List of nicknames for McDonald's

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The fast food chain McDonald's is referred to by a variety of nicknames worldwide.

List

NicknameCountryNotesReference(s)
Mac & Don's SteakhouseUnited States[ citation needed ]
McDonalChileThe signs for McDonald's have been altered in a way that the full name 'McDonald's' is visible during the day, but at night, it appears as 'McDonal'. [1]
DonkenSwedenUsing the first syllable as a basis for a nickname would be confusing in Swedish, as "mack" means gas/petrol station. [2]
Golden ArchesUnited States [3]
Macca'sAustralia
New Zealand		The nickname is common in these countries and is officially used in advertisements. In 2013, "Macca's" began being used on some store signs in Australia. [3] [4] [5] [6]
MaccieNetherlands
Mäci, SchachtelwirtAustria
Mac DonalGino Milano
Mäckes, Mecces, Mcces, Mäckies, Goldene SchwalbeGermanyGoldene Schwalbe (golden swallow - the bird) is similar to the Golden Arches in the US or Restaurant Den Gyldne Måge in Denmark, referring to the logo. Mäckes, Mecces, Mcces and Mäckies are regional variations of the same name (see source). [3]
Mickey D'sUnited States, Ireland, Canada [6]
McDirt'sUnited States
Mak Kee
Mak-Gei
M-Gei		Hong KongCommon practice in Hong Kong is to nickname foreign companies by taking the first syllable of the company and combining with the Cantonese word for store (gei). [7] [3] [8] [9]
Mäkkäri, MäkkiFinland [8]
MakudoJapanSelected by Kansai and some Shikoku locals as the official nickname. [10]
MakkuJapanSelected by the rest as the official nickname. [3]
McDoFrance
Belgium
Philippines
Canada (Québec)		 [3]
Maccies
Maccas
Maccy D's
Micky D's
Mac D's
Don Dons		United Kingdom [3]
McD'sUnited Kingdom (Scotland) [11]
McDick's
Don’s		CanadaThe nickname is also used in areas close to the Canada–United States border. [3]
McDona'sMexico [3]
MecRomania [3]
MekáčCzech Republic [12]
MekiHungaryThe nickname is officially used in advertisements. [13] [14]
MekdiMalaysia
Brunei Darussalam
Indonesia		The nickname has been used in advertisements. [15] [16]
MéquiBrazilMcDonalds uses the Méqui branding alongside McDonalds. [17]
Mcdonald'sIndonesia [16]
Mäc / McDoSwitzerlandGerman-speaking Swiss call it Mäc and French-speaking Swiss call it McDo [18] [19] [20]
MecItaly [18]
Restaurant Den Gyldne MågeDenmarkComedic nickname to make McDonald's sound like an expensive restaurant. It means "Restaurant The Golden Seagull" (referring to the infamous logo of McDonald's).
Макдак (McDuck)RussiaThe slang nickname is similar to the family name of Clan McDuck. It was proposed as the new name for McDonalds after the chain decided to abandon its operations in Russia. [20]
Zur goldenen MöweGermanySee danish nickname [21]
MaccernNorwayCommon nickname with multiple spellings. Maccern has been used in promotional material since at least late 2023 or early 2024. [22]
MaķītisLatvia [23]

Related Research Articles

<span class="mw-page-title-main">Big Mac</span> Hamburger sold by McDonalds

The Big Mac is a hamburger sold by the international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh area in 1967 and across the United States in 1968. It is one of the company's flagship products and signature dishes. The Big Mac contains two beef patties, cheese, shredded lettuce, pickles, minced onions, and a Thousand Island-type dressing advertised as "special sauce", on a three-slice sesame-seed bun.

There are multiple urban legends centering around the fast-food chain McDonald's. These legends include claims about the food and allegations of discrimination by the company.

<span class="mw-page-title-main">Veggie burger</span> Non-meat hamburger

A veggie burger or meatless burger is a hamburger made with a patty that does not contain meat, or the patty of such a hamburger. The patty may be made from ingredients like beans, nuts, grains, seeds, or fungi such as mushrooms or mycoprotein.

The Arch Deluxe was a hamburger sold by the international fast food restaurant chain McDonald's in 1996 and marketed specifically to adults. Despite having the largest advertising and promotional budget in fast food history at the time, it was soon discontinued after failing to become popular. It is considered one of the most expensive product flops of all time.

<span class="mw-page-title-main">McRib</span> Barbecue pork sandwich sold by McDonalds

The McRib is a barbecue-flavored pork sandwich periodically sold by the international fast food restaurant chain McDonald's. It was first introduced to the McDonald's menu in 1981, following test marketing the year before.

