorcycles

Awards

See also

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References

  1. "Mahindra acquires Kinetic Motors". DNA.
  2. "Mahindra opens two-wheeler R&D centre". The Hindu. Chennai, India. 5 July 2012.
  3. "Cars and Bike awards 2010". NDTV.
  4. "New Mahindra Rodeo RZ wins Pit stop Monsoon Rally in very 1st year of participation". SportzPower. 22 August 2012. Archived from the original on 4 September 2012. Retrieved 8 June 2018.
  5. "Campaign India Digital Media Awards 2012". Campaign India. Archived from the original on 4 December 2012. Retrieved 27 August 2013.
  6. Shamim Khan steers the New Mahindra Rodeo RZ to victory. Mahindra2wheelers.com.