The Oldsmobile Series 70 is a full-size midrange automobile produced by Oldsmobile between the 1939 and 1950 model years. Oldsmobiles of this time period were in an unusual "middle" position in GM's hierarchy of automobile brands. Chevrolet and Pontiac were the budget priced models, while Buick and Cadillac were the luxury brands. GM would share their "A" body platforms between Chevrolet, Pontiac, and "B" body on Oldsmobile and Buick, while leaving Cadillac on the senior "C" platform. Oldsmobiles were then branded as "luxury level" Chevrolet's and Pontiac's, while Oldsmobiles using the "B" platform were "budget priced" Buicks and Cadillacs.
The Mercury Montclair is a series of full-size sedans that were manufactured and marketed by the Mercury division of Ford. The nameplate was used by the division twice, from the 1955 to the 1960 model years and from the 1964 to the 1968 model years. While not offered as a station wagon, the Montclair was offered as two-door and four-door hardtops, four-door pillared sedan, and a two-door convertible.
The Mercury Park Lane is a full-sized automobile that was produced by the Mercury division of Ford Motor Company. While not officially introduced as the replacement of the Mercury Turnpike Cruiser, the Park Lane became the flagship of the Mercury model line upon its introduction. The second-generation Park Lane was positioned above the Mercury Montclair.
Viking was an automobile manufactured by General Motors' Oldsmobile division, in Lansing, Michigan, for model years 1929 to 1931 and used the GM B platform. It was shared with the Oakland Model 301 for 1930 and 1931.
The Cadillac V-63 is a large luxury automobile that was introduced in September 1923 by Cadillac as a 1924 model, replacing the previous Type 61. It used the GM C platform and was replaced by the Cadillac Series 355 in 1931. It retained the name Cadillac V8 introduced with the previous generation Cadillac Type 51.
The Mercury Meteor is an automobile that was produced by Mercury from the 1961 to 1963 model years. Adopting its nameplate from the namesake Ford of Canada brand, the Meteor was introduced as the base-trim full-size Mercury sedan, while the compact Mercury Comet shared a naming convention associated with the ongoing Space Race of the early 1960s. Slotted below the Mercury Monterey, the Meteor was the Mercury counterpart of the Ford Fairlane.
The Lincoln Cosmopolitan is a full-size luxury car that was sold by Lincoln from the 1949 through the 1954 model year. All Lincolns were manufactured at Lincoln Assembly, Dearborn, Michigan, while some were sent in "knock-down kits" to regional factories at Maywood Assembly, Maywood, California or St. Louis Assembly, St.Louis, Missouri, and assembled locally.
The Lincoln Premiere was a luxury car model sold by Lincoln in the 1956 to 1960 model years. Positioned below the company's Continental Mark II coupe during 1956–1957 and above the Capri which it shared from 1956–1959, it was produced in 2 and 4 door versions which could both accommodate up to six people.
The Lincoln Capri is an automobile that was sold by the Lincoln division of Ford Motor Company from 1952 until 1959. A full-size luxury car, the Lincoln Capri derives its name from an Italian island in the Gulf of Naples. Introduced as a premium trim variant of the two-door Lincoln Cosmopolitan, the Capri was introduced in 1952 as a stand-alone model line serving as the premium Lincoln. With the introduction of the Lincoln Premiere, the Capri replaced the Cosmopolitan as the standard Lincoln product line.
The DeSoto Firedome was a full-size automobile produced between 1952 and 1959 by DeSoto automobiles, a division of the Chrysler Corporation. Introduced as DeSoto's premium line of vehicles in 1953 and 1954, the Firedome also occupied the least expensive position in the model lineup during 1955 and 1956 model years before it was reclassified as a mid-range vehicle offered by DeSoto between 1957 and 1959.
The DeSoto Six was first introduced in 1929 and was badge engineered from the 1929 Chrysler Six Series 62 with the same 109.75 in (2,788 mm) wheelbase, while it offered a smaller 174.9 cu in (2.9 L) Chrysler I6 with an overall length of 169 in (4,293 mm). It was offered in four two-door sedan configurations and three four-door sedan body styles. It used the Series K designation for two years then was updated to the Series CK in mid-1930.
The Mercury Eight is an automobile that was marketed by the Mercury division of Ford between 1939 and 1951. The debut model line of the Mercury division, Ford slotted the full-size Mercury Eight between the Ford Deluxe model lines and the Lincoln. In total, Ford assembled three generations of the Eight.
