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 Logo since 2021 | |
| Product type | Instant noodles |
|---|---|
| Owner | Monde Nissin |
| Country | Philippines |
| Introduced | November 1, 1989 |
| Markets | Worldwide |
| Tagline | Happy We! |
| Website | www |
Lucky Me! is a Philippine instant noodle brand owned by Monde Nissin. [1]
On November 1, 1989, Monde Denmark Nissin Biscuit Corporation (now Monde Nissin) entered the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in beef and chicken variants. Eventually, these became their fastest-selling products. 1991 saw the introduction of Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market. It was then followed in 1995 by Lucky Me! Supreme in La Paz Batchoy flavor, marketed as the first Filipino dish-flavored no-cook cup noodles, and Lucky Me! Special (now split into True to Taste and Pasta) in 2009, which consists of noodles based on local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, Mac & Cheez, and Cheese Ramyun.
Kantar Worldpanel cited Lucky Me! in their 2014 Brand Footprint Report as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households. [2]
On July 8, 2022, numerous countries issued health warnings regarding Lucky Me! products due to the reported presence of ethylene oxide, resulting in recalls in several countries. [3] Monde Nissin denied the claims, stating that the products are FDA registered and comply with food safety standards. [4]
When it was first introduced in 1989, the packaging for those two flavors (red for chicken and blue for beef) were the color of the flavors in the background, and on the white part for those flavors were four cows for the beef flavor and four chickens for the chicken flavor, both of them were cartoonized.
In 1999, those animals below the wordmark were replaced with the noodles, but the animals in turn moved as the Patten to the background of the packaging. When Lucky Me! logo changed in 2002, most of the elements from the 1999 series retained.
The current packaging is a cooked noodle in the left placed on a bowl facing to the point of view to the noodles and the wordmarks "Lucky Me!" and "Beef na Beef" and "Chicken na Chicken", depending on flavor that are appeared.
When the Lucky Me! Pancit Canton brand was introduced in 1991, the "Pancit Canton" wordmark was set in Helvetica Condensed and the text was slanted. This was used until 1998. In 1998, the wordmark changed its font to TW Cen Condensed Black and became italicized. It was aligned in horizontal position. This version of the text was used from 1998 to 2010. In 2002, the Lucky Me logo was changed.
The text has been reverted to non-italic one after 12 years in early 2010 and changed its font for the third time. In 2018, the logo was slightly modified when the text position of the word “Pancit Canton” was changed from left to center.
The "Pancit Canton" text was again changed in February 2022 replacing the one from 2010 as well as changing from red which is the text's color since the product's launch in 1991 to white, along with the new Lucky Me logo and an overhaul to the packaging.
Between 1991 and 2010, the packaging showed the product appearance below the "Lucky Me! Instant Pancit Canton" and since early 2010, the image of a product is now at the left of the Lucky Me logo and Instant Pancit Canton text.
Top Ramen is an American brand of instant ramen noodles introduced in 1970 by Nissin Foods.
Nissin Foods Holdings Co., Ltd. is a Japanese food company. Founded by Momofuku Ando in 1948 in Izumiōtsu, Osaka, it owns Nissin Food Products, Nissin Chilled Foods, Nissin Frozen Foods, and Myojo Foods. It is known for development of the world's first marketed brand of instant noodles Chicken Ramen and products like Cup Noodles, Yakisoba U.F.O., and Demae Iccho.
Pot Noodle is a brand of instant noodle snack foods from the United Kingdom, available in a selection of flavours and varieties. This dehydrated food consists of noodles, assorted dried vegetables and flavouring powder. It is prepared by adding boiling water, which rapidly softens the noodles and dissolves the powdered sauce.
Cup Noodles is a brand of cup instant ramen developed in 1971 and manufactured by Japanese food company Nissin Foods. Single servings of the product are packaged in foam, plastic, or paper cups and are prepared by adding boiling water.
