988 FM

Last updated

988 FM
988 Logo - Transparent.png
Broadcast area Peninsular Malaysia and Singapore
Frequency Varies depending on its region
Programming
Language(s) Mandarin, Cantonese
Format Top 40 (CHR)
Affiliations Star Media Radio Group
Ownership
Owner Star Media Group
Suria
History
First air date
1996;28 years ago (1996)
Links
Webcast player.listenlive.co/63371
Website www.988.com.my

988 FM is a Malaysian Chinese-language radio station. Its broadcast area covers West Malaysia (except Kuala Terengganu and Kota Bharu) and Singapore. It is managed by Star Media Radio Group, a wholly owned subsidiary of Star Media Group Berhad. 988 FM began broadcasting in 1996 as a trilingual radio station, [1] with 50% Chinese content and became a fully-fledged radio station in December 1997. The station aims to relect and cater to the different Chinese-speaking cultures of Malaysia. [2]

Contents

In the surveys conducted by GfK in the first half of 2022, 988 FM commanded a weekly listenership of 2.17 million. This amounted to 42% of listeners from the total listenership of Malaysian Chinese radio stations. [3] It is the number one Chinese-language station in the northern region of West Malaysia (Perak, Kedah, Penang and Perlis). [4]

988 FM is currently one of Malaysia's top three Chinese language radio stations, targeting at urban and suburban listeners, primarily professionals, managers and adults. 988 FM plays the latest hits music, trend and infotainment. 988 FM's tagline is "友声有色" (Sound of colours).

History

The radio station originates back to 4 August 1949, as the first commercial cable-transmitted radio station. In 1989, 49% of the stakes in Rediffusion was acquired by Arab-Malaysian Corporation, a company owned by Tan Sri Azman Hashim. It changed its name to Rediffusion Radio Sdn. Bhd. in July 1991. In 1996, FM transmission was launched as a trilingual service. In December 1997, REDI-FM 98.8 was relaunched as a full-fledged Chinese radio station, ending the monopoly of the government-owned Radio 5 (now Ai FM) as the only Chinese radio station in Malaysia. At the same time, it also began 24 hour broadcasting. [2]

The station's Klang Valley frequency 98.8 reads as "forever prosperity" in Cantonese. [2]

By 1998, Redi FM had 1.3 million listeners and had twelve deejays based locally and from Taiwan. [2] The station targeted the 15 to 44 age group played pop songs in Mandarin (50% in its playlist), Cantonese and other Chinese dialects such as Hakka and Hokkien, with Cantonese dominating the playlist. [2] The station also partnered with Commercial Radio Hong Kong for the 60-part radio drama adaptation of the film The Storm Riders and voxpop interview conducted by Jacky Cheung. [2]

Beginning 27 January 2023, 988 started streaming their radio webcast through YouTube live on its channel.

Frequency

FrequenciesAreaTransmitter
98.8 MHz Klang Valley Gunung Ulu Kali
96.1 MHz Perlis, Alor Setar, Kedah and Batu Ferringhi Mount Jerai
|94.5 MHz Penang ,Georgetown Bukit penara
101.0 MHz Taiping, Perak Bukit Larut
99.8 MHz Ipoh, Perak Gunung Kledang
93.3 MHz Seremban, Negeri Sembilan Gunung Telapak Buruk
98.2 MHz Malacca and Northern Johor Mount Ophir
99.9 MHz Johor Bahru, Johor and Singapore Mount Pulai
90.4 MHz Kuantan, Pahang Bukit Pelindung

Television

TV PlatformChannel
unifi TV 957

Tagline

Radio Announcer

Radio News Anchor

Former Radio Announcer

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References

  1. Tri-Lingual Radio For Malaysia, Censorship Exemption In Korea. Billboard. 10 August 1996. Retrieved 10 February 2014.
  2. 1 2 3 4 5 6 "Need fresh air? Get Redi for 99.9". The Straits Times. 9 September 1998. Retrieved 28 January 2024.
  3. "988FM comes out tops in popularity, exclusivity". The Star. Retrieved 5 January 2022.
  4. "Star Radio getting louder". The Star (Malaysia) . 28 November 2015. Retrieved 29 November 2015.