KBIM (AM)

Last updated
KBIM
Frequency 910 kHz
Branding Spanish: La Ley, lit.  'The Law' 93.7
Programming
Format Regional Mexican
Ownership
Owner Noalmark Broadcasting Corporation
KBIM-FM
History
First air date
May 27, 1953
(69 years ago) (1953-05-27)
Former call signs
KBIM (1953–2015)
KKBE (2015–2021)
Technical information
Licensing authority
 FCC
Facility ID 34871
Class D
Power
  • 5,000  watts  day
  • 34 watts night
Transmitter coordinates
 33°26′24.34″N104°31′35.49″W / 33.4400944°N 104.5265250°W / 33.4400944; -104.5265250
Translator(s) 93.7 K229BV (Roswell)
Links
Public license information

KBIM (910 AM) is a radio station licensed to Roswell, New Mexico, United States. KBIM is currently owned by Noalmark Broadcasting Corporation and broadcasts a Regional Mexican format as "La Ley 93.7", alluding to the frequency of its FM translator.

Contents

History

On October 15, 1952, the Federal Communications Commission awarded a construction permit to Theodore Rozzell and William Paul Brown to build a new daytime-only radio station on 910 kHz in Roswell; the station had originally been proposed for location at Clovis. [1] KBIM began broadcasting on May 27, 1953. [2] It had not been on the air six months before its owners sold it to the Taylor Broadcasting Company in November; the new management secured approval to increase power from 1,000 to 5,000 watts the next year. [1] The station, which soon adopted the Todd Storz formula of Top 40, proved to be a ratings and commercial success; using its profits, Taylor was able to start two other stations in the region, in Las Cruces (KGRT) and Colorado Springs (KAFA). [3] Taylor also attempted to purchase Carlsbad's KPBM, [4] but the FCC blocked the deal citing overlap with the signal of his Roswell station. [5] KBIM's facilities were improved in 1965 with the approval of a new transmitter site and directional setup that allowed nighttime broadcasting; [1] despite increased competition, including the launch of the 50,000-watt KSWS (1020 AM), the station remained atop the ratings in Roswell. [3]

In 1966, KBIM expanded to television with the launch of KBIM-TV channel 10, which provided CBS television programming to southeastern New Mexico. [6] Taylor Broadcasting merged into Holsum, Inc., in 1970, in the wake of a merger effectuated after the region entered a regional economic slump caused by the closure of Walker Air Force Base. [1] [7]

Tragedy struck the KBIM stations on the morning of May 31, 1977, when a fire gutted the shared studios on Main Street; [8] the AM radio station was out of service for just one day, [9] as it was able to resume operating by broadcasting directly from the transmitter site. [10] New studios were set up at 214 North Main Street, still used by the television station today. [11] Holsum sold off the radio properties to King Broadcasting in 1981; John King had already been involved with KBIM for 18 years at the time of the transaction, [7] being the husband of Betty King, daughter of W. C. Taylor. [12]

In 1988, the KBIM radio stations moved to new quarters north of downtown, where they continue to operate; at the same time, the AM station switched from contemporary music to the syndicated "Pure Gold" oldies format. [13] The oldies format was dropped for the audio of CNN Headline News in 1994; [14] this evolved into a news/talk format in 1996. [15]

Noalmark ownership

KBIM was acquired by Noalmark Broadcasting in 2007, marking the retirement of the King family from broadcasting. [16] Noalmark retained the news/talk format on the AM station until 2015, when it changed call letters to KKBE and adopted a contemporary hit radio format as "The Beat". This then was switched in 2018 to "The Light", a contemporary Christian music station, and to an active/alternative rock format known as "The Crash" by 2021. [17]

On November 25, 2021, KKBE dropped its active rock format and began stunting with Christmas music as "Santa 93.7". [17] On December 26, 910 AM emerged from the stunting as Regional Mexican La Ley 93.7, reverting to the historic KBIM call sign; the station features the syndicated El Bueno, La Fea y El Malo morning show and Erazno y la Chokolata in afternoons, a local midday show, and soccer coverage from Fútbol de Primera. [18]

