 | This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
The Online Privacy Alliance (or "OPA") was a cross-industry coalition of 81 e-commerce companies and associations. It formed in 1998 with the aim of providing a unified voice for companies in the Internet industry to contribute to the definition of privacy policy for the Internet.
The Online Privacy Alliance began meeting formally in the spring of 1998. In June, the Alliance announced its creation, membership, mission and guidelines.
The group aimed to lead and support self-regulatory initiatives that "create an environment of trust and ... foster the protection of individuals' privacy online and in electronic commerce." It also aimed to provide a framework for debate and a forum for attracting companies engaged in e-commerce from the technology, telecommunications, publishing, entertainment, marketing, finance, and retail sectors.
The Principles of the Online Privacy Alliance were later used in writing the Principles later created by the Network Advertising Initiative or NAI.[ citation needed ]
Upon joining the Online Privacy Alliance, each member organization agreed that its policies for protecting individually identifiable information in an online or electronic commerce environment would meet the requirements of the OPA's guidelines, [1] with customization and enhancement[ clarification needed ] as appropriate to its own business or industry sector. [1] The Online Privacy Alliance guidelines included provisions requiring members to notify users of data collection, to disclose privacy policies to users, to receive consent for data collection, and to securely store the data they collected. The Online Privacy Alliance did not monitor compliance with its guideline, instead it called for self-enforcement mechanisms. [2]
While the initial count of membership organizations was 80, this eventually dwindled to around 30, as follows:
The Alliance's last press release [3] was issued in November 1999 [4]
The International Chamber of Commerce is the largest, most representative business organization in the world. Its over 45 million members in over 100 countries have interests spanning every sector of private enterprise.
Center for Democracy & Technology (CDT) is a Washington, D.C.–based 501(c)(3) nonprofit organisation that advocates for digital rights and freedom of expression. CDT seeks to promote legislation that enables individuals to use the internet for purposes of well-intent, while at the same time reducing its potential for harm. It advocates for transparency, accountability, and limiting the collection of personal information.
A privacy policy is a statement or legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data. Personal information can be anything that can be used to identify an individual, not limited to the person's name, address, date of birth, marital status, contact information, ID issue, and expiry date, financial records, credit information, medical history, where one travels, and intentions to acquire goods and services. In the case of a business, it is often a statement that declares a party's policy on how it collects, stores, and releases personal information it collects. It informs the client what specific information is collected, and whether it is kept confidential, shared with partners, or sold to other firms or enterprises. Privacy policies typically represent a broader, more generalized treatment, as opposed to data use statements, which tend to be more detailed and specific.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
TrustArc Inc. is a privacy compliance technology company based in Walnut Creek, California. The company provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices. Their privacy seal or certification of compliance can be used as a marketing tool.
The Computers, Freedom and Privacy Conference is an annual academic conference held in the United States or Canada about the intersection of computer technology, freedom, and privacy issues. The conference was founded in 1991, and since at least 1999, it has been organized under the aegis of the Association for Computing Machinery. It was originally sponsored by CPSR.
BBB National Programs, an independent non-profit organization, oversees more than a dozen national industry self-regulation programs that provide third-party accountability and dispute resolution services to companies, outside and in-house counsel, consumers, and others in arenas such as privacy, advertising, data collection, child-directed marketing, and more.
Christine A. Varney is an American antitrust attorney who served as the U.S. assistant attorney general of the Antitrust Division for the Obama Administration and as a Federal Trade commissioner in the Clinton Administration. Since August 2011, Varney has been a partner of the New York law firm Cravath, Swaine & Moore, where she chairs the antitrust department.
Jonathan David Leibowitz is an American attorney who served under President Barack Obama as Chair of the Federal Trade Commission (FTC) from 2009 to 2013. Leibowitz was appointed to the commission in 2004, and resigned in 2013. During Leibowitz's tenure, the FTC brought privacy cases against Google, Facebook and others for violating consumer privacy, as well as enforcement against "pay-for-delay" deals in which pharmaceutical companies paid competitors to stay out of the market. Prior to joining the FTC, Leibowitz was Vice President for Congressional Affairs from 2000 to 2004 of the MPAA.
