Hershey's Kisses

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Hershey's Kisses
Hershey's KISSES Chocolate Flavors Written on Paper Plume.jpg
Hershey's Kisses in foil wrappers. The paper strip coming out the top identifies each flavor.
Product typeChocolate candy
Owner The Hershey Company
Produced byThe Hershey Company
CountryUnited States
Introduced1907;117 years ago (1907)
Related brands Hershey bar
Hershey's Cookies 'n' Creme
MarketsWorldwide
Ambassador(s) Milton Hershey
TaglineSay it with a Kiss
Website hersheyland.com/kisses

Hershey's Kisses are chocolates first produced by the Hershey Company in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed teardrops. Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil. A narrow strip of paper, called a plume, protrudes from the top of each Hershey's Kiss wrapper. Originally designed as a flag for the "Hershey's" brand, the printed paper plumes were added to the Kisses product wrapper in 1921 to distinguish the Hershey's Kiss from its competitors who were offering similar products. [1]

Contents

History

An old Hershey's Kisses advertisement Old Hershey Kisses Ad photographed March 23 2013-8579.jpg
An old Hershey's Kisses advertisement
In 1924, Milton S. Hershey received a registered design trademark (Reg. 0186828) for "foil wrapped conical configuration with plume", which included the Hershey's paper plume sticking out from the top of the aluminum foil wrapper Hershey's-KISSES-registered-trademark-0186828.jpg
In 1924, Milton S. Hershey received a registered design trademark (Reg. 0186828) for "foil wrapped conical configuration with plume", which included the Hershey's paper plume sticking out from the top of the aluminum foil wrapper

When first manufactured in 1907, Hershey's Kisses were wrapped by hand. In 1921, a machine was used so the Kisses would be wrapped automatically. This machinery also added the paper plume or paper strip flag to the aluminum foil wrapper to identify Hershey's Kisses, replacing the original small square of printed tissue that was inside the foil wrapper. [2]

In 1924, Milton S. Hershey received a registered design trademark (Reg. 0186828) for "foil wrapped conical configuration with plume" which included the paper plume sticking out from the top of the aluminum foil wrapper. [3] In 1976, Hershey received a registered trademark for the Hershey's Kisses foil wrapper.

During 1942, production of Hershey's Kisses was briefly interrupted due to the rationing of aluminum foil. Instead, the machines were re-purposed to create military chocolate D ration bars for the soldiers in World War II. By the end of World War II, Hershey's had produced more than three billion D ration chocolate bars. [4]

In 2018 some customers reported buying Kisses where the tip had broken off, an issue which Hershey's looked into. [5] [6]

Popularity

Kisses are one of the most popular brands of candies in the US. In 1989, the chocolate drops were the fifth-most popular chocolate brand in the United States, spawning sales that topped $400 million. More than 70 million Hershey's Kisses chocolates are produced each day [7] at the company's two factories. Today's Kisses brand chocolates use Hershey's original milk chocolate formula.

Kisses brand varieties

Hershey's Kisses filled with caramel HolidayHersheyKissCarmel.jpg
Hershey's Kisses filled with caramel
Unwrapped Hershey's Kisses flavor varieties next to their paper plume label and portion of aluminum wrapper Hershey's-KISSES-varieties-with-plume-label-and-colored-foil-wrapper.jpg
Unwrapped Hershey's Kisses flavor varieties next to their paper plume label and portion of aluminum wrapper

Though originally made of solely milk chocolate, many variations of the Kisses brand of chocolates and candies have since been introduced. Hershey introduces and discontinues new Kisses flavors constantly as part of its standard Kisses offering, including holidays. [8] In addition to the standard milk chocolate, year-round varieties include caramel, Special Dark, hazelnut (deluxe), birthday cake, cookies'n'cream, milk chocolate almond, and white chocolate (Hugs). [9] Seasonal varieties include cherry cordial, hot cocoa, mint truffle, sugar cookie, candy cane, lava cake, "vampire" milk chocolate with strawberry creme and Kisses Special Selections milk chocolate with strawberry creme, truffle creme, yogurt, and mocha cream.

Discontinued and Limited Edition Kisses

Throughout the years, Hershey's has created many different flavors of kisses, most of which are currently discontinued. The following list, updated in December 2021, is not necessarily exhaustive.

