Super Noodles is the brand name of a dehydrated instant noodle snack, made by Batchelors in the United Kingdom[1] (previously made by Kellogg's[2]) and sold under the McDonnells brand in Ireland. They are prepared by being placed in a pot of boiling water, adding the sachet of flavouring, and stirring. Super Noodles can also be cooked and prepared using a microwave oven.
The brand is currently owned by Premier Foods in the United Kingdom, and Boyne Valley Group in Ireland. In February 2017, Premier released Super Noodles pots. The line up has "exceeded expectation", selling over 13 million units giving Premier its "strongest growth in five years".[3]
Super Noodles flavors have evolved over time, with documented launches and updates reported in trade and industry publications. In 2009, Batchelors introduced Thai Green Curry, Spicy Curry, and Low-Fat Chilli Chicken varieties variants as part of an expanded flavour range.[4]Premier Foods introduced the Super Noodles Pot format in 2017 as a competitor to Pot Noodle.[5] Industry reporting noted the release of Chicken, BBQ Beef, and Curry in the Big Pot range during 2020.[6] A limited-edition Chilli and Lime flavour appeared in 2024 as part of a pot-format expansion.[7]
Super Noodles To Go
Super Noodles To Go is a cup noodle sister product, competing with Pot Noodle. Rather than preparing the noodles in a saucepan of boiling water, the consumer pours boiling water into the cup of noodles and stirs. Flavours include Roast Chicken, however, the flavour differs from the standard Super Noodle range.
Commercials
The convenience of the product targeted a male demographic in UK television commercials during the late 1990s. It featured the early performances of Martin Freeman, Peter Serafinowicz and Jake Wood in humorous situations reflecting British “Lad culture” of the era.[8]
Restaurant
In October 2018, new restaurant Frankie's Toasties, opened on Portland Street in Manchester and began serving "32 fillings including Mars Bars and Super Noodles". The "Salford Super Noodle Butty" includes Super Noodles with instant chicken flavour noodles.[9]
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