List of nicknames for McDonald's

Last updated

The fast food chain McDonald's is referred to by a variety of nicknames worldwide.

List

NicknameCountryNotesReference(s)
McDonalChileThe signs for McDonald's have been altered in a way that the full name 'McDonald's' is visible during the day, but at night, it appears as 'McDonal'. [1]
DonkenSweden [2]
Golden ArchesUnited States [3]
Macca'sAustralia
New Zealand
The nickname is common in these countries and is officially used in advertisements. In 2013, "Macca's" began being used on some store signs in Australia. [3] [4] [5] [6]
Mäckes, Mäckies, Goldene SchwalbeGermanyGoldene Schwalbe (golden swallow - the bird) is similar to the Golden Arches in the US or Restaurant Den Gyldne Måge in Denmark, referring to the logo. Mäckes and Mäckies are regional variations of the same name (see source). [3]
Mickey D'sUnited States, Ireland [6]
Mak Kee / Mak-GeiHong KongCommon practice in Hong Kong is to nickname foreign companies by taking the first syllable of the company and combining with the Cantonese word for store (gei). [7] [3] [8]
MäkkäriFinland [8]
MakudoJapanSelected by Kansai and some Shikoku locals as the official nickname. [9]
MakkuJapanSelected by the rest as the official nickname. [3]
McDoFrance
Belgium
Philippines
Canada
[3]
Maccies/ Maccy D'sUnited Kingdom [3]
McD'sUnited Kingdom (Scotland) [10]
McDick'sCanadaThe nickname is also used in areas close to the Canada–United States border. [3]
McDona'sMexico [3]
MecRomania [3]
MekáčCzech Republic [11]
MekiHungaryThe nickname is officially used in advertisements. [12] [13]
MekdiMalaysia
Brunei Darussalam
Indonesia
[14] [15]
MéquiBrazilMcDonalds uses the Méqui branding alongside McDonalds. [16]
Mcdonald'sIndonesia [15]
Mäc / McDoSwitzerlandGerman-speaking Swiss call it Mäc and French-speaking Swiss call it McDo [17] [18] [19]
MecItaly [17]
Restaurant Den Gyldne MågeDenmarkComedic nickname to make McDonald's sound like an expensive restaurant. It means "Restaurant The Golden Seagull" (referring to the infamous logo of McDonald's).
Макдак (McDuck)RussiaThe slang nickname is similar to the family name of Clan McDuck. It was proposed as the new name for McDonalds after the chain decided to abandon its operations in Russia. [19]
Zur goldenen MöweGermanySee danish nickname [20]
MaccernNorwayCommon nickname with multiple spellings. Maccern has been used in promotional material since at least late 2023 or early 2024. [21]

Related Research Articles

<span class="mw-page-title-main">Fast-food restaurant</span> Type of restaurant

A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically part of a "meat-sweet diet", offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast-food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.

<span class="mw-page-title-main">Jollibee</span> Filipino fast food restaurant chain

Jollibee is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC). As of September 2023, there were over 1,500 Jollibee outlets worldwide, with restaurants in Southeast Asia, the Middle East, East Asia, North America, and Europe.

<span class="mw-page-title-main">Big Mac</span> Hamburger sold by McDonalds

The Big Mac is a hamburger sold by the international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh area in 1967 and across the United States in 1968. It is one of the company's flagship products and signature dishes. The Big Mac contains two beef patties, cheese, shredded lettuce, pickles, minced onions, and a Thousand Island-type dressing advertised as "special sauce", on a three-slice sesame-seed bun.

There are multiple urban legends centering around the fast-food chain McDonald's. These legends include claims about the food and allegations of discrimination by the company.

<span class="mw-page-title-main">White Castle (restaurant)</span> American fast food restaurant chain

White Castle is an American regional hamburger restaurant chain with 345 locations across 13 states, with its greatest presence in the Midwest and New York metropolitan area. Founded on September 13, 1921, in Wichita, Kansas, it has been generally credited as the world's first fast-food hamburger chain. It is known for its small, square hamburgers referred to as "sliders". The burgers were initially priced at five cents until 1929 and remained at 10 cents until 1949. In the 1940s, White Castle periodically ran promotional ads in local newspapers which contained coupons offering five burgers for ten cents, takeout only. In 2014, Time named the White Castle slider "The Most Influential Burger of All Time".