Hershey's Kissables

Introduced in late 2005, these mini candy-coated milk chocolate kisses were similar to M&Ms and Reese's Pieces. Colors included red, orange, yellow, green, and blue, as well as pastels for Easter, pink, red, and white for Valentine's Day, and red, purple, and brown Special Dark Kissables. In 2008, Hershey's attempted to cut production costs by changing the recipe for these (and other chocolates), opting to use vegetable oils instead of cocoa butter. Customers were not pleased and this change ultimately led to the death of Kissables in July 2009. [10]

Candy Corn Kisses

These candy corn limited edition Halloween kisses were introduced in 2007, and had three layers of white chocolate flavored candy; yellow on bottom, orange in the middle, and a white tip. Discontinued in 2011, Hershey's opted not to bring them back for future Halloween's due to poor sales.

Strawberry Ice Cream Cone Kisses

This limited edition flavor was only available for a few months around Easter 2021. Strawberry Ice Cream Cone kisses were available for purchase as of July 2022 at Hershey's Chocolate World.

Pumpkin Spice Kisses

Released in fall of 2008, shortly following Hershey's Kiss 100th anniversary, this limited edition candy was well received by the public. The kisses had a pumpkin spice scent; comparable to that of snickerdoodles or ginger snaps. The orange kiss was filled with a white pumpkin-flavored creme, and wrapped in a special gold and brown foil wrapper.

Wrapper history and varieties

When introduced in 1907, Hershey's Kisses chocolates originally were wrapped by hand. The automated wrapping machinery was introduced in 1921.

The original wrapper was silver-colored foil and Hershey's Kisses were only available in this single color for decades. In 1962, Hershey became one of the first companies to change its wrappers for seasonal sales. [11] That was the first year that Kisses chocolates were available in different colored foil wrappers: red, green, and silver-wrapped candies were manufactured to coincide with the Christmas season. This idea was the suggestion of John Figi, owner of Figi's "Gifts in Good Taste"—a mail-order food gifts company based in Marshfield, Wisconsin. The green and red colored wrapped chocolates were featured for the first time in the Figi's Christmas catalog.

In 1968, pastel blue, pink, and green wrappers were introduced for Easter, and in 1986, Valentine's Day-themed wrappers of red and silver were introduced. Xs and Os have also appeared on pink and red wrappers as well as little red hearts on silver wrappers for Valentine's Day. "Fall Harvest" colors were introduced in 1991. Independence Day has silver with red stripes and blue-starred wrappers. Pink wrappers with "ribbons" on them to support breast cancer research have also appeared. Camouflage wrappers are also available, primarily on military bases. Kisses Dark Chocolates come in a deep purple wrapper. The Halloween themed Kisses Candy Corn candies come in a wrapper whose colors imitate the color of a candy corn with yellow, white and orange stripes swirling around the candy.

In 2016, four limited Holiday wrapper varieties were released: Santa hats, Kissmas sweaters that resemble knit Christmas sweaters, Kissmas Trees with plumes that read "Fa La La", and "Kissmas" Presents with plumes that read from me to you. The Christmas themed Kisses Candy Cane candies also come in a wrapper whose colors imitate the color pattern (red stripes and white chocolate). The original silver (for regular) and gold (for almonds) wrappers are available year-round.

Paper plume

The "KISSES" paper strip plume and silver aluminum foil are the traditional packaging for the Hershey's Milk Chocolate Kiss Hershey's-Kiss-Wrapped-in-Foil-with-Plume-Sticking-Out.jpg
The "KISSES" paper strip plume and silver aluminum foil are the traditional packaging for the Hershey's Milk Chocolate Kiss
"When the candy is bigger, the plume is bigger" Kisses 49th St Bwy truck jeh.jpg
"When the candy is bigger, the plume is bigger"

All Kisses wrappers have a food safe paper strip called a plume as an identification tag sticking from the top of the foil wrapper. [12] When the paper plume was added to the Kisses wrapper in 1921, originally it was a flag for the "Hershey's" brand, distinguishing Hershey's Kisses from its competitors. [13]

Advertising

Christmas Bells is a commercial in which Hershey's Kisses, fashioned as a handbell choir, perform the Christmas carol "We Wish You a Merry Christmas". The advertisement premiered in 1989 and has run each holiday season since in the United States, representing the longest-running television commercial for the Hershey brand. [14] In 2020, Hershey's introduced a new "Bells to Blossoms" version of the ad, in which one of the candies is removed from the choir and used to make cookies, but was criticized for changing a 30-year running iconic holiday tradition. The company made the decision to air both the "classic" and newer versions of the holiday ad throughout the holiday season. [15]