Information technology law concerns the law of information technology, including computing and the internet. It is related to legal informatics, and governs the digital dissemination of both (digitized) information and software, information security and electronic commerce aspects and it has been described as "paper laws" for a "paperless environment". It raises specific issues of intellectual property in computing and online, contract law, privacy, freedom of expression, and jurisdiction.
The United States Federal Trade Commission's fair information practice principles (FIPPs) are guidelines that represent widely accepted concepts concerning fair information practice in an electronic marketplace.
Design for All in the context of information and communications technology (ICT) is the conscious and systematic effort to proactively apply principles, methods and tools to promote universal design in computer-related technologies, including Internet-based technologies, thus avoiding the need for a posteriori adaptations, or specialised design.
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising. Advertising networks created the organization in response to concerns from the Federal Trade Commission and consumer groups that online advertising — particularly targeted or behavioral advertising — harmed user privacy. The NAI seeks to provide self-regulatory guidelines for participating networks and opt-out technologies for consumers in order to maintain the value of online advertising while protecting consumer privacy. Membership in the NAI has fluctuated greatly over time, and both the organization and its self-regulatory system have been criticized for being ineffective in promoting privacy.[Missing Citation]
The United States Federal Trade Commission (FTC) has been involved in oversight of the behavioral targeting techniques used by online advertisers since the mid-1990s. These techniques, initially called "online profiling", are now referred to as "behavioral targeting"; they are used to target online behavioral advertising (OBA) to consumers based on preferences inferred from their online behavior. During the period from the mid-1990s to the present, the FTC held a series of workshops, published a number of reports, and gave numerous recommendations regarding both industry self-regulation and Federal regulation of OBA. In late 2010, the FTC proposed a legislative framework for U.S. consumer data privacy including a proposal for a "Do Not Track" mechanism. In 2011, a number of bills were introduced into the United States Congress that would regulate OBA.
Do Not Track (DNT) is a formerly official HTTP header field, designed to allow internet users to opt-out of tracking by websites—which includes the collection of data regarding a user's activity across multiple distinct contexts, and the retention, use, or sharing of data derived from that activity outside the context in which it occurred.
The National Strategy for Trusted Identities in Cyberspace (NSTIC) is a US government initiative announced in April 2011 to improve the privacy, security and convenience of sensitive online transactions through collaborative efforts with the private sector, advocacy groups, government agencies, and other organizations.
Kantara Initiative, Inc. is a non-profit trade association that works to develop standards for identity and personal data management. It focuses on improving trustworthy use of identity and personal data in the area of digital identity management and data privacy.
AdChoices is a self-regulatory program for online interest-based advertising that exists in the United States, Canada and across Europe. The program calls for advertising companies to establish and enforce responsible privacy practices for interest-based advertising, aimed to give consumers enhanced transparency and control. Companies adhere to a set of principles that are enforced by accountability programs.
A privacy seal is a type of trust seal or trustmark granted by third party providers for display on a company's website. Companies pay an annual fee to have an image of the third party provider's seal pasted onto their homepage or privacy policy page. Users can oftentimes click on the seal and be redirected to the web assurance seal service's website which verifies the validity of the privacy seal. They are meant to act as a visual assurance for consumers that the website in question meets a certain standard of privacy. The idea of a privacy seal originates with its physical manifestation – companies have long sought seals of approval like Good Housekeeping to be placed on their tangible products in order to draw in customers who value "quality". While all web assurance seal services follow the guidelines set by the Federal Trade Commission, some providers may have additional requirements. Checks are then conducted on a regular or random basis to ensure compliance. Privacy seals can be applied to various types of e-commerce websites. Some seal providers even create a special privacy seal that is geared toward a certain product like mobile apps or accounting. There are many privacy compliance technology companies, most notably TRUSTArc, CPA Canada WebTrust, PwC Privacy and BBBOnline.
Digital self-determination is a multidisciplinary concept derived from the legal concept of self-determination and applied to the digital sphere, to address the unique challenges to individual and collective agency and autonomy arising with increasing digitalization of many aspects of society and daily life.
