KVRV

Last updated
KVRV
KVRV-FM.jpg
Broadcast area Santa Rosa, California
Frequency 97.7 MHz
Branding97.7 The River
Programming
Format Classic rock
Affiliations United Stations Radio Networks
Ownership
Owner
  • Lawrence Amaturo
  • (Amaturo Sonoma Media Group, LLC)
KFGY, KHTH, KSRO, KWVF, KZST
History
First air date
November 20, 1977 (as KRJB)
Former call signs
KRJB (1977-1986)
KKBR (1/7/1986-1/16/1986)
KMGG (1986-2003)
Call sign meaning
K VRiVer
Technical information
Facility ID 51218
Class B1
ERP 2,050 watts
HAAT 342 meters
Links
Webcast Listen Live
Website 977theriver.com

KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.

KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa. The station's previous call letters were KMGG, and the station played oldies music from 1986 to 2003.

38°32′24″N122°57′43″W / 38.540°N 122.962°W / 38.540; -122.962

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