Mercury Park Lane

Last updated
Mercury Park Lane
Mercury Park Lane 1964 02.jpg
1964 Mercury Park Lane four-door hardtop (with Breezeway Design roofline)
Overview
Manufacturer Mercury (Ford)
Production1958–1960
1964–1968
Body and chassis
Class Full-size
Layout FR layout

The Mercury Park Lane is a full-sized automobile that was produced by the Mercury division of Ford Motor Company. While not officially introduced as the replacement of the Mercury Turnpike Cruiser, the Park Lane became the flagship of the Mercury model line upon its introduction. The second-generation Park Lane was positioned above the Mercury Montclair.

Contents

In 1969, the Mercury Marquis was expanded to a full model line and replaced the Park Lane in the Mercury range.

First use of name

In 1956, the Park Lane name was used by the Ford Division as it created a two-door station wagon intended as a competitor for the Chevrolet Nomad. Based on the Ford Fairlane, the Ford Parklane (spelled as a single word) outsold the Nomad nearly two-to-one, though Ford marketers felt the vehicle had missed its target market; it was discontinued after its only year of production.

First generation (1958–1960)

body style 57C/63C/76C,57F/63F/76D
1959 Mercury Park Lane 2.jpg
1959 Mercury Park Lane two-door hardtop cruiser
Overview
Model years 1958–1960
AssemblyMain plant
Wayne, Michigan [1]
(Branch assembly)
Metuchen, New Jersey
Pico Rivera, California
Hazelwood, Missouri
Body and chassis
Body style 2-door hardtop coupe
2-door convertible
4-door hardtop sedan
Layout FR layout
Related Mercury Colony Park
Edsel Citation
Powertrain
Engine 430 cu in (7.0 L) Ford MEL V8
Transmission 3-speed Merc-O-Matic
Dimensions
Wheelbase 125.0 in (3,175 mm)
126.0 in (3,200 mm)
128.0 in (3,251 mm)
Length220.2 in (5,593 mm)
Width81.1 in (2,060 mm)
Curb weight 4,560 lb (2,070 kg)
Chronology
Predecessor Mercury Turnpike Cruiser
Successor Mercury S-55

The Mercury Park Lane was introduced for the 1958 model year as a premium model line for the division. In design, it was conceptualized as a Super Mercury that would compete with General Motors' Buick Limited and Chrysler 300D. [1] Available in two-door and four-door hardtops and convertible coupes, the Park Lane offered the same body styles as the Turnpike Cruiser which it replaced, though its distinctive "breezeway" rear window was adopted by the Continental Mark line. [1] [2] The Park Lane was offered as the flagship Mercury model line with a similar approach to luxury shared with the updated four passenger Ford Thunderbird with a listed retail price of US$3,867 for the coupe ($39,223 in 2022 dollars [3] ) and US$4,118 for the convertible ($41,769 in 2022 dollars [3] ). As before, the Park Lane was a body on frame chassis while the Thunderbird had unibody construction. [1]

Sharing its chassis with the Colony Park station wagon (and Edsel Citation/Corsair), the Park Lane had a 125-inch wheelbase (3 inches longer than the standard Mercury chassis) and, for 1958 only, an extended rear deck 7 inches longer than standard models. In 1959, the Park Lane wheelbase was stretched to 128 inches (two inches longer than other Mercurys). For 1960, the Park Lane wheelbase was again changed, matching the 126 inches of the standard Mercury line.

The Park Lane was powered by a single engine: a 430 cubic-inch Ford MEL V8. Initially rated at 360 hp for 1958, the Super Marauder engine option package allowed any Mercury with the 430 to increase its output to 400 hp (the first mass-production engine in an American automobile to be so rated). For 1959, the Super Marauder was discontinued, with the standard engine rated at 345 hp, retuned to 310 hp in 1960. All Park Lanes were equipped with a three-speed Merc-O-Matic automatic transmission; the 1958 offered the "Multi-Matic" transmission controls and was changed to the steering column mounted gear selector starting in 1959.

For 1960, the Park Lane had a minor styling update distinguished by new taillamps, rear fender skirts, five chrome-accent bars ahead of the rear wheel openings, wide rocker panel moldings, and a padded dashboard.

In 1961, the Park Lane name was dropped (along with the Montclair) as the division reorganized its marketing efforts towards the better-selling Monterey alongside the introduction of the Mercury Comet compact.

