The Lotus of supreme devotion blossoms within and immanent knowledge arises as a result of the inner purification attained through the performance of selfless actions, using the instruments of the mind and the intellect. Such people who, through the proper integration of jnana ( #knowledge ), bhakti ( #devotion ), and karma ( #action ), become the embodiment of the divine sound Aum, spread a sweet and divine fragrance throughout the entire world.
.[3] Along with its sister organization, the Mata Amritanandamayi Mission Trust, MAM conducts charitable work including disaster relief, healthcare for the poor, environmental programs, fighting hunger and scholarships for impoverished students, amongst others. It also runs the seven-campus university known as Amrita Vishwa Vidyapeetham, 90 chain of English medium CBSE schools known as Amrita Vidyalayam,[4] and classes in yoga, meditation and Sanskrit.
MAM is a volunteer organization, basing its activities on the principle of karma yoga (work as an offering to the divine). Its headquarters are home to more than 3,000 people, a mix of householders, monastics and monastic students. People make the pilgrimage to MAM every day in order to receive the blessings of Mata Amritanandamayi.
MAM, along with Amritanandamayi's other centers and organizations throughout the world function collectively under the umbrella title of Embracing the World.
Association with the United Nations
On July 24, 2005, in recognition of MAM's outstanding disaster-relief work and other humanitarian activities, the United Nations conferred Special Consultative Status to MAM, with its Economic and Social Council (ECOSOC), thus enabling collaboration with UN agencies.[5] In December 2008, the UN's Department of Public Information approved MAM as an associated nongovernmental organization to help its work of disseminating information and research into humanitarian issues.[6]
Charitable Activities
Disaster Relief
Beginning with the 2001, the Mata Amritanandamayi Math has consistently dedicated volunteers and resources in response to disasters within India. Its most extensive disaster-relief program followed the 2004 Indian Ocean earthquake and tsunami. In response, MAM provided a value of $46 million in relief, including the construction of 6,200 tsunami-resistant houses in India and Sri Lanka, as well as 700 new fishing boats.[7] It also constructed a multimillion-dollar bridge providing Alappad Panchayat, a tsunami-at-risk peninsula community, an evacuation route to the mainland.[8] MAM has provided a combination of medical care, food, shelter, monetary aid and other forms of relief following the flooding of Karnataka[9] and Andhra Pradesh in 2009, Bihar in 2008, and Gujarat in 2005 and Bombay in 2005, as well as the Kashmir-Pakistan earthquake of 2005. It also reconstructed 1,200 homes following the 2001 Gujarat earthquake.
In connection with its sister organizations, such as the Mata Amritanandamayi Center in the United States, it also has responded to disasters outside India as well, including medical supplies, blankets and care for orphans following the 2010 Haiti earthquake, a donation of $1 million U.S. to the Bush-Clinton Katrina Fund, following Hurricane Katrina,[10] and $1 million U.S. in relief aid to victims of the 2011 Tōhoku earthquake and tsunami, with a focus on children orphaned in the disaster.[11]
Empowering Women
MAM's Amrita SREE program was launched in 2006, with the goal of aiding 100,000 women through the development of 5,000 self-help groups. As of January 2011, there are more than 6,000 such groups, with more than 100,000 women participating throughout India. MAM has also set up an additional 1,000 self-help groups in Andaman Island. Through providing vocational education, start-up capital, marketing assistance and access to microcredit loans and microsavings accounts, the Amrita SREE program equips unemployed and economically vulnerable women with the skills and means to set up small-scale, cottage-industry businesses. As of January 2011, MAM has helped 3,500 groups to receive microcredit loans to expand their businesses, benefitting more than 60,000 families. In the aftermath of the 2004 Asian tsunami, India’s coastal communities found that the aquatic creatures —upon which they relied so heavily for sustenance—had been entirely disrupted. As with so many of their needs, hopes and sorrows, they brought this crisis to Amma. It was then that Amma, who recognized an urgent need for an alternate livelihood for every family in the tsunami-affected areas, launched the Ashram’s first community-based self-help programmes. It was Amma’s firm resolve that at least one member in each family engage in a profession that was not reliant upon increasingly unpredictable weather patterns. To that end, Mata Amritanandamayi Math (MAM) facilitated training in the following vocations:
Tailoring: MAM established nine tailoring schools and distributed 2,000 sewing machines—one to every program participant. Nursing: 450 women were provided free training in nursing assistance along with a stipend to study at AIMS (Amrita Institute of Medical Sciences—MAM’s super-specialty charitable hospital). Driving: 500 youths received free driving lessons and received driver’s licenses to facilitate employment as professional bus, truck and taxi drivers. Education: Seven eligible women received full scholarships to attend Amrita University Mysore’s School of Education and earned master's degrees in Education. Handicrafts: 1,500 women trained in making coir (coconut fiber) and coir-based products and over 150 women trained in handloom weaving. Electronic Repair: 200 youths trained in niche trades including mobile phone and TV/VCR repair; plumbing; fashion design and handmade bag production.