<span class="mw-page-title-main">Veggie burger</span> Non-meat hamburger

A veggie burger is a hamburger made with a patty that does not contain meat, or the patty of such a hamburger. The patty may be made from ingredients like beans, nuts, grains, seeds, or fungi such as mushrooms or mycoprotein.

The Arch Deluxe was a hamburger sold by the international fast food restaurant chain McDonald's in 1996 and marketed specifically to adults. Despite having the largest advertising and promotional budget in fast food history at the time, it was soon discontinued after failing to become popular. It is considered one of the most expensive product flops of all time.

<span class="mw-page-title-main">Filet-O-Fish</span> Fish sandwich sold by McDonalds

The Filet-O-Fish is a fish sandwich sold by the international fast food restaurant chain McDonald's. It was created in 1962 by Lou Groen, a McDonald's franchise owner in a predominantly Catholic neighborhood in Cincinnati, Ohio, in response to declining hamburger sales on Fridays due to the practice of abstaining from meat on that day. While the fish composition of the sandwich has changed through the years to cater to taste preferences and address supply limitations, the framework of its ingredients have remained constant; a fried breaded fish fillet, a steamed bun, tartar sauce and pasteurized American cheese.

<span class="mw-page-title-main">McDonald's</span> American fast food restaurant corporation

McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and in 1961 bought out the McDonald brothers. Previously headquartered in Oak Brook, Illinois, it moved to nearby Chicago in June 2018. McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land.

<span class="mw-page-title-main">History of McDonald's</span> Overview of the history of McDonalds

The American fast-food restaurant chain McDonald's was founded in 1940 and has since grown to the world's largest restaurant chain by revenue.

McDonald's has been involved in a number of lawsuits and other legal cases in the course of the fast food chain's 70-year history. Many of these have involved trademark issues, but McDonald's has also launched a defamation suit which has been described as "the biggest corporate PR disaster in history".

<span class="mw-page-title-main">Criticism of McDonald's</span>

The American restaurant chain McDonald's has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, the environmental impact of its operations, and other business practices.

<span class="mw-page-title-main">McDonald's Canada</span> Canadian subsidiary of American fast food company McDonalds

McDonald's Restaurants of Canada, Limited is the Canadian master franchise of the fast-food restaurant chain McDonald's, owned by the American parent McDonald's Corporation. One of Canada's largest fast-food restaurant chains, the franchise sells food items – including hamburgers, chicken, French fries and soft drinks – all across the country. McDonald's is known for its high fat and calorie foods, but it also has alternatives such as salads, juice and milk. McDonald's was Canada's largest food-service operator before being overtaken by Tim Hortons in 2005.

McDonald's Corporation is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's traces its origins to a 1940 restaurant in San Bernardino, California. After expanding within the United States, McDonald's became an international corporation in 1967, when it opened a location in Richmond, British Columbia, Canada. By the end of the 1970s, McDonald's restaurants existed in five of the Earth's seven continents; an African location came in 1992 in Casablanca, Morocco.

<span class="mw-page-title-main">McDonald's Israel</span> Israeli master franchise of the fast food restaurant chain McDonalds

McDonald's Israel is the Israeli master franchise of the fast food restaurant chain McDonald's. Operated and licensed by Alonyal Limited, McDonald's Israel is the largest of Israel's burger chains with a 60% market share. It was the first Israeli outlet to be opened in 1993 and a major competitor of the local restaurant chain Burger Ranch. The world's first kosher McDonald's was opened in Mevaseret Zion in October 1995. McDonald's purchased Alonyal Limited in April 2024.

<span class="mw-page-title-main">McDouble</span> Hamburger sold by McDonalds

The McDouble is a hamburger sold by the fast-food restaurant chain McDonald's. It is a variation on the double cheeseburger, with only one slice of cheese placed between the two beef patties. It was introduced in 1997. It is one of the cheapest products sold by the company, and for this reason is often included in the chain's budget menus.