Translator

Broadcast translators of KBIM
Call sign Frequency
(MHz)		 City of license Facility
ID 		ERP
(W)		 Class FCC info
K229BV93.7 Roswell, New Mexico 146345250D FCC LMS

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References

  1. 1 2 3 4 FCC History Cards for KBIM
  2. ↑ "New Radio Station, KBIM, Is Operating". Roswell Daily Record . May 27, 1953. p. 12. ISSN   2379-0237. LCCN   2015218753. OCLC   427420996. Archived from the original on December 27, 2021. Retrieved December 27, 2021.
  3. 1 2 Doll, Bob (March 13, 2003). "Burned Up and Blown Down" (PDF). Small Market Radio. pp. 6–8 – via World Radio History.
  4. ↑ "Roswell Firm Buys KPBM Radio Station". Carlsbad Current-Argus . Carlsbad, New Mexico. October 9, 1961. p. 1, 3. ISSN   1522-5763 . Retrieved December 27, 2021– via Newspapers.com.
  5. ↑ "Overlap question posed in N.M. station sale" (PDF). Broadcasting. June 25, 1962. p. 58.
  6. ↑ "KBIM-TV Ready to Go". Roswell Daily Record . February 24, 1966. p. 1. ISSN   2379-0237. LCCN   2015218753. OCLC   427420996. Archived from the original on December 7, 2021. Retrieved December 7, 2021.
  7. 1 2 Vans, Lynne (September 18, 1981). "KBIM radio has new boss". Roswell Daily Record . p. ¿Qué es Nuevo? 2. ISSN   2379-0237. LCCN   2015218753. OCLC   427420996. Archived from the original on December 27, 2021. Retrieved December 27, 2021.
  8. ↑ Walker, Deborah (May 31, 1977). "Fire guts KBIM studios; officials probe remains". Roswell Daily Record . p. 1. ISSN   2379-0237. LCCN   2015218753. OCLC   427420996. Archived from the original on December 7, 2021. Retrieved December 7, 2021.
  9. ↑ "City has had a variety of broadcasters". The Roswell Daily Record . Roswell, New Mexico. July 1, 1979. p. Roswell in Review 12. ISSN   2379-0237. LCCN   2015218753. OCLC   427420996. Archived from the original on December 7, 2021. Retrieved December 6, 2021– via Newspapers.com.
  10. ↑ "New Mexico Station Destroyed By Fire" (PDF). Radio & Records. June 3, 1977. p. 1. Archived (PDF) from the original on 2021-10-01. Retrieved 2021-12-27.
  11. ↑ "KBIM returns to 'Main' air waves—once again". Roswell Daily Record . October 12, 1978. p. 8. ISSN   2379-0237. LCCN   2015218753. OCLC   427420996. Archived from the original on December 7, 2021. Retrieved December 7, 2021.
  12. ↑ Corn, Rachel (July 31, 2017). "A King's Heart". FocusNM. Archived from the original on December 27, 2021. Retrieved December 27, 2021.
  13. ↑ "KBIM moves to new studio". Roswell Daily Record . January 24, 1988. p. 31. ISSN   2379-0237. LCCN   2015218753. OCLC   427420996. Archived from the original on December 27, 2021. Retrieved December 27, 2021.
  14. ↑ "Format Changes & Updates" (PDF). M Street Journal. August 10, 1994. p. 1. Archived (PDF) from the original on March 9, 2021. Retrieved December 27, 2021.
  15. ↑ "Format Changes & Updates" (PDF). M Street Journal. January 10, 1996. p. 1. Archived (PDF) from the original on September 30, 2021. Retrieved December 27, 2021.
  16. ↑ Toney, Lauren E. (December 23, 2007). "Kings sell KBIM radio to Noalmark". Roswell Daily Record . p. 1. Archived from the original on December 27, 2021. Retrieved December 27, 2021.
  17. 1 2 Venta, Lance (November 26, 2021). "Santa Crashes Into Roswell". RadioInsight. Archived from the original on November 26, 2021. Retrieved November 26, 2021.
  18. ↑ Venta, Lance (December 26, 2021). "La Ley Is Laid Down in Roswell". RadioInsight. Archived from the original on December 27, 2021. Retrieved December 27, 2021.
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