| "Now I'm in It" | ||||
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| Single by Haim | ||||
| from the album Women in Music Pt. III | ||||
| Released | October 30, 2019 | |||
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| Length | 3:24 | |||
| Label | ||||
| Songwriter(s) |
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| Producer(s) |
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| Haim singles chronology | ||||
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| Music video | ||||
| "Now I'm in It" on YouTube | ||||
"Now I'm in It" is a song by American band Haim, released as a single on October 30, 2019. [2]
In an interview with The Guardian , the band members talked about two upcoming songs titled "Hallelujah" and "Now I'm in It", with the latter having been announced as their next single. The song was described as a "breathy pop ballad". About the song's lyrics, Danielle revealed that "people think Now I’m in It is a break-up song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind. It was gnarly and I was not OK with myself". [1] Shortly before its release, Danielle revealed that the song was about going through a bout of depression. [3]
Abby Jones of Pitchfork thought that the song was a "far cry from the minimalistic groove" of their previous single "Summer Girl" and even "much of Haim's discography". She further compared the bassline to Taylor Swift's "Style". Jones concluded that "though the song does feel a little more Haimy with some organic instrumentals, a glaring awkwardness results from the otherwise electro-pop aesthetic". [4]
The music video premiered on YouTube on October 30, 2019 and was directed by long-time collaborator Paul Thomas Anderson. [5] It primarily focuses on a day in Danielle's life and its recurring monotony. Throughout the video, the singer is seen working at a diner, getting carried on a stretcher and passing through a car wash before emerging from the fog of her depression with her sisters by her side. [6]
Credits adapted from Tidal. [7]
Musicians
Technical
| Chart (2019) | Peak position |
|---|---|
| Hot Canadian Digital Song Sales (Billboard) [8] | 38 |
| Belgium (Ultratip Bubbling Under Flanders) [9] | 22 |
| Norway Radio (VG-lista) [10] | 24 |
| New Zealand Hot Singles (RMNZ) [11] | 25 |
| Scotland (OCC) [12] | 64 |
| Switzerland Airplay (Schweizer Hitparade) [13] | 74 |
| UK Singles Downloads (OCC) [14] | 68 |
| US Digital Song Sales ( Billboard ) [15] | 32 |
| US Hot Rock & Alternative Songs ( Billboard ) [16] | 9 |
| Region | Date | Format | Label(s) | Ref. |
|---|---|---|---|---|
| Various | October 30, 2019 | [17] | ||
| Australia | November 1, 2019 | Contemporary hit radio | Universal | [18] |
| United Kingdom | November 22, 2019 | [19] |
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