<span class="mw-page-title-main">Filet-O-Fish</span> Fish sandwich sold by McDonalds

The Filet-O-Fish is a fish sandwich sold by the international fast food restaurant chain McDonald's. It was created in 1962 by Lou Groen, a McDonald's franchise owner in a predominantly Catholic neighborhood of Monfort Heights in Cincinnati, Ohio, in response to declining hamburger sales on Fridays due to the practice of abstaining from meat on that day. While the fish composition of the sandwich has changed throughout the years to cater to taste preferences and address supply limitations, the framework of its ingredients have remained constant; a fried breaded fish fillet, a steamed bun, tartar sauce and pasteurized American cheese.

<span class="mw-page-title-main">McDonald's</span> American fast food restaurant corporation

McDonald's Corporation, doing business as McDonald's, is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and, in 1961, bought out the McDonald brothers. Previously headquartered in Oak Brook, Illinois, it moved to nearby Chicago in June 2018. McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land.

<span class="mw-page-title-main">History of McDonald's</span>

The American fast-food restaurant chain McDonald's was founded in 1940 by the McDonald brothers, Richard and Maurice, and has since grown to the world's largest restaurant chain by revenue. The McDonald brothers began the business in San Bernardino, California where the brothers set out to sell their barbecue. However, burgers were more popular with the public and the business model switched to a carhop drive-in style of restaurant. From the 1940s to the mid 1950s, the brothers expanded their business, even incorporating the golden arches, until Ray Kroc turned their small business into the well-known and commercially successful business that it is today. Kroc convinced the brothers to move into a more self-serve business model and to expand nationwide.

McDonald's has been involved in a number of lawsuits and other legal cases in the course of the fast food chain's 70-year history. Many of these have involved trademark issues, most of which involving the "Mc" prefix, but McDonald's has also launched a defamation suit which has been described as "the biggest corporate PR disaster in history".

<span class="mw-page-title-main">Criticism of McDonald's</span>

The American restaurant chain McDonald's has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, the environmental impact of its operations, and other business practices.

McDonald's Corporation is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's traces its origins to a 1940 restaurant in San Bernardino, California, United States. After expanding within the United States, McDonald's became an international corporation in 1967, when it opened a location in Richmond, British Columbia, Canada. By the end of the 1970s, McDonald's restaurants existed in five of the Earth's seven continents; an African location came in 1992 in Casablanca, Morocco.

<span class="mw-page-title-main">McDonald's Israel</span> Israeli master franchise of the fast food restaurant chain McDonalds

McDonald's Israel is the Israeli master franchise of the fast food restaurant chain McDonald's. Currently operated and licensed by Alonyal Limited, McDonald's Israel is the largest of Israel's burger chains with a 60% market share. It was the first Israeli outlet to be opened in 1993 and a major competitor of the local restaurant chain Burger Ranch. The world's first kosher McDonald's was opened in Mevaseret Zion in October 1995. After a sales decline attributed to consumer boycotts as part of the BDS movement, McDonald's Corporation announced in 2024 that it would buy Alonyal pending regulatory approval.

<span class="mw-page-title-main">McDonald's New Zealand</span> Restaurant chain in New Zealand

McDonald's Restaurants Limited is the New Zealand subsidiary of the international fast food restaurant chain McDonald's. Its first location opened in 1976. In 2017 McDonald's New Zealand had 167 restaurants operating nationwide, serving an estimated one million people each week. The company earned revenues of over $250 million in the 2018 financial year.

<span class="mw-page-title-main">McDonald's France</span> French subsidiary of international fast food chain McDonalds

McDonald's France, colloquially called McDo, is the French subsidiary of the international fast food restaurant chain McDonald's. Its first location opened in 1972 by franchisee Raymond Dayan in Creteil, France, although the company itself still recognizes the first outlet as opening in Strasbourg in 1979. McDonald's France currently has over 1,485 restaurants operating nationwide, serving an estimated forty-six million people each week.

<span class="mw-page-title-main">Chris Kempczinski</span> Chief executive officer (CEO) of McDonalds since 2019

Christopher John Kempczinski is an American business executive, and the president, chairman and chief executive officer (CEO) of McDonald's Corporation.

<span class="mw-page-title-main">McVeggie</span> Vegetable hamburger sold by McDonalds

The McVeggie is a veggie burger sold by the fast-food restaurant chain McDonald's. It was introduced in 2012 in India when McDonald's opened its first vegetarian-only restaurant in the country.

<span class="mw-page-title-main">Alexander Govor</span>

Alexander Govor is a Russian business magnate and entrepreneur. He is the owner of Russian fast food restaurant Vkusno i tochka, which is based mostly in former McDonald's restaurants closed by McDonald's in response to the Russian invasion of Ukraine.

