Kellogg's Cereal City USA was a tourist attraction in downtown Battle Creek, Michigan (itself nicknamed "Cereal City"), open between 1998 and 2007. It aimed to tell visitors the story of the Kellogg's brand, its products and contribution to the breakfast cereal industry in particular.
Interest in a Kellogg's-themed attraction grew after the company ceased conducting tours at its nearby production facility in 1986. [1] The roadside attraction broke ground on December 19, 1996. Billed as a museum and designed to look like a turn-of-the-20th-century industrial factory, the attraction was opened at 171 West Michigan Avenue in May 1998. It cost the Heritage Center Foundation $22 million to build and outfit. [2] Entry cost $7.95.
The attraction's opening was enthusiastically welcomed by then-Michigan Governor, John Engler and was described as a "major tourist attraction" to which the "State of Michigan contributed approximately $2.8 million". [3]
The 45,000-square-foot (4,200 m2) two-story space featured a range of exhibits with information about the company, its history, and its products. It also included a restaurant, the Red Onion Grill, modelled on and named after the original diner at the Battle Creek Sanitarium. There was also an ice cream parlor named Sullivan's where guests would get ice cream sundaes topped with Kellogg cereals. [4]
The venture's original proponents claimed the attraction would attract more than 400,000 visitors each year. In actuality, visitor numbers peaked in 1998 (the year it opened) at 162,000 guests. [1] From 2000 to 2005, it attracted an average of 86,203 visitors each year. In 2006, it had only 75,500 visitors and it closed in January 2007. According to operators, it needed at least 100,000 annual visitors to remain financially viable. [5] The city of Battle Creek was "left with an $875,000 bill for the closed attraction" [6] but Kellogg's itself bought the building for $2 million, wiped the debt, converted it into commercial office space and sold it the following year.
In 2011, the building was donated to Battle Creek Public Schools. [7]
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John Harvey Kellogg was an American businessman, inventor, physician, and advocate of the Progressive Movement. He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan, founded by members of the Seventh-day Adventist Church. It combined aspects of a European spa, a hydrotherapy institution, a hospital and high-class hotel. Kellogg treated the rich and famous, as well as the poor who could not afford other hospitals. According to Encyclopædia Britannica, his "development of dry breakfast cereals was largely responsible for the creation of the flaked-cereal industry."
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive."
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The Battle Creek Crunch were a professional indoor football team based in Battle Creek, Michigan. The team was a charter member of the Great Lakes Indoor Football League joining the league in 2006 as an expansion team. The Crunch were the first professional indoor football team to be based in Battle Creek. The Crunch were owned by Mike Powell. They played their home games at the Kellogg Arena in Battle Creek, Michigan.
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W. K. Kellogg Airport is a city-owned, public-use, joint civil-military airport located three nautical miles (6 km) west of the central business district of Battle Creek, a city in Calhoun County, Michigan, United States. The airport is accessible by road from Helmer Road, and is located near I-94. It is included in the Federal Aviation Administration (FAA) National Plan of Integrated Airport Systems for 2017–2021, in which it is categorized as a regional general aviation facility. It is also known as W. K. Kellogg Regional Airport.
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Tourism in metropolitan Detroit, Michigan is a significant factor for the region's culture and for its economy, comprising nine percent of the area's two million jobs. About 19 million people visit Metro Detroit spending an estimated 6 billion in 2019. In 2009, this was about 15.9 million people in 2009, spending an estimated $4.8 billion. Detroit is one of the largest American cities and metropolitan regions to offer casino resort hotels. Leading multi-day events throughout Metro Detroit draw crowds of hundreds of thousands to over three million people. More than fifteen million people cross the highly traveled nexus of the Ambassador Bridge and the Detroit-Windsor Tunnel annually. Detroit is at the center of an emerging Great Lakes Megalopolis. An estimated 46 million people live within a 300-mile (480 km) radius of Metro Detroit.
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The 2021 Kellogg's strike was a labor strike started on October 5, 2021 and ended December 21, 2021 involving about 1,400 workers for food manufacturer Kellogg's, unionized as members of the Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union (BCTGM). The strike was caused due to disagreements between the union and company concerning the terms of a new labor contract, with particular points of contention concerning the current two-tier wage system, health care, holidays, retirement benefits, cost-of-living adjustments, and vacation time. The strike affected all of Kellogg's cereal-producing plants in the United States, consisting of plants in Battle Creek, Michigan; Omaha, Nebraska; Lancaster, Pennsylvania; and Memphis, Tennessee. It is one of several strikes conducted by the BCTGM in 2021, including strike action against Frito-Lay and Nabisco.
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