KWBT (FM)

Last updated

KWBT
Broadcast area Waco metropolitan area
Frequency 94.5 MHz (HD Radio)
Branding
  • Magic 94.5
  • HD2: CBS Sports 94.5 HD2
Programming
Language(s) English
Format
Affiliations
Ownership
Owner
  • Jerry and Loy Lenamon
  • (Kennelwood Radio, LLC)
OperatorEdwards Media LLC
History
First air date
August 1, 1996(28 years ago) (1996-08-01)
Former call signs
  • KANF (1995)
  • KBCT (1995–2014)
Call sign meaning
Waco's Beat (previous branding)
Technical information [1]
Licensing authority
 FCC
Facility ID 33975
Class A
ERP 3,200 watts
HAAT 138 meters (453 ft)
Transmitter coordinates
 31°30′31″N97°10′3″W / 31.50861°N 97.16750°W / 31.50861; -97.16750
Links
Public license information
Webcast
Website

KWBT (94.5 MHz, "Magic 94.5") is a radio station in Waco, Texas, United States, broadcasting an urban adult contemporary format. by Jerry and Loy Lenamon, through licensee Kennelwood Radio, LLC. KWBT's studios are located in Waco, and its transmitter is located off Beverley Drive near the Waco VA Hospital. The station began broadcasting in August 1996 as jazz-formatted KBCT and spent stints as a country music and news/talk outlet. KWBT, an urban contemporary station which had broadcast at 104.9 MHz, moved to this frequency at the start of 2014. It flipped to urban adult contemporary in 2023.

Contents

History

The station was assigned the call sign KANF on August 11, 1995. On September 8, 1995, the station changed its call sign to KBCT. [2] KBCT signed on August 1, 1996, [3] as jazz station "The Spot". [4] It was owned by Jerry and Loy Lenamon, who persevered through a ten-year hearing and permitting process at the Federal Communications Commission (FCC) to build the station. [5] On March 3, 2003, The Spot was replaced with a country music format known as "Lone Star 94", putting it in competition with the market's leading country station, WACO-FM. [6] Unable to make headway against WACO-FM in the ratings, KBCT flipped to conservative talk on January 8, 2007. It was the second station in the format locally but the only one on FM. [7]

On December 31, 2013, the KWBT call letters and urban contemporary format on 104.9 in Bellmead, Texas, moved to 94.5, replacing KBCT's talk programming. The deal saw KWBT's program director, Edwards Media, take over the airtime of the 94.5 frequency under a local marketing agreement. The 104.9 facility became KBHT, which in turn launched its own competing rhythmic contemporary format. [8]

The station had planned to launch their HD2 feed on translator station K231CG (94.1 FM) in early October 2018; the subchannel and translator were to carry CBS Sports Radio. [9] however, the launch was delayed to the end of October due to "engineering and recent weather issues". On December 21, 2018, the Federal Communications Commission rescinded K231CG's broadcast license, as it had never properly been constructed before the expiration of its construction permit in 2016.

As of October 2023, KWBT flipped to urban AC as "Magic 94.5". The previous urban/hip-hop format that aired on KWBT is now on translator K297CC on 107.3, simulcasting KBHT HD4 as "The Beat 107.3".

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References

  1. ↑ "Facility Technical Data for KWBT". Licensing and Management System. Federal Communications Commission.
  2. ↑ "KBCT Call Sign History". United States Federal Communications Commission, audio division.
  3. ↑ Broadcasting & Cable Yearbook 2010. 2010. p. D-548.
  4. ↑ "Format Changes". The M Street Journal. August 28, 1996. p. 2.
  5. ↑ Hoover, Carl (July 16, 1996). "Jazzing up the airwaves: 'The Spot' brings new format to Waco radio". Waco Tribune-Herald. Waco, Texas. pp. 1A, 8A . Retrieved January 3, 2025– via Newspapers.com.
  6. ↑ Hoover, Carl (March 1, 2003). "Jazz station changing its 'Spot's to country". Waco Tribune-Herald. Waco, Texas. p. 2C. Retrieved January 3, 2025– via Newspapers.com.
  7. ↑ Hoover, Carl (January 8, 2007). "KBCT owner trades country crooning for news/talk radio". Waco Tribune-Herald. Waco, Texas. p. 1B. Retrieved January 3, 2025– via Newspapers.com.
  8. ↑ Venta, Lance (January 2014). "Waco's Beat Moves; Hot 104.9 Debuts". RadioInsight.
  9. ↑ Venta, Lance (September 11, 2018). "CBS Sports 94.1 To Launch In Waco". RadioInsight. Retrieved January 3, 2025.


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