Plumbing Lessons For Women
AMMACHI (Amrita Multi-Model Applications using Computer-Human Interaction) labs of Amrita Engineering college has developed a plumbing course administered through simulation and haptic technologies.[12]
Homes & Slum Renovation
In 1997 MAM launched its Amrita Kuteeram housing program, an initiative to build 25,000 homes for the homeless throughout India. In 1998, keys to the first 5,000 homes were distributed. The initial target was reached in 2002. Currently MAM is striving to build another 100,000 homes. As of January 2011, more than 40,000 such homes have been constructed. These homes include 1,200 built in order to rebuild three villages following the 2001 Gujarat earthquake and 6,200 built in order to replace homes destroyed by the Indian Ocean tsunami. Amrita Kuteeram homes have thus far been built in Rajasthan, Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra, West Bengal, Andhra Pradesh, Orissa, Pondicherry, Karnataka, Tamil Nadu, Kerala and Andaman Island. Through its sister organization, the Mata Amritanandamayi Center, houses have also been constructed in Sri Lanka. Often Amrita Kuteerams are built not as single homes but as entire villages, complete with town halls, roads, wells, electricity, sewage systems and clean drinking water.
Community Outreach
MAM runs a number of programs aimed at the upliftment of the general community. These include Amrita Nidhi, a financial-aid program started in 1998 that provides monthly pensions for 50,000 widows and physically and mentally disadvantaged individuals. The pensions are given for life. It is MAM's stated goal to provide 100,000 such pensions.
MAM also runs four homes for the elderly, one in Sivakasi, Tamil Nadu, one in Kottayam, Kerala, and two in Karnataka (Karwar and Bangalore). The care homes include prayer halls where community functions and cultural programs are held on a regular basis.
For the benefit of youth, MAM runs a program called AYUDH, a movement to empower young people to integrate universal values into their daily lives. Members take part in service activities, including caring for the elderly, homeless and physically disadvantaged.
Meditation classes are also offered free to the general public. Monastic disciples and other volunteers teach Mata Amritanandamayi's Integrated Amrita Meditation Technique (IAM Technique) throughout the world. The technique is regularly being taught at schools, businesses, and at the request of the Indian government, to the 1.3 million members of India's paramilitary.
Other Community Outreach programs include sponsored weddings for impoverished couples, a prisoner's welfare project (through MA Center in USA), a seed-distribution program to promote home-grown food, and a hostel for women in Trissur, Kerala.
Care Homes for Children
MAM runs two care homes for children. Amrita Niketan is a facility for 500 children in Paripally, Kollam, Kerala. The majority of Amrita Niketan residents are from poor tribal communities. In 2009, through a sister organization known as Amma-Kenya, MAM started an orphanage in Nairobi for 108 children.
Education for Everyone
MAM has founded and manages a wide range of educational institutions for the underprivileged and disadvantaged sections of society. These include Amrita Speech & Hearing Improvement School (ASHIS) in Trissur, Kerala; the Amrita Institute for the Differently Abled (AIDA) in Kozhikode, Kerala; adult education classes in Idukki, Kerala, and in Sivakasi, Tamil Nadu; and the Industrial Training Center (ITC) in Karungappally, Kerala. MAM also has runs schools for tribal children in Attappadi and Idukki, Kerala.
