On July 28, 2023, NASCAR announced that CW Sports would gain the television broadcast rights to the Xfinity Series starting in the next television contract which would begin in 2025. Unlike the previous 2015 to 2024 television contract, where Fox and NBC shared the television rights, The CW would broadcast the full season for the series. NASCAR Productions will produce the broadcasts in-house from its new studio in Concord, North Carolina.[1]
On April 11, 2024, NASCAR announced that The CW would air the final eight races of the 2024 NASCAR Xfinity Series season under a sublicensing agreement with NBC Sports. These telecasts would remain produced by NBC Sports, featuring NASCAR on NBC lap-by-lap commentator Rick Allen and analysts Jeff Burton and Steve Letarte.[2]
The CW announced its 2025 coverage plans on January 14, 2025. Adam Alexander will be the lead lap-by-lap announcer, with color commentators Jamie McMurray and Parker Kligerman. Dillon Welch and Kim Coon will be featured as pit reporters. Carla Metts will host NASCAR Countdown Live before every race.[3] In March 2025, it was revealed that select races will be called remotely from the NASCAR Productions studios in Charlotte, North Carolina. The studio being used is a purpose-built extended reality space.[4]
Despite The CW's NASCAR coverage generally receiving praise from viewers,[5] the network has been criticised for not streaming NASCAR Xfinity Series races on its app. Practice and qualifying, along with select driver cams, are available through the app as well as full replays of each race.[citation needed]
The CW has faced criticism for allowing some affiliates to pre-empt NASCAR Xfinity Series races for local sports. On March 8, 2025, Atlanta's WPCH-TV cut to a commercial during the final lap of a close finish at Phoenix and never returned, instead airing an NBA game between the Pacers and Hawks. The CW later stated it had addressed the issue with the station and was assured it wouldn't happen again.[6] A week later, WPCH-TV skipped the Las Vegas race entirely, which aired instead on the regional Peachtree Sports Network. Similar problems occurred in Detroit, where WKBD-TV pre-empted post-race coverage for a soccer match and also declined to air the Las Vegas race. In that case, the CW provided access through its app with geofencing.[5] Some fans also struggled to locate races due to recent affiliate changes, though the CW redirected them to the correct stations.[5] On August 22, 2025, CW20 in Knoxville, TN, opted to preempt NASCAR coverage of the Xfinity Series race at Daytona International Speedway in order to broadcast a local high school football game. The race was not simulcast or broadcast on any of WVLT's other stations.[7]
↑ "Programming Schedule". www.wvlt.tv/programming/schedule/. August 22, 2025. Archived from the original on August 22, 2025. Retrieved August 22, 2025.
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