<span class="mw-page-title-main">Grimace Shake</span> Promotional milkshake sold by McDonalds

The Grimace Shake is a berry-flavored milkshake that was first sold at McDonald's restaurants in the United States from June 11 to July 11, 2023, to celebrate the 52nd birthday of Grimace, the purple, milkshake-loving character from McDonaldland. The shake was then introduced in Canada the following year, starting on May 14, 2024. A third limited run took place in the United Kingdom for one week starting on August 28, 2024, celebrating McDonald's 50th anniversary in the country. The shake was also introduced to Norway on September 4, 2024. It released in Australia on October 4, in South Africa on October 22 and in New Zealand on October 23 of that year for a limited time only. The shake will be coming to Japan on October 30th.

References

  1. ↑ "ME GUSTAS ASÍ: LA NUEVA CAMPAÑA DE MCDONALD'S CHILE QUE SE ADAPTA AL ESTILO DE LOS CHILENOS". 2023.
  2. ↑ Crane, Andrew (2019). Business ethics: managing corporate citizenship and sustainability in the age of globalization. Dirk Matten, Sarah Glozer, Laura J. Spence (Fifth ed.). Oxford. p. 38. ISBN   978-0-19-881007-0. OCLC   1106086638.{{cite book}}: CS1 maint: location missing publisher (link)
  3. 1 2 3 4 5 6 7 8 9 10 Frank, Alex (28 December 2016). "What people call McDonald's in 10 countries around the world". Business Insider.
  4. ↑ O'Connell, Jan (29 September 2010). "Australian food history timeline - McDonald's becomes Macca's". Australian Food Timeline.
  5. ↑ Paine, Hanna (19 October 2021). "Drive-thru tell-all: Kiwi Macca's worker reveals what they can hear". NZ Herald.
  6. 1 2 Zhang, Zhe; Patrick, Vanessa M. (1 April 2018). "Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships". Journal of the Association for Consumer Research. 3 (2): 149. doi:10.1086/697074. ISSN   2378-1815. S2CID   149015566.
  7. ↑ Ling, Rich; Pedersen, Per E. (2005). Mobile Communications: Re-negotiation of the Social Sphere. London: Springer. p. 360. ISBN   9781846282485.
  8. 1 2 "Tervetuloa McDonald'siin | Hampurilaisia, ranskalaisia, salaatteja ja paljon muita herkkuja laadukkaista raaka-aineista". www.mcdonalds.com.
  9. ↑ "中國麥當勞已改名金拱門！網民：點解唔叫牡丹樓？". ezone. 26 October 2017. Archived from the original on 20 January 2021. Retrieved 22 June 2020.
  10. ↑ "Japanese McDonald's fans select 'Makudo' as official nickname". Nikkei Asia. 24 August 2017.
  11. ↑ Frank, Alex. "What people call McDonald's in 10 countries around the world". Business Insider. Retrieved 7 April 2024.
  12. ↑ "O kuře víc milovat Mekáč". McDonald's ČR.
  13. ↑ "A McDonald's története". www.mcdonalds.com (in Hungarian). Retrieved 1 January 2024.
  14. ↑ "MyMeki® Hűségprogram". www.mcdonalds.com (in Hungarian). Retrieved 4 February 2024.
  15. ↑ "McDonald's Malaysia celebrates its Malaysian-ness with 'Mekdi' and Nasi Lemak". New Straits Times. 20 August 2019.
  16. 1 2 "TENTANG KAMI". McDonald's Sarinah Thamrin.
  17. ↑ Rogenski, Renato (5 September 2019). "McDonald's explica lojas que viraram "Méqui"". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). Retrieved 14 January 2024.
  18. 1 2 "Hamburger für CHF 1.–". www.mcdonalds.com (in Swiss High German). Retrieved 20 August 2023.
  19. ↑ "Le hamburger pour Fr 1.–". www.mcdonalds.com (in Swiss French). Retrieved 20 August 2023.
  20. 1 2 Hogg, Ryan (29 May 2022). "McDonald's in Russia could be called 'Fun and Tasty,' documents show, after 'McDuck' is ruled out". businessinsider.com. Retrieved 20 August 2023.
  21. ↑ "McDonald's-Logo: Was Kunden darin angeblich sehen, muss ein schlechter Scherz sein". merkur.de (in German). 28 November 2018. Retrieved 23 January 2024.
  22. ↑ "Instagram". www.instagram.com. Retrieved 12 April 2024.
  23. ↑ "maķītis | Tēzaurs". tezaurs.lv (in Latvian). Retrieved 29 August 2024.
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