Furthermore, MAM is providing 32,000 scholarships to disadvantaged children, many of whom have lost a parent due to suicide or have a parent suffering from AIDS.[13] Known as Vidyamritam, the scholarship program is currently running in Maharashtra, Andhra Pradesh, Karnataka and Kerala. It was originally started as part of MAM's campaign to curb India's problem of farmer suicide, by providing children of agricultural families a means to education that will expand their vocational options. It is MAM's stated goal to eventually provide 100,000 such scholarships throughout India.[14]
Through Amma-Kenya, MAM runs the Amrita Vocational Training Center in Kenya, equipped with 35 computers.
Research for a Better World
Through MAM's university, Amrita Vishwa Vidyapeetham, volunteer researchers are conducting research and development in disciplines including nanotechnology, biotechnology, robotics and satellite-enabled software solutions. The stated goal behind the research is: "To harness the power of modern technology to provide effect, targeted aid to communities and individuals in crisis."[15] Projects include a sensor network system for landslide detection, a high-quality low-cost insulin pump for diabetics, a system for early-cancer detection and stem-cell research.
Sakshat Amrita Vocational Education (SAVE) is a program funded by the Government of India's e-learning program, Sakshat. SAVE's goal is to provide vocational training to remote and impoverished areas through haptic devices. The Department of Biomedical Informatics at SUNY-Buffalo and Arizona State University are collaborating on the project.
Amrita Virtual Interactive E-learning World (AVIEW) is project developed by MAM researchers. AVIEW allows a teacher at one location to connect with students at another place, using Internet and satellite connectivity. Lectures are recorded and can be viewed later. AVIEW was inaugurated by the former President of India Dr. A.P.J. Abdul Kalam in 2009.
Healthcare
In 1998, MAM opened the Amrita Institute of Medical Sciences and Research Centre (AIMS) in Cochin, Kerala. Most of AIMS' patients receive subsidized care. The hospital has 1,300 beds and an attached medical college with a 400-bed facility, as well as a 210-bed Intensive Care Facility. Since 1998, AIMS and MAM's other charitable medical institutions have treated more than 5.5 million patients.
AIMS has an extensive pain and palliative home-care program, telemedicine facilities and conducts medical camps in remote areas. MAM also runs four other charitable hospitals, including three in Kerala (one in Kalpetta, one in Pampa and one in Amritapuri) and one in Mysore, Karnataka.
MAM also runs an HIV/AIDS Care Center in Trivandrum, Kerala, the Amrita Kripa Sagar Cancer Hospice in Mumbai and the Amrita Health Center in Port Blair, Andaman Island.
Fighting Hunger
MAM feeds more than 10 million people every year throughout India, distributing uncooked rice, milk and other staples to remote tribal areas. Outside of India, through sister organizations such as Amma-Europe and the Mata Amritanandamayi Center in the USA, more than 1,000,000 meals to the homeless and hungry are provided annually.[16]
Green Initiatives
MAM is a member of the United Nations Billion Tree Campaign and has organized the planting of more than one million trees throughout the world since 2001. MAM also has an international environmental organization to promote environmental awareness called GreenFriends. It also runs a Plastic Project that creates shopping bags, purses, sandals and hats, etc., through the weaving recycled plastic. In 2009, in New York, in the presence of Steven Clark Rockefeller, Amma endorsed the Earth Charter, a declaration of fundamental principles for building a sustainable and peaceful world.
Public Health
MAM started the Amala Bharatam Campaign (ABC) in 2010 in order to improve public health and restore India's physical beauty. Through ABC, MAM volunteers clean public areas, construct public toilets and spread awareness regarding environmentally friendly ways of disposing of trash.
Amrita Institutions
MAM runs a number of other institutions. On the educational front, there is the Amrita Vishwa Vidyapeetham, a seven-campus, multi-disciplinary university and more than 90 Amrita Vidyalayam value-based CBSE high schools across India.
Amritapuri Ashram, MAM's headquarters in Kollam District, Kerala, is a spiritual center and international pilgrimage site, where free classes on Vedanta, Sanskrit, meditation and yoga are held. MAM has built and consecrated 20 Brahmasthanam Temples throughout India, and has hundreds of branch centers throughout the country as well. Amrita Kutambam, or Amrita Families, are community groups who come together for the purpose of group prayer and spiritual company.