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Filipino cuisine is composed of the cuisines of more than a hundred distinct ethnolinguistic groups found throughout the Philippine archipelago. A majority of mainstream Filipino dishes that compose Filipino cuisine are from the food traditions of various ethnolinguistic groups and tribes of the archipelago, including the Ilocano, Pangasinan, Kapampangan, Tagalog, Bicolano, Visayan, Chavacano, and Maranao ethnolinguistic groups. The dishes associated with these groups evolved over the centuries from a largely indigenous base shared with maritime Southeast Asia with varied influences from Chinese, Spanish, and American cuisines, in line with the major waves of influence that had enriched the cultures of the archipelago, and adapted using indigenous ingredients to meet local preferences.
Pancit, also spelled pansít, is a general term referring to various traditional noodle dishes in Filipino cuisine. There are numerous types of pancit, often named based on the noodles used, method of cooking, place of origin or the ingredients. Most pancit dishes are characteristically served with calamansi, which adds a citrusy flavor profile.
Momofuku Ando, born Go Pek-Hok, was an inventor and businessman who founded Nissin Food Products Co., Ltd. He is known as the inventor of Nissin Chikin Ramen and the creator of the brands Top Ramen and Cup Noodles.
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Sapporo Ichiban (サッポロ一番) is a brand of instant noodles manufactured by Sanyo Foods of Maebashi, Gunma, Japan. Sapporo Ichiban noodles are also manufactured in Garden Grove, California, for the United States and Canadian market.
Shin Ramyun is a brand of instant noodle that has been produced by the South Korean food company Nongshim since October 1, 1986. It is now exported to over 100 countries, and is the best-selling instant noodle brand in South Korea.
Indomie is a brand of instant noodle produced by the Indonesian company Indofood. Indofood itself is the largest instant noodle producer in the world with 16 factories. Over 28 billion packets of Indomie are produced annually, and the brand is also exported to more than 90 countries around the world. Indomie has been produced mainly in Indonesia since it was first introduced in June 1972; it has also been produced in Nigeria since 1995, and in Turkey since 2010. Indomie has become increasingly popular in Nigeria and other African countries since its introduction there in the 1980s.
Instant soup is a type of soup designed for fast and simple preparation. Some are homemade, and some are mass-produced on an industrial scale and treated in various ways to preserve them. A wide variety of types, styles and flavors of instant soups exist. Commercial instant soups are usually dried or dehydrated, canned, or treated by freezing.
Thai President Foods PCL (TF) is a Bangkok-based Thai company established 18 April 1972. It makes the internationally marketed instant noodle brand "MAMA". Thai President Foods is the largest instant noodle manufacturer in Thailand as of 2020, with a market share of over 50%.
Soup is a primarily liquid food, generally served warm or hot, that is made by combining ingredients of meat or vegetables with stock, milk, or water. Hot soups are additionally characterized by boiling solid ingredients in liquids in a pot until the flavors are extracted, forming a broth. Soups are similar to stews, and in some cases there may not be a clear distinction between the two; however, soups generally have more liquid (broth) than stews.
Instant noodles, or instant ramen, is a type of food consisting of noodles sold in a precooked and dried block with flavoring powder and/or seasoning oil. The dried noodle block was originally created by flash-frying cooked noodles, and this is still the main method used in Asian countries; air-dried noodle blocks are favored in Western countries. Dried noodle blocks are designed to be cooked or soaked in boiling water before eating. Ramen, a Japanese adaptation of Chinese noodle soup, is sometimes used as a descriptor for instant noodle flavors by some Japanese manufacturers. It has become synonymous in the United States with all instant noodle products.
Monde Nissin Corporation, commonly known as Monde Nissin or abbreviated as MNC, is a Philippine multinational food and beverage company with a portfolio of brands across instant noodles, biscuits, baked goods, culinary aids and alternative meat products categories, including Lucky Me!, SkyFlakes, Fita, M.Y. San Grahams and Nissin. Monde Nissin also sells its alternative meat products globally under Quorn Foods and the Quorn brand.
Cup Noodles is a brand of cup instant ramen developed in 1971 and manufactured by the Japanese food company Nissin Foods. The product was first introduced in the United States as "Cup O' Noodles" in 1972, before being renamed to "Cup Noodles" in 1993.
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