Early life
Born Martin De Luna Jr., Massacr is a native of Brownsville, Texas. [1] She moved to Houston to develop her drag career, where her persona was further shaped by the Houston drag scene. [4] After seven years in Houston, she returned to Brownsville. [1]
As a child, Massacr described herself as introverted, often going to school and then home without speaking to classmates or sometimes even teachers. [5] Before pursuing her drag career, she worked in concessions at Cinemark movie theaters. [6] At age 19, she met drag mother Divina Garza, who helped her develop confidence and begin exploring drag performance. [5] During her time in Houston, she was mentored by drag performer Charro Beans DeBarge, who became influential in her artistic development. [4] She has made it a goal to "prove that Mexican American stories from South Texas are valuable", calling it her life's purpose. [1]
Career
In 2016, Massacr was featured on the web series Transformations with James St. James , produced by World of Wonder Productions. [7] She has also appeared as a judge on the reality competition series Drag Latina . [1]
In September 2025, Massacr was featured in InStyle magazine's second annual Breakthrough List, a "selection of 30 ones-to-watch who are bound to make a meaningful, lasting impact in pop culture". [6] In the interview, Massacr revealed that she will star, direct, produce, and write an upcoming Lifetime movie based on her life.
Massacr operates a YouTube channel featuring a series called "Dragvestigations", where she visits retail establishments while in drag and provides comedic commentary. The series specifically involves rating businesses on their accessibility to plus-size customers and drag performers, along with comedically searching for "trade". [6] In these videos, she performs under the persona "Mimi" and has developed popular catchphrases ("brick!", "creature!", "don't do it little girl!", "crossdresser!", "bitter!") that have resonated with audiences. [4] Her content has generated engagement from public figures including Frank Ocean, Marc Jacobs, and Trixie Mattel. [6]
Activism
The topics of immigration and immigrant rights are frequent mentions of activism in Massacr content. In 2019, Massacr created a political commentary video at the Mexico–United States border wall in Brownsville, using makeup application as a form of protest against the Trump administration's immigration policies and the declaration of a national emergency at the border. [10]
LGBTQ rights, specifically Trans rights, are a major focus of advocacy in Massacr's YouTube videos. In 2019, Massacr commented on the case of Camila Díaz Córdova, a Salvadoran Trans woman who was murdered in her home country after being deported from the U.S. following a rejected asylum petition [10] . In March 2025, Massacr spoke at the Queer and Trans Liberation March in Dallas, where she addressed a crowd of hundreds gathered in response to anti-LGBTQ legislation and policies. In her speech, she stated, "Remember what it took us to get to this point. It hasn't been easy. We have paid a hefty price to exist, and we will be damned if it's going to be taken away from us." [11] She has been recognized as part of the broader LGBTQ+ advocacy community in the Rio Grande Valley. [12]
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