MAM also publishes dozens of spiritual books and two magazines in various languages.[17]
Awards
On February 19, 2010, the President of India Pratibha Patil bestowed the Dharma Khadgam Award to MAM in recognition of its charitable activities. MAM's president, Mata Amritanandamayi Devi, has received numerous awards for her role as the founder, inspiration and manager of MAM's charitable activities.
Related Research Articles
Sri Mātā Amritānandamayī Devi, often known as Amma ("Mother"), is an Indian Hindu spiritual leader, guru and humanitarian, who is revered as 'the hugging saint' by her followers. She is the chancellor of Amrita Vishwa Vidyapeetham, a multi-campus research university.
Amritapuri, originally Parayakadavu, is the main ashram of Indian Hindu spiritual leader, guru and humanitarian Mata Amritanandamayi Devi, often known as Amma ("Mother"), who is revered as 'the hugging saint' by her followers. Amritapuri is also the international headquarters of Mata Amritanandamayi Math, an international charitable organization aimed at the spiritual and material upliftment of humankind. Due to the worldwide renown of the ashram, Amritapuri is also the name by which the location of the ashram is now known.
Amrita is a Hindu movement named after Mata Amritanandamayi.
Alappad is a coastal village in the Kollam district of the Indian state Kerala. It is situated on a narrow strip of land sandwiched between the Arabian Sea and the TS Canal – the village is approximately 16 km long and its narrowest point is as thin as 33 meters. Connect to the mainland is by bridge as well as by country boat ferries, operated by the Panchayat and private parties. Until recently there was only one bridge at the southern point of the land strip, but after the 2004 tsunami, two other bridges have been constructed. The protests are taking place in the village against Unscientific sand mining by IREL.
Karunagappally is a municipality in the Kollam district of Kerala, India. It is 24 km north of Kollam and 60 km (37 mi) south of Alappuzha. Karunagappally taluk consists of Alappad, Ochira, Adinad, Karunagappally, Thazhava, Pavumba, Thodiyoor, Kallalibhagom, Thevalakkara, Chavara, Neendakara, Clappana, Kulasekharapuram, Thekkumbhagam, Ayanivelikulangara, Panmana, Ponmana and Vadakumthala. The taluk is bound on the north by Kayamkulam, on the east by Kunnathur taluk, on the south by Kollam and on the west by the Arabian Sea. It is one of the fastest developing towns in Kerala and is part of Kollam metropolitan area.
Amrita College of Engineering & Technology (ACET), formerly Sun College of Engineering is an engineering college located at Erachakulam, Nagercoil in Kanyakumari district, Tamil Nadu, India. Established in 1999 by the ACP Education Trust, it was acquired by the Mata Amritanandamayi Math and renamed in 2018. In 2024, all programs in this institute were closed progressively and the campus subsequently became part of Amrita Vishwa Vidyapeetham University.
Hinduism, Islam and Christianity are the prominent religions in Kollam district. As per the Census 2011, out of the total population of 2,635,375 persons, 64.42% follow Hinduism, 19.30% follow Islam and 16.00% follow Christianity. Other religions comprise 0.04%, while 0.25% did not state any religion.
Amrita Vishwa Vidyapeetham is a multi-campus, multi-disciplinary, research-intensive private deemed university in India. It currently has 19 constituent schools spread across nine campuses in Amaravati, Amritapuri (Kollam), Bangalore, Chennai, Coimbatore, Kochi, Faridabad, Mysore, and Nagercoil. Accredited with the highest possible ‘A++’ grade by NAAC and ranked as 7th best university in India in National Institutional Ranking Framework (NIRF) 2024.
