The following is a list of the American television networks and announcers who have broadcast NASCAR's annual Daytona 500 throughout the years. Throughout its history, the Daytona 500 has been aired on all four major networks in the U.S., including ABC, CBS, NBC, and Fox. In 1979, CBS covered the race live flag-to-flag for the first time. The unprecedented broadcast was considered risky by network executives, but was a rousing success when a snowstorm blanketed much of the east coast, prompting a huge viewing audience. An exciting and shocking finish capped off a telecast that was considered a ground-breaking moment in the history of NASCAR, and one of the defining moments that helped elevate the sport into the mainstream.
Currently, Fox holds exclusive rights to carry the Daytona 500 in the United States, under the terms of contract extensions that run through the 2024 NASCAR season. [1] [2] As part of the package, Fox also holds the exclusive rights to support events held during Daytona 500 Speedweeks, including the Clash, Daytona 500 pole qualifying, the Duels, the Truck Series race, the Xfinity Series race, and the respective practice sessions. Some of the ancillary events are aired on Fox companion channels FS1 and FS2.
The first known telecast of a NASCAR race was the 1960 Daytona 500, parts of which was presented as part of CBS Sports Spectacular , with announcer Bud Palmer. [3]
From 1962 to 1978, the Daytona 500 was shown on ABC's Wide World of Sports .[ citation needed ] During the 1960s and early 1970s, the race was filmed and an edited highlight package aired the following weekend. In 1974, ABC began the first semi-live coverage (joined-in-progress) of the Daytona 500. Coverage was normally timed to begin when the race was halfway over. Brief taped highlights of the start and early segments were shown, then ABC joined the race live already in progress, picking up approximately the last 90 minutes of the race. This format continued through 1978.
The 1976 race was held on the same day of the final day of competition in the Winter Olympics (also broadcast on ABC). ABC carried 30 minutes of live coverage of the start of the race, then switched to the Olympics for 90 minutes to carry taped coverage of the final two competitive events (a cross-country ski race and the final runs in the bobsled), held earlier that day. Then it was back to Daytona for about an hour-and-a-half for the finish.
During the period on Wide World of Sports, the booth announcers typically served as roving pit reporters during the running of the race, as well as interviewing in victory lane. The booth commentary was recorded in post-production.
Year | Network | Lap-by-lap | Color commentator(s) | Pit reporters | Host | Ratings [4] | Viewers [4] |
---|---|---|---|---|---|---|---|
1959 | none | — | — | — | — | — | — |
1960 | CBS | Bud Palmer | Bud Palmer | Bud Palmer | |||
1961 | none | — | — | — | — | — | — |
1962 | ABC | Jim McKay | Stirling Moss | Chris Economaki | Jim McKay | ||
1963 [5] [6] | Bill Flemming | Chris Economaki | Bill Flemming | ||||
1964 | Chris Economaki Stirling Moss | Chris Economaki Stirling Moss | |||||
1965 [7] | Dan Gurney | Bill Flemming | |||||
1966 [8] | Curt Gowdy | Rodger Ward | Chris Economaki | Curt Gowdy | |||
1967 [9] | Jim McKay | Chris Economaki | Jim McKay | ||||
1968 [10] | Bill Flemming | Bill Flemming | Bill Flemming | ||||
1969 [11] | |||||||
1970 [12] [13] | Keith Jackson | Chris Economaki | Keith Jackson | ||||
1971 [14] | |||||||
1972 [15] | |||||||
1973 | Jim McKay | Jackie Stewart | Jim McKay | ||||
1974 [16] | Keith Jackson | Keith Jackson | 10.9/29 | 12.5 million | |||
1975 | Bill Flemming | Bill Flemming | Bill Flemming | 11.8/31 | 15.1 million | ||
1976 [17] | Chris Economaki | 12.8/37 | 18.3 million | ||||
1977 | Jim McKay | Jim McKay | 12.9/35 | 16.0 million | |||
1978 [18] | 11.8/33 | 20.9 million |
In 1979, CBS instituted the live "flag-to-flag" coverage policy. [19] [20] The ground-breaking 1979 broadcast ushered in the 22-year run of NASCAR on CBS . The 1987 broadcast won the Sports Emmy for "Outstanding Live Sports Special." Ken Squier served as play-by-play announcer from 1979 to 1997. In 1998, former pit reporter Mike Joy was promoted to play-by-play, while Squier moved to the host position.
