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The Motorola Aura was a series of luxury mobile phones introduced by Motorola as part of its 4LTR product line announced in October 2008. The first device, the Aura R1, became available in December 2008. While initially planned as a standalone model, three additional models were added to the line in 2009: two variations of the Motorola Aura Diamond Edition, and the Motorola Aura Celestial Edition.
Motorola advertising relied heavily on the unconventional design of the device, including a circular display and 300° swivel, stainless steel body, and sapphire camera lens. [1] [2] It also came packaged in a wooden box upon purchase. [3]
The phone operated on Motorola’s 'MotoMagx' operating system.[ citation needed ]
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Manufacturer | Motorola |
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Availability by region | December 2008 |
Related | Motorola V70 |
Compatible networks | 2G only, GSM 850 / 900 / 1800 / 1900 |
Form factor | Swivel |
Dimensions | 96.9 x 47.6 x 18.6 mm |
Weight | 141 g |
Memory | 2 GB internal memory, no Memory card slot |
Battery | Li-Ion 810 mAh, Talk time capacity: Up to 7 h 20 min. |
Rear camera | 2 megapixel camera (1600×1200 pixels) with video |
Display | Circular TFT screen, 16 million colors, 480px in diameter |
Connectivity | Bluetooth 2.0, USB |
Other | Stainless steel housing, Assisted opening blade mechanism with Carbon-carbide coated gears, voice memo, chemically engraved textures. |
The Aura R1 was launched with a price of approximately US$ 2,000. It featured GSM technology, 2GB of internal memory, and a user interface optimized for its circular display, which was a 1.55" screen with a resolution of 300 DPI. [4]
In 2009, two additional editions of the Aura were announced at the Mobile World Congress: the Diamond Edition and the Gold Edition. Both editions were designed by Alexander Amosu. The Diamond Edition featured 90 diamonds set around the circular display, while the Gold Edition had a 24-carat gold--plated housing. [5] Both editions were produced in limited quantities.
In July 2009, another edition was released to commemorate the 40th anniversary of the Apollo 11 Moon landing. The first unit was gifted to Neil Armstrong.
In October 2009, the Aura Diamond Edition was released. This version featured an 18-carat gold plating, and 34 diamonds set around its screen and navigation buttons. Its launch price was US$ 5,730 (£ 3,500, € 3,800). [6] Both the Diamond and Celestial editions were showcased at Mobile World Congress 2010.
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