Second generation (1964–1968)

body style 62/63/64/65/67/68
Mercury Park Lane Convertible (Orange Julep).JPG
1967 Mercury Park Lane convertible
Overview
Model years 1964–1968
Assembly Hazelwood, Missouri (St. Louis Assembly Plant)
Pico Rivera, California (Los Angeles Assembly)
Hapeville, Georgia (Atlanta Assembly)
Body and chassis
Body style 4-door sedan
2-door Hardtop
2-door convertible
4-door Hardtop
Layout FR layout
Related Ford LTD
Powertrain
Engine 410 cu in (6.7 L) Ford FE V8
428 cu in (7.0 L) Ford FE V8
Dimensions
Wheelbase 120.0–123.0 in (3,048–3,124 mm)
Length215.0–218.5 in (5,461–5,550 mm)
Width81.1 in (2,060 mm)
Curb weight 4,171–4,211 lb (1,892–1,910 kg)

For the 1964 model year, the Mercury Park Lane made its return as the Mercury Division expanded its model line. Coinciding with Mercury's 25th Anniversary, the Park Lane again topped the Mercury line above the Monterey and newly reintroduced Montclair. In contrast to the previous generation, the Park Lane used the same wheelbase as other Mercury lines, differing primarily in trim. The listed retail price for the four-door hardtop or four-door hardtop fastback was US$3,413 ($32,204 in 2022 dollars [3] ) and a combined total of 6,060 were sold. [2]

As the highest-priced, premium trim, many Park Lanes were fitted with the option of a "breezeway" retractable rear window that was first used on the Turnpike Cruiser and the 1958-1960 Continental. For 1964 the retractable rear window was installed in hardtop sedans with a reverse-slant configuration as in previous versions. In addition, Mercury offered the Park Lane with a fastback roofline as part of Marauder option package (seen on any full-sized Mercury); the fastback design proved popular on its Ford Galaxie 500 counterpart. The Mercury Colony Park station wagon was now aligned with the Park Lane model line. [2]

For 1965, the chassis of full-sized Ford and Mercury cars were redesigned; the Mercury line was given a much more slab-sided appearance due to the popularity of the 1965 Lincoln Continental. The front grille continued to offer twin headlights in a recessed part of the grille. The retractable rear window was no longer available on the hardtop body and were now only available on the sedan body style across all Mercury vehicles. [2]

For 1967, to complement the Mercury Marquis, which was only available as a two-door hardtop, the Park Lane Brougham was introduced as an exclusive trim package of the already luxurious Park Lane on the sedan only. For an option on the Park Lane hardtop coupe and convertible models, the sedan and convertible introduced "yacht deck paneling" body trim which was essentially the same simulated woodgrain DI-NOC used for the Colony Park station wagon; "yacht deck paneling" was a rarely ordered option. [2]

As the division redesigned its full-sized line for 1969, the Marquis was expanded to a full model range, taking over the place of the Park Lane (the Brougham was largely replaced by the later Grand Marquis). [2]

Mercury Park Lane Brougham

body style 61/62
1968 Mercury Park Lane Brougham 4-door Hardtop.JPG
Overview
Production1967 [2]
Body and chassis
Body style 4-door sedan
4-door hardtop
Triple-black 1968 Mercury Park Lane Brougham four-door hardtop 1968 Mercury Park Lane Brougham 4-door hardtop, front view.jpg
Triple-black 1968 Mercury Park Lane Brougham four-door hardtop

The Park Lane Brougham was the flagship Mercury model for 1967. Powerful and luxurious, it was offered as a four-door sedan, or four-door hardtop and was replaced by the Marquis as a two-door hardtop coupe only for 1968 followed by the sedan in later years. [2] The Brougham differentiated itself from the standard Park Lane by featuring "Twin Comfort Lounge" 50–50 split bench seats with deep foam padding and a unique thick box-style cloth upholstery pleating, with matching upscale door panels with higher trim levels and pull straps, and unique ornamentation. [2]

The term "brougham" was traditionally used for horse drawn carriages then luxury sedans which accommodated a driver in a separate compartment from the passenger, also related to a town car.

The Park Lane Brougham was the first Mercury to introduce a combination of front turn signals and parking lights that wrapped around the front edge of the fender that illuminated to the front and the side, expanding from an appearance introduced in 1966, and it was a feature that would be used by Ford products for several decades to follow.

The Mercury "Breezeway" retractable rear window was available but was installed in the four-door sedan only and not the four-door hardtop, a distinction shared with the entry-level Monterey and mid-level Montclair. [2] The 1967 sedan was listed at US$3,986 ($34,983 in 2022 dollars [3] ) and 3,325 were made while the hardtop was US$3,896 ($34,193 in 2022 dollars [3] ) and 4,189 were manufactured. [2] In comparison to the 1967 Lincoln Continental it was listed at US$5,795 ($50,860 in 2022 dollars [3] ) and 32,331 found buyers. [2]

Related Research Articles

<span class="mw-page-title-main">Mercury (automobile)</span> Automobile marque of the Ford Motor Company

Mercury was a brand of mid-priced automobiles produced by American manufacturer Ford Motor Company between 1938 and 2011 with 1939 being the first model year. It stood as its own line within Ford until 1945, and thereafter formed half of Ford's Lincoln-Mercury Division. Created by Edsel Ford in 1938 to bridge the gap between the Ford and Lincoln model lines, its principal competition was General Motors' Buick and Oldsmobile divisions, and Chrysler Corporation's DeSoto and Chrysler brands.

