LG Prada

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PRADA Phone by LG
LG KE850 Prada Hauptmenu.jpg
Manufacturer LG Electronics
Availability by regionMarch 2007 [1]
Successor LG Prada II
Related LG Chocolate
Compatible networks GPRS/EDGE Tri-Band (900/1800/1900)
Form factor Slate
Dimensions98.8×54×12 mm
Weight85 g
Memory microSD Internal Memory Slot, behind the battery.
Rear camera2 megapixel, video CIF (30 frame/s), flash
Display256K color TFT touchscreen, 240 × 400 px
Connectivity Bluetooth 2.0, USB 2.0

The PRADA Phone by LG (KE850), better known as the LG Prada, [2] is a touchscreen smartphone made by LG Electronics, created in collaboration with Italian luxury designer Prada. [3] It was first announced on 12 December 2006 [4] [5] and was made official in a press release on 18 January 2007. [2]

Contents

The Prada was the first smartphone with a capacitive touchscreen, thus not requiring the use of a stylus. [6] Its black minimalist look, designed by Kang-Heui Cha, [7] was an evolution of LG's popular Chocolate. [8] [9]

The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007. [10] [11] [12] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006. [13] [14]

Features

The LG KE850 phone featured a glass covered touchscreen, [15] with monochromatic user interface based on Flash, and there are influences by Prada not only in the interface but some pre-loaded content on the device such as ringtones. [16] There is a Micro SD slot for expandable memory, Bluetooth, and a few other extras include the ability to view PDF and Microsoft Office documents. [17] Four games were pre-loaded: Halloween Fever, Photo Puzzle, Virus, Pipe.

Korean Prada model with the DMB antenna LG prada phone private picture.jpg
Korean Prada model with the DMB antenna

The model released in South Korea also featured a DMB TV receiver. [18]

Release

The KE850 Prada was first released in the UK, France and Italy in March 2007, [1] retailing for 600 euros, followed by other European territories as well as Hong Kong, Taiwan, Singapore and South Korea. [19] It was not released in American territories. [20]

A silver coloured model of the Prada was released in January 2008. It also featured a virtual QWERTY keyboard in place of T9. [21]

Reception

The KE850 sold 1 million units [22] [23] in the first 18 months. [24] The touch slate design of the Prada would then influence those of other phones by LG, including the LG KS20 Windows Mobile smartphone, [25] and the LG Viewty in 2007. [26]

A successor, the LG Prada II (KF900) was announced in October 2008, [27] as well as the LG Prada 3.0 (P940) in 2012.[ citation needed ]

Awards

See also

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References

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