The 1995 race includes a two-hour rain delay that occurred near the midpoint. Some markets in the U.S. did not have the race, as CBS lost major market affiliates during the 1994-95 season.
During its entire run from 1979-2000, CBS also carried the Busch Clash (live), and in most years, carried the Twin 125s (tape-delayed). In the mid-1990s, CBS also picked up coverage of the Goody's 300, while pole qualifying for the Daytona 500 was aired on ESPN during much of the 1990s.
Since 1996, [21] [22] U.S. television ratings for the Daytona 500 have been the highest for any auto race of the year, surpassing the traditional leader, the Indianapolis 500. The 2006 Daytona 500 attracted the sixth largest average live global TV audience of any sporting event that year with 20 million viewers. [23]
From 2001 to 2006, the Daytona 500 broadcasting network alternated between Fox and NBC under the terms of a six-year, $2.48 billion, centralized NASCAR television contract. Previously, television rights deals for races were negotiated by the individual track owners. Beginning in 2001, the television contract would now be administered by the sanctioning body. Fox carried the Daytona 500 in odd-numbered years (2001, 2003, 2005), and NBC carried the Daytona 500 in even-numbered years (2002, 2004, 2006). The Pepsi 400 in July followed the opposite pattern, going to the network not airing the Daytona 500 in the respective season.
Rights to other support events held during Speedweeks followed the same general pattern, alternating between Fox/FX (odd years) and NBC/TNT (even years). Ancillary events included the Budweiser Shootout, Daytona 500 pole qualifying, the Gatorade 125s, as well as coverage of "Happy Hour" practice and other practice sessions. The Busch Series race followed the same pattern, however, the Truck Series race was aired by ESPN for two seasons as part of a different contract, before it switched to Speed Channel, who also aired the Goody's Dash Series race in 2002-2004, taking over from FX in 2001 (although in 2004 the Dash Series was no longer sanctioned by NASCAR).
In 2001, after CBS lost the rights to the Daytona 500, Ken Squier left CBS and joined Fox for a one-race arrangement as special contributor and studio host.
Starting in 2007, Fox became the exclusive home of the Daytona 500 under the terms of NASCAR's new television package. Contract extensions signed in 2011 and 2012 extended the exclusive rights on Fox through the 2024 season. [101]
Speed was an American sports-oriented cable and satellite television network that was owned by the Fox Sports Media Group division of 21st Century Fox. The network was dedicated to motorsports programming, including auto racing, as well as automotive-focused programs.
Michael Kinsey Joy is an American TV sports announcer and businessman who serves as the play-by-play commentator for Fox Sports' NASCAR coverage. His color analysts are Clint Bowyer and Kevin Harvick. Joy has been part of the live broadcast crew for 45 Daytona 500s. He also serves as expert analyst for A&E Networks History Channel and FYI live TV coverage of collector car auctions.
NASCAR on Fox, also known as Fox NASCAR, is the branding used for broadcasts of NASCAR races produced by Fox Sports and have aired on the Fox television network in the United States since 2001. Speed, a motorsports-focused cable channel owned by Fox, began broadcasting NASCAR-related events in February 2002, with its successor Fox Sports 1 taking over Fox Sports' cable event coverage rights when that network replaced Speed in August 2013. Throughout its run, Fox's coverage of NASCAR has won thirteen Emmy Awards.
NASCAR on ESPN is the now-defunct former package and branding of coverage of NASCAR races on ESPN, ESPN2, and ABC. ABC, and later the ESPN family of networks, carried NASCAR events from the sanctioning body's top three divisions at various points from the early 1960s until 2000, after the Truck Series rights were lost. However, ESPN resumed coverage of NASCAR with the Nationwide Series race at Daytona in February 2007 and the then-Nextel Cup Series at Indianapolis in July 2007. ESPN's final race was the Ford EcoBoost 400 at the Homestead–Miami Speedway on November 16, 2014, with Kevin Harvick winning that year's NASCAR Sprint Cup Series championship.