Vallikavu is a small village in Kollam District of Kerala. Vallikavu is chiefly inhabited by farmers and fishermen. Fishermen here were traditional canoe builders, skilled at making Changadam Vallam using planks and coir ropes to tie the planks together and coating the Vallam with melted pith. The Vallam making artisans have died and with the advent of motor transport the industry died.<fact>
Amrita Hospital, formerly known as Amrita Institute of Medical Sciences (AIMS) is a multi-speciality tertiary care hospital based in Kochi, India. It is attached to Amrita University school of medicine and one of the largest medical facilities in India with a total built-up area of over 3.33 million sq.ft, spread over 125 acres of land. It is a 1,350-bed hospital which supports an annual patient volume of about 800,000 outpatients and 50,000 inpatients. It was founded by Mata Amritanandamayi and inaugurated on 17 May 1998 by the then Prime Minister, Atal Bihari Vajpayee. The Mata Amritanandamayi Math is its parent organisation. The campus also houses medical school, dentistry, nursing, health sciences, pharmacy schools and school of nanosciences and molecular medicine of Amrita Vishwa Vidyapeetham.
Kollam district, earlier called Quilon district, is one of the 14 districts of Kerala state, India. The district is representative of all the natural attributes of Kerala states, and is endowed with a long coastal region, a major sea port on the Arabian Sea, plains and the mountains, lakes, lagoons and Kerala Backwaters, forests and the farm land, and rivers and streams. The area had mercantile relationship with Phoenicians and the Romans.
Amrita Schools of Medicine are a group of medical schools in India, affiliated with Amrita Vishwa Vidyapeetham, a private deemed university and spread across 2 campus in Kochi and Faridabad.
Amrita Schools of Engineering are private engineering schools in India part of Amrita Vishwa Vidyapeetham University, Coimbatore which is spread across its five campuses in Amritapuri (Kollam), Bengaluru, Chennai, Coimbatore, and Amaravati. The schools offer undergraduate, integrated degree, postgraduate, and doctoral programmes in various engineering disciplines.
Amrita literally means "immortality" and is often referred to in ancient Indian texts as nectar or ambrosia and carries the same meaning.
Amrita Schools of Business are private business schools of Amrita Vishwa Vidyapeetham University in India, which is spread across its five campuses in Amritapuri (Kollam), Bengaluru, Kochi, Coimbatore and Amaravati. The schools offer full-time MBA program, MBA-MS program, management-related doctoral programs, and many executive and online education programs.
Amrita Vidyalayam is a chain of private CBSE schools run and managed by the Mata Amritanandamayi Math founded by Mata Amritanandamayi. There are more than 90 English medium, co-educational, Senior Secondary schools affiliated to Central Board of Secondary Education throughout India out of which more than 30 are in Kerala. It is one of the leading schools with 100 per cent pass in All India Secondary School Examination and All India Senior School Certificate Examination in consecutive years. They emphasise on value-based education, sports, extra curricular activities and excellence in competitive exams. It provides coaching for NEET-UG, JEE Main, CUET, Olympiads and other competitive exams with the help of its online learning platform Amrita Edge.
Amrita Hospital is a private tertiary care hospital in Faridabad, NCR Delhi, India. It is the largest private multi-specialist hospital in Asia, and was inaugurated by Prime Minister Narendra Modi. It has 2,600 beds, 81 specialities, 64 fully-networked modular operation theatres and smart ICUs with 534 critical care beds and a helipad on the roof. It is one of the world's largest hospitals by capacity. It is affiliated to Amrita Vishwa Vidyapeetham School of medicine.
Poison Control Centre at Amrita Institute of Medical Sciences (AIMS) in Cochin, India, is a specialized toxicology facility dedicated to managing poison-related emergencies, toxic exposures, and chemical hazards. This center plays a pivotal role in the prompt diagnosis, treatment, and prevention of poisonings, offering essential support to both healthcare professionals and the general public.
Amrita Keerti Puraskar (Award) has been given each year since 2001 by the Mata Amritanandamayi Math to people who have made significant contributions to Indian Culture and the Vedic tradition. This accolade includes a monetary prize of Rs. 123,456, an idol of Saraswati Devi crafted by the artist Karuvattu Mana Vasudevan Namboothiri and a certificate of commendation from the Mata Amritanandamayi Math. The presentation ceremony takes place annually on Mata Amritanandamayi's birthday.
References
↑ Amma: Mata Amritanandamayi Devi, a Biography, Amrita Books, 2011.
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