Lushious Massacr

Last updated
Lushious Massacr
Dragcon2-SAT-97 (47937189566).jpg
Lushious Massacr at DragCon 2019
Born
Martin De Luna Jr.

Occupation(s) Drag queen
Makeup artist
YouTuber
Years active2010s–present
Known forEmmy Award-winning makeup artist on We're Here

Lushious Massacr is a Mexican-American drag queen, professional makeup artist, and social media personality based in Brownsville, Texas. [1] She won the Primetime Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022 for her work on the HBO reality television series We're Here . [2] [3]

Contents

Early life

Born Martin De Luna Jr., Massacr is a native of Brownsville, Texas. [1] She moved to Houston to develop her drag career, where her persona was further shaped by the Houston drag scene. [4] After seven years in Houston, she returned to Brownsville. [1]

As a child, Massacr described herself as introverted, often going to school and then home without speaking to classmates or sometimes even teachers. [5] At age 19, she met drag mother Divina Garza, who helped her develop confidence and begin exploring drag performance. [5] During her time in Houston, she was mentored by drag performer Charro Beans DeBarge, who became influential in her artistic development. [4] She has made it a goal to "prove that Mexican American stories from South Texas are valuable", calling it her life's purpose. [1]

Career

Makeup artistry

Massacr began her professional career working as a makeup artist for MAC Cosmetics. [6] In 2019, she was selected as a member of the Sephora Squad, the beauty retailer's influencer program. [7]

Her work on the HBO reality series We're Here , where she served as makeup artist for Shangela, earned her the Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022. [2] She shared this award with Jeremy Damion Austin and Tyler Devlin for the "Kona, Hawaii" episode. [8]

Television

In 2016, Massacr was featured on the web series Transformations with James St. James , produced by World of Wonder Productions. [6] She has also appeared as a judge on the reality competition series Drag Latina . [1]

Social media

Massacr operates a YouTube channel featuring a series called "Dragvestigations", where she visits retail establishments while in drag and provides comedic commentary. [4] In these videos, she performs under the persona "Mimi" and has developed popular catchphrases ("brick", "creature", "don't do it little girl", "crossdresser", "bitter") that have resonated with audiences. [4]

Activism

In 2019, Massacr created a political commentary video at the Mexico–United States border wall in Brownsville, using makeup application as a form of protest against the Trump administration's immigration policies and the declaration of a national emergency at the border. [9]

Massacr has been active in LGBTQ rights advocacy. In March 2025, she spoke at the Queer and Trans Liberation March in Dallas, where she addressed a crowd of hundreds gathered in response to anti-LGBTQ legislation and policies. In her speech, she stated: "Remember what it took us to get to this point. It hasn't been easy. We have paid a hefty price to exist, and we will be damned if it's going to be taken away from us." [10] She has been recognized as part of the broader LGBTQ+ advocacy community in the Rio Grande Valley. [11]

Filmography

YearTitleRoleNotes
2016Transformations with James St. James HerselfWeb series episode
2022 We're Here Makeup artist"Kona, Hawaii" episode; Emmy Award winner
2023 Drag Latina JudgeSeason 2

Awards and honors

YearAwardCategoryWorkResult
2022 Primetime Emmy Award Outstanding Makeup for a Variety, Nonfiction or Reality Program We're Here Won

References

  1. 1 2 3 4 5 Rendon, Luis G. (August 22, 2023). "Meet makeup artist and Brownsville drag queen, Lushious Massacr". Los Angeles Times . Retrieved January 8, 2025.
  2. 1 2 "Juried Award Winners Announced for 74th Emmy Awards". Television Academy. August 11, 2022. Retrieved January 8, 2025.
  3. "'Legendary,' 'Arcane' and 'We're Here' Among Juried Emmy Winners". Variety . August 12, 2022. Retrieved January 8, 2025.
  4. 1 2 3 4 "Lushious Massacr Is Living Her Realness Era—and 'Dragvestigating' Her Way Through It". OutSmart Magazine . June 26, 2025. Retrieved January 8, 2025.
  5. 1 2 "Slaying with Lushious Massacr". Trucha RGV. February 17, 2022. Retrieved January 8, 2025.
  6. 1 2 "Houston drag queen transforms James St. James". Houston Chronicle . February 4, 2016. Retrieved January 8, 2025.
  7. "Sephora Announced The New #SephoraSquad Members & They're All Your Faves". Elite Daily . March 29, 2019. Retrieved January 8, 2025.
  8. "Creative Arts Emmys 2022 Winners List: RuPaul, Stranger Things Win Awards". Newsweek . September 12, 2022. Retrieved January 8, 2025.
  9. Rivas, Gabrielle (March 8, 2019). "Latinx Drag Queen Posts GRWM Video at Border Wall". Latino Rebels. Retrieved January 8, 2025.
  10. "Hundreds march Sunday for queer, trans rights in Dallas". The Dallas Morning News . March 25, 2025. Retrieved January 8, 2025.
  11. "The Rio Grande Valley as Heart of LGBTQ+ Resistance and Joy". Texas Observer . June 25, 2025. Retrieved January 8, 2025.