Ingredients and nutrition information

Beginning with its own consumer research into product information, in 2015 Hershey led the SmartLabel initiative. [16] Hershey's was the first brand to adopt this Grocery Manufacturers Association mobile-scannable packaging standard. [17]

Kisses ingredients are cane sugar, milk, chocolate, cocoa butter, milk fat, lecithin, and natural flavor. A 1.45-ounce (41.1 g) serving of Hershey's Kisses consists of seven Kisses pieces. [18] Kisses has the following nutrition information: [19]

Additives

Hershey's Hugs and Hershey's Kisses Cookies 'N' Creme are made with the ingredient PGPR (Polyglycerol polyricinoleate, E476), [20] which is used as a cheaper replacement for cocoa butter. [21]

Related Research Articles

<span class="mw-page-title-main">The Hershey Company</span> American food company

The Hershey Company, often called just Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products. The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, originally established as a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company.

<span class="mw-page-title-main">M&M's</span> Brand of chocolate candy pieces

M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.

<span class="mw-page-title-main">Kit Kat</span> Chocolate-covered wafer bar

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, England. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.

<span class="mw-page-title-main">Life Savers</span> Mint and fruit flavored candy

Life Savers is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.

<span class="mw-page-title-main">White chocolate</span> Chocolate made from cocoa butter without cocoa solids

White chocolate is a form of chocolate made of cocoa butter, sugar and milk. Unlike milk and dark chocolate, it does not contain cocoa solids, which darken the chocolate. White chocolate has an ivory color, and can smell of biscuit, vanilla or caramel, although it can also easily pick up smells from the environment and become rancid with its relatively short shelf life. Like milk and dark chocolate, white chocolate is used to make chocolate bars and as a coating in confectionery.

<span class="mw-page-title-main">Reese's Peanut Butter Cups</span> American candy made by Hersheys

Reese's Peanut Butter Cups are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was let go from his job with Hershey when the Round Barn which he managed was shut down for cost-saving measures. He subsequently decided to start his own candy business. Reese's are a top-selling candy brand worldwide, with $3.1 billion in annual sales.

<span class="mw-page-title-main">Reese's Take 5</span> Candy bar made by The Hershey Company

Reese's Take 5 is a candy bar that was released by The Hershey Company in December 2004. The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5.

<span class="mw-page-title-main">Hershey bar</span> American chocolate candy bar

The Hershey's Milk Chocolate Bar is a flagship chocolate bar manufactured by The Hershey Company. Hershey refers to it as "The Great American Chocolate Bar". The Hershey Milk Chocolate Bar was first sold in 1900.

<span class="mw-page-title-main">Chocolate-covered raisin</span> Raisins coated in a shell of milk, dark or white chocolate.

Chocolate-covered raisins are a candy consisting of individual raisins coated in a shell of milk, dark or white chocolate.

<span class="mw-page-title-main">Quality Street (confectionery)</span> British brand of confectionery

Quality Street is a line of tinned and boxed toffees, chocolates and sweets, first manufactured in 1936 by Mackintosh's in Halifax, West Yorkshire, England. It was named after J. M. Barrie's play Quality Street. Since 1988, the confectionery has been produced by Nestlé. Quality Street has long been a competitor to Cadbury Roses, which were launched by Cadbury in 1938. Nestlé does not distribute Quality Street in the US, but it may be ordered online for delivery, or found in specialty candy shops.

<span class="mw-page-title-main">Cadbury Roses</span> Brand of chocolates

Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.

<span class="mw-page-title-main">Whatchamacallit (candy)</span> Crisped rice candy bar

Whatchamacallit is a chocolate candy bar marketed in the United States by The Hershey Company.

<span class="mw-page-title-main">Hershey's Kissables</span> Chocolate candy

Hershey Kissables were a chocolate candy sold by The Hershey Company from 2005 to 2009. Comparable to M&M's, Hershey Kissables were shaped like miniature Hershey's Kisses and were coated in a thick sugar shell.

<span class="mw-page-title-main">Hershey's Cookies 'n' Creme</span> Candy bar

Hershey's Cookies 'n' Creme is a candy bar manufactured by The Hershey Company and first introduced in 1994.

