Red FM (Malaysia)

Last updated

Red FM
RedFM logo.svg
Broadcast area West Malaysia and Singapore
Frequency Varies depending on its region
Programming
Language(s) English
Format Talk, contemporary hit radio
Ownership
OwnerStar Media Group Berhad
History
First air date
1 September 2001;22 years ago (2001-09-01)
Last air date
31 December 2015, 2359 hours
Links
Website www.red.fm (defunct)

Red FM is a defunct Malaysian English language-private radio station that used to broadcast across Peninsular Malaysia and Singapore. It was managed by Star Media Radio Group , a wholly owned subsidiary of Star Publications (M) Bhd. Red FM began broadcasting on 1 September 2001 and was one of Malaysia's top five English radio stations. [1]

Contents

The station was targeted at urban and suburban listeners, playing selected music from the 1980s and 1990s as well as current favourites. The station, as of 2003, played pop and rock songs with a focus on R&B. [2] In a 2015 listenership survey done by Gfk, Red FM commanded a weekly listenership of 325,000, which shows expansion by 70%. [3]

On 9 September 2016, satellite TV company Astro announced plans to acquire both Red FM and Capital FM from Star Radio for a price of RM42 million. Astro intended to rebrand and broadcast these two radio stations via on-air and online platforms after acquisition. [4] The acquisition was completed on 30 December 2016 and these stations are now owned by Astro Radio and no longer branded as such. From 1 February 2017 until 2 October 2017, these stations broadcast test transmissions for the then-upcoming rebrand and the official website also stopped working. [5] Red FM's frequencies are now used by Astro Radio's newest Muslim-oriented radio station, Zayan FM with effect from 2 October 2017.

History

The radio station originates back to 1949 as Rediffusion Malaysia by the first commercial cable-transmitted radio stations. In 1989, Arab-Malaysian Group acquired a 49%-stake in Rediffusion. It changed its name to Rediffusion Cable Network in 1991. In 1996, FM transmission was launched as a trilingual service. In December 1997, REDI-FM 98.8 was relaunched as a full-fledged Chinese radio station, ending the monopoly of the government-owned Radio 5 (now Ai FM) as the only Chinese radio station in Malaysia. The frequency of Rediffusion was changed to 91.5 FM immediately, and it became a bilingual radio service. By the end of the year, cable transmission ceased. In 1999, the frequency was changed to 104.9 FM, but 91.5 FM was not taken over by any radio station, until 2001, when IKIM.FM (Malaysia's Islamic radio station) took over the previous FM slot and began broadcasting. In 2003, RED FM was acquired by Star Media Group Berhad. The current reincarnation was in 2008, when it dropped the 104.9 in the RED 104.9 FM, to become RED FM only.

Starting from 2016, the radio station would still remain active, albeit with the lack of radio shows and the public service announcements. News and traffic reports are unaffected. All of these have since stopped after the acquisition of this station by Astro Radio.

Frequencies

Active

All frequencies are now taken over by Astro Radio's Zayan starting 2 October 2017.

Defunct

See also

Other Rediffusion stations:

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References

  1. ↑ http://my.nielsen.com/news/20091020.shtml
  2. ↑ "How to tune into these voices from afar". The New Paper. 25 May 2003. Retrieved 12 January 2024.
  3. ↑ "Star Radio getting louder". The Star (Malaysia) . 28 November 2015. Retrieved 29 November 2015.
  4. ↑ "Astro seeks to acquire all of Capital FM for RM42m". The Malay Mail. 9 September 2016. Retrieved 17 September 2016.
  5. ↑ "Radio industry will remain relevant, says Astro Radio CEO". 23 January 2017. Retrieved 4 February 2017.

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