<span class="mw-page-title-main">McDonald's New Zealand</span> Restaurant chain in New Zealand

McDonald's Restaurants Limited is the New Zealand subsidiary of the international fast food restaurant chain McDonald's. Its first location opened in 1976. In 2017 McDonald's New Zealand had 167 restaurants operating nationwide, serving an estimated one million people each week. The company earned revenues of over $250 million in the 2018 financial year.

<span class="mw-page-title-main">McVeggie</span> Vegetable hamburger sold by McDonalds

The McVeggie is a veggie burger sold by the fast-food restaurant chain McDonald's. It was introduced in 2012 in India when McDonald's opened its first vegetarian-only restaurant in the country.

References

  1. "ME GUSTAS ASÍ: LA NUEVA CAMPAÑA DE MCDONALD'S CHILE QUE SE ADAPTA AL ESTILO DE LOS CHILENOS". 2023.
  2. Crane, Andrew (2019). Business ethics: managing corporate citizenship and sustainability in the age of globalization. Dirk Matten, Sarah Glozer, Laura J. Spence (Fifth ed.). Oxford. p. 38. ISBN   978-0-19-881007-0. OCLC   1106086638.{{cite book}}: CS1 maint: location missing publisher (link)
  3. 1 2 3 4 5 6 7 8 9 10 Frank, Alex (28 December 2016). "What people call McDonald's in 10 countries around the world". Business Insider.
  4. O'Connell, Jan (29 September 2010). "Australian food history timeline - McDonald's becomes Macca's". Australian Food Timeline.
  5. Paine, Hanna (19 October 2021). "Drive-thru tell-all: Kiwi Macca's worker reveals what they can hear". NZ Herald.
  6. 1 2 Zhang, Zhe; Patrick, Vanessa M. (1 April 2018). "Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships". Journal of the Association for Consumer Research. 3 (2): 149. doi:10.1086/697074. ISSN   2378-1815. S2CID   149015566.
  7. Ling, Rich; Pedersen, Per E. (2005). Mobile Communications: Re-negotiation of the Social Sphere. London: Springer. p. 360. ISBN   9781846282485.
  8. 1 2 "Tervetuloa McDonald'siin | Hampurilaisia, ranskalaisia, salaatteja ja paljon muita herkkuja laadukkaista raaka-aineista". www.mcdonalds.com.
  9. "Japanese McDonald's fans select 'Makudo' as official nickname". Nikkei Asia. 24 August 2017.
  10. Frank, Alex. "What people call McDonald's in 10 countries around the world". Business Insider. Retrieved 7 April 2024.
  11. "O kuře víc milovat Mekáč". McDonald's ČR.
  12. "A McDonald's története". www.mcdonalds.com (in Hungarian). Retrieved 1 January 2024.
  13. "MyMeki® Hűségprogram". www.mcdonalds.com (in Hungarian). Retrieved 4 February 2024.
  14. "McDonald's Malaysia celebrates its Malaysian-ness with 'Mekdi' and Nasi Lemak". New Straits Times. 20 August 2019.
  15. 1 2 "TENTANG KAMI". McDonald's Sarinah Thamrin.
  16. Rogenski, Renato (5 September 2019). "McDonald's explica lojas que viraram "Méqui"". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). Retrieved 14 January 2024.
  17. 1 2 "Hamburger für CHF 1.–". www.mcdonalds.com (in Swiss High German). Retrieved 20 August 2023.
  18. "Le hamburger pour Fr 1.–". www.mcdonalds.com (in Swiss French). Retrieved 20 August 2023.
  19. 1 2 Hogg, Ryan (29 May 2022). "McDonald's in Russia could be called 'Fun and Tasty,' documents show, after 'McDuck' is ruled out". businessinsider.com. Retrieved 20 August 2023.
  20. "McDonald's-Logo: Was Kunden darin angeblich sehen, muss ein schlechter Scherz sein". merkur.de (in German). 28 November 2018. Retrieved 23 January 2024.
  21. "Instagram". www.instagram.com. Retrieved 12 April 2024.