Broadcast area | Santa Rosa, California |
---|---|
Frequency | 97.7 MHz |
Branding | 97.7 The River |
Programming | |
Format | Classic rock |
Affiliations | United Stations Radio Networks |
Ownership | |
Owner |
|
KFGY, KHTH, KSRO, KWVF, KZST | |
History | |
First air date | November 20, 1977 (as KRJB) |
Former call signs | KRJB (1977-1986) KKBR (1/7/1986-1/16/1986) KMGG (1986-2003) |
Call sign meaning | K VRiVer |
Technical information | |
Facility ID | 51218 |
Class | B1 |
ERP | 2,050 watts |
HAAT | 342 meters |
Links | |
Webcast | Listen Live |
Website | 977theriver.com |
KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.
KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa. The station's previous call letters were KMGG, and the station played oldies music from 1986 to 2003.
The North Bay is a subregion of the San Francisco Bay Area, in California, United States. The largest city is Santa Rosa, which is the fifth-largest city in the Bay Area. It is the location of the Napa and Sonoma wine regions, and is the least populous and least urbanized part of the Bay Area. It consists of Marin, Napa, Solano and Sonoma counties.
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