Manufacturer | LG Electronics |
---|---|
Compatible networks | GPRS/EDGE Tri-Band (900/1800/1900) |
Availability by region | March 2007 [1] |
Successor | LG Prada II |
Related | LG Chocolate |
Form factor | Slate |
Dimensions | 98.8×54×12 mm |
Mass | 85 g |
Memory | microSD Internal Memory Slot, behind the battery. |
Display | 256K color TFT touchscreen, 240 × 400 px |
Rear camera | 2 megapixel, video CIF (30 frame/s), flash |
Connectivity | Bluetooth 2.0, USB 2.0 |
The PRADA Phone by LG (KE850), better known as the LG Prada, [2] is a touchscreen smartphone made by LG Electronics, created in collaboration with Italian luxury designer Prada. [3] It was first announced on 12 December 2006 [4] [5] and was made official in a press release on 18 January 2007. [2]
The Prada was the first smartphone with a capacitive touchscreen, thus not requiring the use of a stylus. [6] Its black minimalist look, designed by Kang-Heui Cha, [7] was an evolution of LG's popular Chocolate. [8] [9]
The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007. [10] [11] [12] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006. [13] [14]
The LG KE850 phone featured a monochromatic user interface based on Flash, and there are influences by Prada not only in the interface but some pre-loaded content on the device such as ringtones. [15] There is a Micro SD slot for expandable memory, Bluetooth, and a few other extras include the ability to view PDF and Microsoft Office documents. [16] Four games were pre-loaded: Halloween Fever, Photo Puzzle, Virus, Pipe.
The model released in South Korea also featured a DMB TV receiver. [17]
The KE850 Prada was first released in the UK, France and Italy in March 2007, [1] retailing for 600 euros, followed by other European territories as well as Hong Kong, Taiwan, Singapore and South Korea. [18] It was not released in American territories. [19]
A silver coloured model of the Prada was released in January 2008. It also featured a virtual QWERTY keyboard in place of T9. [20]
The KE850 sold 1 million units [21] [22] in the first 18 months. [23] The touch slate design of the Prada would then influence those of other phones by LG, including the LG KS20 Windows Mobile smartphone, [24] and the LG Viewty in 2007. [25]
A successor, the LG Prada II (KF900) was announced in October 2008, [26] as well as the LG Prada 3.0 (P940) in 2012.[ citation needed ]
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