Noid (Tyler, the Creator song)

Last updated

"Noid"
Single by Tyler, the Creator
from the album Chromakopia
ReleasedOctober 21, 2024 (2024-10-21)
Length4:47
Label Columbia
Songwriter(s)
Producer(s) Okonma
Tyler, the Creator singles chronology
"Sorry Not Sorry"
(2023)		"Noid"
(2024)
Music video
"Noid" on YouTube

"Noid" is a 2024 song by American rapper Tyler, the Creator, released as the lead single from his eighth studio album, Chromakopia . The song focuses on the paranoia (cf. "paranoid") experienced by Tyler as a figure in the public eye. It was released alongside a music video featuring American actress Ayo Edebiri. [1] [2] [3]

Contents

The song samples "Nizakupanga Ngozi" by Zambian band Ngozi Family from their 1977 album 45,000 Volts. [4] The vocal sample features lead singer Paul Ngozi singing in his native Nyanja language about being respectful when visiting his home. [5]

Music video

The music video was directed by Tyler under his Wolf Haley alias, on October 21, 2024.

The video depicts Tyler in his masked St. Chroma persona as he pushes through crowds of people, meeting crazed fans. A woman (played by actress Ayo Edebiri) runs towards Tyler, mocking his old shock value driven personality, such as that on earlier projects such as the Bastard mixtape or Goblin album, by waving a gun in his face and screaming. Several more fans follow and confront Tyler, bearing unsettling grins while the rapper hurriedly tries to get away from them, clearly not wanting to associate with them. Throughout the video, Tyler hallucinates being robbed within his home, being tailed while driving, installing numerous locks on his doors and peeking through a curtain, terrified. It also often cuts to Tyler dancing in a room with flashing lights and shielding himself from them, likely to symbolize cameras. At the end of the video, Tyler roams around an empty lot with his shadow moving independently from him, before he falls to his knees screaming as the camera moves away from him. At this part of the video, the world is given color, in contrast to the monochrome filter previously over the video, which is also present in the music videos for St. Chroma and Thought I Was Dead Abundance of color is a common theme in Chromakopia.

Note - The music video for Noid does not feature the full length of the track, most notably emitting the "paranoid, paranoid, paranoid" vocal intro and the final verses of the song.

Charts

Chart performance for "Noid"
Chart (2024)Peak
position
Australia (ARIA) [6] 13
Australia Hip Hop/R&B (ARIA) [7] 1
Canada (Canadian Hot 100) [8] 22
Czech Republic (Singles Digitál Top 100) [9] 62
Global 200 ( Billboard ) [10] 11
Ireland (IRMA) [11] 12
Latvia (LaIPA) [12] 3
Lithuania (AGATA) [13] 7
Netherlands (Single Top 100) [14] 50
New Zealand (Recorded Music NZ) [15] 14
Poland (Polish Streaming Top 100) [16] 38
Slovakia (Singles Digitál Top 100) [17] 47
South Africa ( Billboard ) [18] 24
Sweden (Sverigetopplistan) [19] 96
Switzerland (Schweizer Hitparade) [20] 35
UK Singles (OCC) [21] 16
UK Hip Hop/R&B (OCC) [22] 3
US Billboard Hot 100 [23] 10
US Hot R&B/Hip-Hop Songs ( Billboard ) [24] 2

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References

  1. ↑ Horowitz, Steven J. (October 21, 2024). "Tyler, the Creator Casts Ayo Edebiri as Crazed Fan in Video for New Song 'Noid'". Variety . Retrieved October 21, 2024.
  2. ↑ Breihan, Tom (October 21, 2024). "Tyler, The Creator Shares New Song "NOID," Video Feat. Ayo Edebiri: Watch". Stereogum . Retrieved October 21, 2024.
  3. ↑ Monroe, Jazz (October 21, 2024). "Tyler, the Creator Shares Video for New Song "Noid"". Pitchfork . Retrieved October 21, 2024.
  4. ↑ Ade Peter, Dennis (October 21, 2024). "Tyler, the Creator Samples Iconic Zamrock Band Ngozi Family on New Single, "Noid"". OkayAfrica . Retrieved October 22, 2024.
  5. ↑ Diaz, Angel (October 21, 2024). "Tyler, the Creator Tries to Outrun His Celebrity in 'Noid' Video Featuring 'The Bear' Star Ayo Edebiri". Billboard . Retrieved October 22, 2024.
  6. ↑ "ARIA Top 50 Singles Chart". Australian Recording Industry Association. November 4, 2024. Retrieved November 1, 2024.
  7. ↑ "ARIA Top 40 Hip Hop/R&B Singles Chart". Australian Recording Industry Association. November 4, 2024. Retrieved November 1, 2024.
  8. ↑ "Tyler the Creator Chart History (Canadian Hot 100)". Billboard. Retrieved November 5, 2024.
  9. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 44. týden 2024 in the date selector. Retrieved November 7, 2024.
  10. ↑ "Tyler the Creator Chart History (Global 200)". Billboard. Retrieved November 5, 2024.
  11. ↑ "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved November 1, 2024.
  12. ↑ "Straumēšanas Top 2024 – 44. nedēļa" [Streaming TOP 2024 – Week 44] (in Latvian). LaIPA. November 4, 2024. Retrieved November 4, 2024.
  13. ↑ "2024 44-os savaitės klausomiausi (Top 100)" (in Lithuanian). AGATA. November 4, 2024. Retrieved November 8, 2024.
  14. ↑ "Tyler the Creator – Noid" (in Dutch). Single Top 100. Retrieved November 2, 2024.
  15. ↑ "Official Top 40 Singles". Recorded Music NZ. November 1, 2024. Retrieved November 1, 2024.
  16. ↑ "OLiS – oficjalna lista sprzedaży – single w streamie" (Select week 25.10.2024–31.10.2024.) (in Polish). OLiS . Retrieved November 7, 2024.
  17. ↑ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 44. týden 2024 in the date selector. Retrieved November 7, 2024.
  18. ↑ "Tyler the Creator Chart History (South Africa Songs)". Billboard . Retrieved November 5, 2024.
  19. ↑ "Veckolista Singlar, vecka 44". Sverigetopplistan . Retrieved November 2, 2024.
  20. ↑ "Tyler the Creator – Noid". Swiss Singles Chart. Retrieved November 3, 2024.
  21. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved November 1, 2024.
  22. ↑ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved November 1, 2024.
  23. ↑ "Tyler the Creator Chart History (Hot 100)". Billboard. Retrieved November 4, 2024.
  24. ↑ "Tyler the Creator Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved November 5, 2024.
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