<span class="mw-page-title-main">Oldsmobile Cutlass</span> American car model

The Oldsmobile Cutlass was a series of automobiles produced by General Motors' Oldsmobile division between 1961 and 1999. At its introduction, the Cutlass was Oldsmobile's entry-level model; it began as a unibody compact car, but saw its greatest success as a body-on-frame intermediate. The Cutlass was named after Vought F7U Cutlass, as well as the type of sword, which was common during the Age of Sail.

<span class="mw-page-title-main">Mercury Cougar</span> Ford Motor Company car model

The Mercury Cougar is a series of automobiles that was sold by Mercury from 1967 to 2002. The model line is a diverse series of vehicles; though the Cougar nameplate is most commonly associated with two-door coupes, at various stages in its production, the model also was offered as a convertible and a hatchback. During its production as the mid-size Mercury line, the Cougar was also offered as a four-door sedan and five-door station wagon.

<span class="mw-page-title-main">Lincoln Continental</span> American luxury car

The Lincoln Continental is a series of mid-sized and full-sized luxury cars produced between 1939 and 2020 by Lincoln, a division of the American automaker Ford Motor Company. The model line was introduced following the construction of a personal vehicle for Edsel Ford, who commissioned a coachbuilt 1939 Lincoln-Zephyr convertible, developed as a vacation vehicle to attract potential Lincoln buyers. In what would give the model line its name, the exterior was given European "continental" styling elements, including a rear-mounted spare tire.

<span class="mw-page-title-main">Oldsmobile Cutlass Supreme</span> Motor vehicle

The Oldsmobile Cutlass Supreme is a mid-size car produced by Oldsmobile between 1966 and 1997. It was positioned as a premium offering at the top of the Cutlass range. It began as a trim package, developed its own roofline, and rose during the mid-1970s to become not only the most popular Oldsmobile but the highest selling model in its class.

<span class="mw-page-title-main">Mercury Montego</span> Motor vehicle

The Mercury Montego is a nameplate that was applied to three separate generations of vehicles marketed by the Mercury division of Ford Motor Company. Taking its name from Montego Bay, Jamaica, the nameplate made its first appearance for 1967 in the Canadian market as part of the Mercury-derived Meteor model line. For 1968, the Mercury Montego made its debut across North America, becoming the Mercury counterpart of the Ford Torino intermediate-size model line for two generations.

<span class="mw-page-title-main">Mercury Grand Marquis</span> Motor vehicle

The Mercury Grand Marquis is an automobile that was sold by Mercury from 1975 to 2011. Introduced as the flagship sub-model of the Mercury Marquis, the Grand Marquis became a stand-alone model line for 1983, serving as the largest Mercury sedan. Subsequently, the model line would serve as the sedan counterpart of the Mercury Colony Park station wagon; it would later serve as the basis of the revived Mercury Marauder.

<span class="mw-page-title-main">Ford LTD (Americas)</span> Model range of automobiles

The Ford LTD is a range of automobiles manufactured by Ford for the 1965 to 1986 model years. Introduced as the highest trim level of the full-size Ford model range, the LTD moved the Ford range upmarket, offering options and features previously reserved for Mercury and Lincoln vehicles. For much of its production life, the LTD competed against the Chevrolet Caprice ; the Mercury Marquis served as its divisional counterpart from 1967 until 1986.

<span class="mw-page-title-main">Meteor (automobile)</span> Defunct brand name of automobile by the Ford Motor Company of Canada

Meteor was a marque of automobiles offered by Ford Motor Company of Canada from 1949 to 1976. The make was retired for the 1962 and 1963 model years, when the name was used for the Mercury Meteor sold in the United States. It succeeded the Mercury 114, a Canadian-market Mercury based on the Ford, the "114" name being taken from the car's wheelbase.

<span class="mw-page-title-main">Mercury Turnpike Cruiser</span> Motor vehicle

The Mercury Turnpike Cruiser is a series of automobiles that were produced by the Mercury division of Ford for the 1957 and 1958 model years. Named to commemorate the creation of the Interstate Highway System, the Turnpike Cruiser was marketed as the flagship Mercury model line, slotted above the Montclair when Mercury was positioned upmarket to luxury status when Edsel was introduced in 1958.

<span class="mw-page-title-main">Mercury Montclair</span> Motor vehicle

The Mercury Montclair is a series of full-size sedans that were manufactured and marketed over five generations by the Mercury division of Ford. The nameplate was used by the division twice, from the 1955 to the 1960 model years and from the 1964 to the 1968 model years. The model was offered as two-door and four-door hardtops, four-door pillared sedan, and a two-door convertible.

