NASCAR Canada

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NASCAR Canada is the NASCAR office in Canada.

NASCAR opened an office in its second largest market in Canada in 2004. [1] NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada. [1]

The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada. [1]

From 2007 to 2012, a NASCAR Xfinity Series event in Montreal's Circuit Gilles Villeneuve was held on the first weekend in August: the NAPA Auto Parts 200. From 2013 to 2019, the NASCAR Camping World Truck Series held the Chevrolet Silverado 250 at Canadian Tire Motorsport Park. [2] In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Canada Series runs thirteen events a year on tracks all across Canada.

References

  1. 1 2 3 SportBusiness.com: NASCAR drivers into Canada
  2. ↑ "NASCAR's truck series to race at Canada road course in 2013 Archived November 19, 2012, at the Wayback Machine ". Sporting News , November 16, 2012. Accessed April 29, 2013.
NASCAR practice.jpg

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