883Jia

Last updated

883JIA
88.3JIA radio station logo.png
  • Singapore
Broadcast areaSingapore
Frequency 88.3 MHz
Programming
Format Contemporary hits, English and Chinese
Ownership
Owner So Drama! Entertainment
Power 98
History
First air date
12 June 1995;29 years ago (1995-06-12) [1] (as Dongli 88.3FM) [2]
Links
Webcast https://www.camokakis.sg
Website https://www.camokakis.sg/883jia

883Jia is a Singaporean Chinese-language and only bilingual radio station owned by So Drama! Entertainment. [3] It plays Mandarin and English music from the 1980s up to the 2020s on the airwaves. The station also provides Cantonese and Korean music offerings over on their web platform.

Contents

History

Plans for launching the then-unnamed Mandarin radio station were announced at the official launch of Power 98 in October 1994, aiming at the Mandarin-speaking majority of the servicemen. [4]

Also known as Dongli 88.3, [1] the radio station complements its English radio station Power 98. At launch it played contemporary music from the 1980s with some backtracking to the mid-to-late 1980s. [1] Like Power 98, it targets listeners aged 18 to 35 who are national servicemen. [1]

Test transmissions of the 88.3 frequency leading to its launch date were made between 8:00 a.m. and 9:00 p.m. [1]

883Jia was then relaunched in 2007 as Singapore's only bilingual station, playing both Mandarin and English songs.

See also

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References

  1. 1 2 3 4 5 "Safra gets more Power with Chinese FM station". The Straits Times. 3 June 1995. Retrieved 27 January 2024.
  2. ↑ "Now Radio Heart pumps it up to woo new listeners". The Straits Times. 2 January 1998. Retrieved 27 January 2024.
  3. ↑ "SAFRA Radio is now So Drama! Entertainment". 4 July 2017.
  4. ↑ "Safra launches radio station". The Straits Times. 2 November 1994. Retrieved 27 January 2024.


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