Out-of-home entertainment

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A modern-day family entertainment center or 'arcade' in Singapore. A modern-day family entertainment center or 'arcade' in Singapore..jpg
A modern-day family entertainment center or 'arcade' in Singapore.

Out-of-home entertainment (OOHE or OHE) is a term coined by the amusement industry to collectively refer to experiences at regional attractions like theme parks and waterparks with their thrill rides and slides, and smaller community-based entertainment venues such as family entertainment and cultural venues.

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In the US alone, there are nearly 30,000 attractionstheme and amusement parks, attractions, water parks, family entertainment centers, zoos, aquariums, science centers, museums, and resorts, producing a total nationwide economic impact of $219 billion in 2011, according to leading international industry association, International Association of Amusement Parks and Attractions (IAAPA). The industry directly employs more than 1.3 million and indirectly generates 1 million jobs in the US, creating a total job impact of 2.3 million. [1]

In recent years, the use of this term has gained acceptance with and been popularized by amusement industry players, industry associations, trade magazines and even securities analysts. [2] This stems from the desire to distinguish between the social, competitive atmosphere and dedicated hardware found in location-based entertainment venues from at-home consumer-game entertainment, mobile entertainment or even augmented reality (AR) and virtual reality (VR). The reality is that the lines are increasingly blurred with today's sophisticated consumers and emerging technologies.

This term is not to be confused with out-of-home media advertising as used by the advertising industry, although the convergence of digital out-of-home advertising and the digital out-of-home entertainment is producing innovations in retail and hospitality, steeped in fundamentals of social gaming experiences defined by the video amusement industry during the 70’s. [3]

Overview

Digital out-of-home entertainment (also DOE) is a sector that is understood by few but is a fast-growing technology sector with plenty of innovations transforming the sector. Its roots lie in the popularity of coin-operated arcade video games such as racing, fighting, Japanese imports, or pinball that Generation X will vividly recall with fond memories of countless hours of their youth spent in dimly-lit video-game rooms (popularly known as 'arcades').

When Generation Y came along, an audience well-versed in digital gaming favored game consoles over arcade machines. So while video amusement remains an integral part of the popular culture fabric today, its relevancy is diminished and even perceived as 'dead' partly due to the lack of coverage by consumer-game media even as the amusement industry transformed itself and research and development investments continue to pour into the sector, evolving and growing the out-of-home, pay-to-play experience. [4]

In 2011, the non-profit Digital Out-of-Home Interactive Entertainment Network Association [5] was established to help "define these amorphous groups that comprise this vibrant industry and illustrate how they all interact" with groups spanning from "family entertainment centers (FEC), location-based entertainment sites, visitor attractions, theme parks as well as retail, shopping malls and the hospitality sector – and not forgetting museums, heritage sites, schools".

Forms of out-of-home entertainment

Moviegoing is one of the most popular and affordable forms of out-of-home entertainment.

Other classic and expanded forms of OOHE making up the DOE sector include:

Key actors in out-of-home entertainment

Family entertainment centers

The traditional FECs is a classic form of OOHE that is easily understood by the public. [6] FECs are essentially a converged outgrowth of theme restaurants and the winning formula of combining food and entertainment as a business model has been around for more than 30 years. The first Dave & Buster's was opened in 1982 in Dallas, Texas after discovering this winning formula and is a highly-successful FEC chain today with their "Eat, Drink, Play, Watch" offerings. [7] Chuck E. Cheese first opened a store in 1977 and became the public embodiment of the typical children's party room combined with a pizza restaurant and arcade. Other restaurants started to come round to seeing the importance of amusement games and "anchor" attractions (bowling alleys, miniature golf, laser tags, batting cages, roller skating rinks, etc.) to encourage dwell time of 1–2 hours and stimulating repeat visits. [8]

Arcade video game developers

Probably known more by the blockbuster arcade video game titles they produced rather than by company names, these video game developers played a defining role in the birth of the video amusement industry. In 1972, Atari essentially created the first commercially successful video game Pong, marking the beginning of the coin-operated video game industry. In 1978, the first blockbuster arcade video game, Space Invaders was produced by Taito and ushered in the golden age of arcade video games. Namco (of Pac-Man's fame), Nintendo (Donkey Kong), Konami (Frogger), Capcom (Street Fighters), Sega AM2 ( Daytona ) are among some of the most notable video game developers that remain active today in the video amusement scene.

Video game publishers are also making inroads into the OOHE market by licensing iconic IPs (intellectual property) to experienced arcade game developers and manufacturers, such as the recent collaboration between Ubisoft and LAI Games to produce Virtual Rabbids: The Big Ride, an attendant-free VR attraction based on the popular Rabbids franchise. [9] [10] [11]

Redemption game manufacturers

A redemption game is an arcade amusement game involving skill that rewards the player (in gifts, tokens, etc.) proportionately to his or her score. [12] One of the most popular redemption games, Skee Ball, has more than 100,000 Skee-Ball branded alley games in use worldwide by some estimates and continue to endure after more than a century. [13] In 2016, BayTek Games bought the rights to Skee-Ball from Skee-Ball Amusement Games, Inc. [14] Innovative Concepts in Entertainment (ICE), another reputable manufacturer, produced hit midway-style redemption games such as Down The Clown and Gold Fishin. Benchmark Games Int. has changed the game for players with Monsterdrop and Pop It & Win. LAI Games (formerly part of the Leisure and Allied Industries Group which founded Timezone) produced hit games such as Stacker and Speed of Light, the latter in which was embedded in popular culture with its appearance in Nickelodeon TV show Game Shakers. [15]

Merchandizers also fall in the redemption game category. ELAUT is the best known for creating and popularising claw machines, with notable cranes like "E-Claw" and "Big One".

Other notable players include Coast to Coast Entertainment, Apple Industries, Coastal Amusements, Universal Space (UNIS), Adrenaline Amusements.

Simulation video game manufacturers

Another category of video amusement games are simulators. Raw Thrills, best known for developing arcade video games based on films such as Jurassic Park Arcade and AMC's The Walking Dead Arcade, is a common name found in medium and larger-sized FECs. Other established companies in this category are Triotech, maker of Typhoon - a 3D arcade machine with 2 seats and delivers up to 2G Forces of acceleration, and CJ 4DPLEX with their Mini Rider 3D - a 2-seat simulator on an electric motion base with a choice of several 3D movies.

Related Research Articles

<span class="mw-page-title-main">Amusement arcade</span> Venue where people play arcade games

An amusement arcade, also known as a video arcade, amusements, arcade, or penny arcade, is a venue where people play arcade games, including arcade video games, pinball machines, electro-mechanical games, redemption games, merchandisers, or coin-operated billiards or air hockey tables. In some countries, some types of arcades are also legally permitted to provide gambling machines such as slot machines or pachinko machines. Games are usually housed in cabinets.

<span class="mw-page-title-main">Skee-Ball</span> Arcade game

Skee-Ball is an arcade game and one of the first redemption games. It is played by rolling a ball up an inclined lane and over a "ball-hop" hump that jumps the ball into bullseye rings. The object of the game is to collect as many points as possible by having the ball fall into holes in the rings which have progressively increasing point values the higher the ring is.

Redemption games are typically arcade games of skill that reward the player proportionally to their score in the game. The reward most often comes in the form of tickets, with more tickets being awarded for higher scores. These tickets can then be redeemed at a central location for prizes. The most inexpensive prizes may require only a small number of tickets to acquire, while the most expensive ones may require several thousand. In general, the amount of money spent to win enough tickets for a given prize will exceed the value of the prize itself. Some redemption games, such as Flamin' Finger, involve elements of chance, which can be set by the operator.

<span class="mw-page-title-main">Electronic game</span> Game that employs electronics to create an interactive system with which a player can play

An electronic game is a game that uses electronics to create an interactive system with which a player can play. Video games are the most common form today, and for this reason the two terms are often used interchangeably. There are other common forms of electronic game including handheld electronic games, standalone systems, and exclusively non-visual products.

A family entertainment center, often abbreviated FEC in the entertainment industry, also known as an indoor amusement park, family amusement center, family fun center, soft play, or simply fun center, is a small amusement park marketed towards families with small children to teenagers, often entirely indoors. They usually cater to "sub-regional markets of larger metropolitan areas." FECs are generally small compared to full-scale amusement parks, with fewer attractions, a lower per-person per-hour cost to consumers than a traditional amusement park, and not usually major tourist attractions, but sustained by an area customer base. Many are locally owned and operated, although there are a number of chains and franchises in the field. Some, operated by non-profit organizations as children's museum or science museums, tend to be geared toward edutainment experiences rather than simply amusement.

Coinslot International is a UK trade magazine that caters for the 'pay-to-play' leisure sector, generally known as 'coin-op' before the widespread introduction of electronic means of payment. It is published weekly with a 'double' issue over the Christmas/New Year period.

<span class="mw-page-title-main">Joypolis</span> Indoor amusement park chain

Joypolis is a chain of indoor amusement parks created by Sega and run by CA Sega Joypolis. Beginning on July 20, 1994 with the original location sited in Yokohama, Japan, Joypolis centers have since opened in several cities in Japan and later China. The parks feature arcade games and amusement rides based on Sega's intellectual properties, original themes, and licensed franchises. Alongside the predecessor Galbo venues and the overseas spin-offs SegaWorld London and Sega World Sydney, they were officially referred to under the "Amusement Theme Park" or "ATP" concept by Sega in the 1990s.