The U-NO Bar is a truffle type bar with almond bits covered in a thin layer of chocolate, and wrapped in a silver foil-like wrapper. It is comparable to a 3 Musketeers bar in appearance but has a higher fat per gram ratio. Its center is a chocolate, truffle-like fluff covered in a thin layer of milk chocolate and ground almonds. U-NO bars used to come in two flavors: Original and Mint. Annabelle Candy Company has since discontinued the mint flavor.

<span class="mw-page-title-main">Hershey's Miniatures</span> American candy bar assortment product

Hershey's Miniatures are neapolitan candy bars sold by The Hershey Company in packages of individually wrapped chocolates. The current assortment contains traditional Hershey bars, Mr. Goodbar, Hershey's Special Dark, and Krackel bars.

The Hollywood Candy Company, or Hollywood Brands, was an American confectionery company formed in Hollywood, Carver County, Minnesota, in 1912 by Frank Martoccio.

Kisses is a term used in the United States and Canada to describe various items of small sugar confectionery, defined by their shape rather than a similar recipe. The most famous brand using this name is Hershey's Kisses, which were first produced in the US in 1907. It is sometimes applied to confections with a hard exterior and a soft filling, such as chocolate-dipped marshmallows, or two small biscuits or cookies sandwiched together with a soft icing. There are corresponding terms in other countries, such as the Italian bocconetti di mandorla and the Indian cool kiss.

<span class="mw-page-title-main">Peanut butter blossom cookie</span> American cookie

The peanut butter blossom cookie originated in 1957, is made with a peanut butter cookie dough, and is topped with a piece of chocolate candy. The cookie is considered a snack or dessert and is often served at events or during holidays in the United States.

References

  1. "HersheyArchives@30, Part 18: Only Hershey's Kisses are Kisses – Hershey Community Archives".
  2. "It's the Cocoa Bean, Baby – Hershey Community Archives".
  3. "Trademark Status & Document Retrieval". tsdr.uspto.gov.
  4. Butler, Stephanie (28 March 2023). "How Hershey's Chocolate Helped Power Allied Troops During WWII". HISTORY.
  5. "The mystery of Hershey's Kisses missing tips". www.cbsnews.com. 21 December 2018.
  6. "Where are the Hershey Kisses tips? Company responds to complaints about ugly chocolate". pennlive. December 20, 2018.
  7. "Hershey's Kisses: Fun Facts and Recipes". ABC News.
  8. "HERSHEY'S Chocolate & Candy | HERSHEY'S Products". www.hersheys.com.
  9. "Full List of Hershey's Kisses Chocolates". Chocolate Brands List . 21 June 2020. Retrieved 2021-12-28.
  10. Glass, Sandie (2012-02-27). "What Were They Thinking? The Kiss That Lost Its Cocoa". Fast Company. Retrieved 2021-12-28.
  11. "How the Hershey's Kiss Conquered Valentine's Day". Time.
  12. "HERSHEY'S KISSES Chocolates | History and FAQs". www.hersheyland.com.[ dead link ]
  13. "Hershey's Kisses got its name from the machine that makes them, which makes kissing sounds and appears to "kiss" the conveyor belt onto which the chocolate is dispensed". September 1, 2016.
  14. "Ringing in the Holidays: Hershey's Kisses Chocolates". HersheyArchives.com . January 18, 2011. Archived from the original on November 19, 2016. Retrieved November 18, 2016.
  15. "Hershey's Kisses' classic Christmas bells ad got a makeover — and people are outraged". TODAY.com. December 2020. Retrieved 2020-12-02.
  16. "Hershey leads SmartLabel initiative". Packaging World. September 29, 2016.
  17. "Hershey first brand to adopt new GMA SmartLabel". Food Dive.
  18. "Calories Per Hershey's Kiss". LIVESTRONG.COM.
  19. "HERSHEY'S KISSES - Milk Chocolates - SmartLabel". smartlabel.hersheys.com.
  20. "Kisses with almonds (click on icons at URL for other Kisses varieties)". thehersheycompany.com. Archived from the original on 2016-03-04. Retrieved 2015-01-23.
  21. "Manufacturers overlook cocoa butter savings" (PDF). Archived from the original (PDF) on 2017-11-26. Retrieved 2015-01-23.