Lucky Day (Nicola Roberts song)

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Stephan my director had only really worked with indie bands, like White Lies. I knew he had never shot a pop video before, but I liked that. He's one of those trendy guys into trendy things and he said he wouldn't usually do it but he thought I was cool (thats nice isn't it) and so we both gave each other a chance in that respect!

— Roberts on her official website discussing director Stephen Agnes. [3]

The music video for "Lucky Day" was directed by Stephen Agnes; it was filmed in New York City, on the East Village.[ citation needed ] During the production of the music video, they were not allowed to play music on the streets and so Roberts had to wear an ear piece with the track playing, of which she stated people were staring at as she was jumping around on the set with no music playing so people did not understand what she was doing. [3] Roberts expressed her discomfort with the shoot due to the weather saying;

The video was really relaxed... it was so hot. I was literally dripping! Not nice! In between takes I had about 5 fans on me, one up the front of my dress, one up the back of my dress. I was wearing trainers again—I learnt from the day before that I needed to bandage my feet up so they couldn't expand anymore! We couldn't play music on the street so I was wearing an ear piece with my track playing. Loads of people were stopping and looking at me like I'd lost it, jumping up and down to what they thought was no music playing! Gotta do what you gotta do! Everyone worked so hard in getting the video together considering the conditions, I was really grateful! [3]

Synopsis

The music video features Roberts performing in the East Village in New York City, while special effects changed the tone throughout the music video. Lucky Day.png
The music video features Roberts performing in the East Village in New York City, while special effects changed the tone throughout the music video.

The video starts with a coin dropped onto ground after which a title card that reads Roberts' name and the track title is shown. As the title changes color, Roberts walks and skips down a New York City street wearing a floral T-shirt dress. Effects are placed on Roberts' with sperm cells graffitied on it shadow her movement with neon colors and throughout becomes increasingly prominent, and during the second verse Roberts performs a short dance movement with two back-up dancers before she walks past a wall with sperm graffitied on it, which also changes to multiple neon colours. As the video progresses, Roberts interacts with buildings and objects, such as New York style newspaper dispensers and following this her entire body has effects placed upon it as she changes color and shades and the last frames of the video show more of the same effects and finally shows a frame of a New York street with Roberts walking out of the frame before the camera moves upwards to show a purple sky.

Release and reception

OK! magazine responded well whilst noting her unusually short dress in the video, they said "we can't help but feel upbeat and summery when watching the star bounce about for single Lucky Day." [13] Aaron Spencer-Charles of Metro gave a mixed review, whilst describing the video, he ended with "and that's it really. Nicola strolls along with a few colourful effects to keep things interesting. Maybe adding a male model would have made things a bit livelier." [14] Popjustice commented on Nicola's seemingly lack of confidence in the video, stating Nicola, you light up our world like nobody else. But when you smile at the ground it ain't hard to tell, you don't know you're beautiful. [15] Her short-dress in the video sparked criticism from some critics, to which Roberts responded saying "I'm not safe with fashion, and I haven't been for a long time. I liked it, and everybody on the team liked it on the day. It was 120 degrees, so anything longer, I'd have died." [4]

Formats and track-listings

"Lucky Day"
LuckyDay.jpg
Single by Nicola Roberts
from the album Cinderella's Eyes
B-side "Fix Me"
Released16 September 2011 (2011-09-16)
RecordedAugust 2010
Genre
Length3:22
Label Polydor
Songwriter(s)
Producer(s) Martina Sorbara
Nicola Roberts singles chronology
"Beat of My Drum"
(2011)		"Lucky Day"
(2011)		"Yo-Yo"
(2012)
Music video
"Lucky Day" on YouTube

Charts

On the issue date of October 1, 2011 the single debuted at number 40 on both the Scottish Singles chart [20] and the UK Singles Chart. [21]

Chart (2011)Peak
position
Scotland (Official Charts Company) [20] 40
UK Singles (Official Charts Company) [21] 40

Release history

RegionDateLabelFormat
Ireland16 September 2011 [22] Polydor Records Digital download
United Kingdom18 September 2011 [18]
19 September 2011 [17] CD Single, 7" Vinyl

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References

  1. ↑ Discogs
  2. 1 2 3 4 Macpherson, Alex (2011-09-19). "Lady Gaga, Nicola Roberts and Mosca: Singles of the week". Metro . Retrieved 2011-09-19.
  3. 1 2 3 4 Roberts, Nicola (2011-08-01). "It's All About Lucky Days". Polydor Records. Archived from the original on 2011-08-07. Retrieved 2011-08-12.
  4. 1 2 3 4 McGeorge, Alistair (2011-09-12). "Interview: Nicola Roberts". Female First. Retrieved 2011-09-12.
  5. 1 2 3 Love, Charles-Spencer (2011-08-02). "Nicola Roberts confirms 'Lucky Day' single release". Digital Spy . Retrieved 2011-08-11.
  6. 1 2 St Asaph, Katherine (2011-08-10). "The Singles Bar: Nicola Roberts, Lucky Day". Pop Dust. Retrieved 2011-08-12.
  7. ↑ Copsey, Robert (2011-09-15). "Nicola Roberts: 'Lucky Day' - Single review". Digital Spy . Retrieved 2011-09-15.
  8. ↑ Roberts, Nicola (2011-07-14). "Maybe It's My Lucky Day". Polydor Records. Archived from the original on 2011-08-12. Retrieved 2011-08-12.
  9. 1 2 "Stream White Lies' remix of Lucky Day at The Guardian now!". Polydor Records. 2011-08-26. Archived from the original on 2013-01-30. Retrieved 2011-08-28.
  10. ↑ "Song of the Day "Lucky Day"". Popjustice . Retrieved 2011-08-14.
  11. ↑ Lambden, Dan. "Track Review: Nicola Roberts 'Lucky Day'". SoSoGay. Archived from the original on 2011-09-29. Retrieved 2011-09-14.
  12. ↑ Mackay, Emily. "First Listen - Nicola Roberts, 'Cinderella' s Eyes'". Album review. NME. Archived from the original on 22 October 2012. Retrieved 25 September 2011.
  13. ↑ "Nicola Roberts shows off her pins in video for new single Lucky Day". OK! . 2011-08-12. Retrieved 2011-08-12.
  14. ↑ Charles, Aaron-Spencer (2011-08-12). "Nicola Roberts v Jessie J video fight club". Metro (British newspaper) . Retrieved 2011-08-12.
  15. ↑ "The way that she flips her hair gets us overwhelmed". Popjustice. 2011-08-12. Retrieved 2011-08-12.
  16. ↑ "CD Single Nicola Roberts Lucky Day". Polydor Records . Retrieved 2011-09-14.
  17. 1 2 "7" Coloured Vinyl Nicola Roberts Lucky Day". Polydor Records . Retrieved 2011-09-14.
  18. 1 2 "CD Single Nicola Roberts Lucky Day". Polydor Records . Retrieved 2010-09-14.
  19. ↑ "Nicola Roberts Lucky Day". iTunes Store. January 2011. Retrieved 2011-09-22.
  20. 1 2 "Archive Chart". Official Charts Company. 2011-10-01. Retrieved 2011-09-25.
  21. 1 2 "Archive Chart". Official Charts Company. 2011-10-01. Retrieved 2011-09-25.
  22. ↑ "EP by Nicola Roberts 'Lucky Day'". iTunes Store . Retrieved 2010-09-14.

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