KDDB

Last updated

KDDB
KDDB 102.7DaBomb logo.png
Broadcast area Honolulu
Frequency 102.7 MHz
Branding102.7 Da Bomb
Programming
Format Top 40 (CHR)
Ownership
OwnerPacific Radio Group, Inc.
History
First air date
November 23, 1988;35 years ago (1988-11-23)
Former call signs
  • KDEO (1990–1998)
  • KKHN (1998–2000)
Call sign meaning
"Da Bomb" (Slang for "It's The Bomb!", meaning great or awesome)
Technical information [1]
Licensing authority
 FCC
Facility ID 38244
Class C
ERP
HAAT 577 meters (1,893 ft)
Transmitter coordinates
 21°23′49.0″N158°5′58.0″W / 21.396944°N 158.099444°W / 21.396944; -158.099444 (KDDB)
Links
Public license information
Webcast Listen live
Website 1027dabomb.net

KDDB (102.7 MHz) is a commercial FM radio station licensed to Waipahu, Hawaii, and serving the Honolulu radio market. The Pacific Media Group station is known as "102.7 Da Bomb". It broadcasts a top 40 (mainstream CHR) format. The studios and offices are on Bishop Street in Honolulu.

Contents

KDDB has an effective radiated power (ERP) of 61,000 watts, horizontal polarization and 60,000 watts vertical. The transmitter is located off Palehua Road in Akupu. [2] KDDB also transmits on Oceanic Spectrum digital channel 854 for the entire state of Hawaii. [3]

History

Country music and Freeform

The station signed on the air on November 23, 1988;35 years ago. [4] It was a country music station using the call sign KDEO.

In 1991, the station flipped to an eclectic freeform format as "Radio Free Hawaii." It proved to be popular with listeners, who voted via ballot boxes in various locations across O'ahu and Maui and via their website. [5] These votes were compiled into the Hawaiian Island Music Report (Hawaiian Island Charts).

Financial problems

The owner of KDEO entered into an operating agreement with KRTR-FM in November 1994, citing financial troubles, the format was changed to classic rock as "The Blaze". [6] [7] The Blaze proved unpopular, and the station returned to Radio Free Hawaii by May 1995. [8]

Despite the popularity of the voting-based format, Radio Free Hawaii had trouble generating revenue. The station's manager, "Sheriff" Norm Winter, stated in an interview years later that this was due to his refusal to subscribe to the Arbitron ratings system, as the fee to subscribe was $50,000 at the time. Advertisers at the time relied mainly on the Arbitron ratings to buy airtime, and were not impressed by Winters' own in-house research showing that the station was in the top 3 stations in Oahu listenership. As a result, the station went deeper and deeper into debt. [9]

The station, under Winter's leadership, was instrumental in starting the first annual rock festival in Hawaii, the Big Mele. [10]

Cool 102.7/Double K Country

On March 7, 1997, the station was acquired by Caribou Broadcasting. The new owners dropped the Radio Free Hawaii format for an rhythmic adult contemporary format. It was known as "Cool 102.7" KHUL. [11]

However, the rhythmic AC sounds didn't attract enough listeners or ratings. In 1998, the station returned to country music as KKHN, "Double K Country".

102.7 Da Bomb

KDDB logo was used from 2000 until 2016. KDDB 102.7 (Da bomb) logo.jpg
KDDB logo was used from 2000 until 2016.

On November 17, 2000, at 3:00 p.m. the country format ended. The owners moved KQMQ-FM's Rhythmic Top 40 format to the 102.7 frequency. After stunting with a loop of The Gap Band's You Dropped a Bomb on Me , the station relaunched as "102.7 Da Bomb." The first song was "What's Your Fantasy" by Ludacris.

In late 2000, the call sign were changed to KDDB. At first, KDDB, like most other Rhythmic start-ups, had featured hip-hop music as a core component of the playlist. But it scaled back on the genre after KIKI and KQMQ both flipped formats, along with the changing taste in its listeners. Da Bomb began playing other musical genres, including the EDM culture. (KIKI later returned to Rhythmic as KUBT in September 2016.) Although KDDB's slogan boasted "All The Hits Now!," the station's playlist featured a unique blend of current Rhythmic Pop/Dance hits. Non-rhythmic Top 40 hits were not included.

Mainstream Top 40

In July 2018, the station transitioned to a Top 40/CHR presentation with the inclusion of pop hits. It began to compete with 104.3 KPHW, which also shifted to Top 40/CHR. That gave Honolulu two outlets with mainstream Top 40/CHR playlists, ending a five-year drought in Honolulu. The market had two mainstream CHRs for the first time since 1997. The station was owned by the Ohana Broadcast Company.

Pacific Media Group acquired the Ohana Broadcasting cluster effective September 1, 2019, bringing its station total across Hawai'i to 20 and giving it its first stations on O'ahu. [12]

In the media

In a December 1983 episode of Magnum, P.I. titled "The Look", the 102.7 MHz frequency was used as the home of the fictitious KTDE, "K-Tide". The plot revolved around a female disc jockey working at that radio station.

In reality, the 102.7 MHz frequency was not broadcasting at that time. There were no FM stations in Honolulu found above 97.5 MHz.

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References

  1. ↑ "Facility Technical Data for KDDB". Licensing and Management System. Federal Communications Commission.
  2. ↑ Radio-Locator.com/KDDB
  3. ↑ Digital Cable Program Guide / Lineups Archived February 25, 2011, at the Wayback Machine - Oceanic Time Warner Cable (accessed March 20, 2011)
  4. ↑ Broadcasting Yearbook 2010 page D-176, Broadcasting & Cable
  5. ↑ "Radio Free Hawaii bucks KDEO-FM for populist style". Honolulu Star-Bulletin. May 20, 1991. p. B-1. Retrieved September 18, 2019.
  6. ↑ "Station ends experimental play". Hawaii Tribune-Herald. November 7, 1994. Retrieved September 18, 2019.
  7. ↑ Harada, Wayne (January 25, 1995). "KSSK still the champ after top 10 shuffle". Honolulu Advertiser. Retrieved September 18, 2019.
  8. ↑ Harada, Wayne (May 3, 1995). "KSSK-FM is challenged by KIKI-FM, KCCN-FM". Honolulu Advertiser. Retrieved September 18, 2019.
  9. ↑ Shawn Lopes (June 3, 2001). "Where Bob Marley Met Nirvana" . Retrieved April 8, 2016.
  10. ↑ Roger Bong (June 22, 2014). "INTERVIEW: Jelly's Sheriff Norm Winter Talks About Radio Free Hawaii" . Retrieved April 8, 2016.
  11. ↑ "Remembering Radio Free Hawaii, 15 Years Later". Franklin Avenue. March 19, 2012. Retrieved May 12, 2016.
  12. ↑ "Pacific Media Group Expands to Oʻahu". Big Island Now. July 1, 2019. Retrieved September 17, 2019.
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