NASCAR on NBC is the branding used for broadcasts of NASCAR races that are produced by NBC Sports, and televised on several NBCUniversal-owned television networks, including the NBC broadcast network in the United States. NBC originally aired races, typically during the second half of the season, from 1999 to 2006.
Motor Racing Network (MRN) is an American radio network that syndicates broadcasts of auto racing events, particularly NASCAR. MRN was founded in 1970 by NASCAR founder Bill France, Sr. and broadcaster Ken Squier, and is a wholly owned subsidiary of NASCAR. Its first broadcast was the 1970 Daytona 500.
The television and radio rights to broadcast NASCAR are among the most expensive broadcast rights of any American sport, with the current television contract with Fox Sports and NBC Sports being worth around US$8 billion.
NASCAR on TNT is the branding for NASCAR races broadcast on TNT by TNT Sports. TNT is currently slated to begin airing events beginning with the 2025 NASCAR Cup Series season.
Kenley Dean Squier was an American sportscaster and motorsports editor from Waterbury, Vermont. From 1979 to 1997, he served as the lap-by-lap commentator for NASCAR on CBS, and was also a lap-by-lap commentator for TBS from 1983–1999. Squier was the first announcer to give lap-by-lap commentary for the Daytona 500 in 1979. He coined the term "The Great American Race" for the Daytona 500 and helped introduce the Australian-developed in-car camera for the 1982 running of the event. He lived in Stowe, Vermont until his death.
NASCAR on CBS was the branding formerly used for broadcasts of NASCAR series races produced by CBS Sports, the sports division of the CBS television network in the United States from 1960 to 2000.
Side-by-side is a type of split-screen presentation format used on television broadcasts, particularly as a means of continuing to show a view of ongoing live content, whilst simultaneously airing commercials alongside them. Typically, only the audio of the advertising is played.
NASCAR on TNN was the name of a television program that broadcast NASCAR races on The Nashville Network.
NASCAR on USA is the branding used for broadcasts of NASCAR races that are produced by NBC Sports and televised on several NBCUniversal-owned television networks, including USA Network in the United States. The network originally aired races, typically during the half of the season, from 1982 to 1985.
One of the earliest telecasts of a NASCAR race was the 1960 Daytona 500, parts of which was presented as part of CBS Sports Spectacular, with announcer Bud Palmer.
One of the earliest telecasts of a NASCAR race was the 1960 Daytona 500, parts of which was presented as part of CBS Sports Spectacular, with announcer Bud Palmer.
Before the existence of ESPN, live coverage of NASCAR Winston Cup races on television was limited. CBS covered the Daytona 500, the June race at Michigan and the July race at Talladega. ABC usually did the Atlanta race in the spring.
As time passed, more Winston Cup races ended up on TV. ESPN broadcast its first race in 1981, from North Carolina Motor Speedway, and TNN followed in 1991. All Cup races were nationally televised by 1985; networks struck individual deals with track owners, and multiple channels carried racing action. Many races were shown taped and edited on Wide World of Sports and syndication services like Mizlou and SETN, but almost all races were live by 1989. By 2000, the last year of this arrangement, six networks televised at least one Cup series race: CBS, ABC, ESPN, TNN, TBS, and NBC.
Until 2001, race tracks struck individual agreements with networks to broadcast races, but NASCAR wanted to capitalize on the growing popularity of the sport and announced in 1999 that television contracts would now be centralized; that is, instead of making agreements with individual tracks, networks would now negotiate directly with NASCAR for the rights to air a package of races.
On December 7, 2005, NASCAR signed a new eight-year broadcast deal effective with the 2007 season, and valued at $4.48 billion, with Fox and Speed Channel, which would also share event rights with Disney-owned ABC, ESPN and ESPN2, as well as TNT. The rights would be divided as follows: