10 April 2007(2007-04-10)– 3 November 2008(2008-11-03)
Patito Feo (in English, Ugly Duckling) is an Argentinetelenovela produced by Ideas del Sur that aired in first run on Canal 13 from 2007 to 2008. After the show's success in Argentina, Disney Channel bought its broadcast rights and began broadcasting it internationally; the show subsequently became a global phenomenon.
Patito Feo is set in the Pretty Land School of Arts, a prestigious private music school on the outskirts of Buenos Aires, with a major plot line revolving around two teen girl groups – Las Populares, led by Patito Castro (Laura Esquivel) and Las Divinas, led by Antonella Lamas Bernardi (Brenda Asnicar) – who will compete to win the talent show and sign a record label.
Plot
Patricia, lovingly known as Patito, has to left her humble life in Bariloche with her mother, Carmen, to move to the big city of Buenos Aires. For health reasons, both travel so Patito can receive the medical treatment that she needs. To Carmen's surprise, the doctor of the hospital will be her unforgettable old love, Leandro, the unknown father that Patito has been waiting to find for years.
Due to her passion for music, Patito joins the Pretty Land School of Arts, where she will meet Antonella, the queen bee of the prestigious private school. Antonella is the daughter of Blanca, who is engaged to Leandro for financial reasons. Antonella is unaware that her family is made up of a group of swindlers, which is why her presumed deceased father is actually in prison in Spain.
Patito and Antonella will become best frenemies. Despite their differences, both share the same dreams: reunite with their respective fathers and became music stars. Two decisive groups will be formed at the Pretty Land School of Arts: Las Divinas, led by Antonella, and Las Populares, led by Patito, who will compete to win the talent show and sign a record label.
Cast
Main characters
Laura Esquivel as Patricia "Patito" Díaz-Rivarola Castro
The stars of Patito Feo: Brenda Asnicar (l.) played antagonist Antonella Lamas Bernardi, while Laura Natalia Esquivel (r.) played the title role of Patricia "Patito" Díaz-Rivarola Castro (2006)
The series started filming in 2006 in Buenos Aires. With a huge marketing push, the show started its run in April 2007 in Canal 13. In September of that year, the show started airing in the entire Spanish-speaking Latin America market on the Disney Channel and soon, the program became a sensation among kids and teens in the entire continent.
When it debuted, Patito Feo performed exceptionally not only on TV but also on merchandising sales. The soundtrack album was the best-selling album of 2008 in the country[2] and over 100 licensed products were released. An official magazine exceeded sales expectations and had its initial print sold out within a week[3] and a stamp album also had record sales for Panini in Argentina.[4] The song Las Divinas was the best-selling ringtone ever in the country.
Although the show was incredibly well received by the audience, Patito Feo attracted huge criticism due to the fact it glamorized the villains, a group of mean and beautiful girls that called themselves Las Divinas (The Divines). Besides being superficial, Las Divinas were also mean and bullied Patito. The fact the villains were much more popular among young girls than the main character caused concern over some groups and the issue was even on the cover Noticias, Argentina's most important current affairs magazine, under the headline "The Triumph of Discrimination".[7]
In early 2008, under the name De Tout Mon Coeur, Patito Feo started airing on children channel Gulli in France. It soon became a huge success, being the most-watched show on the channel. A few months later, Elastic Rights bought the rights to distribute the show in Italy, Portugal and Spain.
In Italy, Il Mondo di Patty and debuted on the Disney Channel and soon became a gigantic hit. Due to the big popularity, a huge merchandising line was unveiled and Laura Esquivel visited the country to promote the show. The rights were bought by terrestrial Mediaset-owned Italia 1 which started airing the show in the Summer of 2009. Il Mondo di Patty became an even bigger success in the country, being one of the most-watched shows on the channel.
Also in 2008, Patito Feo debuted on Cartoon Network in Spain. It was very well received and became one of the top shows among young girls on cable. In 2009, it debuted on the Disney Channel and became one of the highest-rated shows on cable in Spain, topping Hannah Montana.[8]
In Italy and Spain, the show spawned over 200 merchandising including toys, apparel, cosmetics, food items and a video game for PlayStation and a special Singstar game.[9] The soundtrack album was certified over 5× Platinum in both countries. It was also a huge rating hit in Portugal, Greece and Turkey. In Greece, the album was certified for 11× Platinum.
With the success of the show, Laura Esquivel launched a successful Italian acting career in Italy, where she stars in movies and TV shows. Legal problems between the executive producers of the show and the production company made hard for the cast to tour in those countries. However, a new musical with local actors was licensed and, even though none of the original cast members were part of the production (with the exception of Laura Esquivel for a few special presentations), over 250.000 tickets were sold in Italy and Spain.[9] Over 30.000 tickets were sold for concerts in Athens.
Legal problems
In late 2008, Alejandro Stoessel, creator of Patito, was fired. Disagreements between him and the production company started after two shows he was in charge of, the second season of Patito Feo and the teen-oriented show Atraccion x 4, failed to reach expectations and ended up being canceled. After parting ways with the company, he started a lawsuit against Ideas del Sur asking for a part of Patito Feo profits because he claims he was responsible for creating the entire concept. The lawsuit not only was the reason a new leg of a Latin American tour was canceled but also a European tour, where the show was also enjoying huge popularity.
After his dismissal, Alejandro Stoessel was hired by Dori Media to develop a new show targeted to kids and teenagers.
At the same time, Ideas del Sur started to develop a new youth-oriented show, Malcriados (now titled Consentidos), and chose Brenda Asnicar, who had enjoyed high popularity in her role as Antonella, as one of the lead actresses. At the same time, Dori Media and Stoessel wanted her to star in their new show, Ñeka.
Brenda finally decided to do the Dori Media project and, not satisfied with being turned down, Ideas de Sur started a lawsuit against Brenda's management since her contract stipulated she should prioritize Ideas del Sur projects over other production companies.[10]
Finally, Ñeka was renamed Mia, mi Amiga Invisible and will debut at Mipcom in Cannes starring Brenda. But the show is also facing various lawsuits: besides Ideas del Sur, Valeria Britos, the creator of the original script (when it was titled Ñeka), is also suing Dori Media.
The lawsuit prevented the cast, especially Brenda Asnicar, of touring across Europe in 2010 to promote the show.
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