<span class="mw-page-title-main">Mercury Colony Park</span> Motor vehicle

The Mercury Colony Park is an American luxury full-size station wagon that was marketed by the Mercury division of Ford Motor Company between 1957 and 1991. Distinguished by its simulated wood-grain paneling, the Colony Park was marketed as either the premium-trim or the sole full-size station wagon offering of the division. Following the 1960 demise of Edsel, full-size Mercury vehicles shared bodywork with Ford; the Colony Park served as the counterpart of the Ford Country Squire through 1991.

<span class="mw-page-title-main">Mercury Marquis</span> Motor vehicle

The Mercury Marquis is a model line of automobiles marketed by Mercury from 1967 to 1986. Deriving its name from a title of French nobility, the Marquis was introduced as the divisional counterpart of the Ford LTD; four generations of the two model lines were paired through rebranding. Initially slotted as the flagship Mercury full-size range, the Marquis would serve as the basis for the later Mercury Grand Marquis.

<span class="mw-page-title-main">Mercury Meteor</span> American car

The Mercury Meteor is an automobile that was produced by Mercury from the 1961 to 1963 model years. Adopting its nameplate from the namesake Ford of Canada brand, the Meteor was introduced as the base-trim full-size Mercury sedan, while the compact Mercury Comet shared a naming convention associated with the ongoing Space Race of the early 1960s. Slotted below the Mercury Monterey, the Meteor was the Mercury counterpart of the Ford Fairlane.

<span class="mw-page-title-main">Mercury Monterey</span> Motor vehicle

The Mercury Monterey is a series of full-size cars that were manufactured and marketed by the Mercury division of Ford from 1950 to 1974. Deriving its name from Monterey Bay, the initial Mercury Monterey served as the top-of-the-line two-door sedan model for 1950 and 1951 to compete with the hardtop models of Oldsmobile and Buick. It came with a vinyl roof covering, upgraded upholstery, and other features. The hardtop was introduced for 1952. During its production, the Monterey would be offered in multiple body styles, ranging from coupes, convertibles, sedans, hardtops, and station wagons.

Full-size Ford is a term adopted for a long-running line of Ford vehicles with a shared model lineage in North America. Originating in 1908 with the Ford Model T, the line ended in 2019 with the Ford Taurus, as Ford withdrew from the full-sized sedan segment in North America. Across 111 years, 15 generations, and over 60 million examples of the model line were produced across over 50 model nameplates. By contrast, the longest-running single nameplate worldwide is the Chevrolet Suburban, in use since the 1935 model year.

<span class="mw-page-title-main">Mercury Voyager</span> Motor vehicle

The Mercury Voyager is a station wagon that was sold by the Mercury division of Ford for the 1957 and 1958 model years. For the 1957 model year, Mercury created a model range of station wagons distinct from sedans, following Ford. The Voyager served as the mid-range offering, slotted above the base-trim Mercury Commuter, with the woodgrained Colony Park serving as the top-range offering.

<span class="mw-page-title-main">Mercury S-55</span> Motor vehicle

The Mercury S-55 is a full-size car that was marketed by the Mercury division of the Ford Motor Company during the 1960s. Developed as a performance-oriented version of the mid-level Mercury Monterey, the S-55 was the largest vehicle of the Mercury "S" (Special) range introduced in 1962; its Ford equivalent was the Ford Galaxie 500XL and competed in the full-size luxury sport coupe market segment against the Chrysler 300H.

<span class="mw-page-title-main">Mercury Marauder</span> Motor vehicle

The Mercury Marauder is an automobile nameplate that was used for three distinct full-size cars produced by the Mercury division of Ford Motor Company. Deriving its name from the most powerful engines available to the Mercury line, the Marauder was marketed as the highest-performance version of the full-size product range.

<span class="mw-page-title-main">Breezeway (car)</span>

Breezeway is a term for a vertical or reverse-slanted, power-operated retractable rear window on sedans. Intended to provide through ventilation, it first appeared on the 1957-1958 Mercury Turnpike Cruisers and the 1958–1960 Continental Mark III, IV, & V. After a break it reappeared on some 1963–1968 full-size Mercurys, including some Park Lanes, Montclairs, and Montereys.

References

  1. 1 2 3 4 Flory Jr., J. "Kelly" (2008). American Cars, 1946-1959 Every Model Every Year. McFarland & Company, Inc., Publishers. ISBN   978-0-7864-3229-5.
  2. 1 2 3 4 5 6 7 8 9 10 11 12 Kowalke, Ron (1997). Standard Catalog of American Cars 1946–1975 . Krause publications. ISBN   0-87341-521-3.
  3. 1 2 3 4 5 6 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–" . Retrieved February 29, 2024.