| "Noid" | ||||
|---|---|---|---|---|
| Single by Tyler, the Creator | ||||
| from the album Chromakopia | ||||
| Released | October 21, 2024 | |||
| Genre | [1] | |||
| Length | 4:47 | |||
| Label | Columbia | |||
| Songwriter(s) | ||||
| Producer(s) | Okonma | |||
| Tyler, the Creator singles chronology | ||||
| ||||
| Music video | ||||
| "Noid" on YouTube | ||||
"Noid" is a 2024 song by American rapper Tyler, the Creator, released as the lead single from his eighth studio album, Chromakopia . The song focuses on the paranoia (cf. "paranoid") experienced by Tyler as a figure in the public eye. It was released alongside a music video featuring American actress Ayo Edebiri. [2] [3] [4]
The song samples "Nizakupanga Ngozi" by Zambian band Ngozi Family from their 1977 album 45,000 Volts. [5] The song features background vocals by Willow Smith. The vocal sample features lead singer Paul Ngozi singing in his native Nyanja language about being respectful when visiting his home. [6]
The music video was directed by Tyler, the Creator, under his Wolf Haley alias, on October 21, 2024.
The video depicts Tyler, the Creator, in his masked St. Chroma persona as he pushes through crowds of people, meeting crazed fans. A woman (played by actress Ayo Edebiri) runs towards Tyler, mocking his old shock value driven personality, such as that on earlier projects such as the Bastard mixtape or Goblin album, by waving a gun in his face and screaming. Several more fans follow and confront Tyler, bearing unsettling grins while the rapper hurriedly tries to get away from them, clearly not wanting to associate with them. Throughout the video, Tyler hallucinates being robbed within his home, being tailed while driving, installing numerous locks on his doors and peeking through a curtain, terrified. It also often cuts to Tyler the Creator dancing in a room with flashing lights and shielding himself from them, likely to symbolize cameras. At the end of the video, Tyler roams around an empty lot with his shadow moving independently from him, before he falls to his knees screaming as the camera moves away from him. At this part of the video, the world is given color, in contrast to the monochrome filter previously over the video, which is also present in the music videos for St. Chroma and Thought I Was Dead . Abundance of color is a common theme in Chromakopia.
The music video for Noid does not feature the full length of the track, most notably emitting the "paranoid, paranoid, paranoid" vocal intro and the final verses of the song.
| Chart (2024) | Peak position |
|---|---|
| Australia (ARIA) [7] | 13 |
| Australia Hip Hop/R&B (ARIA) [8] | 1 |
| Canada (Canadian Hot 100) [9] | 22 |
| Czech Republic (Singles Digitál Top 100) [10] | 62 |
| Global 200 ( Billboard ) [11] | 11 |
| Ireland (IRMA) [12] | 12 |
| Latvia (LaIPA) [13] | 3 |
| Lithuania (AGATA) [14] | 7 |
| Netherlands (Single Top 100) [15] | 50 |
| New Zealand (Recorded Music NZ) [16] | 14 |
| Poland (Polish Streaming Top 100) [17] | 38 |
| Slovakia (Singles Digitál Top 100) [18] | 47 |
| South Africa ( Billboard ) [19] | 24 |
| Sweden (Sverigetopplistan) [20] | 96 |
| Switzerland (Schweizer Hitparade) [21] | 35 |
| UK Singles (OCC) [22] | 16 |
| UK Hip Hop/R&B (OCC) [23] | 3 |
| US Billboard Hot 100 [24] | 10 |
| US Hot R&B/Hip-Hop Songs ( Billboard ) [25] | 2 |
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