Mix (formerly Mix FM, stylised as mix on radio)[1] is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 to 39. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.[2]
Mix, alongside sister channels Hitz and Lite, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4.
Originally, the radio station mainly focused on 1980s music in its fare.
On January 1, 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform.[3] A new logo was also unveiled.
Beginning August 2021, MIX changed its radio jingles/sweepers on the radio to "Mix FM" (along with its sister stations, Hitz and Lite).
^ Mix FM 91.0MHz was unavailable in Balik Pulau and Teluk Kumbar due to adjacent channel interference from RTM Mutiara FM 90.9MHz Bukit Genting which covers the locations, but Mix can be tuned via FM 91.3MHz from Bukit Larut in Balik Pulau and Teluk Kumbar alternatively.
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