The Lincoln-Zephyr is a line of luxury cars that was produced by the Lincoln division of Ford from 1936 until 1942. Bridging the gap between the Ford V8 DeLuxe and the Lincoln Model K, it expanded Lincoln to a second model line, competing against the Chrysler Airflow, LaSalle, and the Packard One-Twenty.
The Mercury Monterey is a series of full-size cars that were manufactured and marketed by the Mercury division of Ford from 1952 to 1974. Deriving its name from Monterey Bay, the Mercury Monterey served as the upscale version of the Mercury Custom which replaced the Mercury Eight, the debut model line of the Mercury division. During its production, the Monterey would be offered in multiple body styles, ranging from coupes, convertibles, sedans, hardtops, and station wagons.
The Mercury S-55 is a full-size car that was marketed by the Mercury division of the Ford Motor Company during the 1960s. Developed as a performance-oriented version of the mid-level Mercury Monterey, the S-55 was the largest vehicle of the Mercury "S" (Special) range introduced in 1962; its Ford equivalent was the Ford Galaxie 500XL and competed in the full-size luxury sport coupe market segment against the Chrysler 300H.
The Mercury Medalist is an automobile which was produced by Mercury for the 1956 model year and was similar to the Ford Customline in market segment.
The Oldsmobile F-Series was built from the 1928 through 1938. The first generation continued the tradition of adding a series number for each model year; F-28, F-29, F-30 and F-31. The second generation, signified by a completely new bodystyle appearance was built from 1932 through 1938, all having been manufactured in Lansing, Michigan. 1926 saw the introduction of GM's most recognized business model, the use of common platforms shared amongst the brands. Oldsmobile and Buick shared the GM B platform. The F-Series was shared with the Buick Master Six and was also known as the Oldsmobile Six which was introduced as a name earlier in 1913. The F-Series was Oldsmobile's entry-level product using the Oldsmobile straight-6 engine, while the Oldsmobile L-Series, with a Oldsmobile Straight-8 engine, was the top level vehicle. It replaced the Oldsmobile Model 30 introduced in 1923, and was replaced by the Oldsmobile Series 60 and Oldsmobile Series 70 introduced in 1938. It was exported to Japan as a knock down kit and assembled at Osaka Assembly in Osaka, Japan
The Oldsmobile L-Series, or the Oldsmobile 8, was built from the 1932 through 1938. Oldsmobile hadn't offered a full-sized luxury flagship since the cancellation of the Oldsmobile Light Eight in 1923, and the Viking upscale companion brand to Oldsmobile didn't sell very well, being cancelled after two years. The 1933 model introduced a completely new body style influenced by the "streamlined" appearance, and it was shared with all GM brands due to GM's Art and Color Studio headed by Harley Earl. The appearance showed influences of Chrysler and Lincoln-Zephyr vehicles, and all Oldsmobiles were manufactured in Lansing, Michigan. Due to the popularity of the Oldsmobile F-Series, Oldsmobile recognized an opportunity to sell a similar sized alternative to the Buick Super, the Cadillac Series 355, and the "junior" companion brand LaSalle a platform the L-Series shared on the GM C platform. It was replaced by the Oldsmobile Series 90 introduced in 1938, and it was exported to Japan as a knock down kit and assembled at Osaka Assembly in Osaka, Japan.
The Pontiac Six was a more affordable version of the Oakland Six that was introduced in 1926, sold through Oakland Dealerships. Pontiac was the first of General Motors companion make program where brands were introduced to fill in pricing gaps that had developed between Cadillac, Buick, Oldsmobile, Oakland and Chevrolet. The original marketing approach begun when GM was incorporated in 1908 was to offer a range of vehicles in various body styles based on affordable to extravagant, and the customer base would gradually trade up every few years to the next hierarchy brand. Pontiac was introduced as an affordable Oakland, followed by LaSalle for Cadillac, Marquette for Buick and Viking for Oldsmobile. Pontiac's introduction was a sales success while customers shied away from the more expensive Oakland, and once the Wall Street Crash of 1929 and the Great Depression followed, both Pontiac and Oakland were being considered for cancellation but the decision was made to keep Pontiac as the economy began to recover.
1952 Mercury Custom Sport Coupe
1953 Mercury Custom Sport Coupe
1954 Mercury Custom 4-Door Sedan
1955 Mercury Custom Station Wagon
1956 Mercury Custom 2-Door Sedan
