 A Mrs Mac's pie shop storefront in the Perth suburb of Morley, Western Australia. | |
| Company type | Private |
|---|---|
| Industry | Meat pies and Pie shops |
| Founded | 1954 in Perth, Australia |
| Founder | Ken Macgregor |
| Headquarters | , Australia |
Key people | Bruce Feodoroff, CEO |
| Parent | Aus Pie Co |
| Website | www |
Mrs Mac's Pies is an Australian food company manufacturing meat pies sold throughout Australia and New Zealand and produced in Perth, Western Australia.
In the 1940s, Ken Macgregor started up a small business in Melbourne manufacturing cakes, yeast buns and pies. [1] By 1954, the owner had moved his family to Perth and restarted his wholesale business as "Bakewell Pies". [1] [2] The business moved to the Morley site from its Northbridge bakery in 1968 and the next generation of the family; Iain Macgregor became the new owner of the business. [2] In the late 1980s, the business had seen vast growth in distribution, new technology and products developed, and the company rebranded to the Mrs Mac's name. [2]
In February 2015, Mrs Mac's appointed Paul Slaughter as CEO. [3] [4] [2] In February 2021, Jonathan Moss took over as CEO after Slaughter left the company. [5]
Mrs Mac's was acquired by Aus Pie Co in November 2022. [6] [7]
The Mrs Mac's range grew in 2016 with the introduction of gluten-free pies. [8]
Mrs Mac's Good Eating range has gained the Heart Foundation Tick of Approval, Healthy Kids Amber Rating, and FOCiS Approval for a number of their products. [9]
Mrs Mac's has attained BRC (now BRCGS) accreditation. [10] BRC is a global food safety system standard based on HACCP principles (Hazard Analysis and Critical Control Point) and Good Manufacturing Practices to ensure production of a safe-quality product. The system is third-party audited on a regular basis in addition to other specific customer and retailer audits.
In 2010, Mrs Mac's launched a new look with new packaging, advertising, social media and promotions driving the tagline: "If it's not a Mrs Mac's, take it back!" [3] [11]
In 2014, Mrs Mac's underwent a rebrand. On the back of it, a series of online content was produced highlighting use of 100% Aussie beef, hand-checking as a quality measure, and that their pastry was made the old-fashioned way. They also brought the 'show' on the road with the Roadtrip campaign and the radio Nova Team. [12]