<span class="mw-page-title-main">Fascination (game)</span> American amusement park game

Fascination is a game commonly found in North American amusement parks, boardwalks and arcades. The game is a redemption game, in that prizes are often won for playing the game. The game dates to 1918, with the first location opening at Coney Island, NY. It became popular during the 1920s and spread quickly from coast to coast, as evidenced in pictures of Chutes at the Beach in San Francisco, a park that operated from 1903 - 1928. Over a century later, there are still a handful of locations that are in operation, mostly in the Northeastern US.

<i>Rabbids</i> Video game franchise created by Ubisoft

Rabbids, also known as Raving Rabbids, is a multimedia franchise developed and published by Ubisoft. It originated as a spin-off video game from the Rayman video game series, 2006's Rayman Raving Rabbids. Rabbids is centered on a titular fictional species of mischievous rabbit-like creatures, who speak gibberish and scream wildly whenever they experience an adrenaline rush. Most video games from the franchise are of the party video game genre, though other genres have been explored as well.

The Amazing Pizza Machine is a family entertainment center located in the Millard area of Omaha, Nebraska. According to Play Meter magazine, the Amazing Pizza Machine has an "array of games, rides, and attractions all under one roof are unparalleled in the region." The facility has received several industry awards, including being named a "Top Family Entertainment Center of the World" by the International Association of Amusement Parks and Attractions in 2007. The Amazing Pizza Machine is owned in part by the co-owners of Valentino's Pizza.

<span class="mw-page-title-main">D-Box Technologies</span> Motion effects company

D-BOX Technologies Inc., informally known as D-BOX, is a publicly traded haptic motion technology company based in Longueuil, Quebec. The company designs and manufactures motion and haptic systems for entertainment, simulation, and training industries. Combining haptic technology with actuators provides physical sensations in a virtual setting. As of July 2019, D-BOX seats were located at over 700 movie screens in 40 countries.

<span class="mw-page-title-main">Ubisoft Film & Television</span> Film and television production company

Ubisoft Film & Television is a French-American film and television production company and a subsidiary of video game publisher Ubisoft based in Montreuil and Los Angeles. The company was founded on 27 January 2011, and is in charge of producing films and television shows based on Ubisoft franchises and inspired by Ubisoft's worlds and gaming culture.

<span class="mw-page-title-main">SXSW Gaming Awards</span>

The SXSW Gaming Awards were awards given to video games during the annual South by Southwest Festival (SXSW), held in Austin, Texas typically in March of that year. The Awards were part of the SXSW Gaming Expo which is part of the SXSW Interactive branch of the festival.

VR-1 is a virtual reality amusement park attraction released by Sega. Installed publicly for the first time in July 1994 at the opening of the original Joypolis indoor theme park, Yokohama Joypolis, it represented the culmination of Sega's Japanese AM teams and the Virtuality Group's collaborative developments in the field of VR. In 1996 and 1997, respectively, it was also installed at SegaWorld London and Sega World Sydney.

<span class="mw-page-title-main">History of arcade video games</span> Aspect of history

An arcade video game is an arcade game where the player's inputs from the game's controllers are processed through electronic or computerized components and displayed to a video device, typically a monitor, all contained within an enclosed arcade cabinet. Arcade video games are often installed alongside other arcade games such as pinball and redemption games at amusement arcades. Up until the late 1990s, arcade video games were the largest and most technologically advanced sector of the video game industry.

<span class="mw-page-title-main">Arcade game</span> Coin-operated entertainment machine

An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade video games, pinball machines, electro-mechanical games, redemption games or merchandisers.

<span class="mw-page-title-main">SegaWorld London</span> Defunct indoor theme park

SegaWorld London was an indoor theme park located inside the London Trocadero in London, England. The venue opened up in September 1996 and operated as a joint-venture between Chorion, the owners of the Trocadero, and Sega. At 110,000 square feet, it was claimed to be the largest indoor theme park in the world. It was Sega's flagship venue in Europe and the first Sega theme park outside of Japan.

<span class="mw-page-title-main">Namco Funscape</span> Arcade and entertainment complex in County Hall, Westminster, Central London, England

Namco Funscape, formally known as Namco Funscape County Hall, was a Namco amusement arcade located on the ground to basement levels of County Hall, Westminster, London. Originally opened as Namco Station in August 1997, it operated as one of the capital's leading family and corporate entertainment centres for 25 years, closing permanently in August 2021 due to redevelopment plans blocking a lease renewal.

Bay Tek Entertainment is an American arcade game manufacturer based in Pulaski, Wisconsin. The company specializes in ticket redemption and carnival themed games.

LAI Games is an arcade game and consumer video game developer owned and operated by Helix Leisure Pte Ltd. LAI Games is recognised as an early pioneer of the family entertainment centre (FEC) concept for its founding of one of the first FECs, Timezone, in 1978.

References

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